*"For much of its history, Coors beer was a regional product; its marketing area was confined to the American west. This made it a novelty on the East Coast, and visitors returning from the western states often brought back a case. This iconic status was reflected in the 1977 movie Smokey and the Bandit, which centered around an illegal shipment of Coors from Texas to Georgia. The company finally established nationwide distribution in the U.S. in the mid-1980s."
I can attest to this my father used to take cases to my brother-in-law in Georgia and they were snatched up like gold!!!
*"In 1959, Coors became the first American brewer to use an all-aluminum two-piece beverage can. Coors currently operates the largest aluminum can producing plant, known as the Rocky Mountain Metal Container (RMMC), in the world in Golden, Colorado. RMMC is a joint venture between Ball Metal and Coors, having been founded in 2003."
"In the 1970s, Coors invented the pollution free push tab can; however, consumers disliked the top and it was discontinued soon afterward. The long and current slogan of "Silver Bullet" to describe Coors Light is not for the beer but for the silver colored can in which the beer is packaged. Coors Light was once produced in the "yellow bellied" cans like Coors Banquet; however, when the yellow coloring was removed and the can was left mostly silver, many dubbed the beer as "The Silver Bullet"."