After you have selected your items, keywords, and budget, you’ll set the duration of your ads. All Search Ads are displayed on a weekly basis, starting the next full day after you sign up. The duration section will tell you exactly when your Search Ads will show.

If you’d like to promote your items on an ongoing basis, you can select to renew your ads automatically. Whether you chose to renew your ads automatically or not, we will send you a summary of your Search Ad results at the end of every week!