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Etsy Cooperative Advertising Program: BUST Magazine August/September 2009 Issue


Story by adam Published on May 27, 2009 in Etsy News	Photo by anda

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August/September 2009 issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Thursday, June 4, 2009 at 1:00 p.m. ET. (Find out what time this is on a world clock.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Wednesday, June 10, 2009.

About BUST

Total Circulation is 93,500.
BUST is published 6 times annually.
The August/September 2009 issue hits newsstands on July 28, 2009.

BUST is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST's revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine August/September Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is no online Showcase associated with this purchase!

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00 p.m. ET on Wednesday, June 10, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Tags	ads, advertising, BUST Magazine, Cooperative Advertising, Etsy Cooperative Advertising Program, Etsy News, ETSY NEWS, magazines, promoting, promotions, sellers, selling

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63 comments Login to add your own!

May 27, 2009 at 10:32 a.m.

4TheSparrowsNest

Very exciting! Cooperative ads are so much fun. Will we have other options for other publications someday also?

May 27, 2009 at 10:33 a.m.

AlloverArt

Very interesting! I always wonder what the experiences are of sellers who participate in this.

May 27, 2009 at 10:36 a.m.

MelroseFields

I hope I get to take advantage of this. I wonder how these spots have worked in the past for people who have purchased them.

Also would like to know if there are any other mags Etsy might have in mind for future advertising!

Shelle

May 27, 2009 at 10:43 a.m.

VintageEye

Hmmm...sounds interesting!

May 27, 2009 at 10:45 a.m.

MarcellasExcess

I'm droooooling over that Limoges dish ~ stunning!

ps ~ I did the BUST coop for my Jewelry shop - PenelopeAndAnastasia - got one sale from it, but it didn't cover the cost of the ad. Was exciting to see my bauble in a mag though!!

May 27, 2009 at 11 a.m.

That70sShoppe

Sounds like a great opportunity and with more in the future it will help more sellers.

May 27, 2009 at 11:06 a.m.

tinahdee

I'm going to try for this one. Seems like it might be a good venue for my product. Thanks!

May 27, 2009 at 11:19 a.m.

tiltedtulipvintage

What a cool idea! I'll have to think about this one...

May 27, 2009 at 11:27 a.m.

LaveMeSoapCo

oh yea! wish i could do it. it is so exciting to see your product in a cool magazine

May 27, 2009 at 11:32 a.m.

adoreneko

I'll have to pass on this one, but thanks for the advertising opportunity!

May 27, 2009 at 11:51 a.m.

HibouCards

That's a good idea and I'm wondering too how that worked in the past for people who purchased a spot. It seems worth but it is too a good amount of money... Are you going to do this often and if yes will you let Etsy sellers know about other opportunities to advertise in mags? where?
Thanks for the initiative!

May 27, 2009 at 11:53 a.m.

LaveMeSoapCo

I am pretty sure they do this a few times a year with diff mags, like Bust, Venus zine and a few more. They always announce it in an article but the spots usually go quickly.
I did the Venus one last Dec.

May 27, 2009 at 12:02 p.m.

littlepinkpebble

cool~!! I tried showcases but it doesn't work lol
$96 is a lot

May 27, 2009 at 12:23 p.m.

novadesigns

I'd love to hear from sellers who has tried it in the past..
If they are positive I might consider it. Would be cool to see yourself in a magazine :o)

May 27, 2009 at 12:34 p.m.

asundrynotion

Are the spots for handmade sellers only or both handmade & vintage? I, too, would like to hear from sellers who purchased ads previously.

May 27, 2009 at 12:53 p.m.

bylynnkrestel

i purchased before, smae mag, same price, last fall - and will consider doing so again!

May 27, 2009 at 12:53 p.m.

bylynnkrestel

can't spell!

May 27, 2009 at 12:56 p.m.

Crybabe

I'm holding out for "O". I hear Oprah has a relative who sells on Etsy?

May 27, 2009 at 12:59 p.m.

Morado

hmm....interesting! wondering if it really helps. Should i do it or should i not?

May 27, 2009 at 1:17 p.m.

jodieflowers

cool!

May 27, 2009 at 1:22 p.m.

lovelygifts

Good idea.

May 27, 2009 at 1:23 p.m.

EJPcreations

So cool ! Thanks Etsy!!!

May 27, 2009 at 1:53 p.m.

StacyRaeT

Good luck to all that want it. Almost impossible to get. I try every time.

May 27, 2009 at 2:02 p.m.

slumptown

I was wondering how hard it is to get one of these spots? Great opportunity though. This demographic is part of my target audience.

May 27, 2009 at 2:15 p.m.

CutieDynamite

Thanks Etsy! I too would like to hear from sellers who have advertised in BUST before!

May 27, 2009 at 2:35 p.m.

ollieandjo

I'd love to see other magazines listed with this opportunity, ones geared toward shopping & fashion?

May 27, 2009 at 3:12 p.m.

chARiTyelise

hmm... this sounds great. i will have to see if i can scrounge up the funds to try to take advantage of this opportunity. so great!

May 27, 2009 at 3:39 p.m.

tigersanddragons

Does anyone know what the focus of the next Bust issue will be? The last time I read about a Bust advertising opportunity, the etsy article mentioned that the focus was women in music, rock.

I haven't read Bust much in the last few years, because a Canadian subscription was more expensive than buying off the stand, and it often sold out at the fewlocal bookshops
that carried it. But I've kept every issue, it is a pretty cool mag.

May 27, 2009 at 5:05 p.m.

SilverNutmegStudio

Cool... love the Sewn rings!

May 27, 2009 at 5:13 p.m.

masaoms

Great, interestin information, I'm going to check it!!

May 27, 2009 at 5:16 p.m.

FlanneryCrane

Thanks for the heads up!

May 27, 2009 at 6:11 p.m.

minnieshuler

Thanks...the circulation and subscriber information is helpful. It would be nice to have the comments of others who have participated in the project before. Are the images listed just a demo or did these shops participate at one time?

May 27, 2009 at 6:34 p.m.