Etsy's Handmade Blog
About Us: Neelam Hasni a.k.a. Neelam12
Story by Neelam12, Vanessa
Published on October 30, 2009 in Etc 		Photo by

Anda

Neelam, a.k.a. Neelam12, is our web analytics guru. Neelam dives into the numbers and helps us make sense of what is happening with site traffic and activity on Etsy.com. She works on the Marketing Team and is a relatively new hire at Etsy, having starting in the spring of 2009. Let's welcome her to the fold!


Fun Facts:

  • She's a Jersey girl. She recently decided to move to New York City, and it was cute how shocked she was by Manhattan rental prices and the lack of space you get for your money.
  • Neelam is the third youngest of four sisters, and one of her sisters is her roommate.
  • SarahSays wants to be her BFF. They had met each other a number of times randomly before Neelam started working at Etsy. It is their destiny.
  • Mike B says both of her parents are renowned archaeologists.
  • She once seriously considered being a secret service agent after watching Rene Russo in the movie In the Line of Fire.
  • She loves watching I Love Lucy reruns.
  • Nizzi claims that she definitely had some Britney songs in her music selection for Etsy's 4th birthday party.
  • Anda has two words: "frat girl."
  • Michelle thought it was awesome that Neelam shouted the seller's name "VulvaLoveLovely" loudly enough for everyone to hear in an all-company meeting the other day.
  • Danielle loves how Neelam says something really important or crazy but in the most "yeah whatever" kind of way.
  • Adam stressed how much she loves shopping, and Christina notes that she admitted to fantasizing about having a sugar daddy to escort her on shopping binges. Anda added that Neelam, Ian, and Matt all stalk gilt.com obsessively. Christina then gets her to do a fashion show for the Marketing Team.
  • Adam has observed how she'll cut a piece of pizza in half, pretend like she's only going to eat that half, and then eat the whole thing. Mike B is also suspicious of her coy eating habits: "She's been bringing in healthy lunches since we moved to this office. Like a plastic container with two slices of turkey and a cucumber..." Then she'll be the first to rip into the package of Double Stuf Oreos.
  • Bernadette recalls the time Neelam said to her, surprised, "I didn't know Sweeney was an Irish name!" Mike B made it The Quote of the Week.
  • She had a funny realization moment when she figured out that "decor8" is pronounced "decorate" and not "decor...eight."
  • Nizzi adds that Neelam lives near Magnolia Bakery and has been known to bring cupcakes in on request.
  • Ian from Etsy Hacks did a little research and according to Wikipedia, "Neelam" means "sapphire."
  • Nizzi is always trying to get Neelam to speak Gujrati with her so they can have their own secret Etsy language that nobody else at the office would understand, but she's too polite for that.
  • Christina says Neelam has a major crush on Anderson Cooper... and the guy from Mad Men.
  • Adam says she loves pop culture and celebrity trash. But, she was trying to tell him something about Jon Stewart and couldn't remember his name. She was grasping for it, "You know, he's a comedian, he has his own show...?"
  • Whether or not she's a "fancy dresser" is under debate. Vanessa recalls Anda being surprised when Neelam wore jeans one day, because she seems like she's dressier than that. But Nizzi says that for some reason, we're not good enough for her to wear high heels to work, but she puts them on when she goes to meet her former Bloomingdales colleagues.
  • Her hardest day at work was when she was working in Macy's one summer in college and had to work all day in the gift wrap department without any training on wrapping gifts.

Too bad Neelam didn't rerun this Halloween costume at last night's office party!


Obvioulsy, Neelam developed her poise and professionalism at a very young age.


Etsy has had quite a growth spurt, and we have the awkward pictures to prove it. We've been posting a series of About Us pieces to help you get to know the Etsy admin. You've seen the admin badge, and maybe you're a bit curious about the person behind it! For more on Etsy's mission and about the company, please see our About page. (The link is in the little blue footer of every Etsy page.)

Some of Neelam's favorites below...

Tags About Us, admin, analysis, business, company, employee, Etc, ETC, Etsy, Marketing Team, Neelam Hasni, New Jersey, staff, stats
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87 comments     Login to add your own!

Oct. 30, 2009 at 1:29 p.m. spacejam

hi, nice to meet you =)

Oct. 30, 2009 at 1:32 p.m. moonstr

Welcome to etsy!

Oct. 30, 2009 at 1:35 p.m. RomanceCatsAndWhimsy

Good luck on your new job Neelam! :) Congrats. Nice to read a little of your background and get to know you. Cute pictures of yourself too. :)

Oct. 30, 2009 at 1:35 p.m. imeyer

I'm sure that it's not only gilt.com she (we) stalk.

Oct. 30, 2009 at 1:36 p.m. daniellexo

Neelam is delightful!

Oct. 30, 2009 at 1:37 p.m. poppyswickedgarden

OOOh this is too cute I love her kiddo pics:)
I love that she has almost the same handwriting as me too!

Oct. 30, 2009 at 1:38 p.m. seababejewelry

Aloha!

Oct. 30, 2009 at 1:40 p.m. warmnfuzzies

Welcome, Neelam!

Oct. 30, 2009 at 1:41 p.m. SeaFindDesigns

Hey Neelam! Welcome!

Oct. 30, 2009 at 1:43 p.m. geraywang

welcome to esty,welcome to espnjersey.com.

Oct. 30, 2009 at 1:43 p.m. anda

I was kidding when I said frat girl!!! I miss the days when Neelam and I sat with our desks diagonally facing each other. Now we are diagonally facing away... :(

Oct. 30, 2009 at 1:44 p.m. adam

oh, hello there LadyGaga http://www.flickr.com/photos/contrary...

Oct. 30, 2009 at 1:45 p.m. PragyaK

I'm loving this new(?) series. :)
Wonderful to know the real people behind etsy!!

Ps. Can the spam text/words be smaller? It's way too much effort to type granularpittsburgh. LOL!

Oct. 30, 2009 at 1:46 p.m. 1AEON

nice meeting you! pretty name:)

Oct. 30, 2009 at 1:51 p.m. bylynnkrestel

i think you mut be alot of fun!!
ood to meet you1

Oct. 30, 2009 at 1:52 p.m. redyellowandblueink

totally cute kid pics.

Oct. 30, 2009 at 1:56 p.m. sonyarasi

cute kid pics and great collection!

Oct. 30, 2009 at 1:57 p.m. designlab443

Welcome Neelam, You are so lucky to work with the etsy team!!!

Oct. 30, 2009 at 2:02 p.m. beachhouseblues

Great photos from your family album!

Oct. 30, 2009 at 2:02 p.m. babinka1981

Lovely!

Oct. 30, 2009 at 2:03 p.m. eetzee

i heart neelam. i miss having her sit across from me.

Oct. 30, 2009 at 2:05 p.m. recycledwares

thanks for sharing parts of yourself and your life. you have your work cut out for you with analyzing the etsy traffic - good luck.

Oct. 30, 2009 at 2:05 p.m. meredithfenwick

Nice3 to mee you neelam! :)

Oct. 30, 2009 at 2:05 p.m. corrnucopia

Welcome!

Oct. 30, 2009 at 2:09 p.m. LilaJo

welcome xo

Oct. 30, 2009 at 2:14 p.m. lovelygifts

Nice to meet you and good luck! I used to live in NJ also!

Oct. 30, 2009 at 2:15 p.m. desertnana

You are an adorable Present =)

Oct. 30, 2009 at 2:19 p.m. Radness

Hola!

Oct. 30, 2009 at 2:21 p.m. concentric

Have fun here, Neelam!

Oct. 30, 2009 at 2:21 p.m. Neelam12

Thanks everyone! This was too funny :-)

Oct. 30, 2009 at 2:23 p.m. muka

Neelam rocks! It's true about the shoes though - she's flip flops in the office and stilettos in midtown ;)

Oct. 30, 2009 at 2:23 p.m. tinybirdarts

Ha! I thought I was the only one under 40 that has a crush on Anderson Cooper!

Oct. 30, 2009 at 2:32 p.m. wristielove

thanks neelam & vanessa. ps. cutest kid pic ever neelam!

Oct. 30, 2009 at 2:46 p.m. baconsquarefarm

Nice to meet ya, enjoyed the pictures too.

Oct. 30, 2009 at 2:48 p.m. TanyaMac

love this little 'about us' series - it satisfies the nosy parker in me! good to meet you Neelam! ;)*

Oct. 30, 2009 at 2:50 p.m. ManoCelebrates

Hi Neelam! People say the same thing about my name! We welcome you here! If I'm not mistaken, "Neelam" ( sapphire) is a name of very precious stone!

Thanks xo

Oct. 30, 2009 at 2:52 p.m. PoPkO

"She had a funny realization moment when she figured out that "decor8" is pronounced "decorate" and not "decor...eight." GENIUS. i had no idea until now. nice to meet you!

Oct. 30, 2009 at 2:57 p.m. workingforpeanuts

I love reading these every Friday. I'd like to come and work with you all. Is that so wrong?! Thanks for sharing your fun!

Oct. 30, 2009 at 3 p.m. babook

I sure the interest on ETSY .It's shopping !! Since I'm a member then i love the shopping ;)

Oct. 30, 2009 at 3:20 p.m. SimpleJoysPaperie

Hello Neelam ~ it's nice to meet you! :)

Oct. 30, 2009 at 3:22 p.m. aimeesarmoire

Nice to meet you!

Oct. 30, 2009 at 3:29 p.m. jodidoodles

Happy Haloween!

Oct. 30, 2009 at 3:37 p.m. thebestvintage

These bios are great!

Oct. 30, 2009 at 3:46 p.m. LoveandKnit

Nice to meet you Neelam! :)

Oct. 30, 2009 at 3:50 p.m. soundsentiment

Welcome! Fun article and item picks.

Oct. 30, 2009 at 4 p.m. BabbidgePatch

Nice to meet you, Neelam ~ love the pics too!

Oct. 30, 2009 at 4:12 p.m. sewlola

Hi Neelam!

It is nice to know the Etsy team.

Gorgeous picks! :)

Oct. 30, 2009 at 4:23 p.m. ArtisticIntentions

Great interview. I enjoy meeting the people behind Etsy.

Oct. 30, 2009 at 4:26 p.m. catchalljewelry

yay! another jersey girl =)

Oct. 30, 2009 at 4:32 p.m. steinschmuckdesign

Hi Neelam,
nice to meet you and
thanks for sharing:)

Oct. 30, 2009 at 4:40 p.m. vivikas

Love this article, hi Neelam!

Oct. 30, 2009 at 4:43 p.m. zwzzy

mmmmmm magnolia!

Oct. 30, 2009 at 4:45 p.m. emilybidwell

I second Danielle's fun fact. I love how deadpan Neelam is. She could be telling about how she went out with Anderson Cooper last night and it would be the same as if she just gave us some site traffic stats. LOVE her.

Oct. 30, 2009 at 4:49 p.m. grasmanmbs

awesome

Oct. 30, 2009 at 5:06 p.m. littlealouette

nice to meet ya gorgeous! xoxoxo Thanks!

Oct. 30, 2009 at 5:12 p.m. PurseParts

Love the picture! Nice to meet you!

Oct. 30, 2009 at 5:20 p.m. oldworldprimitives

Pleased to meet you! Love the present costume photo. :)

Oct. 30, 2009 at 5:29 p.m. LieblingDesigns

Hi Neelam and W E L C O M E!

I want that 7-layer dip recipe, don't have a good one yet! ;)

Jess
lieblingdesigns.etsy.com

Oct. 30, 2009 at 5:46 p.m. VellumCreations

Nice to meet you!

Oct. 30, 2009 at 6:48 p.m. girltuesdayjewelry

Greetings fellow Jersey girl!!

Oct. 30, 2009 at 7:49 p.m. FableBay

Nice to meet you Neelam! You are such a lovely lady! Can I be the next add to the Etsy team!?:)

Oct. 30, 2009 at 9:02 p.m. shellsherree

So that's how you pronounce 'decor8'. :) Welcome, Neelam ~ your seven layer dip sounds good.

Oct. 30, 2009 at 9:03 p.m. shellsherree

So that's how you pronounce 'decor8'. ;) Hi, Neelam ~ your seven layer dip sounds promising.

Oct. 30, 2009 at 9:29 p.m. yenjewelry

ah, "decorate." "decorate." why didn't i ever see that myself?!

Oct. 30, 2009 at 9:34 p.m. VulvaLoveLovely

Welcome Neelam12!
*plans on shouting 'Neelam12' at her next meeting* :D

Oct. 30, 2009 at 9:36 p.m. starvingartistbazaar

yeah. it took me a long time to figure out decor8 too. :)

Oct. 31, 2009 at 12:48 a.m. SpunOutOriginals

Nice to meet you Neelam, would love to learn more about that 7 layer dip.

Oct. 31, 2009 at 1:08 a.m. MyMoms

Welcome! Gorgeous picks!

Oct. 31, 2009 at 2:49 a.m. RetroLane

love the bag

Oct. 31, 2009 at 5:57 a.m. SundraSandrusi

Nice to meet you Neelam and Welcome:)

Oct. 31, 2009 at 10:21 a.m. birribe

Hi Neelam
Nice to read about you and your work for etsy.
You are very welcome.

Oct. 31, 2009 at 10:34 a.m. birdie1

Hi Neelam! Pretty name, pretty face, darling little girl!

Oct. 31, 2009 at 11:57 a.m. evihan

wowww...adorable listingssss

Oct. 31, 2009 at 11:58 a.m. evihan

stunningg listinggg

Oct. 31, 2009 at 1:18 p.m. Iammie

Nice to meet you. :)

Oct. 31, 2009 at 5:10 p.m. IdaJefsen

Welcome Neelam :)

Oct. 31, 2009 at 6:11 p.m. Neelam12

Thanks for the very warm welcomes :-) I love working with all my amazing Etsy co-workers and the FAB Etsy community as well!!!

Seven layer dip recipe (actually 9 layers). Be forewarned that I LOVE spicy food - I'm indian after all :-)
Refried beans
Black Olives
Cheddar and Jack cheese
chopped tomatoes
Salsa
Jalapenos
Sour Cream
Chopped Onions
Guacamole (ready made should work fine)
1 packet of taco seasoning

Warm the refried beans and taco seasoning in a pot over low heat. Mix well as it softens. Turn heat off and begin layering in the following order in a casserole dish:

Beans, salsa, sour cream, cheese, olives, jalepenos, tomatos, onions

Repeat until you reach the top and your done! It's DELICIOUS!

Oct. 31, 2009 at 8:46 p.m. yohopee

Great article! Hello Neelam!

Oct. 31, 2009 at 8:47 p.m. yohopee

Great article! Hello Neelam!

Nov. 1, 2009 at 3:46 a.m. strikk

thank you for the recipe :-) nom nom nom....hello Neelam.

Nov. 1, 2009 at 5:34 a.m. lisaroy

Great kid pics! Great article.

Nov. 1, 2009 at 6:06 a.m. BlueTerracotta

Hello Neelam! Great aricle! I'm going to pass the recipe on to my sister, she'll love it, thanks.

Nov. 1, 2009 at 7:55 a.m. trudiedavies

Great article.... margaritas yes thanks!!

Nov. 1, 2009 at 8:45 a.m. QuiltFinger

Adorable! This is the cutest and funnies admit profile yet! Go Neelam!

Nov. 1, 2009 at 8:50 a.m. shopgoodgrace

omg... I love the flickr photo link from Adam! Lady Gaga! (And it looks like someone went as a favorite, cowl creating Etsian, too!)

The photo's of Neelam as a child are absolutely adorable! Love the article. :)

Nov. 3, 2009 at 3:40 a.m. IdaJefsen

Sounds soooo yummy!

Nov. 5, 2009 at 1:08 p.m. papavercreations

Hi Neelam! kool recipe!!
check out my store when you get a chance! I am hoping to make the Etsy Finds soon!
papavercreations.etsy.com
Blog: papaverjewelry2009.blogspot.com

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