An Insider's Guide to the Worldwide Arts Market, by Heidi Rand
How long have you been thinking about selling your artwork or crafts on the internet? What’s holding you back? Are you confused by too many options? Do you worry that having your own website will be too expensive, and you’re not sure what other venues would be right for your work? Or have you stuck a toe into online sales and felt that you got nowhere?
Several years ago I had all of those concerns, and more. I was selling my work at a few small galleries and art fairs. When the main gallery shut down and I got tired of the back-breaking effort involved in selling at fairs, I knew it was high time to work through my fears about selling online. I now sell my work directly through my own website and on Etsy and ArtFire, and I get royalties on my images, designs, and books, through Zazzle, Smugmug, Lulu and Amazon. I market and publicize my art and books for free on my blog, Facebook, Twitter, the Patch, and more.
And you can too! There’s nothing magical about it, though it sure feels like magic when you get that notification from Etsy (or any of the other sites) telling you that someone out there - not your mother, not your best friend - is buying YOUR artwork. After hundreds of sales and royalty payments, each one still feels wonderful to me. It takes time and work, but with the insider tips in this book that have taken me years to learn, you’ll be able to hit the ground running, with a huge advantage over other artists who are struggling to wade through it all on their own.
When you buy my practical, hands-on guide, you’ll:
* Learn the five critical skills to sell online, including tips on where to turn for help when you just can’t do it yourself.
* Discover exactly what kinds of sites are right for your specific artwork and crafts.
* Figure out whether getting your own website is the right move for you.
* Find out about the wide variety of ways to market and advertise your work online, including tips on how to make online social media work for you.
* Learn about powerful and free tracking tools to measure your online successes and weaknesses.
* Zero in on what’s holding you back and get valuable ideas about how you can motivate yourself to get going.
I teach some of this material in a 3½ hour workshop that people pay $60 to attend. You can buy this 72-page book for $7.99, to refer to over and over as you progress through the steps of the exciting adventure you’re going to have selling your art online. When you buy the ebook, you’ll be invited to join the Facebook page I created for the book, so you can ask me questions, share your progress, and network with other artists. As a bonus, since the internet changes so quickly, when you buy the book, you can sign up to get all free updates that I make to the book for the next two years.
With 28 full-color photographs and screen shots, I show you exactly what you can do on the sites and social media you have to choose from. And to help me guide and inspire you, I’ve included profiles of six of my favorite artists who are at different points on the continuum of selling and marketing their work online.
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The ebook is in the format of a PDF file, which you can open and print using Adobe Reader. If you don't yet have Adobe Reader, you can download it for free by clicking on the following link:
http://adobe.com/products/reader
The file is less than 20 MB, and I will email it to the address in your paypal account, unless you give me another email address when you order. The file goes through fine to gmail, yahoo, and aol accounts, but may be too large for some other email providers. If your email won't accept the file I'll send you two pdfs in separate emails. If you have a kindle that accepts emailed files I will gladly send you the file that way, just let me know your kindle email address when you order.
I fill all orders made during the day (U.S. Pacific time) immediately or within 2 hours upon receipt of payment, and will send any overnight orders first thing in the morning. The email with the pdf will come from heidirand [!at] gmail.com, so if you have any blocking mechanism on your email address, please make sure that you’ve listed my email as one that is allowed.
About me:
I am a nature photographer using my original photos to create images and designs that I incorporate into my decorative and useful artwork and mixed media pieces, which I sell and exhibit in galleries and online. I also lead workshops and write books to teach other people how to make art from the magic in their own lives.
Have any questions?
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