Morua was founded in 2003 by Gerry Quinton. Gerry was born in Costa Rica, has also lived in Spain, and England. Morúa is named for her maternal surname and the name of her Grandfather's General store in turn of the Century Cartago . Her work is influenced by a sense of displacement and nostalgia that comes from leading a life split amongst continents, drawing on old world craftsmanship traditions of tailoring and corsetry.

Gerry is dedicated to making the process of fitting and creating a custom piece exciting and enjoyable. Located in the vibrant Logan square neighborhood in Chicago, the showroom and studio provide the perfect setting for this unique experience. Morúa can also accommodate long distance clientèle via a comprehensive remote fitting service. She caters to off-beat brides, corset and lingerie aficionados and independent minded fashion lovers world wide.

Gerry’s career began with an education in Fashion Design at Columbia College, where she won Best Women’s Wear Prize and showed in the Driehaus Award for Fashion Excellence. Upon graduation, Gerry relocated to the UK. While in London she worked as a pattern maker in the fashion industry and as a CAD pattern-making trainer for a wide range of industry professionals and learning institutions.

Gerry found her passion catering to private clients from her studio in Holloway in North London, where she gained expertise in corsetry and fitting. To further her skill, she studied the antique corsets in the archives of Symington Collection and the Museum of London. Her commissions have ranged from aristocratic weddings to one-of-a-kind traditionally tailored frock coats. In addition, she has created a ready-to-wear corset line for Violet’s Box. She is a founding fellow of the Oxford Conference of Corsetry, the brain child of organizer Julia Bremble.