Etsy's Handmade Blog
Tech Updates: Freshening Up the Front Page

We're excited to announce that enhancements to the front page are now live! We've freshened things up a bit and rearranged some things but no major functionality has changed. The enhancements were mentioned recently in CEO Maria Thomas's article.

What's new?

  • Categories are now higher up on the left side of the page to help buyers find what they're looking for. You asked for this and we listened.
  • Items from Gift Guides are now highlighted on the upper left, and you can scroll through listings by clicking the arrows to the left and right. We expect over time to use this space as a promotional area for a variety of things, not just Gift Guides—so stay tuned.
  • Colors, Treasury, Pounce, Time Machine 2 and Editors' Picks from our blog are now listed under 'Explore' on the left side of the page. You can click 'Explore' for more ways to shop. Geolocator and Time Machine haven't gone away—all the ways to shop Etsy can be found fully functioning through our Buy page.
  • And our front-page promotional banners, including those for the Main Showcase and this week's Gift Ideas Showcase, have a fresh new look.

We're constantly working to improve based on your feedback, so let us know what you think in this forum thread! We'll close commenting on this post so we can keep feedback in one place.

Tags categories, front page, homepage, Sean Flannagan, Showcase, site features, TechUpdates, Tech Updates
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