Very cool old store display. It measures about 5"x11". It is in great shape. I am not sure of the year but the price was 15 cents per trick. The card contains 12 books of matches. Each book features a sexy image of a lady on the front. The trick was that there were 2 rows of matches. You took a match from the back and lit your own cigarette with it, then offered the book to a friend. all of the matches in the front were designed to explode. The tricks are all in good shape but might not work due to the age. This is being sold as a collectible item.