Assaf Pelleg - Fashion Design that reflects modern femininity

A diverse collection to suit today's dynamic woman - any place, any time -based on a deep understanding of a woman's body and the needs and challenges of the modern woman.

Assaf's secret to success lies in the variety of styles he offers - a wide range of unique, meticulously designed, flattering styles that focus the attention on a woman's beauty.

This is achieved through sophisticated geometric cutaways that emphasize or conceal as needed, interesting color combinations, surprising design innovations, personally imported quality fabrics, and premium all-Israeli sewing work which are apparent in every item, from t-shirts to custom-made evening wear.

Assaf has in mind the scrupulous woman looking for her own voice in a hectic world, who wants to feel fresh and special, who doesn't compromise on comfort, who demands accessible fashion that will serve her throughout the day. A woman who wants to enjoy her clothing and herself. A woman who knows what makes her feel good.

Assaf Pelleg, one of Israel's leading designers and the man behind the successful Underground and Anonymous Underground, the thriving fashion mall in the heart of Tel Aviv, opened his fashion house in 2004 and his designs are sold in three concept stores, selected boutiques throughout Israel, and through leading websites.


AssafPelleg WebSite: www.assafpelleg.com
Facebook: Assaf Pelleg - Fashion Designer
(https://www.facebook.com/AssafPellegFashionDesigner?ref=hl)