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Tips on pitching your items to monthly magazines...

Tips on pitching your items to monthly magazines...

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Original Post

secretcake says

Hey, all!

I'm a marketing/PR manager and wanted to post a few tips on pitching your items to monthly magazines. I've seen lots of questions floating around on this and I'm hoping this helps a bit.

Most monthly magazines have editorial calendars available online, usually under the "Advertising" section. These calendars give a general idea about what will be featured each month.

Bear in mind that monthlies work three at least months ahead.

For example, a well-known lifestyle magazine's editorial calendar lists a "50 gifts under $50" feature in its December issue, which would be a great fit for a lot of Etsy sellers. But, the issue closes on Sep 24, which means you would need to start submitting ideas in late Summer/early Fall in order to be considered.

Please remember to be respectful of an editor's time and do your homework-- know the magazine and its readership. Know which magazines will accept unsolicited submissions and phone calls. Know which editors cover what topic, and pitch your wares based on a specific upcoming opportunity, if you can. Provide excellent pictures, succinct descriptions, cost, etc.

Don't forget to provide a clear way to get a hold of you, in case an editor is interested in following up. If he or she can't reach you right away, they will move on to something else.

Have additional tips? Post 'em here!

Cheers!