Sellers, Etsy has completed beta testing of Etsy Web Analytics (provided through Google Analytics) and you can now enable this feature by going to Your Etsy > Shop Setup > Web Analytics.  Or, if you are logged in you can find the link here.

This release of Etsy Web Analytics allows Etsy sellers to track metrics such as pageviews, site visits, popular content and page referrals. For more information, you can also read the Web Analytics FAQ.

This feature is free to use for all Etsy sellers.

Web Analytics is a powerful tool, but it can be complex to understand.  We urge sellers to share information through the forums, and we are evaluating ways to share information with sellers on how to get the most out of this new feature. 

We look forward to your feedback. Please post in this forum thread with your comments.

UPDATE 1/15/2009: There is a known issue with the Traffic Sources reports in Etsy Web Analytics. Please read this Forum thread for more information about the issue and Etsy's plans to resolve it. We apologize for the problem. Thank you.

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