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Vintage Small Scarf, Vera Pop Art design square polyester Scarf in orange and white, 1970s era

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For sale in this listing is one of the Vera scarves designed in 1970s and made of polyester. The overall pattern is a Pop Art style of small to larger squiggly circles. The design uses the orange tone colors that were popular then; this time it is variegated shades of orange color with off white as the accent.

The attached fabric content label has been lost over time, however this appears to be one of the Vera scarves made of either polyester or a polyester blend.

Vera Neumann was an artist who began designing textiles in 1946 when she and her husband formed a company they called Printex. Her first products were silk-screened placemats they made by hand in their New York city apartment. After World War II, when army surplus silk that had been made for parachutes became readily available, she turned her talents to designing scarves.

The "vera" trademark was first used in 1947. By the 1950s Vera brought on other designers to assist her once she had the original design concept. Records show that as many as 600 different designs were developed by the team each year. The company made it standard policy to copyright each of their designs, which was very unusual for that time.

I love the way her signature is generally incorporated as part of the design. Her logo will repeat one of the main colors in the scarf and sometimes you need to look closely to even see the signature in the pattern.

My research shows that this particular Vera signature style was used during the 1970s and that confirms the era I am listing for this piece. As you look at other Vera scarves over the years you will notice a real difference in the signatures/logos used.

Vera scarves have some obvious changes in her signature through the years. Of course, there are exceptions to that too. In general, however from 1947 through the mid 1950s those earliest scarves were signed "vera" in a very small print. All the letters were lower case. By the late 1950s, the "Vera" signature had a capital V. During the early 1960s the ladybug symbol and © copyright symbol (registered in 1959) were added to the Vera. The signature and the bug were about the same size. The legend is that Vera used the ladybug because she saw it as a symbol of good luck. By the late 1960s the ladybug was used less and less, and the signature got larger. The ladybug became much smaller than signature. By the early 1970s the Vera signature continued to get larger and bolder, usually without a ladybug symbol. By the mid 1970s the ladybug was present sometimes, but it did not appear on scarves after 1976. By the late 1970s her signature started to slightly shrink and by the 1980s there was consistently only a smaller signature with the © copyright symbol.

Geometric designs, especially polka dots in all sizes, were extremely popular with the women who wore Vera scarves. Bold florals and butterflies also became a staple. Most of the prints were done in colors, although there are some that feature black and white patterns.

From the beginning the scarves were actually printed in Japan, based on the prototype samples that were made up by the New York factory. Later polyester, cotton and acetate scarves were added in addition to the standard silk as part of the line's offerings.

Vera worked consistently up to the time of her death in 1993 and the company remained a recognized fashion leader for all of those decades. Her design work is highly coveted by style-savvy women, many of whom collect, exhibit and proudly wear Vera. Over the years I have had a personal collection of several hundred Vera scarves, many of which I am now selling on my etsy site so that others may enjoy them too.

The scarf is a 20 inch long by 21 and 1/2 inch wide square. The fabric has an crisp polyester feel and drape to it. The edges are hand rolled and hemmed.

There is one area with a smudge of some sort of stain. I did not even notice it until I took the photos, so it is not something that immediately jumps out at you when you first see this scarf. There are ways to wear this where that area would never show. In the first photo, it is above the Vera signature, about half way up the side. In the close up photo with her signature, the stain is visible on the border area, about where the third circle is located.

As mentioned, the colors are orange shades and off white. The colors are quite true and the signature logo is in the off white color.

This scarf comes from a smoke-free, pet-free home. This is in generally good vintage condition, with only the minor stain area to mention. It is free of tears, snags, rips, odors or anything offensive that would keep you from wearing and enjoying this vintage designer Vera scarf for many years to come.

Please contact me if you would like additional photos.

Vintage Small Scarf, Vera Pop Art design square polyester Scarf in orange and white, 1970s era

Overview

  • Vintage item from the 1970s
  • Materials: fabric, hand rolled edges, polyester
  • Feedback: 485 reviews
  • Ships worldwide from Florida, United States
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