In the last month of romance, Etsy sellers wooed with aplomb.
The stats:
- $58.3 million of goods (after refunds and cancellations) were sold by our community in February, 6.3% higher than January’s $54.9 million.
- That represents 2,869,606 items sold for the month, 2.6% higher than January’s 2,797,149.
- 2,240,945 new items were listed in the month, 6.0% lower than January’s 2,384,269.
- 654,501 new members joined the Etsy community in the month, up 1,650, or 0.3%, from January.
- 1.3 billion page views were recorded on the site in February.
The $58.3 million of goods sold (after refunds and cancellations) represents a 62.5% increase from February 2011′s total. At the same time, items sold were up 51%. Thanks to everyone who contributed to the Etsy community in February 2012!
Curious about how other months compare? Check out our past Weather Reports for more statistics.

118 comments
Sign in to add your ownLori from riskybeads says:
awesome! thanks for these numbers!
1 year ago
Erica Calavitta from OohSoCharming says:
Wonderful- thanks!
1 year ago
Megan from MegansMenagerie says:
Wonderful!!!
1 year ago
Rachel from Candidate says:
woo
1 year ago
Sara from CaliforniaBeadn says:
Thank you
1 year ago
OceanPatch from OceanPatch says:
Yay Etsy! I'm so happy to be a part of it!
1 year ago
YummyFelts from YummyFelts says:
Thanks for this great info!
1 year ago
AntwarePottery from AntwarePottery says:
I would love to see average sales per shop. I guess I could count that from # provided. But you can easily do that for me. I keep worrying that the increase in sales is strictly due to new shops and average sales per shop are stagnating or worse.
1 year ago
Ebruk from Ebruk says:
Thanks Etsy ! You did great job to obtain this result ! Everything is better now. Congrats all Etsy company !
1 year ago
AeridesDesigns from AeridesDesigns says:
My favorite blog post every month - love to see the word "increase" all over the place!
1 year ago
Emily and Mike from SoapForYourSoul says:
Lookin' good! Thanks for the stats!
1 year ago
newhopebeading from newhopebeading says:
Yay! February was awesome!
1 year ago
VintageRescueSquad from VintageRescueSquad says:
YAY! I had a great (short) month!
1 year ago
Kenza from OohLaLaBabe says:
These numbers are great for Etsy, but like Antware Pottery, we need a way to relate it to the shops. We need to know exactly how many shops there are each month. I'm sure these are easy numbers for you to give. What is the reason that you don't?
1 year ago
JD Wolfe from JDWolfePottery says:
February was my best month ever. woohoo!
1 year ago
CandacesCloset from CandacesCloset says:
Sounds good! I know my sales were up from last February.
1 year ago
bythewayside from bythewayside says:
Love seeing these great stats! And thanks for the comparison to last Feb - I'd like to see that for all your stats :)
1 year ago
Lori from HeartworksByLori says:
Valentine's Day tends to spark an increase in sales...so February was a great month!
1 year ago
Megan C from BrooklynLoveDesigns says:
yay etsy!
1 year ago
Joyce and Tony from filecutter says:
Good month
1 year ago
Joanna from gothicreations says:
February turned out to be a good month. Thank you for the report.
1 year ago
Jessica from TesoroJewelry says:
Cool!
1 year ago
Jennifer from livjewellery says:
I always look forward to reading these reports. Thanks so much!
1 year ago
Dana Flemming from DesertArtsPottery says:
Amazing!
1 year ago
OldLikeUs from OldLikeUs says:
"That represents 2,869,606 items sold for the month, 2.6% lower than January’s 2,797,149." Umm, is this a typo? Cuz 2,869,606 is not lower than 2,797,149.
1 year ago
Megan Martin from SpiceofLifeDesigns says:
This February was CRAZY compared to last year for my shop (way better than the average 62.5% increase)... loving relevancy. :)
1 year ago
Cindy from cindylouwho2 says:
for those wanting the total sales per shop, just divide it by the current number of shops with at least one item listed: http://www.etsy.com/search/shops?search_query=+&search_submit=&search_type=shops&shopname=cindylouwho2 that will generally be a higher number of shops than there were on average in Feb., so it will under-report the per shop income. I don't find that to be a useful stat since some people have one thing listed & others sell 100 a day - the range is huge - but it is interesting that those who follow these things noted that sales per shop went up when Etsy moved to relevancy as the default search.
1 year ago
Michelle Traub from mtraub says:
@OldLikeUs — Good catch! Sorry about that, you're right, it should've been higher not lower, fixed it up.
1 year ago
Janine from FoxtailCreekStudio says:
Excellent!
1 year ago
crochetgal from crochetgal says:
Interesting!
1 year ago
Ruby from MissBeets says:
A rising tide lifts all boats
1 year ago
soap from soap says:
thanks for the report
1 year ago
Suzanne and Melissa from PookieandJack says:
Terrific numbers! Thank you Etsy!!
1 year ago
Jessica Shyreve from LeftHandedStudio says:
Now hoping to get in on the action this month. Any clues to why I have had no sales this month (second month listing) versus 8 sales in February? Little frustrating...
1 year ago
Linda Robertus from BlueJacaranda says:
Good to see these stats, thanks for that!
1 year ago
Janne Perry from ClosetGothic says:
Excellent figures - WOW! February was way up on the previous year for me too. May it continue for all ツ
1 year ago
PBlossomBoutique from PBlossomBoutique says:
Looks good!
1 year ago
Jane from JacarandaDesigns says:
Really good numbers!
1 year ago
Erica from BurkeHareCo says:
Wow! High five, team.
1 year ago
zipit from zipit says:
Grow Etsy Grow!
1 year ago
sarantos from SARANTOS says:
Would love to know a breakdown on new buyers versus new shops in the new members.
1 year ago
LuAnn Poli from PaisleyBeading says:
Those sure are big numbers! Helps me to appreciate the scope of Etsy even more!
1 year ago
Melissa Cyrenne from BigRockPaperCo says:
I had a good month and march is looking better! I love etsy!
1 year ago
Sandi from TinyTokensDesigns says:
I would love to see the amount of shops that are active and the amount of new shops added (not the amount of new etsy members). Just curious.
1 year ago
Kelly Sheehan from MyAlexasStore says:
Awesome
1 year ago
Nici Laskin from NiciLaskin says:
wow great job, wooohooo
1 year ago
Melody Watson from OffbeatMelody says:
Way to go Etsy! New member number is staggering!
1 year ago
Karen and Alex from kalxdesigns says:
Great stats! Now come and find me. :P
1 year ago
TheCrimsonMoon from TheCrimsonMoon says:
Wonderful! And it's amazing to see how many new members joined last month!
1 year ago
Steph from OneStitchDesigns says:
wowzer and things were super dead here
1 year ago
pengworkshop from PengWorkshop says:
Great job etsians have done!!
1 year ago
Jenn H from onyourcasestore says:
Wow! Good stuff! Thanks!
1 year ago
Jennifer Beaudet from JBeaudetStudios says:
It was a great month for me too! Thanks Etsy!
1 year ago
Veronica from VeronicaRussekJoyas says:
I love how Etsy always continues to grow, and I'm amazed to be part of it! This is great, thanks!
1 year ago
Catherine Keaney from ismism says:
Thank you for the information!
1 year ago
Karen Sauers from jealousmoon says:
Thank you to those folks who love and buy "Handmade". Way to go team Etsy.
1 year ago
LC Cooper from LeMaisonBelle says:
While it's a good thing that overall numbers are trending upwards, I see many Sellers posting that their sales and views are down. Is there any way to include data regarding most searched item and most sold item type breakdowns in this report? (Maybe a "top 10" list format.) Many Sellers are adaptable to demand, and would probably benefit from this data. The merchandising articles are a big help, but don't include sales stats. Thanks for keeping us posted!
1 year ago
Dave Rowley from creativechai says:
So great to see numbers going up!
1 year ago
Veronique from veroniquekleinjan says:
Thank you!Go team Etsy :)
1 year ago
Nada Hribernik-Godler from NadaismArt says:
Thankyou for the hearty report - everyones inspired me - now off to help some more etsians to get noticed in cyberspace!.
1 year ago
ideology from ideology says:
Amazing! Thank you for the report!
1 year ago
Janet Elizabeth from JanetElizabethLLC says:
Wow!! It just keeps getting better and better!
1 year ago
beadfreaky from beadfreaky says:
Terrific! Thanks for the info!
1 year ago
ManInTheMoonHerbs from ManInTheMoonHerbs says:
Great numbers! Thanks for the report and the venue : )
1 year ago
Charlotte V. from ViaMinima says:
Pretty good!
1 year ago
Nadin Sandler from NadinArtGlass says:
good news!!!! Nadin
1 year ago
Lee from RockStoneTreasures says:
Way to go Etsy.
1 year ago
Janice from jkadesigns says:
Thanks Etsy!
1 year ago
R.Rizzi from rrizzart says:
Good month! Thanks!
1 year ago
Wimonpon Wiroonsri from Giftseasonstore says:
Awesome! Thank you
1 year ago
Tom's Grossmami from tomsgrossmami says:
Thank you for the report!
1 year ago
Ivy T from MySweetieBean says:
Thanks for the numbers....I'll be interest to see March because I've seen a huge jump over February sales in my shop.
1 year ago
Jacqueline Roberge from PetoskeyStoneJewelry says:
Thanks for the numbers!
1 year ago
Tanya from HandmadeGiftBoutique says:
Thank you for the statistic!
1 year ago
dohanded from dohanded says:
Thanks for the report!
1 year ago
wilson xu says:
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1 year ago
Jay & Aaron from LocomotiveClothing says:
Excellent - thank you!
1 year ago
Megan Morris from MadebyMegShop says:
Awesome, thanks!
1 year ago
Wimonpon Wiroonsri from Giftseasonstore says:
very nice, thanks
1 year ago
Kimberlee from GracefullyGirly says:
Thanks! I always enjoy seeing progress.
1 year ago
Debbie from UpcycledSwag says:
thks for hard work
1 year ago
Raquel Torres from torrana says:
thanks for the stats : ) I have a small, newer shop and February was busy for me...March on the other hand :( has been quite slow, glad to see April peeking in. Hope we all see Esty's numbers reflect our shops.
1 year ago
Amy Richardson from littlehipsqueaks says:
very nice!
1 year ago
Pinkee from HogHeavenVintage says:
Congrats to all the wonderful sellers and all who made it possible! Wow...
1 year ago
Jamie Pennell from engorgeous says:
Great to hear!
1 year ago
Mclean Samue says:
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1 year ago
Carter Seibels Singh from WomanShopsWorld says:
Thank you etsy!!!!
1 year ago
Rose Marion from HeroineDesigns says:
Very Interesting, thank you!
1 year ago
Tracey from 20thCenturyGoods says:
Wow! A 62.5% comp over February 2011 is huge! Brick and mortar retailers would die for those numbers! Any insight on the reason for the huge upswing? Possibly more selling members, or the economy? Great news!
1 year ago
Kristy Throndson from Thorawish says:
Thank you Etsy! Things get better and better!
1 year ago
Barbara says:
Thank you for the information. It now confirms why I have just joined Etsy, looking forward to gaining knowledge, meeting people, and having a productive time doing it......Thanks.
1 year ago
Dotty Walker from SewThoughtfulBlanket says:
I had no idea. Terrific report! Thanks.
1 year ago
Sandra Robinson from GrammysAntiQs says:
I am new to the etsy community, and hope my sales get started, It would be great to be apart of this....
1 year ago
Dorothy Jane from lacegrl130 says:
WOW - I knew it would be amazing, just from the sales my little store experienced...
1 year ago
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1 year ago
Zaraza Richter from SimonSaysSigns says:
WOW! okay this is a great article to read as a new seller! that's encouraging. This is such a great community! I am so happy to be a part of it!
1 year ago
Pamela from Frecklesoriginals says:
Go etsy we are leaving the rest of the world behind. Thanks for the info.
1 year ago
Denise Thibault says:
wowwwwww .... can't wait to join the community ... soon!
1 year ago
Violeta Warner from QVintage says:
Etsy is amazing.
1 year ago
ImagineStudio from ImagineStudio says:
wow...love this amazing community!
1 year ago
Charlotte Phillips from theartwithaheart says:
Congratulations!!! Awesome statistics!!
1 year ago
espurna88 from espurna88 says:
Awesome Etsy!!!
1 year ago
Charley from vtgcharleys1 says:
That is a relief being a new seller to Etsy gotta love growth and more sales Good job crafters and ETSY
1 year ago
Greg Mort Collection from GregMort says:
Amazing! From creative hand to heart!
1 year ago
Sarah from CAMPandQUARRY says:
Wow, it is incredible to see how many people are joining Etsy in just one short month! I feel very privileged when one of them makes their first purchase in my shop! I love welcoming new customers to Etsy. :)
1 year ago
LittlePinkSparkles from LittlePinkSparkles says:
WOW! This is awesome to hear. I can't wait to see next years statistics.
1 year ago
Patti Trostle from PattiTrostle says:
Great news!!
1 year ago
Linda Rosenfeld from EmbroiderybyLinda says:
Nice going!
1 year ago
Dan Langlois from LangloisPhotography says:
Wow, such growth! Awesome guys!
1 year ago
Andrea from PrintPossessed says:
Wow, hope those great numbers come to spain too :P!!
1 year ago
Michael Dexter from DexMex says:
That's inspiring!
1 year ago
BannerDesignShop from BannerDesignShop says:
Uaahh
1 year ago
Jesse Esquivel from NuevoWoodcrafts says:
That's great! Very encouraging numbers.
1 year ago
Doris Ellen from HiddenFaces says:
Wow, Do they know how many of the new members signed up for buyers or sellers accounts?
1 year ago
Erin McIntosh from TwoElmStudio says:
Yay, very encouraging report. Thanks!
1 year ago
anita from 13Penguins says:
Wow! Those are impressive numbers.
1 year ago
Simply Monogram from simplymonogram says:
Thanks for the stats...we're doing our best to keep it growing!
75 days ago
Your Clothes Her Clothes Your Clothes Her Clothes from AmericanGirlWear says:
Thank you for sharing. Of those sales, what percentage came from Canada? And did a portion of the sales come form a select amount of shops - what percentage of shops represent the sales?
50 days ago