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| An Update on SEO |
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saralouhicks says: |
Hi all,
I've spent the past few hours reading up on all of the threads regarding Search Engine Optimization (SEO) on Etsy and want to start off by saying that I appreciate your feedback and concerns.
This post is an attempt to offer some explanations about our SEO efforts and provide some insights into our future plans. SEO is very important for all of us and, like on-site search, it’s an ongoing focus area for us at Etsy; in some ways, optimizing the site for search engines is work that’s never finished. Our goal is to make it as easy as possible for shoppers to find your shops, whether they are searching on or off Etsy.
Let me start by offering a brief overview of our SEO efforts to date. In the beginning of this year we introduced the first phase of improvements for all of the category and search pages on Etsy. Once we completed this first phase of enhancements we then launched, in April, the second phase of improvements specifically around shop pages. Prior to these updates none of Etsy’s pages we optimized for SEO.
This article on Etsy's blog, The Storque, provides an overview of the changes:
http://www.etsy.com/storque/how-to/seller-how-to-optimizing-your-etsy-shop-for-search-engines-3835/
On Thursday last week, we released an update that addressed an issue of particular significance for Vintage and Supplies shops. With that fix we acknowledge that our initial “one size fits many” approach wasn't optimal. Essentially, the manner in which meta keywords were being generated for shop pages from Shop Section Titles included appending the word "handmade" in a way that was not appropriate for all shops on Etsy. I'm sorry for any inconvenience this has caused and want to stress that we're committed to making ongoing improvements and adjustments.
With that in mind, now that we've made this update for Supplies and Vintages shops, we're actively reviewing the logic for the page title for all individual shop item pages. On individual item pages, the page title format currently is:
• For handmade items – "Handmade [Category] on Etsy - [Item Title] by [username]"
• For vintage items – "Vintage on Etsy - [Item Title] by [username]"
• For supplies – "Craft Supplies on Etsy - [Item Title] by [username]"
We think we can improve upon these formats for item pages and thus we're actively working to identify a new approach. We understand the urgency around this issue and will provide updates on our plans and progress in the next week or two. This issue is important to us, and we want to take the time to get it right.
Thank you for your patience while we continue to make these important improvements to SEO. Again, we apologize for any inconvenience our initial approach may have caused. Thank you for your patience while we continue to refine and iterate our SEO efforts. We welcome your feedback.
Kind regards,
Sara |
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Posted at 11:24 pm, June 13 2009 EST - Report this post
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saralouhicks says: |
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I wanted to provide a quick update because so many of you have posted in recent days about SEO. We are reading your comments and working on an update to the title tags and keywords for item pages as they relate to SEO which we expect to roll out tomorrow. The changes take into account the feedback we’ve received from you. We do intend to provide a much fuller explanation when we launch the update. Thank you, all, for your patience and for your continued feedback. |
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Posted at 9:25 pm, June 17 2009 EST - Report this post
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