When we launched Shop Stats last summer, it gave new insight to shop owners about how many people viewed their shop, how many favorites they acquired, and how visitors found their shops. We got great feedback from sellers who found all of this new info about their shoppers helpful — and they wanted more. So we’ve been working on bringing even more information to Shop Stats. Starting today, sellers will be able to see a new level of detail about their shop visitors with two new additions to the Shop Stats page.

The first is the addition of listing level reports — rather than just being able to measure traffic to your shop overall, you can see stats about how many views and favorites your individual items received. The second new feature is landing page reports, including information about where your viewers came from and the number of views each page received from that specific source.

For sellers wanting to learn more, check out our post in the Seller Handbook.