Shop Stats is a feature designed to help shop owners understand their business. Shop Stats includes a dashboard, with a few key metrics, and data on how people find your shop.
To view Shop Stats, sign in to your Etsy account and go to Your Shop > Shop Stats (in the Orders section).
By default, Shop Stats displays data for the last seven days. You can choose to view data for Today, Yesterday, Last 7 Days, Last 30 Days, This Month, Last Month, This Year, Last Year, All Time, or specific dates you choose. We remember the last date range you selected when you return to Shop Stats or reload the page.
This blog post shows how you can use your Shop Stats to review your traffic so you can make adjustments to your listings that may help increase views.
If you would like help reviewing your Shop Stats or have any other questions, please write to support@etsy.com with "Shop Stats" in the email subject line.
Dashboard
The dashboard includes data and graphs for views, favorites, orders, and revenue.
Views includes listing and shop views. Listing views are when people view your listings pages. Shop views are when people view any of your shop pages, including your shop homepage, sections, sold items, and policies.
If someone purchases multiple items at the same time, it counts as one order. Revenue only includes the item total. Shipping and Tax are not included in revenue numbers.
How People Find Your Shop
Shop Stats includes three reports related to how people find your shop:
- Top Traffic Sources: sites that sent people to your shop
- Top Traffic Sources on Etsy: Etsy features and pages that sent people to your shop
- Top Keywords: Keywords people used to find your shop in search engines, including Etsy Search
Each report lists up to 12 traffic sources and the number of views attributed to each traffic source. In these reports, the number of views includes shop and listing views. You can use these reports to dig into where your traffic comes from, track marketing efforts, and look for opportunities to increase traffic. The Top Keywords report provides a window into how people search for your items on Etsy, Google, and other search engines. You can use the report to get ideas for how to tag your items and where to focus efforts to increase search engine traffic.
The Top Traffic Sources on Etsy report lists features and pages on Etsy that sent traffic to your shop. For example, if you see Favorites listed as a traffic source, it includes all traffic from favorites pages. It could be someone viewing their own favorites or someone else's favorites and then clicking through to your listing or shop. Currently, it is not possible to view which specific page sent people to your shop.
We track the referring page for each view in your shop. If you see "Your Shop" as a traffic source, it means someone was exploring your shop and went from one shop page to another.