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Electronic Press Kit


Story by matt Published on October 2, 2007 in Etsy News	Photo by Vanessa (that's Kartdesign in the photo!)

We here at Etsy have decided to upgrade our bulky, paper-ridden press kit with a sleek new EPK, or Electronic Press Kit.

An EPK is a standard press kit in digital form. Instead of sending an environmentally inconsiderate stack of documents to our press and media contacts, the new EPK will consist of only one DVD, which can be reused or recycled in a number of ways.

Included on our EPK will be our press clippings, information about Etsy and its members, interviews and B-roll footage for television, and the Pièce de résistance, our beautiful new video about Etsy.

Last month, we teamed up with the talented people at Chop Wood Carry Water to help us make this tear-jerking look at Etsy. A special thanks to Etsy sellers kateblack, dewonapetal (yes, we are fixing the typo in her username that is in the video), kartdesign, our very own, reconstructionist, 1aeon, and sweetestpea (who will appear elsewhere in the EPK).

Without further ado, I present you with "Etsy: The Handmade’s Tale."

Tags	Brooklyn, electronics, EPK, Japan, New York, press, technology, videos

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27 comments Login to add your own!

Oct. 2, 2007 at 7:18 p.m.

lupin

Very cool!! :)

Oct. 2, 2007 at 7:26 p.m.

froggyfibers

wow, that video is awesome. Really well done!

Oct. 2, 2007 at 7:52 p.m.

Sarahkat

A very well done glimpse into the world of etsy.

Oct. 2, 2007 at 7:52 p.m.

SupernovaDesigns

/love
fantastic, truly

Oct. 2, 2007 at 8:18 p.m.

sweetestpea

While you're fixing dew's typo, I do prefer "sweet" to "sweat"

Thanks for the Etsy love. I was glad to be a participant!

Oct. 2, 2007 at 8:48 p.m.

ebbandflo

cool, very cool and what a great advert!

Oct. 2, 2007 at 9:30 p.m.

SweetyPrize

what a perfect video. thanks!

Oct. 2, 2007 at 9:41 p.m.

xiane

I really like the movement and feel of this video! It feels energized without being busy, and enticing for someone who hasn't experienced Etsy yet. Great job!

Oct. 2, 2007 at 9:44 p.m.

JenMcCleary

Beautiful video! :)

Oct. 2, 2007 at 11:06 p.m.

pancakeandlulu

great piece!

Oct. 3, 2007 at 12:02 a.m.

echeLE

wow wow wow wow wow.

Oct. 3, 2007 at 12:29 a.m.

stopsandstarts

I'd just like to extend a hearty thank-you to GOD that the "camera attached to my body pointing unflatteringly up my nose while I sweatily gave a tour of the space" did NOT make it into the EPK.

/wipes brow and breathes

Oct. 3, 2007 at 12:30 a.m.

stopsandstarts

That video came out sooo sweet, thought.
AND sweat. It was like 120 degrees in the office that day.

Oct. 3, 2007 at 2:33 a.m.

1AEON

It truly was like 120 degrees there, haha!!
Spread the word about Etsy, you can list/link this promo -film on your blog and myspace..etc.

Oct. 3, 2007 at 7:30 a.m.

happywhosits

Super job. I love it! And all the etsians who participated did a great too. If I watched this, I would want to look at etsy and do a piece about etsy.

Eileen

Oct. 3, 2007 at 7:33 a.m.