Dear Sellers:

The weather is finally starting to get warmer and Mothers Day is just around the corner!

The Mothers Day Showcase will be going on sale this Thursday, March 27th at 12:00pm EST. This Showcase will be linked by way of a special themed banner on the homepage of Etsy.

We hope that sellers choose items that they would give their own mom, a friend's mom, your wife or maybe a new mom.  Some ideas may include jewelry (of course), accessories, ceramic items, bath and beauty items or anything that she loves but may hesitate to buy herself.  Maternity wear is a nice idea for expecting moms.  It is a great place for sellers to give buyers gift ideas for the very special women in their lives.

It goes on sale Thursday, March 27th at 12:00 pm EST.

• Go to the Showcase Gateway to purchase a spot.
• It goes live on Tuesday, April 1st at 12 am (midnight) EST and will run until the May 11th (Mother's Day).
• For $15 USD, Etsy sellers can purchase a 24 hour spot in the Mother's Day Showcase, which is linked to from a prominent banner on Etsy's homepage.
• You now administer which items you want to be fed into your Showcase slot through the tool in Your Shop. Read more about this process here.

What is this showcase thing? For a general introduction to Showcase, read Matt's Storque article 13.5 Questions about the Showcase, and for deeper thoughts on figuring out if Showcase is right for you, see Beth's Showcase Deconstructed article.