Seller Stats: Suggestions?
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Original Post
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One of the great projects I am working on for Etsy and the Visualization team focuses on seller statistics. The objective is to provide Etsy sellers with the data you need in order to measure – over time – the sales, views and visitors of your shop/listings so that you can, among other things, increase your conversion rates.
We have a long, prioritized list of the different types of metrics we would like to capture, analyze and visualize for you – inspired by our past experiences with some of the top Web Analytic companies. In addition, Rob had the great idea of asking you for feedback, specifically: What type of information would you like to see in your Seller Stats page?
To help you along, here is a short list of some of the data we are interested in... but please keep in mind, these are simply ideas at this point and are subject to change:
* Key Conversion Rate: Analyzes a generalized click-stream path that outlines where – eg., Etsy home page, Treasury, etc. – the buyer came from before they made the purchase.
* Sales: Sales for particular time ranges (day, week, month, year) and/or averages for the same time ranges.
* Views: Shop/Item Views for particular time ranges (day, week, month, year) and/or averages for the same time ranges.
* Top Referring Sites & Keywords: List of the top referring sites and keywords used to find your shop/listings.
* New vs. Returning Visitors: The ratio of new to returning visitors to your shop/listings
* Customer Retention Rate: The percentage of returning customers.
Suggestions?
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Woohoo!
Drew
Posted at 3:31pm Sep 24, 2007 EDT
Responses
I'd love to be able to sort out how many items I sold in each of my categories. Then I can identify which ones are doing well, and when.
I love the ideas you all are floating around so far...looks good!
Posted at 3:34pm Sep 24, 2007 EDT
I'm not in any way an expert at statistics or info collection, so I've no idea if this is possible or not... but ...
Any way to capture times? morning hits with their coffee, lunch hour browsing, evening shopping?
Such info would guide me best times to list/re-list.
Posted at 3:35pm Sep 24, 2007 EDT
One thing that would be great is a sales tally. Total sales for a day, week, month, year, forever . . . having add it all up on a calculator or enter everything onto a spread sheet is just too much work - computer programs love to do math way more than I do :)
Posted at 3:35pm Sep 24, 2007 EDT
WOnderful! I hope these will be shop specific as well as Etsy-wide specific.
Also broken down into categories especially JEWELRY! thx
Posted at 3:35pm Sep 24, 2007 EDT
I'd like to see what time of the day Etsy gets the most visits. I guess that falls under your 3rd point.
A list of the top referring sites would be awesome too!
Posted at 3:37pm Sep 24, 2007 EDT
These are great ideas. I've always wondered where the buyer originated: treasury, showcase, forum, search. Would love to see that!!!
Posted at 3:38pm Sep 24, 2007 EDT
sounds ecxellent! i would love to see this kind of information available to sellers.
just a thought about privacy- would the information concerning things like top referring sites, etc be linked to specific buyers or generalized? some buyers may not be comfortable buying from etsy knowing that specific info is being recorded and disseminated about them.
Posted at 3:38pm Sep 24, 2007 EDT
Sounds great!!
* Key Conversion Rate: Analyzes a generalized click-stream path that outlines where – eg., Etsy home page, Treasury, etc. – the buyer came from before they made the purchase.
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Could it be before they viewed the item, not just before purchasing?
* Top Referring Sites & Keywords: List of the top referring sites and keywords used to find your shop/listings.
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Could it also be the most recent also - like the 10 most recent sites and keywords.
Thanks!
Posted at 3:39pm Sep 24, 2007 EDT