In the event that Etsy becomes unreachable, please head over to http://fix.etsy.com for updates. This blog is hosted off-site, which means it's not inside our main cluster of servers in New Jersey. Instead, it's on a server in Virginia.

Since we'll only use this blog in the event that Etsy itself is totally unreachable for a significant amount of time (which means, I hope we never use it), you might want to make a note of the url now and bookmark the link. Typing the address in directly will be the only way to get there.

 We have decided to use the off-site blog in lieu of emailing everyone for several reasons: it takes over 24 hours to send all Etsians an email; when our servers are down or unreachable we most likely can't send any emails; and we'd be emailing thousands of people who don't want to get an email.

Thanks! 

P.S. Blog.etsy.com now forwards to the Storque and the archives of the Etsy Garden (our startup blog) now live at fix.etsy.com.

P.P.S. If you're feeling adventurous, you can browse around our old blog and see what we had before the Storque. It goes all the way back to our very first post (at the bottom of the page), when I was the only person posting. How times have changed!