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How do I set up a shop?

Welcome to selling on Etsy! Running an Etsy shop is a fun and exciting process that we hope you'll love. This guide will walk you through setting up your shop and listing your first item.


Step 1: Register

If you haven't yet, please register for an Etsy account. Learn more.


Step 2: Sign Up to Sell

To get started, click Sell at the top of the site. Review the Sell page and click Open Up an Etsy Shop when you're ready.


Step 3: Language and Currency

You'll be asked if you want to choose your language preference and currency in which you list items.

The language you choose will be your shop's default language. You won't be able to change it later, although you will be able to enroll in other languages after opening your shop

You'll be able to change your currency, but only after you open your shop. Learn more about setting your currency.

Be sure to select the correct country for your shop. Some seller tools are only available in certain countries at this time.


Step 4: Start Setting Up Your Shop

Complete each of the four tabs, and you'll be ready to open. You can go back and edit your shop at any time, before or after opening it.

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Step 5: Choose Your Shop Name


Your shop name will be held for you while you open.

If it says your name is already in use, keep in mind the name may not appear in Search. Searching on Etsy isn't an effective way to see if a name is free.

Shop names can contain up to 20 letters and numbers. They can't have spaces or punctuation.


Step 6: Shop Look and Branding

                                                                                                                         Example from RiverLuna

Banner: A 760 x 100 pixel image at for the top your shop. Learn more about adding a banner.

Shop Title: A short description of your shop or the kinds of items you offer. Learn more about Shop Titles.

Shop Announcement: Text that appears at the top of your shop, below your banner. Often used to welcome buyers or promote sales. Learn more about Shop Announcements.

  • If you don't want to add these now, you can add them after you open your shop.


Step 7: List Items

List your first item — you’re almost ready for your big shop debut! Learn about listing an item.


Step 8: Get Paid

Select the payment methods you want to offer in your shop:

Credit/Debit Cards and Etsy Gift Cards: The main way to get paid on Etsy! Offer your buyers the option to pay with their credit/debit cards or an Etsy Gift Card. This payment method is currently available to shops in 16 countries. Learn more about Etsy's Direct Checkout.

You can also receive funds from buyers using these additional payment methods:

PayPal: Enter the email address associated with your PayPal account. Learn about signing up for PayPal.

Check or money order: If you use a payment method that needs to be mailed to you, like check or money order, enter your mailing address here. This address will only be shared with a buyer who purchases from you and chooses this method.

Bank transfers (non-US): Provide your account holder name, bank name, account number, and routing number. A Swift ID or IBAN number may be needed if you choose to accept bank transfers from customers outside your country. Learn about bank transfers.

Other: This means you have another way of accepting payment. Include information and instructions about your payment method in your listings and Shop Policies. Buyers don't submit payment in expectation of you collecting payment from them after they check out. 


Step 9: Billing

Almost done! Enter your billing information and a valid credit card here.

Depending on what country you are in, you may need to enter a credit card to open your shop. The card should be a Visa, Mastercard, American Express, Discover, or Carte Bleue (France). Both credit and debit cards with these card company logos will work. 

We ask sellers in certain countries to keep a credit card on file as a means of identity verification. Your card information is secure with Etsy, and you are welcome to pay your bill via PayPal if you’d prefer.

Members in some countries outside the US can open a shop with a PayPal account. If you can do this, you'll see an Authorize PayPal Account button on your Billing page.

Learn about Etsy's selling fees.


Step 10: Open your Shop

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When you finish all the sections, click Open Shop. You'll still be able to edit your shop after it's open. 

Click Publish Listings and Open Shop and your shop will be public. Congratulations!

  • The web address to get to your shop will be https://www.etsy/shop/yourshopname or


Step 11: Fill out your About page

After you’ve opened your shop, you’ll be able to fill out your About page, which contains essential information about your shop members, your story, and, if applicable, youroutside manufacturing help.

To access your About page, click Your Shop, and find the About link under Shop Settings on the left side of the screen:


Fill out your About page by selecting Shop Members, Story, or Manufacturers tabs:



Related FAQs

Continuing your shop setup

Add a Bio and Photo to your Profile

Set your Policies

Add Sections to your shop

Create Shipping Profiles

Rearrange your items

Add your shop’s About page

Connect your shop to Facebook and Twitter


Tips for success

Best Etsy Tools for New Sellers

The Four Keys to Etsy Success

Product Photography for Beginners

Get Found in Search

The Seller Handbook

Create a Cohesive Shop

Still have questions?