Etsy's Handmade Blog
Talking Marketing: Onward and Upward Into Fall
Story by adam, mikeynice, missbatch, Missniz, Neelam12
Published on September 16, 2009 in Etsy News 		Photo by

livingferal

Hi all,

il_fullxfull.75703409.jpg

While September is under way, here at Etsy we’re well into preparations for the coming holiday season. Before we look ahead, we wanted to share some good news from the past two months. If you’ve read the latest Etsy Weather Report, you know that Etsy drew record traffic in August. And the best part is, the trend is continuing into this first half of September.

The increase in visits to Etsy is coming through all channels, including: direct traffic, organic search, Etsy emails, and a long tail of referring sites and social media outreach through Facebook and Twitter. Thanks goes to all Etsy sellers who are marketing their shops and who are taking advantage of some of the new tools we’re making available, such as Facebook Connect, to help promote your items.

The increase in direct traffic to the site is also attributable to Etsy’s marketing efforts as outlined in my last Talking Marketing post. These efforts included:

  • Display ads running in July and August on Dooce, The Pioneer Woman and many other targeted blogs read by Etsy shoppers.

In addition, the Etsy team worked to have Etsy shops and products featured in publications such as Martha Stewart Weddings, Cookie, Lucky, and Real Simple — internationally in ELLE Italia, Vogue UK, and through online features at Food & Wine, The Daily Green, Casa Sugar, and The Frisky, to name a few.  

Finally, we were humbled and delighted to learn that Etsy was named for the third consecutive year one of Time.com’s 50 Best Websites.

In case you haven’t seen the announcement, we are making important SEO-related changes to the site. These changes were developed by Etsy’s engineering and product teams in consultation with SEOmoz, third-party SEO experts. We expect these changes will attract even more traffic to Etsy.

Looking Ahead to the Final Months of the Year

We’ve launched our Halloween efforts on the site including multiple Halloween focused Gift Guides and Halloween-themed Etsy Finds, and we are gearing up for holiday season promotions.*

In the next few weeks, we expect to host more Virtual Labs focused on SEO and also to publish the SEO guide specifically designed for Etsy sellers. We will also run additional online display advertising in both the U.S. and internationally on networks and websites like Decor8, Indie Art & Design, Style Files, Mixtapezine and Wardrobe Refashion.

We continue to seek out media partners who can help promote Etsy in popular outlets where potential buyers might discover us. New partners on the horizon include Good Housekeeping and People.com. Our outreach to print publications has proven successful; we don’t want to jinx things, but we’re expecting some more great coverage in relevant print publications, websites, and blogs coming up for October and through the end of the year. We’ll continue to report back through this series and through our Etsy in the Press series to keep you informed.

*A special note to Etsy sellers: If you haven’t already seen it, we strongly suggest you check out the latest post in our From Etsy's Merchandising Desk series for October’s themes and trends.

Last week Maria, Matt and I were in Chicago meeting with Etsy sellers and conducting some buyer-only focus groups with current and prospective Etsy buyers. We're using focus groups to specifically target feedback about Etsy from shoppers. This is just one way we learn from the community, along with other channels like the Forums, Etsy emails, surveys, user testing and through the Virtual Labs.

So for now, it’s back to work, and we’ll talk soon.

More Talking Marketing Posts | Etsy in the Press | Etsy Weather Report

Tags 2009, Admin, ads, advertising, analysis, business, company, Etsy News, ETSY NEWS, Etsy Talks, fall, Halloween, Holidays, info, marketing, planning, PR, press, research, selling, SEO, Talking Marketing, Talking Shop
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86 comments     Login to add your own!

Sept. 16, 2009 at 10:38 a.m. Greenbriar

Thank you for this article. Very informative!

Sept. 16, 2009 at 10:44 a.m. MelroseFields

Sound good. Interested in the focus group feedback...

Sept. 16, 2009 at 10:44 a.m. lovelygifts

Thank's for the info! Good pictures and great article.

Sept. 16, 2009 at 10:45 a.m. postroadvintage

Love and appreciate all your help and advice! Thanks!

Sept. 16, 2009 at 10:46 a.m. mythunderstood

Congrats to all the elves
on the marketing team.
Dang!

Sept. 16, 2009 at 10:50 a.m. VixVintage

Thanks for all your hard work, you guys are GREAT!

Sept. 16, 2009 at 10:54 a.m. allisonmooney

Thank you for the information and all of the links - and ahoy polloi to the Time magazine designation! Great news!

Sept. 16, 2009 at 10:56 a.m. LuminousDreamDesigns

Thanks for the info and all your hard work!

Sept. 16, 2009 at 10:58 a.m. warmnfuzzies

Thanks for the info!

Sept. 16, 2009 at 11 a.m. Oriol

O.O
What a great post full of info!!
I must confess that this marketing side of the etsy land is waht i realy enjoy! Guys you're doing a great work with the spread of the brand and the viral movies (especially with the etsy.tv contest).
I was surprised to see the etsy name in an interview to sussie bubble on Elle uk, it was ... fabulous!
Just wanted to say: Congratulation to all of you "E team"!

Sept. 16, 2009 at 11 a.m. aBreathofFrenchair

Thanks for trying to get the word out!

Sept. 16, 2009 at 11 a.m. allthingswhite

Great info and amazing work- thanks etsy !!!

Sept. 16, 2009 at 11:01 a.m. bythewayside

Wow, it was amazing to read the weather report, and now I can see why etsy did so well that month! Keep up the good work with all the off Etsy promoting!

Sept. 16, 2009 at 11:02 a.m. jCranejewelry

Wow, great job to everyone for all of those amazing promotional features! Its really exciting to know that Etsy is out there in the public eye!

Sept. 16, 2009 at 11:03 a.m. MagicMarkingsArt

A huge etsy toast to all you for your dedication to, and marketing of this site! CHEERS

Sept. 16, 2009 at 11:07 a.m. girltuesdayjewelry

ETSY RAWKS!! You guys are the real deal and I am continuously impressed with the lengths you go to HELP US make better businesses. Thank you very much!!!!!!!!!

Sept. 16, 2009 at 11:10 a.m. spacejam

great article as always!

Sept. 16, 2009 at 11:11 a.m. 4TheSparrowsNest

Fabulous news!!! It's always a pleasure to be a part of this community and I am so thrilled for what is in store for Etsy as a whole.

Sept. 16, 2009 at 11:12 a.m. BlackStar

Thanks so much for the updates!

Sept. 16, 2009 at 11:14 a.m. PookieandPierre

I am impressed... and thrilled that word is continuing to get out with everyone's hard work promoting the site. Thank you!

Sept. 16, 2009 at 11:14 a.m. HoneyBoo

Thanks for the info, great work etsy!

Sept. 16, 2009 at 11:17 a.m. VintageEyeFashion

Appreciate all the updates and info!
Thanks a bunch!

Sept. 16, 2009 at 11:19 a.m. bobnstitch

thank
you

Sept. 16, 2009 at 11:21 a.m. LisaFerinDesigns

So much good news and good information! Thanks etsy!

Sept. 16, 2009 at 11:26 a.m. mrYen

thanks for the info : D

Sept. 16, 2009 at 11:27 a.m. MTcoffinzUnderground

Good information! I know that us alternative designers are artists really appreciate the Halloween features!

Sept. 16, 2009 at 11:40 a.m. saintesmariesjewelry

good info! thank you! good to know more about etsy!

Sept. 16, 2009 at 11:42 a.m. evihan

this list is calling AUTUMNNNNNNNN

Sept. 16, 2009 at 11:42 a.m. steinschmuckdesign

That sounds Great,
thank you so much Etsy and all Sellers
for all the Work we/ you do to raise Etsy!!!

Sept. 16, 2009 at 11:43 a.m. workingforpeanuts

Thanks! Work is fun!

Sept. 16, 2009 at 11:43 a.m. pinkytoeclothing

Thanks for the updates! Good news too :)

Sept. 16, 2009 at 11:45 a.m. jorgensenstudio

I love the Pioneer woman! I hope Etsy advertises there often- It's a perfect fit.

Sept. 16, 2009 at 11:46 a.m. sarahderagon

cool marmalade jar!

Sept. 16, 2009 at 11:47 a.m. bylynnkrestel

sounds like you guys are really busy!!
many thanks - 'cause that means
we'll be really busy too!!

Sept. 16, 2009 at 11:50 a.m. recycledwares

sounds like you are really busy getting the Etsy name out there - good work!!

Sept. 16, 2009 at 11:53 a.m. MeghanT

Thanks for the update guys. Seems like things are really moving along nicely. It's good to know that more and more people are tuning in to Etsy.com.

Looking forwards to continued success and prosperity!

Meghan!

Sept. 16, 2009 at 12:06 p.m. cinnamonsticks

Thank you Etsy Admins! You take such good care of us :O)

Sept. 16, 2009 at 12:15 p.m. EJPcreations

Excellent! Thank you!

Sept. 16, 2009 at 12:16 p.m. beachhouseblues

Great work on your part!

Sept. 16, 2009 at 12:18 p.m. thebestvintage

You offer so much in marketing support... kuddos!

Sept. 16, 2009 at 12:21 p.m. oldworldprimitives

Keep up the great work!

Sept. 16, 2009 at 12:24 p.m. strandsoflight

Thank you! And congratulations on the well deserved recognition. You guys are the best!

Sept. 16, 2009 at 12:31 p.m. sherrytruitt

Thanks... for everything and congrats on the TIME award.

Sept. 16, 2009 at 12:47 p.m. graphicspaces

Thanks for everything you all do! We were so excited and surprised to be featured in Cookie Magazine in the Dear Genevieve column this month!

Sept. 16, 2009 at 12:50 p.m. HibouCards

Great! thanks for the update and all your efforts to make us known :) Congrats on the Time award too!

Sept. 16, 2009 at 12:52 p.m. magickalrealism

I'm happy to see some strides forward. I was definitely most thrilled back with the NPR campaign - I do hope you pick that up again; where I live public radio has tremendous cachet.

Sept. 16, 2009 at 12:53 p.m. KendraRenee

Thank you Etsy! You do so much for us!

Sept. 16, 2009 at 12:55 p.m. CavemanPottery

Thanks for all you do to help all of us grow and succeed! It is very motivating to know that we are getting more exposure and that more and more people are learning about the best kept secret online. Keep up the good work!

Sept. 16, 2009 at 12:59 p.m. yifataharoni

This is valuable information; Your effort is appreciated!
Yifat

Sept. 16, 2009 at 1:02 p.m. peaseblossomstudio

Great stuff! Thank you!

Sept. 16, 2009 at 1:03 p.m. paramountvintage

i really think etsy and the administration do a fantastic job with promotion and advertising. it makes selling so easy for independent artists and businesses.
thanks!!!

Sept. 16, 2009 at 1:09 p.m. helenaemmans

Thanks etsy! I hope some of the traffic comes my way!

Sept. 16, 2009 at 1:13 p.m. breadandroses2

Updates always appreciated. Time flies by so fast that these posts are huge help in fine-tuning my production calendar/seasonal plans. Thanks a bunch!

Sept. 16, 2009 at 1:28 p.m. desertnana

Wonderful news Etsy-Bravo!!
~Hugs
desertnana

Sept. 16, 2009 at 1:41 p.m. Bransfans

I have really noticed the extra traffic, and I have attributed it to the Facebook link. Loveit!!!! I just need to loosen up their purse strings. HE HE !!!! I need a sale!!!!

Sept. 16, 2009 at 1:59 p.m. Art2ArtColorado

This is great to hear!
thank you for the update!

Sept. 16, 2009 at 2:29 p.m. ChloesRuffleButt

Fantastic!

Sept. 16, 2009 at 2:52 p.m. ThePaperTray

Thanks and keep up the good work!! Etsy rules!

Sept. 16, 2009 at 3:02 p.m. Ryanplz

so great, thanks for sharing. i appreciate all the work that goes into etsy!

Sept. 16, 2009 at 3:30 p.m. tootsweethandbags

great info!

Sept. 16, 2009 at 4:23 p.m. jacarandadesigns

Thanks for the update!

Sept. 16, 2009 at 4:47 p.m. Zelij

What is SEO?

Sept. 16, 2009 at 4:54 p.m. VintageZen

You Etsy people are so great!

Sept. 16, 2009 at 4:59 p.m. pamwares

I feel the love!

Sept. 16, 2009 at 6:26 p.m. slidesideways

Thanks for sharing all the highlights! You guys are doing an amazing job!

Sept. 16, 2009 at 6:55 p.m. livingferal

Etsy's the best! Thanks for all your fabulous work!
And I'm honored you featured my collage - thanks!

Sept. 16, 2009 at 7:09 p.m. friedasophie

Fantastic, keep up all the good work :)

Sept. 16, 2009 at 7:21 p.m. bhangtiez

What an exciting time! Thanks for all the info!

Sept. 16, 2009 at 8:15 p.m. hellobrowneyes

Thanks for all the great info. It's starting to get colder which means it's my favorite time of year again! Can't wait :)

Sept. 16, 2009 at 8:52 p.m. SusanKJewelry

thanks for all of the work promoting etsy! It helps us all!

Sept. 16, 2009 at 11:15 p.m. warpedLaurie

I'm so glad to be a part of etsy!

Sept. 16, 2009 at 11:33 p.m. SimpleJoysPaperie

Thank you so much for all the hard work!

Sept. 17, 2009 at 12:18 a.m. MustLuvVintage

Wow..thanks for all the info! I see good things coming!!

Sept. 17, 2009 at 12:42 a.m. cindylouwho2

thanks for keeping us in the loop! I hope the media coverage goes well!

Sept. 17, 2009 at 1:28 a.m. pesmou

SEO = search engine optimization

http://www.etsy.com/storque/etsy-news...

http://www.etsy.com/storque/etsy-news...

Sept. 17, 2009 at 3:51 a.m. amarshall

What great news! I am always shouting Etsy from the rooftops, I take every chance to tell people about it. It's easy to do when people ask where I got my great handmade bag, jewelry, shirt, etc... I am especially thrilled to read about Etsy being among the 50 best websites for Time.com. How awesome!

Sept. 17, 2009 at 9:31 a.m. blueskyclouds

Thanks for all your work!

Sept. 17, 2009 at 10:10 a.m. HoneysuckleLane

So much going on ~ it's exciting!

Sept. 17, 2009 at 11:18 a.m. themefragrance

Thank you Etsy-bodies for promoting Etsy and sellers!

Sept. 17, 2009 at 5:38 p.m. apronanatomy

Thanks etsy for all the work you do!

Sept. 19, 2009 at 4:14 a.m. valerieinva

Awesome!! I applaud Etsy!!

Sept. 22, 2009 at 9:25 a.m. 5gardenias

wow-- you guys have certainly been covering a LOT of ground-- what would etsy sellers do without you????

-- and congrats on the time.com award-- that's fabulous and of course well earned!

thanks so much for all you do!!!!!!!!!!!

Sept. 25, 2009 at 3:36 a.m. underoakstudios

Cool thanks!
Looking good kids!

Sept. 28, 2009 at 10:05 p.m. kariusdeparius

MARKED heroes! You're the best!

Oct. 3, 2009 at 4:06 p.m. DKbyDesign

Thanks for sharing this amazing information and congrats to the marketing team!!

Oct. 17, 2009 at 10:15 p.m. DrawntoLetters

Thanks so much for all the outreach. I am really trying to reach some grandparent shoppers and notice that blogging and Etsy are not on their list of places to look for handmade gifts ....can we find a publication to reach them?

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