How can we help you?

What is Web Analytics? How do I set it up?

Etsy's Shop Stats show you both the volume of the traffic in your shop as well as the traffic sources. This is available under Your Shop > Shop Stats. Read more about Shop Stats.

Google allows you to sign up for a similar program for your Etsy shop called Web Analytics. This is a free service available to all Etsy sellers, but it requires a separate account with Google.

Step 1: Getting Set Up

Create a Google Analytics account.

Here are some helpful hints during signup:

  • When asked for your Website's URL enter Etsy's URL (
  • When asked for your Account Name enter your Etsy shop website address (
  • Hit Continue when you arrive at the page titled Analytics: Tracking Instructions.
  • Once you arrive on your account overview page, locate the tracking code which appears to the right of your shop website address. It will appear in this format: UA-XXXXXXX-X.

If you already have a Google Analytics account you can instead log in, click on Analytics Settings, and then choose Enter New Profile.


Step 2: Enter Web Property ID

Then you can enable this feature by going to Your Shop > Options > Web Analytics. Enter your Google Analytics Web Property ID in this format: UA-XXXXXXX-X. Click Save.

You do not have to paste a javascript code for your Etsy shop.

You should be all set. To view your Analytics, you must sign in to your Google Analytics account. Since Google Analytics works on a delay, you may not see data in your reports for up to 24 hours.

Note, though Google may instruct you to paste a javascript code, this is not necessary to set up analytics for your Etsy shop. Instead, find your tracking ID, which is in the format like this: UA-XXXXXXX-X. Type this code in the form field on the Etsy Web Analytics page. 


Seller Resources

Find more tips about using Google Analytics in your Etsy shop:

Google Analytics is a third party tracking tool. Etsy, Inc. makes no claims, promises, warranties, or guarantees about the accuracy, accessibility, completeness or adequacy of Google Analytics. Etsy, Inc. assumes no liability or responsibility for the use of the service. Support of Google Analytics is provided AS IS and the service may be discontinued at any time, with or without notice. Etsy, Inc. is in no way endorsed by or working in partnership with Google Analytics. You agree that your use of this service will not violate Etsy's Terms of Use or other site policies.

Still have questions?