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How do I list a physical item for sale?

Below is a step-by-step guide to creating a listing for a physical item. If you’re listing a digital item, please check out our Help article on digital item listings.

Before you can start listing items, you must be registered as a seller.

To begin, sign in to your Etsy account and go to Your Shop > Add New Item.

If you're still setting up your shop, go to Your Shop > List Items and follow these same instructions.

 

Step 1: About This Item

First, tell us about the item you are selling. Use the dropdown menu to describe who made it, what kind of item it is, and when it was made. These are required fields.

 

If you’ve filled out an outside manufacturer’s application and been approved, you’ll be able to add outside manufacturers to a listing here.

If you ever use additional manufacturers you’ll have to add them yourself. Go to Shop Settings > Info & Appearance, and click the Manufacturers tab. Once you add additional manufacturers, you’ll be able to add to any listing.

Step 2: Categorize Your Item

The first dropdown menu is the top-level category. This will determine where your item appears in various places on the site, including Browse, Categories, and Search.

If your item is Vintage or Supplies, you'll only be able to choose those two categories.

Please keep in mind that all the other categories are for handmade items only.

You'll then be prompted to describe the item further by choosing sub-categories. These sub-categories are found within and determined by the main category you previously selected.

 

Step 3: Select Item Type

Mark the button for Physical item. If you’re listing a digital item, please refer instead to our Help article on digital item listings.

 

Step 4: Select Variations 



If you’re listing an item that has different options, you can use Listing Variations. You can include information like size, color, material, dimensions, and flavor, as well as other options depending on the item you’re listing.  Learn more about this feature here: Listing Variations.

This tool is optional.

 

Step 5: Add Images

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Try to use all five image spaces in each listing to help your potential buyers get a better feel for your item.

Click the blue "ADD PHOTOS" icon. You will be prompted to browse your computer for an image file.

Your images should be between 800-1000 pixels wide, but the height can vary. Images more than 1000 pixels wide or tall may not upload correctly.

Use your most compelling photo of the item for the first photo, which will be the main thumbnail that shoppers will see in searches.

You can change the order of your uploaded images by clicking and dragging the thumbnails.

Click the magnifying glass icon to preview a larger version of the image or click 'X' to remove the image. 

After uploading your images, you can readjust your first thumbnail when previewing your listing.

Learn more about item images.

 

Step 6: Item Info

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Give your item a descriptive title. What would buyers search for to find your item? Add the most searchable words at the front of your title. Titles have a 140 character limit. Learn more about item titles.

For the Description, make sure to include the size, materials used, how it was made, and any unique features. Learn more about writing enticing item descriptions.

The Shop Section feature allows you to add the listing directly into a specific, customized section of your shop. Learn more about creating Shop Sections.

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You can also add attributes to your listings: one recipient, one occasion, and two styles.

You do not need to select a recipient or occasion. If none of the styles work for your item, you can add your own custom styles.

The attributes are optional and intended to help shoppers find Etsy items that suit their needs and desires.

 

Step 7: Tag Your Listing

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Titles and tags help shoppers find your item when they search on Etsy. Use all 13 tags available to you, and be descriptive! Learn more about getting found in search.

Some things to consider when tagging your listing: your item's shape and size, what it's used for, how it was made, color, style, materials, content, and motifs. Think like a shopper: What words would you use to search for this item?

Then, list the materials used to create this item, separated by commas. Learn more about materials.

 

Step 8: Selling Info

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Next, you will add the price, quantity, and shipping information.

Price: Enter the price of your item (not including shipping). Learn more about setting your preferred currency.

Quantity: If you have multiples of the same item, you can increase the quantity in stock. As the items sell, the quantity in stock will go down. The listing fee is $0.20 USD, regardless of how many quantities you list. When the item sells, you will be charged a $0.20 USD auto-renewal fee for any remaining quantities. This will also bring the item back to the front of your shop.

Tax: If you have tax settings configured, you can choose whether to collect taxes when this item sells. Learn more about tax settings.

Shipping Info: First, enter the processing time for your item.

The processing time is the length of time between when your item is ordered when it will be shipped. Learn more about Processing Times.   

Then, enter the country that you are shipping from.

Once you do that, you'll be given the option to add the countries you'd like to ship to. This can be exclusively in your country or everywhere around the world! 

Add as many countries to ship to as you'd like, with separate shipping costs for each country. If you'd rather ship worldwide at one rate, use the Everywhere Else option.

Enter the cost to ship the item alone ("primary shipping cost") and the add-on amount to ship it with another item ("secondary shipping cost" – this is usually less than the primary shipping cost). Learn more about Combined Shipping.

If you have a saved Shipping Profile you wish to use, select it from the dropdown menu. Learn more about Shipping Profiles.

At the bottom of the page you will see a Preview Listing button. Click this to be taken to a page where you can view your item as it will appear when it is live on the site.

 

Step 9: Adjust Your Photo and Publish Your Listing

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Once you've reviewed your listing, you can adjust the thumbnail provided to highlight the most important part of your listing image. Beside the blue notification box, click Adjust Photo to get started.

After clicking the Adjust Photo button, use the blue circular slider to zoom in and out of your listing image.

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Drag your image in the preview box to crop your thumbnail.

Once you're happy with the adjustments, click Crop.

If you're unhappy with the thumbnail after you've saved the changes, remove the image from the listing and upload it again.

To make any changes to your item, please click the gray Edit button.

To save your listing for later, click the Save as Draft button. This will save the listing as a draft that you can find later by going to Your Shop > Listings and clicking the Drafts tab. Drafts never expire, and there is no limit on the number of drafts you may have. The "listed on" date isn't set and you are not charged the listing fee until the listing is published to your shop.

If you are satisfied with your listing, click the blue Publish button to make it public. You will be charged $0.20 USD when you publish your listing. 

 

Step 10: Your Listing is Now Live!

This listing is now available to shoppers. Tell potential buyers about your new item and share it on Facebook or Twitter.

Please note: it may take a up to 24 hours for listings to be indexed into search results and categories. Typically, though, it doesn't take more than a few minutes.

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