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During her uni days Danni worked for a small boutique in her hometown as an assistant designer/seamstress and was lucky enough to have had her designs sold in Topshop Birmingham and Leeds. This new found confidence led her to believe in her abilities as a designer and started her fashion bug. All items on this website are handmade by Danni herself.


Previously discontent with the thought of working at the bottom of a large fashion house, she was determined to become her own boss and start dressing those fashion rebels in her own directional brand.


Designing, manufacturing and selling all her own creations single-handedly, she manages to create a rapport with each customer and delivers memorable customer service.


Dressedbydanni.co.uk was brought to life in June 2006 and now stands as an established company with loyal customer calling. Girls, globally, can now proclaim that they have, indeed, been “dressed-by-danni”


Dressedbydanni doesn’t directly dictate what you should be wearing this season, it simply offers you a very tempting escape route from the high street. After sitting happily on a Newquay beach nearly 3 years ago, she designed the halterneck hoodie...the rest as they say, is history!


So what are you waiting for? Start shopping and get dressedbydanni. WWW.DRESSEDBYDANNI.CO.UK