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| Workshop Minutes: Street Team Meeting 2007.10.10 |
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Minutes Started Wed Oct 10 2007 19:59:58 GMT+0000 (UTC)
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sarawearsskirts: okay, welcome everyone!
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sarawearsskirts: we have some big news, and we want to establish big plans for teams for the holidays
sarawearsskirts: i'm glad you all could join us
sarawearsskirts: basically, this is the week where we should all be really kickin' it into high gear for holiday marketing
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wonderamy: We have a special announcement for you lucky Teamers - you are the first to hear!! Etsy is planning a major Holiday Season Campaign, designed to drive tons of traffic to Etsy and to all of your shops!
sarawearsskirts: and we need all the teams to get behind it and help us make it huge
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wonderamy: We will be taming with other comanies and organizations to create something called....drumroll....
wonderamy: TEAMING with other companies, I mean...
wonderamy: called....
wonderamy: drumroll.....
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wonderamy: The Handmade Pledge!
wonderamy: A big campaign to organize tons of people to sign a pledge saying that they will attempt to buy all handmade gifts this holiday season.
sarawearsskirts: yep, we're going to enlist the help of all you lovely team members and leaders to help us promote the handmade pledge.
sarawearsskirts: the focus is on emphasixzing how handmade makes better gifts.,
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wonderamy: The handmade pledge will have its own web site, and partners outside of Etsy, to make it really big.
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wonderamy: It is going to be announced next week, so there is some info we can't tell you before then.
sarawearsskirts: it will have links back to places people can buy handmade... like etsy!
wonderamy: and the best part is, in promoting yourselves and your teams, you will be promoting the handmade pledge and etsy, all at the same time.
sarawearsskirts: so, we have the questions open, so if you'd like to ask a question, type /ask the your question
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sarawearsskirts: basically we're soliciting your ideas on this as well as giving you all some of our ideas to think about how we can all do this
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wonderamy: sara and I are in charge of thinking about how the Teams can be a major grassroots activism force behind the pledge - and how the Pledge can help Teams flourish in the Holiday season.
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wonderamy: SO we want to know from you - after we have answered some of your questions - how you think this can be successful, how your teams might want to be involved, basically - what YOu would do if You were AMY AND SARA, to organize teams around this!
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sarawearsskirts: we want thousands and thousands of people to sign this pledge, saying they will buy handmade this holiday season
redpanda asks, what other websites besides etsy will be participating?
sarawearsskirts: to ask a question, type /ask
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wonderamy: we can't tell you yet, until the announcement is publicly made next week!
wonderamy: sorry!
sarawearsskirts: (sorry, but they're awesome)
wonderamy: (the drawbacks of being the forst to know...you can't know everything yet!)
nancygamon asks, Will there be t-shirts?
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wonderamy: there will be a LOT of promotional materials to support this, and we'll be sending promos to all the Teams participating.
wonderamy: not sure if T-shirts are part of it, or iron-on decals, etc.
wonderamy: its all still in development, but its happening fast.
sarawearsskirts: we can make stencils so you can make tshirts.
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wonderamy: it would be great to hear your ideas about what promos you think would work well, when we open the floor.
SweetyPrize asks, do they physically sign the pledge? is there something neat surrounding that?
wonderamy: it will be an online signup
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sarawearsskirts: you get to sign an online pledge, and leave a link (like to your shop or your blog or where ever)
wonderamy: but the idea is to find all kinds of creative ways, through guerilla marketing and otherwise, to entice people to sign it.
nancygamon asks, What motivation do people have to sign the pledge?
sarawearsskirts: they get the satisfaction of knowing they're supporting individual artists,
sarawearsskirts: but also we're expecting a lot of artists and makers will also sign, so they can link back to where they sell their wares.
sarawearsskirts: that's what we're hoping, hoolygans
wonderamy: its a way for tons of artists and crafters to join togher as a bigger movement to get people to turn away from mass production during the holiday season, and embrace us leetle handmakers
montezumamudd asks, Can we tell our team members or do we wait until next week when the announcement comes out?
sarawearsskirts: we're going to open the floor in a few moments to get your ideas.
sarawearsskirts: let's go through some more questions quickly first.
wonderamy: you can start telling yuour teams, because we didnt want to keep teams waiting..
wonderamy: because we know you are all getting geared up to make holiday plans,
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sarawearsskirts: this is going to be very, very big, so we wanted to tell you so you can all plan on helping promote it
wonderamy: and we didnt want to make you backtrack. but tell them that the official announcement is next week, and to look out for it in the Storque and in the forums.
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sarawearsskirts: the storque is really going to become the go-to place for finding news about teams
sarawearsskirts: we're going to be contirbuting regularly to it
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sarawearsskirts: and you all have been submitting great content so far
Kae1Crafts asks, what tags should we use in our blogs to link to this push?
wonderamy: once its announced, you can use the web site name and URL as a tag,
sarawearsskirts: you can use terms like craftivisim, etsy, buyhandmade
sarawearsskirts: handmadeholidays
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wonderamy: you can also use "buy handmade", "handmade holidays" "craftivism"
sarawearsskirts: haha
sarawearsskirts: great minds think alike?
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sarawearsskirts: okay, we're going to open the floor for discussion and put up a question.
sarawearsskirts: please stay on topic (for real)
MayaBella asks, How can we help promote?
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Messaging enabled.
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wonderamy: lets hear it! how can you imagine promoting such a thing with you team?
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strawberryanarchy: this is the first time i have been in here can anyone come in ?
nancygamon: bumper stickers
virtuallori: links on our team blog and webpage
nancygamon: craft shows
sarawearsskirts: anyone can come in , yep
virtuallori: flyers
virtuallori: posters
TiasTreasures: Fliers and promo's at craft shows
abbey753: Adding it too our hoilday sale flyer
sarawearsskirts: word of mouth
MayaBella: stickers
sarawearsskirts: emailing your friends and family
Hoolyghans: blogs, email sig lines
MayaBella: in our announcments>
CircaCeramics: definitely at art/craft shows
TiasTreasures: Buttons!
Kezzaroo: damn i just sent my question with /ask efore it grr
siansburys: shouting from the rooftops
virtuallori: mentions on high-profile blogs
montezumamudd: treasuries
virtuallori: (I got a big list)
TiasTreasures: You Tube video!
Angharad: petition on 10 Downing Street website
wonderamy: dont worry Kezz, we will answer more questions soon
lupin: will there be a button or something made to put on our blogs?
abbey753: would to make download sticker format for packages
Kezzaroo: thanks amy
siansburys: ohoh a button would be good
nancygamon: great idea abbey753!
virtuallori: a badge for our blogs would be nice
Urbanknit: a button for blogs would be good
CircaCeramics: blogs that are appreciative of the handmade object
ColdCell: answer mine :P
Kezzaroo: storque newscasts, youtubes, major blogfest
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virtuallori: include cards in packages
Hoolyghans: school booster/sponsor opportunities
SweetyPrize: will you guys be making promo materials for us to distribute, sarawearsskirts?
reform: downloads would be useful
Kezzaroo: flyer advertisment (within reason) locally
MayaBella: ya.
CircaCeramics: downloads are cool
strawberryanarchy: yeah stencil and maybe poster downloads
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TiasTreasures: Promo's in our packages are a great idea!
MayaBella: i agree
wonderamy: we are, sweetie
SweetyPrize: yay
sarawearsskirts: yes, there will be gobs of promos, sent to every team
Kae1Crafts: a universal flyer for consistancy or logo
Kezzaroo: rock on
nancygamon: get local galleries involved
sarawearsskirts: coffeehouses
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sarawearsskirts: local businesses
MayaBella: ooo.. maybe something on the radio..
sarawearsskirts: pestering people in your office
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sarawearsskirts: local radio is good
Kezzaroo: flickr group promoting the handmade pledge :) screen shots of people signing theirs :D
Hoolyghans: can you give us a teeny hint on what "big" means for this??
TiasTreasures: Advertising on Craigslist!
nancygamon: other local craft clubs
Kae1Crafts: Art Centers
MayaBella: we could send some free stuff to a dj
SweetyPrize: big!
ColdCell: etsy commision ++ you say ;)
MayaBella: and get them to mention it
sarawearsskirts: oh, kezz, that's greaty
Kezzaroo: it would take off, not as big as the 365 but still :)
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abbey753: flicker shoats sounds good
siansburys: kezz is a genius (thats on topic)
reform: and making it Global
abbey753: shots
nancygamon: temporary tattoos
Kezzaroo: *slips sian a fiver*
charlottenarunsky: permanent tatoos
nancygamon: boycott malls. :)
MayaBella: funny
chichiboulie: on our foreheads
MayaBella: pass flyers out at the malls
sarawearsskirts: okay, we're going to close the floor and go back to some questions in the queue, and open it up in a bit againm
Messaging reserved for room moderators and admin only.
wonderamy: there are so many good questions
SweetyPrize asks, what is the goal?
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sarawearsskirts: the goal is to encourage people to choose handmade over mass produced gifts
sarawearsskirts: and drive tons and tons of traffic to etsy.com
sarawearsskirts: (quite simply put)
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wonderamy: in partnering with other sites and companies, we make the reach of this thing much bigger, and get a lot more press.
wonderamy: A good combo of increasing sales, and doing good in the world!
ArtyAllsorts asks, is this going to be an International campaign?
sarawearsskirts: yes, for sure.
sarawearsskirts: most definitely.
sarawearsskirts: handmade = worldwide.
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wonderamy: as much as it can be. etsy is working hard to become more and more international (i.e. accessible to folks outside the U.S.)
MayaBella asks, can anyone sign. non etsy shops people?
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sarawearsskirts: yes, that's a major goal of this campaign - to attract buyers.
sarawearsskirts: while attracting other artists is fantastic, for the holidays we want to focus on buying handmade.
sarawearsskirts: so we want *everyone* to sign
wonderamy: we want to reach beyond our current base of buyers and sellers to anyone and everyone who is interested in handmade.
sarawearsskirts: your dad, your neighbor, your boss, your sister
Enygma asks, how long will the campaign run?
wonderamy: from next week until the end of december, we will be pushing it hard. after that, I'm not sure yet what it will morph into.
Urbanknit asks, in general how will this be promoted other than the energy of the teams?
wonderamy: The energy of the Teams is one facet pf the promoting. A second is the Etsy marketing Team -
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wonderamy: who will be working on getting a ton of press, and partnerships with other web sites and companies and orgs ,
wonderamy: and we'll partner with them for marketing and publicity too.
wonderamy: so, the Teams are the grassroots part, and Etsy marketing (and partner's marketing) are the more corporate counterpart.
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wonderamy: (even though I hate the word corporate...thats what it is)
PoPkO asks, what exactly should we relay to our teams. spell it out pour moi.
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wonderamy: Anything we have said here in this workshop, can be relayed to others...
sarawearsskirts: you can relay that we're on the verge of announcing a major marketing campaign for the holidays
sarawearsskirts: encouraging people to buy handmade gifts and things this season
Kezzaroo asks, How do you plan on focusing on external buyers, or want us to help focus on buyers, instead of the pledge just being signed by the majority of etsy sellers themselves versus less potential buyers?
sarawearsskirts: this is where we need your creatvity and help us really branch out and hit a broader market
sarawearsskirts: lots of people who don't otherwise shop DO shop during the holiday season
sarawearsskirts: so we have more of a chance of getting more people who might not know about etsy and the handmade movement already
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sarawearsskirts: this is where we need to take to the street (literally and theoretically) to push it out there
wonderamy: many teams are already planning holiday sales, trunk shows, events, etc meant to entice new potential buyers - this campaign can become a part of that, it can enhance what those projects are already doing...we want this to be another way teams can do what they already do best - reach out to wider ba
sarawearsskirts: this is one unified message that all teams can promote while promoting themselves.
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wonderamy: right - so individual teams can do what they already do, but also be a part of a larger movement, which will help in both directions!
redpanda asks, I participate in "buy nothing christmas" where you make/recycle all your gifts instead of buying at mass merchandisers. Is there any way you could implement the people that support this as well?
sarawearsskirts: i love the idea of all recycled / buy nothing christmas
sarawearsskirts: however, sometimes i just can't make everything i want to for gifts...
sarawearsskirts: etsy is a palatable solution 0
sarawearsskirts: you can find recycled, handmade stuff here
sarawearsskirts: you can even shop locally with the geolocator
sarawearsskirts: so i think this doesn't stray too far from that philosophy
wonderamy: also, remember a lot of suppliers are on etsy...its better to buy your crafting supplies on etsy than at walmart!
sarawearsskirts: totally true
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sarawearsskirts: handmade supplies rock
wonderamy: if you are making your own gifts!
lupin asks, might it be possible for the Etsy labs to make/sell rubber stamps with a pledge related slogan for us to stamp our packages etc with when we send out orders?
montezumamudd asks, When will we receive the promos for this campaign?
Hoolyghans asks, will there be cool html buttons to put on blogs
wonderamy: all these questions are about promos...
wonderamy: we will be making a ton of promos, and we plan to send them out around the end of this month or first week of novemeber
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wonderamy: we will have a lot of dreat downloadable stuff
sarawearsskirts: *dreat = great
wonderamy: for blogs, web sites, etc...in a bunch of sizes for multiple applications.
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sarawearsskirts: we're aiming to have this be a very viral campaign, so we're going to give you all the tools we can to help do that
wonderamy: all of this will be available through the web site for the pledge, which will be seperate from etsy, (but there will be links to it from etsy)
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MayaBella asks, what is guerilla marketing?
wonderamy: big question mayabella
sarawearsskirts: guerilla marketing relies on methods of spreading your word that aren't traditional paid advertisements
sarawearsskirts: in a nutshell
sarawearsskirts: (i'll post a link to old transcripts from workshop sessions where we discuss this and name ideas
Hoolyghans asks, can you give us a hint of what type of partner companies even if you can't name names?
wonderamy: nope...sorry!
wonderamy: next week you will find out!
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nancygamon asks, Do the pledge signatures (and links) appear in the order people sign?
wonderamy: I'm not sure about that yet Nancy
sarawearsskirts: transcripts: http://team.etsy.com/workshopschedule.html
wonderamy: its all in high-speed development as we speak!
sarawearsskirts: (amy and i aren't building the pledge, haven't totally seen it yet, so we're unsure of exact details on some things)
SweetyPrize asks, can i have some money?
wonderamy: no!
sarawearsskirts: yes. here is some money.
willowglass asks, Will these promos be sent out to team leaders to distribute?
wonderamy: yes
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sarawearsskirts: which is why we've been collecting team leader email addresses (thanks for bumping that thread everyone)
sarawearsskirts: we're creating ways to be in touch with team leaders more closely for this campaign
SweetyPrize asks, do you have a timeline?
sarawearsskirts: of course!
sarawearsskirts: (the timeline does not have a specific day for giving anyone money though)
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wonderamy: Next week, the campaign launches. Sara and I are working out a detailed timeline of when everything will happen, including daily and weekly resources for teams.
wonderamy: The Storque will be a major point of info for you guys.
sarawearsskirts: yes! read the storque as habit!
wonderamy: and we just work our tails off until Christmas, basically. But a detailed timeline will be made available as we work it out.
sarawearsskirts: you can sort the storque by content tags that we include when we write articles, so search for Etsy Teams
SweetyPrize asks, do you have celebrity endorsements?
CircaCeramics asks, Love the idea of a stamp to eek out the ebay logo on labels
wonderamy: whoops
sarawearsskirts: are amy and i not big enough celebrities for you all?
sarawearsskirts: yes, a stamp would be awesome, we'll work on that, maybe it will be for sale in the etsy labs shop
sarawearsskirts: okay, we've gone through a majority of the questions, so we're going to open the floor up for marketing ideas (please stay on topic!)
Messaging enabled.
ColdCell: boo
wonderamy: what do you think?
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virtuallori: love it!
MayaBella: I cant wait to start
ColdCell: hiii bombus
montezumamudd: Great plan.
imakecutestuff: I heard through the grapevine that the portland etsy teams show was cancelled...maybe we can do it in seattle instead ;)
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SweetyPrize: i think this will take over the world
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strawberryanarchy: good thank god i can talk again! i think the stamp idea is cool
abbey753: sounds great
virtuallori: will tie in well with our team's existing plans
strawberryanarchy: we need orange ink too
Kae1Crafts: Great ideas - can't wait to see the rest.
Hoolyghans: I think it's awesome!! Just please please please keep us up to date if it gets delayed
siansburys: it would be better if we had tshirts
SweetyPrize: it will definitely fit in trashion's plans
MayaBella: i will totally buy a stamP!
reform: can you make allowance for promo stuff getting overseas in time
TiasTreasures: Ya - the sooner you send promo's the better!
lupin: yay at the idea of stamps! I thought it would be ace to have a re-usable promo item, something we could stamp on packaging, correspondance, all kinds of things
abbey753: yes we have many global shops
wonderamy: glad to hear so many of you think that it will fit in well with your plans...
TiasTreasures: Alot of people are doing lots of shows - starting now....
nancygamon: With or without the pledge, I like the "Buy Handmade" movement. That's easy to get behind.
reform: thats where the downloads will be V. important
willowglass: show season is in full swing now
wonderamy: we'll send out the non-U.S. promos first for sure
virtuallori: must. have. downloads.
SweetyPrize: i got to go, i'll be reading the transcript
strawberryanarchy: i might make a potato stamp or an eraser one for justnow
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SweetyPrize: peace out
sarawearsskirts: virtuallori, you know there are resources currently at http://team.etsy.com - downloads, etc, right?
MayaBella: buy
ColdCell: downloads? *remembers the viral warfare statement*
siansburys: ooh i need to make a stamp too..
MayaBella: buy homemade? what was the name again?
lupin: re christmas shopping is Etsy going to be reminding anyone about last posting dates? from the Uk the last posting dates for xmas is the first week of december I think
sarawearsskirts: buy handmade
MayaBella: Buy handmade pledge?
imakecutestuff: is making our own stamps in line with etsy tou?
strawberryanarchy: i might start selling all my old plain erasers for stamp making i have tons cos i collect them and i need to get rid of the boring ones
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virtuallori: yep, I know about the stuff already there
nancygamon: The Handmade Pledge
sarawearsskirts: yes, lupin, the labs folks are doing a series on how to set up your shop to be ready for the holidays
abbey753: etsy calendar for the new year buy homemade and use treasury or street teams
virtuallori: will be important for this
sarawearsskirts: including shipping tutorials and info on postal deadlines.
lupin: perhaps something in the storque about buying early to make sure gifts arrive in time? esp from your international favourites?
lupin: okay cool sara :)
MayaBella: good idea
willowglass: good idea, lupin
wonderamy: we'll be keeping in touch with all of your team leaders through an email list, and we are working on making an opt-in email list for all team members too which we will start next week (dont email us with your address - we will have forms on the ETsy site for you to join up with that
siansburys: do we have a team leader yet?
lupin: yes sian I am your god :P
siansburys: awesome
Kezzaroo: i mailed my address to sara sian
siansburys: wooo!
siansburys: 2 leaders
wonderamy: and if any teams dont have a leader, just designate one person to be a contact-point.
ColdCell: can i lead in the "piss off the admins" assault? :P
TIGGERBONN: Hello! Did I miss the workshop ?
sarawearsskirts: yes, the leaders list is underway, we're working on a big general list for all teams members
siansburys: i think you already did CC
ColdCell: yay
wonderamy: yes tigger
sarawearsskirts: awesome, this was a great workshop, we're happy to have a bit of feedback from you all on it
TIGGERBONN: thanks, guess I need to be chipped with an alarm !
wonderamy: think together with your teams about how you think this can work, and come to subsequent workshops with your ideas.
Hoolyghans: very excellent workshop, will be waiting with baited breath for further details
imakecutestuff: sara: we have a lot of team members that aren't on the official etsy seattle team page...do they have to be?
wonderamy: Please don't start threads in the forums about this until it is announced next week.
MayaBella: Sweet..
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wonderamy: VERY IMPORTANT...jst so we can stay on top of sharing the information ourselves, and not let speculations run amok in the forums,
MayaBella: what Hoolyghans said
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sarawearsskirts: we want to make sure information is clear, not confusing and cohesive
montezumamudd: Can we discuss this in our team thread?
wonderamy: yes...just dont start new threads about it.
montezumamudd: great.
strawberryanarchy: i want to make a kawaii street team but i don't know how and even if i did would it be too late?
nancygamon: How can we share this information with our teams in a way that will ensure they don't take it to the forums?
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TiasTreasures: Tell them not to :)
wonderamy: just ask them not to. nobody will be punished if it happens, we just dont want it to explode
lupin: what is the date for the announcement?
nancygamon: Ask nicely and smile.
wonderamy: before we are ready. use the info with the intent of thinking and brainstorming with your team, not with the intent of beginning to promote the idea
TiasTreasures: lol
Kezzaroo: next week lupin
lupin: cheers K
nancygamon: Thanks for the workshop.
virtuallori: sara & amy are the best! thanks so much for all you do.
sarawearsskirts: thanks for coming!
Hoolyghans: thanks for having us!
sarawearsskirts: this has been good feedback on the idea
MayaBella: Ya... so glad i made it!
willowglass: Thanks Sara and Amy - gotta run!
montezumamudd: thanks sara and amy
sarawearsskirts: we're psyched that yuou're excited.
Kezzaroo: Thanks Sara and Amy x
TiasTreasures: This is exciting :) - I think everyone will be really happy about this!
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sarawearsskirts: thanks to all of you!
reform: cheers
sarawearsskirts: thanks for bumping the thread!
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Angharad: thanks!
sarawearsskirts: see you next week!
siansburys: :D
Kezzaroo: ^5
ColdCell: none of my questions got answered *cries*
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imakecutestuff: I'll work on getting a complete list to you, Sara...thanks :)
CircaCeramics: hugs to everyone :)
sarawearsskirts: thank you, cutestuff!
sarawearsskirts: hi, nancy! big hug!
siansburys: can we have our toys back yet
Minutes Stopped Wed Oct 10 2007 20:49:02 GMT+0000 (UTC)
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