Since the launch of Search Ads last fall, we’ve been displaying Showcase spots and Search Ads and monitoring the impact of both tools on listing views and orders.

After sifting through all the data, we found Search Ads a more effective tool for most sellers. In order to focus on improving Search Ads and building additional tools, we will be discontinuing Showcase spots after Tuesday, May 29. You can purchase Showcase spots until 5 p.m. ET today and will still be able to edit any spots running between now and May 29.

We’re excited about the impact Search Ads has had, and hope you’ll come check it out. Not only do Search Ads get more exposure than Showcase spots, they are also more targeted. In fact, a buyer who clicks on a Search Ad is, on average, three times more likely to buy from that shop than a buyer who clicks on a Showcase spot. Search Ads also provide greater insights for sellers, as you can easily track orders and views resulting from each campaign and surface results by day, week, month, year, and keyword. All this information is integrated into your Shops Stats page.

At the same time that we’re improving Search Ads, we’re also building additional ways for you to promote your products and will be sharing them as they roll out. Keep creating your beautiful items, and we’ll help you get them in front of buyers.

Still have questions? Learn more about Search Ads and be sure to reach out to us with any questions.