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Etsy Cooperative Advertising Program: BUST Magazine February/March 2010 Issue
Story by adam
Published on November 2, 2009 in Etsy News 		Photo by

anda

Next up in the Etsy Cooperative Advertising Program: BUST Magazine!

In case you're not familiar with this program, here are the important details:

  • Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
  • Etsy sellers are able to purchase spots in the ad at the discounted rate.
  • You will get to display your shop name, an image of one item, its price, and its Category.  
  • The limit is one spot per seller, per advertisement.

This ad will be in the February/March issue of BUST Magazine.

  • 30 spots will be available to sellers at a price of $96 each.
  • Spots will go on sale on Thursday, November 5, 2009 at 1 p.m. ET. (Find out what time this is on a world clock here.)
  • Spots are purchased in the same manner as a Showcase.
  • If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7 p.m. ET on Tuesday, November 17, 2009.

About BUST:

  • Total Circulation is 93,500.
  • BUST is published six times annually.
  • The February/March issue hits newsstands on January 20, 2010.

BUST is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST's revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.

  • 98% of the readers are women.
  • Average income is $69,000.
  • Median age is 27.
  • 80% of readers refer to BUST for fashion.
  • 91% say BUST is their favorite magazine.
  • 68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

  • By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

  • Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
  • Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

 3. How do I purchase a spot?

  • 1: Go to the Showcase Gateway.
  • 2: Choose "Cooperative Ads - Bust Magazine February/March Showcase." There will only be one date to choose from.
  • 3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill. 

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is no online Showcase associated with this purchase!

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

  • You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:
  1. Your shop name.
  2. The price of the item.
  3. The main category that the item is listed under.
  4. A high-resolution photograph of your item (300 dpi).  
  • If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.
  • We will need your image by 7 p.m. ET on Tuesday, November 17, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

  • You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

  • We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

  • Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.  Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Tags ads, advertising, BUST Magazine, Cooperative Advertising, Etsy Cooperative Advertising Program, Etsy News, ETSY NEWS, magazines, promoting, promotions, sellers, selling
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94 comments     Login to add your own!

Nov. 2, 2009 at 1:38 p.m. LustreBeads

Sounds great :D

Nov. 2, 2009 at 1:39 p.m. BlueCrushBeads

Everything is great, Love all the creativity!!!

Nov. 2, 2009 at 1:41 p.m. StephieMc

I'm excited for this ad to run. This is the first time I've bought ad space in a magazine. :)

Nov. 2, 2009 at 1:54 p.m. beautifulbridget

Ooooohhhhh....so tempting! I can't wait!!

Nov. 2, 2009 at 1:54 p.m. seababejewelry

I love Bust. Thanks for the info!

Nov. 2, 2009 at 1:55 p.m. SpringColors

wow. this is great idea

Nov. 2, 2009 at 1:57 p.m. blueberryshoes

HOT panties! this sounds awesomeeee

Nov. 2, 2009 at 2 p.m. Morado

Very interesting!
http://twitter.com/MoradoShop
http://www.facebook.com/MoradoShop

Nov. 2, 2009 at 2:01 p.m. vivikas

I love the smell of opportunity in the air!

Nov. 2, 2009 at 2:01 p.m. Tias

This sounds great, I am a bit cautious as I can't afford this advertising campaign yet but will be very interested to see how it worked out. Good luck to all the advertisers, I hope it brings lots of new buyers to your shops! x

Nov. 2, 2009 at 2:02 p.m. vivikas

O love the smell of opportunity in the air!!

Nov. 2, 2009 at 2:08 p.m. poppyswickedgarden

I think I will be trying for a spot this time around! Thank you for the heads up:)

Nov. 2, 2009 at 2:08 p.m. thesockgirl

Bust is cool! Great idea!

Nov. 2, 2009 at 2:08 p.m. thesockgirl

wonderful!

Nov. 2, 2009 at 2:11 p.m. MyMoms

Thank you for keeping us up to date.

Nov. 2, 2009 at 2:21 p.m. BGBJewelry

Oh, I hope I get one this time. Thanks so much for the heads up.

Nov. 2, 2009 at 2:25 p.m. VixVintage

I am wishing...

Nov. 2, 2009 at 2:32 p.m. blueskyclouds

I am glad to learn about Bust and am looking forward to seeing a print issue....

Nov. 2, 2009 at 2:45 p.m. SimpleJoysPaperie

Thanks for the notice!

Nov. 2, 2009 at 2:47 p.m. girltuesdayjewelry

Bust rocks! I'm going to try and land a spot!

Nov. 2, 2009 at 2:47 p.m. girltuesdayjewelry

Bust rocks! I'm going to try and land a spot!

Nov. 2, 2009 at 2:58 p.m. momente

GREAT!

Nov. 2, 2009 at 3:04 p.m. voleurdebijoux

Fabulous!! Thanks for the update!! :)

Nov. 2, 2009 at 3:04 p.m. sewlola

I love the collection of vintage spools and the ruffled panties are so dreamy!

Nov. 2, 2009 at 3:07 p.m. StelmaDesigns

h wow, this is a great opportunity! thanks etsy!

Nov. 2, 2009 at 3:07 p.m. StelmaDesigns

Wow, this is a great opportunity; Thanks etsy!

Nov. 2, 2009 at 3:45 p.m. PunkUpBettie

Punk Up Bettie loves BUST! We are actually part of their Girl Wide Web! Yeah BUST!!!

Nov. 2, 2009 at 3:59 p.m. labellefairy

I am gonna give it a go!

Nov. 2, 2009 at 4:02 p.m. lovelygifts

I would love to do this.

Nov. 2, 2009 at 4:08 p.m. candythomasgourdart

I am so excited about the opportunity to purchase a spot!Thank you!

Nov. 2, 2009 at 4:46 p.m. squidart

This is an awesome idea! I am so glad Etsy admin is taking on such challenges! Thank you :)

Nov. 2, 2009 at 4:50 p.m. ClutchThat

Terrific! Thanks Etsy!

Nov. 2, 2009 at 4:56 p.m. menzocollection

Great timing, given the very long "Etsy's brand" thread alot of us have going in the Forums. Advertising is very much discussed there. Thanks for this. Any chance to know if others are coming up the pike for a different demographic?

Thanks again.

Nov. 2, 2009 at 4:59 p.m. htjewels

Thanks - I'm going to try for a spot. It was particularly helpful to provide all the demographic information for the magazine. Wish I lived in NY - as BUST is also having a Crafticular event on Dec 6.

Laurie

Nov. 2, 2009 at 5:07 p.m. DAcustomframes

Excited because this frame . . .
http://www.etsy.com/view_listing.php?...

is going to be featured in the upcomming Bust magazine issue

Nov. 2, 2009 at 5:21 p.m. thebestvintage

Wow... sounds great!

Nov. 2, 2009 at 5:24 p.m. IslaNewYork

FANTASTIC!!! I'm going to try as well!!

Nov. 2, 2009 at 5:38 p.m. paintingpam

What a great avenue to advertise!! Thanks for setting this up.
Thanks, Etsy!

Nov. 2, 2009 at 5:38 p.m. WrapMeInCouture

Great I will check it out.

Nov. 2, 2009 at 5:54 p.m. polkadotmagpie

not missing this one! thanks adam.

Nov. 2, 2009 at 6:07 p.m. susannevernon

sorry if i missed the answer to this somewhere, but what is the size of the advertisement? thanks :)

Nov. 2, 2009 at 6:08 p.m. susannevernon

sorry if i missed the answer to this somewhere, but what is the size of the advertisement? thanks :))

Nov. 2, 2009 at 6:16 p.m. RunzwithScissors

IS there a link to a previous ad so we can see what it looked like?

Nov. 2, 2009 at 6:29 p.m. airportlovestory

I love BUST magazine and hope I can round up some funds to purchase a spot. I recently posted on a forum thread about these co-ops and would LOVE to know how often they are offered!! Last one I saw/heard of was a year ago-ish, in Better Homes & Gardens. Thank you!! :)

Nov. 2, 2009 at 6:55 p.m. BizzieLizzie

Wow - sounds like a FANTASTIC opportunity! Thanks!!

Nov. 2, 2009 at 6:56 p.m. BizzieLizzie

WOW - sounds like a fantastic opportunity! THANKS!

Nov. 2, 2009 at 6:58 p.m. IBWAMStore

I still have an old Craft magazine featuring a bunch of etsy sellers thru one of these co-ops. Sometimes I still search those featured up.
Would highly recommend it to those who have the money :P

Nov. 2, 2009 at 7:04 p.m. missprettyperfect

$96 well spent for sure!

Nov. 2, 2009 at 7:07 p.m. That70sShoppe

Great opportunity for the right sellers.

Nov. 2, 2009 at 7:11 p.m. adam

susannevernon
What is the size of the advertisement? thanks :))

It's a full page ad. Each item photo is 1.25 x 1 inch.

----------

RunzwithScissors

IS there a link to a previous ad so we can see what it looked like?

http://docs.google.com/View?id=dhs9g6...

Nov. 2, 2009 at 7:41 p.m. jdizaclothingco

I'm lovin this!

Nov. 2, 2009 at 7:44 p.m. PoshAdornments

I am gonna try and get a spot for this one. Im setting my cell phone alarm as a reminder lol.

Nov. 2, 2009 at 7:45 p.m. TwirlyAngel

Sounds fabulous. Would love to be in for this, but finances are not strong just yet..... but maybe next time. Good luck to all the lucky advertisers, I know you will all do well.
Keep up the Good Work guys......... xxx

Nov. 2, 2009 at 8:02 p.m. rkdsign88

Wonderful thank you

Nov. 2, 2009 at 9:08 p.m. hjmart

Will see if I can get the spot. Sounds very interesting!

Nov. 2, 2009 at 9:09 p.m. hjmart

Wonderful! Will see if I can get it!

Nov. 2, 2009 at 10:56 p.m. ClaireBrooks

This sounds great!! Thanks!

Nov. 2, 2009 at 11:01 p.m. adorableorganics

This is a great idea! I will definitely TRY to get a spot! :)

Nov. 2, 2009 at 11:50 p.m. CafeBoulet

Awesome! Sounds like a great idea! Perhaps I'll try!

Nov. 3, 2009 at 12:23 a.m. daileedose

Awesome!

Nov. 3, 2009 at 5:18 a.m. kazzki

Sounds perfect...I'll have to set my alarm here in Sydney, Australia for 5am Friday morning!

Nov. 3, 2009 at 6:41 a.m. spacejam

wow

Nov. 3, 2009 at 7:01 a.m. Iammie

Cool!

Nov. 3, 2009 at 7:29 a.m. jill2day

Way to go Etsy team... sounds like a great opportunity.

Nov. 3, 2009 at 8:09 a.m. Oriol

I will check it out, This sounds great!

Nov. 3, 2009 at 8:21 a.m. bonhomiejewelry

I had no idea Etsy did coop advertising! That's what I get for not paying attention! Thanks so much - I've marked my calendar!

Nov. 3, 2009 at 9:36 a.m. lindab142

Wait, one spot is $96? That's a coop? I'm confused.

Nov. 3, 2009 at 10:13 a.m. jbeaudet

What a great opportunity!

Nov. 3, 2009 at 10:14 a.m. jbeaudet

What a great opportunity!

Nov. 3, 2009 at 10:56 a.m. ArtisticIntentions

Wow! Sounds great!! Thanks for offering this opportunity!!

Nov. 3, 2009 at 12:17 p.m. lisaroy

wow, that's awesome!

Nov. 3, 2009 at 1:24 p.m. UNAshop

mmm have to save those $96!

Nov. 3, 2009 at 1:31 p.m. beezmiller

Great idea. I hope I get a spot!

Nov. 3, 2009 at 1:46 p.m. TreadLightGear

Super, what a great idea!

Nov. 3, 2009 at 2:13 p.m. dandee

Does the spot go on sale at 1pm ET or 5pm ET?? The admin post on the forums says 5pm ET and here it says 1pm ET. I think this was an issue last time, too with different times being listed. Can anyone clear this up? Thanks!

Nov. 3, 2009 at 10:54 p.m. wilmajeandesigns

Wow this is great. My shop is new, so I hope to do this next time around.

Nov. 4, 2009 at 7:25 a.m. steinschmuckdesign

Thanks Etsy!!!

Nov. 4, 2009 at 7:30 a.m. animalsandicons

Fantastic Opportunity.
Thanks Super Etsy Admin Folks.

Nov. 4, 2009 at 1:58 p.m. EmmieBean

Cool idea! Thanks!

Nov. 4, 2009 at 6:40 p.m. clarelupino

I just love Bust

Nov. 4, 2009 at 6:41 p.m. clarelupino

I just love bust

Nov. 4, 2009 at 6:48 p.m. PyxusPassionProject

Bust is a GRREAT mag... definitely good to get in on this!

Nov. 5, 2009 at 3:30 a.m. ThreeRiversFabric

So is it 1pm or 5pm that this goes on sale? I'm confused since the first memo I read stated 5pm & now I'm here, this says 1pm?

Nov. 5, 2009 at 12:43 p.m. Frankenkitty

I don't see it listed it the showcases. Will it appear at 1pm? thanks.

Nov. 5, 2009 at 12:51 p.m. AtomicLivin

Can anyone tell us when the ad is available for purchase?

Nov. 5, 2009 at 1:03 p.m. AdornJewelry

If you weren't able to get a spot, Bust offers an affordable Showcase ad for $150. Details here http://www.bust.com/Info/BUST-Product...

Nov. 5, 2009 at 1:11 p.m. Frankenkitty

Woah those went quickly! Has anyone tried playing the sound of the anti-spam words? Funny stuff.

Nov. 5, 2009 at 1:23 p.m. happygolicky

Snagged my spot! Looking forward to it!

Nov. 5, 2009 at 2:02 p.m. willowblacklab

Darn all gone. Maybe next time.

Nov. 5, 2009 at 10 p.m. RozPetalzStudio

Is this open to teams to put up an ad?

Nov. 6, 2009 at 12:03 a.m. imworthitjewelry

YEAY! I WILL BE IN BUST!!

THANK ETSY!

Nov. 9, 2009 at 11:10 p.m. naturemanipulated

$96! Considering it.

Nov. 11, 2009 at 8:27 a.m. camcreations

Hiya everyone.

Is anyone on blogger, if so please add me as I do not have many followers only 12 arrrrrrr (I hear you all say) lol

Thank you

http://camcreations1.blogspot.com/

Nov. 21, 2009 at 11:54 p.m. bugbugstudio

that is so rad... ETSY rules!

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