Hi, welcome to our online boutique. We are collective team, all team members are independent designers and dress makers who worked for high fashion brands and want to make something more interesting and fun.
We live in Neverland, outside of it, it is a gray boring city, inside of it, there is a purple lake surrounded by exotic plants and animals, breeze from the snow moutain will bring dandelion seeds and inspiration. We brainstorm, explore, experiment together to work out things verify our existence. A journey, a book, a show, a movie and interesting person's contact will be our inspiration. We work out new designs every week, if you don't see a new design in some week, that's because we wanted the design more perfect, it takes time.
Quality, hand made, originality, creativity, uniqueness are our criterion. To be featured on Vogue and design for celebrity one day is not our goal, working out timeless stylish designs to let every woman feel romantic, beautiful, cool and elegant is our dream!
Our designs are calling you? They are only for those who love arts, passionate about life, open minded, dare to be different and special. If you are trend follower, you will be disappointed, we will never design “main stream fashion” designs, we create our styles in our peculiar way of thinking. We only build up timeless styles you may keep for many years. If you expect something normal or ordinary, we are not your cup of tea. We only work out pieces with bold and quirky idea, of course we will make them very wearable, but if you get used to those high street brands designs, you might have trouble understanding why a so low priced design will have so special details or put so much thoughts like a high fashion design. So you are our targetted buyers?
Currently our team members are:
Joey(main contact, model and muse; she used to be an accountant, and too cool to be an accountant, lol),
Young(patterning for new designs, he is from Yao ethnic group in a village hidden in beautiful mountains; he worked for big companies as patterner for many years, his cutting skill will even let a man look and feel feminine),
Huang (team leader of sewing team and cutting, he has been in this field for more than 15 years; before joining us, he worked for luxury clothing making, of course in Neverland, we don't allow him to use fur and leather again, lol; he has experience to run a factory, and enjoy the freedom and respect when working with us),
Lee xiaohui(sewing for linen pieces and cashmere pieces, she is very smart),
master Gao (sewing mainly for silk pieces and jersey pieces, he can sew jersey pieces very fast and perfectly with eyes shut! ),
Lv xiao zhen (sewing for woolen pieces, she has been in this field for more than 30 years and each first one of new designs is made by her; she is "big sister" of us),
Old Dan ( she is 20 some, we just like to call her old Dan; sewing silk and shirts is her strength),
gerald (leader of biz team, designing, shipping parcels, new fabric sourcing and photo shooting),
gerald's dad(regular fabric ordering, preshrinking and packing parcels),
gerald's mum( packing, traditional frogclosure making, buttons, shawls, QC),
xiao Chen (ironing, hand embroidering, making button holes) ;
Dudu ( 7 years' old baby girl Yorkie, good company and inspiration of our team).
Currently Jouey runs the shop and liason with buyers.
We take part in every part of the every piece, so the piece is designed and made by our team instead of individual.
We don't attach brand tags on clothes, cos you will cut them when you wear to avoid itching; we don't have and won't have logo and we hope it is the very design attract you instead of brand. Brand-proof branding is our way to let you know us.
We sincerely hope you will like our designs and we will do our best to provide quality pieces and good service.
Thanks for your time:)
