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Zelma Rose Handmade Goods

Classic Style + Modern Design Handcrafted in America

Zelma Rose was established in 2010 by designer Lisa Anderson Shaffer and inspired by the age old Anderson Family tradition of skilled American hand craftsmanship. All of our goods are handcrafted in our Northern California studio in limited editions using the highest quality new and vintage materials. Fabrics and designs are hand chosen and created to reflect the classic beauty and unique style of Northern California. Where mountain meets the road and city meets the sea, that's where you will find Zelma Rose.

Hi there!

I come from a long lineage of seamstresses and carpenters who believe that function + quality + artistry = beautiful design and that's the Zelma Rose…

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  • Female
  • Joined July 14, 2010

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About

Zelma Rose Handmade Goods

Classic Style + Modern Design Handcrafted in America

Zelma Rose was established in 2010 by designer Lisa Anderson Shaffer and inspired by the age old Anderson Family tradition of skilled American hand craftsmanship. All of our goods are handcrafted in our Northern California studio in limited editions using the highest quality new and vintage materials. Fabrics and designs are hand chosen and created to reflect the classic beauty and unique style of Northern California. Where mountain meets the road and city meets the sea, that's where you will find Zelma Rose.

Hi there!

I come from a long lineage of seamstresses and carpenters who believe that function + quality + artistry = beautiful design and that's the Zelma Rose way! My Great Great Grandfather was a Norwegian boat builder, my Grandfather Fa, a master carpenter and my father a master woodworker. My Great Great Aunt was a gifted seamstress and one of the first women to attend Pratt Institute for Fashion Design. She passed down a love of art and sewing to her younger sisters that was passed down to me by my Mother, and at six months old I was yielding crayons with both hands. Seriously, I'm ambidextrous!

I've had an interesting life. One filled with art and music and science. I moved out to San Francisco at the age of 20 from New York to earn my BFA from the San Francisco Art Institute. I was the first one in my family to move from New York. Ever. My Mom's family dating back to my Great Great Grandparents lived in Brooklyn and my Dad's family, dating back to my Grandparents lived in Queens. After graduation I taught, and was a three time California Arts Council Artis in Residence Grant Recipient. I worked at UCSF Mount Zion Cancer Center for a while, creating art with people with cancer and painting murals. Working in a hospital setting awakened an interest in psychology and I soon went on to receive a MS in Clinical Psychology and I'm now a licensed psychotherapist, although I no longer practice.

When I sit down in my studio to design for Zelma Rose, I reference a kaleidoscope of ideas and images. As an artist, I am a hunter and a gatherer. A visual editor, a collector, a cultivator, and a farmer of ideas and design. Sometimes a design will come to fruition in a single afternoon, other times it is the careful cultivation of successes and failures over the span of a year. My signature chalkboard lockets were a year in the making, when one day everything just clicked. Moments like that feel magical and remind me how much I love the mystery of the artistic process.

Collaborating with other artists and my customers is the best! I am constantly inspired by the passion and creativity of my fellow Bay Area crafters. I love collaborating with other artists on projects. There is always something new to learn in this business, whether it is a new creative skill, or playing around with a fun new photography application, and who better to learn it from than a crafty friend. I am also really inspired by my customers. It is fascinating to see how customers make Zelma Rose their own. I really enjoy opportunities like craft shows where I can speak with my customers face to face, get their feedback on new designs and hear how they are enjoying their favorite Zelma Rose pieces.

Making peace with the fact that just like I will never have the time to read all the books ever written, I will also never have to time to create every single idea that I sketch or dream about. The simple fact that there has to be an editing process of what gets cultivated to a final design and what doesn’t, can feel like the worst part. Putting the breaks on inspiration is difficult, but with a business to nurture, it is a necessary part of the process.

I really enjoy creating personalized pieces for my customers. I encourage the curious to contact me to discuss ideas for custom pieces for weddings, birthdays, and that special handcrafted gift. There is nothing like sending handmade love from San Francisco!

Follow the adventures of Lisa & Zelma Rose at:
www.etsy.com/shop/zelmarose
www.facebook.com/zelmarose
Twitter: @ZelmaRoseCurios
Instagram: zelmarose
Blog: http://zelmarose.blogspot.com

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