Recently, we've decided it's time to revisit the way we utilize and maintain the integrity of our Treasury feature.  Below we will walk you through a brief history of the feature, where we find ourselves today and our plans for the Treasury moving forward. 
 
Where we've come from 
Upon launching the Treasury on Etsy in August of 2006, our original goals for the feature were to create an interactive place where members could create and share their own featured lists of Etsy items.  Over time, it evolved into a community feature, and Etsy staff  (“Admins”) would occasionally promote outstanding lists from the Treasury pool to the front page of Etsy.  As the Etsy community and Admins have worked together using the Treasury, gathered feedback and discussed the rules for creating lists, a few guidelines for the feature organically evolved.  Collectively, with the community's input, a general understanding has developed that the Treasury feature is:

• A community space for members to create and share handpicked lists of items on Etsy.
• Treasury lists are not intended for self-promotion, but members may add one of their own items to to their handpicked list.  
• If a list containing an item from the curator’s Etsy shop is promoted to the front page of Etsy, then that one item will automatically be excluded from the front page collection.
• Similarly, if a list contains more than one item from a shop, only one item per shop will be included on the front page.
• Etsy generally has not changed a curated Treasury list from its original state when promoting it to the front page.  

Again, the above guidelines have evolved over time and represent the way Etsy’s Treasury is understood and loved today. 
 
Where we are now 
As we've grown, this more relaxed evolution and set of guidelines isn't working as well as it had previously.  While the original purpose of the Treasury was a community feature not intended for self-promotion, we realize that by promoting lists to the front page, this creates a sense of competition and leaves room for abuse of the feature.  The integrity of the Treasury is something we know is important to each of you – and it’s important to us, too, and so with your help we are taking steps to keep the feature one that can benefit both the community and Etsy as a whole.   
 
Where we are headed 
We realize the current set of Treasury guidelines has been shaped as we have grown together and that we have not been as clear as we could have been in laying out concrete, visible guidelines for the feature as it has grown and changed.  Moving forward, we are laying out clear guidelines for the Treasury which you will find below. We will actively be upholding these clearly-posted guidelines. Violating Treasury guidelines may result in suspension of privileges and/or account termination.  
 
With this transition, we will also begin using our more focused merchandising themes as a criterion in choosing Treasury lists that are promoted to the front page.  Whole lists or partial selections from a list may be promoted. When a partial list is promoted to the front page, we will still be giving credit to the original Treasury list as inspiration. The original list within the Treasury will remain just as the curator created it, even if only a partial selection is promoted to the front page. 
 
Revised Treasury guidelines

• Only one Treasury list per person. Do not create lists with multiple accounts at the same time.
• Treasury is not intended for personal promotion. Please do not include more than one of your own items. 
• Etsy may, at times, promote whole or partial selections from a Treasury list to the front page. 
• This list will expire two days after creation. Bonus time (up to 24 hours) may be randomly added to the lifetime of your list. 
• Etsy reserves the right to remove Treasury lists at any time. 

 We've come this far together, and we welcome your comments and feedback in the Forums.