Etsy's Handmade Blog
About Us: Beth aka bethela


Etsy has had quite a growth spurt in the past year, and we have the awkward pictures to prove it. We'll be posting a series of About Us pieces to help you get to know the Etsy admin (and since many of us work remotely, for the admin to get to know each other!). You've seen the admin badge, and maybe you're a bit curious about the person behind it! For more on Etsy's mission and about the company, please see our About page (the link is in the little blue footer of every Etsy page).

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Beth joined Etsy about six months ago. She comes from a business and finance background and she works with us on the Business Operations Team. Beth is a smart cookie and she's totally focused on making the Etsy marketplace a vibrant and successful place for sellers. You can check out her series the Art of Pricing where she shares some biz and finance savvy. She's also impressed us by raising tons of charity money through hardcore bike races. For serious!


Below, teenage Beth counts her earnings from her afterschool job and tallies them in her book-keeping file. Beth, it's mini-you!

Itty-bitty Beth holds her baby sister. (Look at these fantastic seventies colors, vintage people!)


See all posts in this About Us series.

Tags About Us, admin, Beth Ferreira, business, finance, staff, video
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12 comments     Login to add your own!

Feb. 20, 2008 at 12:05 p.m. eclecticamiami

Recently met Beth in Miami and she has been just delightful. Welcome!

Feb. 20, 2008 at 12:40 p.m. Vanessa

Yes, Beth is the best!

Feb. 20, 2008 at 3:47 p.m. HeyMichelle

Hey there Beth! A ha, you call that an awkward photo? Well, maybe I'm just jealous, you were (and are) a lovely young lady. That lil girl photo is precious...I see a doll with a leg that seems to be holding on by a string...does that litte angel have a dark, doll-terrorizing side we don't know about, bwahaha?

Ok, see ya around, dude!

Feb. 20, 2008 at 5:55 p.m. bethela

I have to admit, I could have done a better job on the awkward photo...but this was the "best" of the lot I found at my parents house.

Thanks everyone :)

Feb. 20, 2008 at 7:43 p.m. daniellexo

ha that teen pic cracks me up!

Feb. 27, 2008 at 2:43 p.m. Paikesejanku

The baby picture is so cute!

I like this series about Etsy team, nice to know more about you :)

March 1, 2008 at 9:37 a.m. classen

Cool! We need more women in math! I have to carry a calculator with me all the time at work so I am impressed....

June 3, 2008 at 5:25 p.m. gooseontheloose

I recently met Beth along with the rest of the Ct. Etsy Team and we had a fun informative luncheon! Thanks Beth!!!

June 3, 2008 at 5:51 p.m. janedeaux

Such fantabulous stylish hair you had as a child!

June 3, 2008 at 6:02 p.m. adam

I'll be sure to get you some Post-Its and maybe some Cliff's Notes for xmas. Nice dance!

June 3, 2008 at 7:59 p.m. SteppingStones

Hi Bethela!

Aug. 16, 2008 at 3:15 p.m. frommehearttoyou

Where did the word ETSY come from? What does it mean? Most folks pronounce it ESTY.....

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