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Bethany Shorb's Profile

About

The Cyberoptix® TieLab was started in 2005 after noticing a void in creative yet sophisticated neckwear. We specialize in making men (and women!) of all ages undeniably presentable. We dutifully outfit gangs of groomsmen, bridesmen and ring-bearers with our very customizable color schemes.

"Made to order" doesn't mean "made to wait around!" We understand sometimes the "last minute is the best minute" - birthdays, anniversaries and even weddings can sneak up on you! This is my full-time gig and we both print and ship Monday-Friday. This is how we are able to offer literally thousands of color, print and size options for you, yet still keep our prices very affordable.

The Cyberoptix® TieLab was a featured Etsy seller on 5.26.08 – please click the following link to read:…

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  • Female
  • Born on February 28
  • Joined July 8, 2006

Favorite materials

silk, microfiber, silkscreen, waterbased ink, vintage ephemera, metallic inks

Shop

About

The Cyberoptix® TieLab was started in 2005 after noticing a void in creative yet sophisticated neckwear. We specialize in making men (and women!) of all ages undeniably presentable. We dutifully outfit gangs of groomsmen, bridesmen and ring-bearers with our very customizable color schemes.

"Made to order" doesn't mean "made to wait around!" We understand sometimes the "last minute is the best minute" - birthdays, anniversaries and even weddings can sneak up on you! This is my full-time gig and we both print and ship Monday-Friday. This is how we are able to offer literally thousands of color, print and size options for you, yet still keep our prices very affordable.

The Cyberoptix® TieLab was a featured Etsy seller on 5.26.08 – please click the following link to read: http://www.etsy.com/featured_seller.php?featured_user_id=58778

I (Bethany Shorb) was born in Boston, raised an hour from New York City and now call Detroit, Michigan home. We are proud of and love our adopted city of over 11 years. We're happy to see young artists and entrepreneurs making it a viable home-base for a new wave of independent, sustainable manufacturing.

I received my BFA from Boston University and my MFA from Cranbrook Academy of Art - although both concentrations were in sculpture, somehow making "Ties That Don't Suck" has taken over my life! In my not-so-spare time, I still explore studio art work, fashion, graphic design, photography, multimedia and music. I have a minor (ok, major) obsession with cats.

► Take a sneak peek into our studio via the kind folks at Make Magazine:

http://blog.makezine.com/archive/2011/09/bethany-shorb-of-cyberoptix-tielab-video.html

►SOCIAL FUN! Like us a whole lot? Follow us on Facebook or Twitter!

http://www.facebook.com/cyberoptix
http://twitter.com/cyberoptix


►PRESS

The TieLab has been featured on the Martha Stewart Show, HGTV; various design blogs such as io9, notcot, thrillist, indiefixx, indieobsession, Fabulist, The Consumerist, Uncrate and print publications such as The New York Times, The New York Times Style Magazine, Time Out New York, Time Out Chicago, Make Magazine, Details, Fiberarts, Bust, Adorn, URB, BPM, and Industrial Nation.

►THE TIES + ETHICS

Each necktie is unique and may have its own variation in color, density, and texture, with indications and remnants of the printing process on the reverse, further adding to its individual character. Our work is proudly made by skilled hands, not robots!

In addition to the screenprinted line, some limited edition and custom made ties are made with deconstructed vintage, recycled or other sustainable materials.

We only print with high-quality waterbased inks. They’re better for the health of our shop, better for the environment, and they perform much better on fine fabrics.

Microfiber is our most common finish – why not exclusively silk? Many who choose not to consume animal products for ethical, dietary and religious reasons are concerned about the silk industry and wear nothing derived from living things. In the interest of not being exclusionary, we have decided to carry ties in silk and microfiber; and scarves in silk and viscose. We also receive frequent requests from people in touring bands where dry cleaning is not always an option, therefore making silk ties very impractical. If silk is not a practical option for you, we have many ties that will work with your needs!

►CARE + CLEANING

Silk ties should only be dry-cleaned, never washed! Microfiber ties are very durable. They can be gently spot-washed and dried flat or even machine washed and dried in a mesh bag. It is even safe to iron directly on the printed design. The screenprinted design on every tie and scarf is heat-set by us for extra durability. Dry-cleaning is still recommended for all ties to increase their lifespan, however we do not recommend dry-cleaning metallic ink prints.

►LOCATION

The Cyberoptix TieLab Studio is located on the second floor of an old furniture warehouse in downtown Detroit.

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