After you’ve picked the items you’d like to promote and the keywords that will show your ads, you are ready to set a maximum budget for the week!

Etsy suggests several different spend levels, based on what you have spent in the past. These are merely suggestions, you are welcome to enter any amount over the $5 weekly minimum. As you can see, you will get more impressions if you spend more.

What’s an impression?

An impression is one display of your ad. If your ad is displayed in the Search Ads placement at the top of the page, that counts as one impression. It does not mean that your item was clicked on. (We will get to that in the next section on Tracking Your Results.)

We will never go over the budget you select, and we will charge you for only the number of impressions you received at the end of the week.