After you have entered the item or items you want to promote, Etsy automatically generates keywords based on the items you’ve selected.

What’s a Keyword?

A keyword is a word or phrase that a shopper enters in the Etsy search box. Your Ads will appear when a shopper searches for one of the keywords you have selected in this box.

How does Etsy suggest keywords?

Etsy takes the keywords that shoppers are searching for the most, and matches them with your items, based on your tags and titles.

If you feel that one or more of the keywords suggested by Etsy are not accurate keywords, you can x them out. You can always add them back in later, and they will appear in your “Disabled keywords” section.

Once you have taken a look at your keywords, you are ready to set a weekly budget.