reiddamnit's Profile

Bio

REID.DAMNIT is the alias of New Zealand born Kelly Reid, designer and lover of accessories big and small, wide and tall.

Kelly graduated from Wellington Polytechnic's Fashion Design program, spent the subsequent years traveling throughout Europe, the Americas and Australia before making NY her home. Combining good friend Ignacio's cajoling, pushing and pulling with an internship for Derek Lam over the summer of 2007, REID.DAMNIT was born.

Kelly has a unique way of combining unusual elements. Joining the unexpected together, and adding depth to the seemingly sweet. She oversees the complete process from design to production. Bringing to you distinct bagable bags.


Find out the latest news and happenings at
www.reiddamnit.com or find me on Facebook REID.DAMNIT for projects and blogs.

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