Dear Etsians,

It's spring! Time to refresh and renew. And that's exactly what we've been doing here at Etsy — a bit of spring cleaning. We brought out the site policies and noticed they were looking a little dusty, rusty and rough around the edges. So we've polished up the DOs & DON'Ts and Terms of Use and are pleased to present some shiny, new and improved updates!

Last week we posted a sneak peek preview of the proposed updates to get feedback from the community. After a very positive reception and a few minor tweaks, we're ready to put these into effect today. 

For the most part, the policies are still the same. We've reorganized and clarified the existing policies to address some concerns expressed by members over the past year. We have made a few changes and additions. This update is in response to questions and issues raised by our community; our aim was to make the policies easier to understand and to address some of the preceived "gray areas." For your convenience, we'll outline the basic changes below, but we expect every member to read through the updated DOs & DON'Ts and Terms of Use in their entirety.

Both documents have been reorganized to provide a more logical arrangement of information. The Terms of Use has been tightened up as strictly the legal agreement for using the site. The DOs & DON'Ts contain all our site-wide polices that pertain to specific features and functions of Etsy. The DOs & DON'Ts have also been reformatted out of the constraints of the "Do/Don't" list structure.

Below is the Cliff's Notes version of the updates. (This will look familiar to those who participated in the preview last week.) Please follow the links to see the specific section where these policies are defined.

Collective shops: The definition and requirements for collective shops have been clarified. (These are the rules for shops with multiple people involved.)

Conversations: Sending a Convo to notify a seller that they are featured in a Treasury list is no longer explicitly considered "spam." Instead, common sense prevails — do not use Convos for advertising or promotional purposes.

Transaction disputes: Buyers and sellers are encouraged to communicate and resolve matters on their own. Transactions may only be reported in three situations: non-payment, fraud and non-delivery.  Issues should only be reported after there has been an effort to resolve the issue between the buyer and seller.

Shop Policies: Sellers now have a dedicated page in their shops to outline personal policies on payment, shipping, returns/exchanges and more. Please note that your shop policies may not contradict any of Etsy's site-wide policies. You can read more about the Shop Policies feature in this article: Hello Policy.

Non-payment time frame: We have removed the "three days to pay" policy. We trust our sellers to use good judgement in developing their policies and provide excellent customer service. We encourage all sellers to post their payment terms on their Shop Policies page.

Feedback: We've outlined the specific situations in which Etsy will consider removing feedback for members. You have up to 30 days from the date feedback was left to contest feedback. Additionally, we've expanded Kiss and Make-Up to allow members to resolve neutral (as well as negative) feedback issues on their own. Another feedback change we'll be making soon: the ability to leave feedback will expire 90 days after the transaction date. That change will go into effect on July 1, 2008, so get your backlog of waiting feedbacks cleaned up before then.

Rules for listings: We've clarified a few of the long-standing gray areas, such as: defining vintage and supplies, conditional listings/upgrades, graphic design services and explicitly prohibited items.

Community: We've added an official anti-spam rule for the Forums and a policy prohibiting solicitation for donations in the community spaces.

Teams and Storque: Making a first time appearance in the DOs & DON'Ts are specific sections for participation in Teams and The Storque. Nothing here is really new; these polices just have a new home alongside all the others now.

Terms of Use: The alterations to the Terms of Use have been mostly cosmetic, so we won't get in to the nitty-gritty here. We cleaned up the language to make it easier to understand and reorganized some information to more appropriate sections. We added a new section on Meetings and removed the section on Feedback (as this info is more appropriate for the DOs & DON'Ts). In general, the Terms of Use and DOs & DON'Ts complement one another.

The updated DOs & DON'Ts and Terms of Use are effective as of today, May 15, 2008. However, there are some changes that will impact existing sellers and shops, and we want to give everyone a fair amount of time to adjust and edit. As such, we are allowing everyone a grace period of seven weeks. The deadline for full compliance is June 30, 2008 (by the end of the day at midnight EDT, for those of you who are sticklers or procrastinators). The grace period only applies to compliance with the changed policies as mentioned in this article.

Be sure the email address in your Account Info is up-to-date; we use this address to send vital messages about your account. An email will be sent to all members about this policy update, as well as the recent Search and Category changes. We are revising the Help section (FAQs and Help Guides) to be consistent. If you're interested in getting other important news sent directly to your inbox, subscribe to our Etsy News Alert emails.

If you'd like to comment, ask questions or discuss these updates to our policies, please join us in this Forum thread. Etsy Admin Beth (aka bethela) and Lauren (aka stellaloella) will also be hosting office hours in the Virtual Labs on Friday, May 16 at 3pm EDT to chat about the site policies.