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Adweek Video with Rob Kalin
Story by EtsyinthePress, Rokali, Vanessa
Published on May 23, 2008 in Etsy News 		Photo by viviennestrauss

Adweek interviewed Etsy's CEO, Rob Kalin aka Rokali, talking about the changing face of advertising and Etsy's approach. Adweek is one of the premier magazines for the advertising industry.


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Please see our EtsyinthePress series, where you'll find links to articles and video coverage of Etsy.com, Etsy sellers and  interviews with Rob.
Tags advertising, Adweek, business, ETSY NEWS, magazines, Rob Kalin, Rokali, video
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10 comments     Login to add your own!

May 23, 2008 at 4:55 p.m. smashgirl

Great interview! Love that shirt Rob's wearing!

May 23, 2008 at 5:26 p.m. RockCity

Rob, you are SO the future :)

Hang on to your vision and don't let anybody, uh, mess with it.

May 23, 2008 at 5:48 p.m. CubistLiterature

what

May 23, 2008 at 6:33 p.m. tinymeat

well put Rob

May 23, 2008 at 11:15 p.m. michelemaule

I really like the shirt he's wearing...

May 24, 2008 at 12:59 a.m. littlepurls

i really like his cuff/wristwarmer thing.

May 24, 2008 at 2:45 p.m. baconsquarefarm

agree with rockcitygirl, hang onto your vision~ neato shirt and cuffs too~ like your energy as well. awesome interview too~!

May 25, 2008 at 3:39 p.m. ebbandflo

(and I'm assuming my comment will be deleted from this post anyway) but one point about using sellers to 'market' etsy in the old-style street team idea is that as Etsy annoys or fails to deliver for more and more sellers, the amount of bad press disseminated will increase, in the same way that traditional customer service gurus point out that a happy customer tells one friend while an unhappy one will spread the word to 10. it's also more likely that marketing by disaffected sellers will move the focus away from etsy itself and more to their own websites or to other cooperatives. it's therefore feasible to foresee Etsy having to then rely on traditional advertising efforts to promote a 'glossy magazine ad image' of itself to counteract the negative media content

otherwise an illuminating interview as ever from Mr Kalin, thanks for sharing

May 28, 2008 at 9:36 a.m. wyredonwire

hmmm street teams may be good for people that live in big cities... but I think that's about it us people in small towns get left out of that. Maybe its just me but I would love more buyers in here even if its because of big glossy ads and internet ads but hey its not my company Im just along for the ride and for now happy to be here

May 28, 2008 at 10:24 a.m. Vanessa

Good point ebbandflo. That's why why have to keep improving Etsy — both in the features we offer and in the ways that we communicate to our sellers. It's a difficult situation to be in — because we can't please everyone all the time. We are making decisions that we think are the best for the largest number of people and for the company in the long run. And when individual sellers disagree, we are counting on them not to turn their backs on Etsy as a whole. Overall, I see it as crucial that we continue to listen to our users — the weekly Chatt with Matt is good for this.

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