What is Shop Stats?

Shop Stats is a powerful tool available to all Etsy sellers. It shows both the volume of traffic as well as the sources of that traffic. 

To view your stats, sign in and go to Your Shop > Shop Stats.

Dashboard

The dashboard includes data and graphs for views, favorites, orders, and revenue. Click the tabs at the top of the graph to see the information specific to that tab. You can also set the date range for the information at the top. 

The View tab shows you the number of people visiting your listings and shop over the date range you have set.

The Favorites tab shows you the number of Favorites your listings and shop have gathered. 

The Orders tab shows you the number of orders. Note that if someone purchases multiple items at the same time, it counts as one order.

The Revenue tab shows you the amount of money your shop has brought in from sales. Shipping and sales tax are not included in Revenue. Only the item price is tracked. 

How People Find Your Shop

Below the graph, you'll find three sections that detail how people find your shop and items:

• Traffic Sources: sites that sent people to your shop.
• Traffic Sources on Etsy: Etsy features and pages that sent people to your shop.
• Keywords: Keywords people used to find your shop in search engines, including Etsy Search and Google.

Currently, we don't display which specific pages send people to your shop.

If you see "Your Shop" as a traffic source, it means someone was exploring your shop and went from one shop page to another.

"Someone else's shop" means that someone else has a link to your shop or items in their public shop pages. 

You can hover over the question mark next to the traffic sources to learn more about what that specific traffic source means. 

Improve Your Business

Look for opportunities to increase traffic by maximizing strategies that are working for your shop and discarding strategies that aren't producing the results you want. 

For instance, you might see that a particular word or phrase is bringing you a lot of views. Emphasize that by making sure it's in all applicable tags and titles.

You might notice that some tags on your listings never appear in your shop stats as keywords. These are tags that aren't bringing you views. In that case, try replacing them with other words or phrases.  

Learn more about getting valuable insights from your Shop Stats.