Etsy's Handmade Blog
Etsy Statistics: Weather Report from the Storque Newscast
Story by winenutnyc
Published on November 1, 2007 in Etsy News 		Photo by Itybitybags

What’s the weather, what’s the weather, what’s the weather like today?

We all want to know how Etsy is doing statistics-wise, and I’m here to tell you, the weather in October was great. Our original October forecast called for lots of newly listed items. The Etsy community delivered, with 376,539 new items, which is an increase of 20% over the number of new items listed in September. We expect to see over 1,000,000 items for sale on Etsy by Dec 1!

We also saw tremendous growth in shopping in October. We keep a close watch on the number of pages viewed on Etsy.com and there were 162,907,375 page views in October, a 23% increase over September. All the new items and all of that traffic generated sales of 218,455 items (20% increase), representing $2,966,160 worth of goods sold for the month (21% increase).

Perhaps most importantly we had almost 40,000 new buyers register in October.

The forecast for November is for even better growth as we lead up to the holiday season. Stay tuned!

Charles aka winenutnyc works for Etsy on the Business Operations Team.  He give a regular "weather report" full of Etsy site statistics for the Storque Newscast.

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27 comments     Login to add your own!

Nov. 1, 2007 at 2:42 p.m. strumpfkunst

Thank you so much for sharing some stats!!! Seriously, hearing it from the horse's mouth, so to speak, is great. :)

Nov. 1, 2007 at 3:40 p.m. Timeless

Thanks so much for the stats! It's something we sellers are always curious about.

Nov. 1, 2007 at 4:54 p.m. ThePaintedTiger

That's a 58% sell rate, but keep in mind that not all the items sold were new in October, so it is actually less. (and your own mileage will vary, depending on your craft.)

Nov. 1, 2007 at 5:31 p.m. daniellexo

i love these reports!

Nov. 1, 2007 at 5:40 p.m. stephaniegibson

Great information!
Thank you.
I love traffic/selling stats.

Nov. 1, 2007 at 6:04 p.m. emmylouhelmuth

YAY!

Nov. 1, 2007 at 9:27 p.m. shoofly

hooray!

Nov. 1, 2007 at 9:52 p.m. eclipse

"representing $2,966,160 worth of handmade goods sold for the month (21% increase)"

does that number include the sales of commercial supplies and vintage categories, or were the non-handmade items subtracted to get that number? Because I know that commercial supplies is the category with the most sales so if there was $2,966,160 worth of handmade goods sold, the total sales (including non-handmade) must be much higher.

Nov. 1, 2007 at 10:36 p.m. littleappleton

Eclipse, good point!

Nov. 1, 2007 at 10:39 p.m. moxiedesigns

i second eclipse's question.

Nov. 2, 2007 at 12:14 a.m. quirkybags

Thank you for the stats. I will be keeping my eye on this section of The Storque!

Nov. 2, 2007 at 9:05 a.m. thymbyldesigns

I third eclipe's question (though I think it's the total figure, not broken down into handmade vs. non-hanmade).

Nov. 2, 2007 at 9:30 a.m. winenutnyc

Hi- The number is the total figure, so it does include vintage and supplies.
I'll clarify it and update the story. Sorry for the confusion.

Nov. 2, 2007 at 9:38 a.m. elegantmusings

Thanks for the update--I'm so excited that Etsy is growing!! :)

Nov. 2, 2007 at 2:40 p.m. estherly

I forth eclipe's question. I think it will be interesting to know the breakdown.

Nov. 2, 2007 at 4:01 p.m. Spiderbite

Sounds like everything is sunshine and lollipops.

Nov. 2, 2007 at 4:36 p.m. eclipse

Thank you for the clarification, winenutnyc

Nov. 2, 2007 at 9:26 p.m. MoonFairy

THANK YOU!!!

Nov. 3, 2007 at 2:55 a.m. MayaBella

Awesome! A lot of my orders are from first time buyers. So exciting! Cant wait for more...

Nov. 3, 2007 at 10:06 a.m. threegreenapples

Great news :)
Thanks for the update.

Nov. 3, 2007 at 11:18 a.m. MissPurl

Thanks Charles!

You give good directions from the Labs too!

Nov. 3, 2007 at 12:26 p.m. miraartz

Thanks for the info and great artical.
It will be great to hear more statistics in the coming months.

Nov. 3, 2007 at 2:39 p.m. tinymeat

We are a handmade (non vintage or supplies) shop and we broke our previous monthly sales total by approx. 20%.
I have also noticed more buyers signing up the day of their purchase so external marketing efforts by Etsy's marketing staff are paying off.

GoGoGo!
Let's do it again this month.

Nov. 3, 2007 at 3:43 p.m. LazyTcrochet

That's great to hear...thanks!

Nov. 4, 2007 at 7:17 a.m. thymbyldesigns

What are the figures for new shops/sellers registered?

Nov. 4, 2007 at 12:27 p.m. Itybitybags

Thanks for some great stats! And a even bigger thank you for using my sun pouch ♥

Jan. 1, 2008 at 9:03 p.m. FeralGlass

That means the average price of sold items was $13.58.

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