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Etsy Cooperative Advertising Program: BUST Magazine October/November 2009 Issue
Story by adam
Published on July 30, 2009 in Etsy News 		Photo by

anda

*UPDATE: The BUST Magazine Cooperative ad will go on sale via the Showcase, at 1:00 p.m. ET, on Wednesday, August 5, 2009. Everyone who purchased spots today will be refunded. We apologize for any confusion. If you have any other questions, please feel free to convo me. If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Friday, August 7, 2009.

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

  • Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
  • Etsy sellers are able to purchase spots in the ad at the discounted rate.
  • You will get to display your shop name, an image of one item, its price, and its category.  
  • The limit is one spot per seller, per advertisement.

This ad will be in the October/November 2009 issue of BUST Magazine.

  • 30 spots will be available to sellers at a price of $96 each.
  • Spots will go on sale on Thursday, July 30, 2009 at 1:00 p.m. ET (Find out what time this is on a world clock here.)
  • Spots are purchased in the same manner as a Showcase.
  • If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Friday, August 7, 2009.

About BUST:

  • Total Circulation is 93,500.
  • BUST is published 6 times annually.
  • The October/November 2009 issue hits newsstands on September 29, 2009.

BUST is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST's revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.

  • 98% of the readers are women.
  • Average income is $69,000.
  • Median age is 27.
  • 80% of readers refer to BUST for fashion.
  • 91% say BUST is their favorite magazine.
  • 68% purchased from BUST advertisers last year.

Upcoming Ads:

BUST

  • December/January issue — 30 spots, $96 each. Spots go on sale: Monday, September 28, 2009 at 1:00 pm ET.

FAQ

1. What is the Cooperative Advertising Program?

  • By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

  • Etsy reduces costs to sellers by subsidizing the ads.  We pay half of the cost.  The cost to you is the remaining amount, divided by the number of spots for sale.
  • Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.  Click here for an example.

 3. How do I purchase a spot?

  • 1: Go to the Showcase Gateway.
  • 2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.
  • 3: Hit the "Purchase" button.  The fee will be added to your normal Etsy bill. 

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.  The item photo that you send in via email to adam@etsy.com will be what appears in the ad.  There is no online Showcase associated with this purchase!

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

  • You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:
  1. Your shop name.
  2. The price of the item.
  3. The main category that the item is listed under.
  4. A high-resolution photograph of your item (300 dpi).  
  • If you need help with photo issues, please ask, and Adam will send you detailed instructions.  If you already have a photo that you like, great!  If not, check out some of our photography tips.
  • We will need your image by  7:00 p.m. ET on Tuesday, August 4, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

  • You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

  • We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.  If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

  • Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.  Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Tags ads, advertising, BUST Magazine, Cooperative Advertising, Etsy Cooperative Advertising Program, Etsy News, ETSY NEWS, magazines, promoting, promotions, sellers, selling
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65 comments     Login to add your own!

July 24, 2009 at 10:32 a.m. novadesigns

Interesting!
Did anyone do this before and had a good experience that they wanna share?

July 24, 2009 at 10:37 a.m. steinschmuckdesign

Thanks adam,
That is Great!

July 24, 2009 at 10:38 a.m. hellome

I would so love to do this. I did a Venus ad last year and it was great!

July 24, 2009 at 10:46 a.m. MelroseFields

Love the magazine holder..might try for a spot this time!

July 24, 2009 at 10:47 a.m. ParadiseBodyShop

Great idea - but where does Bust mainly circulate? The US, or other countries?

July 24, 2009 at 10:51 a.m. VintageEye

I do appreciate the opportunity! Thanks!

July 24, 2009 at 10:51 a.m. LittleWrenPottery

Bust is mainly US so far as Im aware but you can subscribe which of course means it can go out to other places.

July 24, 2009 at 10:54 a.m. Morado

This is real cool.Thanks for sharing

July 24, 2009 at 10:54 a.m. fantasybeader

great opportunity, Only if I had the cash :-)

July 24, 2009 at 10:55 a.m. girltuesdayjewelry

Awesome! I'm going to try and get a spot!

July 24, 2009 at 11:02 a.m. tinahdee

I can't wait to see my ad in the August issue! I'm dying here!

July 24, 2009 at 11:05 a.m. SpringtreeRoad

wow! that looks like a great opportunity. i look forward to seeing how this works for etsy sellers.

July 24, 2009 at 11:05 a.m. ParadiseBodyShop

LittleWrenPottery, thanks for the info! This will be in the back of my mind all day...

July 24, 2009 at 11:08 a.m. zombuki

That's my target audience so it's VERY tempting!!

July 24, 2009 at 11:28 a.m. auryndesign

Hmmm...seriously pondering..

July 24, 2009 at 11:31 a.m. spacejam

sounds good!!

July 24, 2009 at 11:38 a.m. SusanFaye

My items are more whimsical than BUST-y (young, hip and cutting edge)--Any prospects in the near future for ads in other magazines?

July 24, 2009 at 11:44 a.m. onecreativegirl

excited to see my ad in the august issue- hoping it does well so i can sign on to additional ads- thank you for offering coop ads!

July 24, 2009 at 11:49 a.m. 4TheSparrowsNest

Very fun!! Hope I can snag one!

July 24, 2009 at 11:50 a.m. GreenTease

This is exciting!!! I think it'll be well worth the $.

July 24, 2009 at 11:52 a.m. nomadcraftsetc

I think it would be worth the money, but don't have the money...I am excited to see how it goes!

July 24, 2009 at 11:54 a.m. VixVintage

Cool mag!

July 24, 2009 at 12:01 p.m. paramountvintage

wow! what a deal!

July 24, 2009 at 12:32 p.m. evihan

great article..thanx for sharing:-)

July 24, 2009 at 12:44 p.m. brun

girl, you'll be a woman soon.

July 24, 2009 at 1:12 p.m. matsudabunch

I did Bust last year. I had one sale as a result. Their readers are just not my customer. I am glad I tried it.

I miss having ads in Mary Englebreit's Home Companion. Those readers were my customers!

July 24, 2009 at 1:13 p.m. sandali

WOW ~~ I love BUST -- they are completely the way to go !! I also LOVE all the featured items ;)

July 24, 2009 at 1:17 p.m. worksofwhimsy

This is great, but BUST is not my target market either. How about doing ads in other publications that cater to an older, family oriented demographic? Real Simple would be great. They even recommended Etsy in the August issue. Please, please consider it!

July 24, 2009 at 1:51 p.m. PrimaryRedux

worksofwhimsy-you had a good idea, made me think of Martha Stewart magazine-I think that would be a good etsy add spot. But I do think Bust is m style to. But not gonna go for it.

July 24, 2009 at 1:56 p.m. Radness

Yay Bust!

July 24, 2009 at 2:19 p.m. beautifulbridget

Love it!!

July 24, 2009 at 2:19 p.m. babook

Sooooooooooooooo lovely pick of all : )
my shop also lovely too !!
Might, you should to see http://www.babook.etsy.com/

July 24, 2009 at 2:27 p.m. breadandroses

Real Simple & others sound like a great idea for both this BreadandRoses and my BreadandRoses2 shops. Would like to see statistics, sales generated from previous Bust, Mary Englebreit (now defunct?), et al, ads.

July 24, 2009 at 2:58 p.m. KOALACaddie

This is a great opportunity. Thanks for the hard work it takes to put this kind of promotion together. I love drakeidaho966's baby beanie. Beautiful work!

July 24, 2009 at 3:04 p.m. sherrytruitt

For those of you who asked, I did one of the first BUST coop ads and thought it was successful. You also get exposure to other magazine editors. My work was highlighted elsewhere from that ad. You can convo me if you have questions.

Here's what the ad looks like:
http://www.flickr.com/photos/sosherry...

July 24, 2009 at 3:19 p.m. doto1931


I am so tempted, but money is a definite issue and I am not sure this is my market. I will continue to ponder.

July 24, 2009 at 4:05 p.m. GimCarry

Thank you so much (* v *)

July 24, 2009 at 8:37 p.m. PawPawsWorkshop

Great idea but not in that trash magazine.

July 24, 2009 at 10:28 p.m. ClaudiaLord

I'd like to see a little more variety in the advertising venues.

July 25, 2009 at 12:48 a.m. OwlandMouse

what a great idea! can't wait to read that issue and see all the ads!

July 25, 2009 at 5:54 a.m. Ebruk

Great idea.

July 26, 2009 at 1:26 p.m. patspottery

I like the idea, but the $ are a lot for a small spot in one issue of a mag that caters to fashion, not art or pottery. Don't think it is for me, but might change my mind.

July 26, 2009 at 4:55 p.m. time2cre8

I did it last time (the theme was music, and I advertised my Piano Man cuff). Sadly, I didn't receive any noticeable extra traffic and no sales. $90 down the tubes. :-(

July 27, 2009 at 1:15 a.m. riorita

I like the idea, I'll try to get a post this time.

July 27, 2009 at 10:33 a.m. tldgrainwear

It looks like a very interesting oportunity...I'll definitely consider it...luv!

July 27, 2009 at 8:26 p.m. SweetPeaFabrications

Would love to get in! Happen to be off on Thursday (from the day job) but only 30 spots!

July 27, 2009 at 9:01 p.m. LovMely

Super cool! I love BUST Magazine. I just think i might try to grab a spot.

July 30, 2009 at 1:07 p.m. SweetPeaFabrications

Am I crazy or is it 1:07 pm ET on Thursday July 30? Where is the Showcase for sale?

July 30, 2009 at 1:08 p.m. NicolaYoonDesign

I'm having the same problem as well SweatPeaFabrications

July 30, 2009 at 1:12 p.m. SweetPeaFabrications

I emailed Adam- very frustrating- first time I had a day off when I wanted to purchase this!

July 30, 2009 at 1:33 p.m. jalexstudios

What's going on with this. I have been at my computer waiting for this to open up!!!

July 30, 2009 at 2:08 p.m. ellecools

???????

July 30, 2009 at 2:21 p.m. ellecools

just spent 80 minutes refreshing-so dizzy, really hope it be be rescheduled and not added randomly because I really have to get away from the computer!

July 30, 2009 at 2:21 p.m. ellecools

Oh-great-so it is rescheduled now.

July 30, 2009 at 2:32 p.m. TeenAngster

Sorry for the delay! The BUST Magazine Cooperative ad will go on sale via the Showcase, at 1:00 p.m. ET, on Wednesday, August 5, 2009. Everyone who purchased spots today will be refunded. We apologize for any confusion and thank you for your patience. If you have any other questions, please feel free to convo http://adam.etsy.com

July 30, 2009 at 2:41 p.m. babook

love it all colour things It just make me happy of all : )
My lovely shop http://www.babook.etsy.com/ Joying ....

July 30, 2009 at 2:56 p.m. aprilmist

thanks etsy admin for setting up such an opportunity for Etsy sellers. I'd be interested to hear from sellers who have participate in these cooperative advertisements in the past and how it helped their business.

July 30, 2009 at 3:38 p.m. tldgrainwear

Thank you so much! ^_^

July 30, 2009 at 5:44 p.m. XOHandworks

If the ads were accidentally posted (& sold) at 12:00 EST, why did it take over 2 hours to let us know?
With the history of mix-ups regarding the release of these cooperative ads, shouldn't someone be watching at the appropriate time to make sure it goes as planned? With the unknown numbers of sellers changing their day to be at their computer at the right time, it seems like there could be one person at Etsy at their computer to see that all is well.

I'll be at an art fair next Weds, so will be unable to try again at the re-scheduled time :(

July 31, 2009 at 12:32 a.m. megalunostudio

Thank you so much, Etsy, for a super opportunity! I'm off to the library to see if BUST fits my target market. I really hope so!

July 31, 2009 at 12:35 a.m. ellecools

I agree. Considering how many people rearrange their lives and work schedules to be there just for the chance at this opportunity, I was really surprised there was not also an admin there~

July 31, 2009 at 10:10 a.m. Tina669

sounds good!!

July 31, 2009 at 2:08 p.m. UglyBaby

Perhaps an alarm of some kind is in order. I know I always forget my laundry unless I set a timer on the stove....giggle.

Aug. 1, 2009 at 2:25 p.m. 1AEON

busty bust:)

Aug. 27, 2009 at 5:27 p.m. SylviaAnderson

I too miss the Mary Engelbright AD's! I would love to see a co-op AD in Martha Stewart's Living, Romantic Homes, Country Living, or even Better Homes and Gardens....Bust is not a fit for my product line either.

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