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Story by
adam
Published on August 19, 2008 in Etsy News |
Photo by anda |
* Update: The Mary Engelbreit's Home Companion Cooperative Ad will go on sale today, August 26, 2008 at 2:00pm (ET). We are sorry for the inconvenience. *
Here comes the next installment of the Cooperative Advertising Program — Mary Engelbreit's Home Companion!
In case you're not familiar with this program, here are the important details:
- Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
- Etsy Sellers are able to purchase spots in the ad at the discounted rate.
- You will get to display your shop name, an image of one item, its price, and its category.
- The limit is one spot per seller, per advertisement.
- 30 spots will be available to sellers at a price of $75 each.
- Spots will go on sale on Tuesday, August 26, 2008 at 1:00pm (ET).
- Spots are purchased in the same manner as a Showcase.
- If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Wednesday, September 3, 2008.
About Mary Engelbreit's Home Companion
- Paid Circulation is 353,859
- Mary Engelbreit's Home Companion is published 6 times annually.
- The theme of the December/January issue will be Home Companion Holiday, and it goes on sale November 4, 2008.
Mary Engelbreit’s Home Companion inspires its readers to unleash their “artistic spirit” to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations.
The Mary Engelbreit brand has been built on the principle of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn’t come from a textbook, but from the heart. Mary Engelbreit’s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.
A few facts about Home Companion readers:
- Median household income is $87,000.
- 99% are women.
- 86% took action as a result of reading Home Companion.
- 90% purchased handmade objects of art.
- 71% do home decorating.
- 97% say interest in creative arts will continue to influence their lifestyle.
Upcoming Ads:
Bust: December issue: 30 spots, $90 each. Spots go on sale at 1:00pm (ET) Thursday, September 25, 2008.Venus: Winter issue. 30 spots, $25 each. Spots go on sale at 1:00pm (ET) Thursday, October 2, 2008.
FAQ
1. What is the Cooperative Advertising Program?
- By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.
2. How does it work?
- Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
- Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.
3. How do I purchase a spot?
- 1: Go to the Showcase Gateway.
- 2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
- 3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.
*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is not an online Showcase associated with this purchase!
4. What do I do next?
You'll receive a conversation from Adam with details, and we will need the following from you:
- Your shop name.
- The price of the item.
- The main category that the item is listed under.
- A high-resolution photograph of your item. This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size.
- If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.
- We will need your image by 3:00pm (ET) on Wednesday, September 3, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.
5. How many spots can I reserve?
- You can purchase one spot per advertisement.
6. Can I cancel a spot after I've made a reservation? Is the fee refunded?
- We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.
7. How do I know if the current Cooperative Ad is right for me?
- Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...
55 comments Login to add your own!
eastcoastkitsch
Yipes... I hope I am out of the dentist by then!! I want to get an ad, but will have to be quick!
humblebea
I am going to try again. I tried for the last two, but no luck. I love the Mary Engelbreit magazine, it's amazing! (-:
mpaperarts
I've never heard of this magazine (newbie!). Where can I get it?
PaintedMemoriesByRos
Thanks for showing upcoming dates as well.
That's very helpful.
KitschDesigns
Any tips on getting this one? The last one sold in seconds. :0(
janusdesigns
Would love, love, love to make it into Mary Englebreit magazine. I have subscribed forever to this magazine. I will keep trying. You gotta be fast as lightning!!!
riverstar
This is an exciting development. We sure will all benefit from the article and advertising!
swallowfield
great, thanks!
i wonder if it would be possible for sellers to opt in for email announcements when a cooperative ad is coming up for sale. i was happy to see this in the storque today, but i don't always catch the announcements. just a thought - thanks for all you guys do.
darklingwoods
ColorOfDawnCreations
Holy Mary Mother Engelbreit! This would be a dream come true! I'm a HUGE fan!
ShannonKayeDesigns
This is a great holdiay issue....... I would love to snag a space..
sassypaws
JenNilesArt
It's 1:04 pm on Aug 26....I still don't see the link. Where is it?
JenNilesArt
I wonder how long I can sit here hitting "Refresh" over & over again like a psycho.
opusemporium
KitschDesigns
Right there with you JenNilesArt!
I feel like the crazy chick from Fatal Attraction with the light, or something...
bubbletime
I've never gotten one of these, does it normally take so long?
bubbletime
haha, well at least I know it's not just me, sittin here on the wrong day
JenNilesArt
I mean, shouldn't it at least show up with "0 spaces left" next to it?
XOHandworks
shoot -- I have to leave for work.
Good luck to everyone else!
KitschDesigns
I'm starting to think this is some kind of social experiment...
TeenAngster
Hi there!
The ad will go on sale at 2PM. We are sorry for the inconvenience.
JenNilesArt
Can you tell me at least....will it appear at the top of the list and be clearly marked? I am hitting Refresh and then scrolling down to look under "C" for "Cooperative" and then down to the bottom where the other print ad is listed.....it would just help to know where the listing will appear.
Thanks
PaintedMemoriesByRos
This happened once before to me. But at least this time we got an answer. Thanks.
JenNilesArt
Thanks for that info!
This is such a pain. I plopped my 5-year old down in front of a video at quarter to 1:00, just so I could be sure he'd be occupied while I did this, and now it's moved to 2 pm and I think the tape is going to end.... Oh well, I'm no stranger to juggling and interruptions. :-)
MurrayAdams
I'm in the same boat! I told my daughter I needed to do something REALLY important for just a minute, an hour later I'm not finished!
Poor girl!
JenNilesArt
It reminds me of an expression I often use with my husband after we see a bad TV show: "Well, THAT's an hour of my life I'll never get back!"
:-)
JenNilesArt
oh that is just GREAT. Sold out. Well, best of luck to all of you who made it!
KitschDesigns
I cannot believe that I missed it again. The page refreshed, there was the ad, I clicked purchase and when it refreshed again they were all gone. :0(
SylviaAnderson
Jen~ I love your fun style...just checked out your shop and hearted you...great stuff! :) Were you able to snag a spot? I was lucky to get one!
JenNilesArt
Thanks Sylvia. No, I didn't get a spot. boo hoo. That's my target market, too. wahh wahh
But thanks for your nice comments! :-)
kathryncole
soooo sad didn't get one!!!...I did the same thing. Told my 2 1/2 year old to play for a little bit then I'll get her down for a nap...at 1:50 finally checked to see if I had the wrong day and saw that it was changed to 2:00. Clicked on it at 1:59 not there, clicked again and it was gone. An hour out of our day is just gone. :( Gave it a try and will try again.
printscharmingimages
I guess I am confused. I thought it was supposed to go on sale at 1pm eastern time----I checked for 30 minutes and never showed up and now it came up and is sold out. Someone please explain this time situation to me so I won't miss more opportunities. Thank you....
Jamie
SylviaAnderson
You're welcome Jen! :) Yes, I can see how that would be your target audience for sure! It is mine also, and I had great success with the last ME AD that I did, so if you can get one, it's well worth the money.
Jamie~ There must have been some sort of technical problem...they posted at about 1:36pm today, that they had moved the on sale time to 2pm. This has happened before...sometimes you just have to be patient. Good luck to you next time!
ecstewart
i was disheartened that i missed it after hitting refresh a gazillion times.
printscharmingimages
Thanks Sylvia-I appreciate the advice. I am kinda new to Etsy so I am still getting the feel for it all. Hope you have a wonderful day.
XOHandworks
These ads spots are difficult to get and with a (practically) unannounced time change almost impossible.
I realize the delay was probably due to a unforeseen glich, but why did it take until 1:35 to get any information from Admin?
Knowing how many people rearrange their day to continually hit refresh for a slim chance to snag a spot, I would think a message could be posted if there's a delay longer than 5 or 10 minutes. Something like "We're having an unexpected delay in launching the ad. As soon as possible we will announce a new sale time, which will hopefully be within the hour."
I'd rather have SOME info SOONER, than wait for ALL the info LATER.
esmeraldadesigns
hi there..dang!! I SO miss this opportunity all the time...is there a schedule for future ads so I can write notes all over my house and studio
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