The Storque - Comments for article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Seth Godin's

2008-05-27T13:41:47Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Seth Godin's books rock. I loved the Purple Cow book. I chose an unusual shop name based on reading that book.

Awesome. A

2008-05-27T13:55:02Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Awesome. And useful. I love useful awesomeness.

Great advice!

2008-05-27T14:06:49Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Great advice! I love that small is the new big! :)

wow! seriousl

2008-05-27T14:30:14Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

wow! seriously informative article. thanks seth!

this is reall

2008-05-27T14:32:31Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

this is really interesting- i think about this stuff a lot since it's about my 2nd year in business and i'm always wondering what to do next.

Very Helpful.

2008-05-27T14:37:50Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Very Helpful. Thanks Seth and Etsy!

Best part of

2008-05-27T15:11:32Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Best part of interivew: ..."So Etsy needs to offer men a shortcut to the story. They need to offer amazing wrapping. They need to make the story easy to repeat."

Thanks Seth!

2008-05-27T15:22:34Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Thanks Seth!

"Don’t wait.

2008-05-27T15:22:46Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

"Don’t wait. Get small. Think big." This remind me of Steve Martin, so I laugh "Grow with your strength. Really." Will make me think about growing/having a strength and wild flights/crazy schemes. Cheers~

great article

2008-05-27T16:30:11Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

great article and I love squidoo!

Seth is absol

2008-05-27T17:03:55Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Seth is absolutely right. If you are doing things well enough to be successful with your women's market, the best male customers for your products will be attracted to them as well. There is a definite change afoot, whereby men are starting to feel more free to shop, in general, and are not as shy to use their perhaps more feminine sides to make decisions. Thus, when Seth refers to storytelling, and presenting a full/rich version as well as a shorter/to the point version - you reach both men and women, no gender about it.

Thanks for th

2008-05-27T17:45:01Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Thanks for the ideas Seth! and your so cute! Vanessa what happened to your cat?

great article

2008-05-27T20:00:18Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

great article - thanks, Seth!

great article

2008-05-28T04:50:18Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

great article!

Good to be ch

2008-05-28T10:18:57Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Good to be cheered on to 'think big about small'. Sometimes being small and personally answering the emails, writing the handwritten thank you and having your hands (literally) on everything is hard work! Great to see that it doesn't go unnoticed and to be reminded that it's a BIG advantage. Nice article!

Great! I'd lo

2008-05-28T12:40:21Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Great! I'd love to see this turning into a series, if possible. Since, hey, dudes and shopping is really a very special topic (though at least I hope less people will go "Huh?" when we talk about Seth Godin on the forums now...). Right. If you don't already, read his blog and buy his books, people!

Awesome artic

2008-05-28T18:17:54Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Awesome article! A story about marketing that is interesting to read! I actually read it all. That's great! Thanks for showing my motorcycle pendant too... My first item in storque. You rock :)

I am always l

2008-05-29T11:05:30Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

I am always looking for selling advice. 'The creating isn't the problem I have so much jewelry made it isn't funny! Have a great day

So great! I

2008-05-30T09:03:00Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

So great! I always mention Small is the New Big when people ask for book recommendations in the forums (-_-) ...

I worship the

2008-05-30T09:46:23Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

I worship the ground he walks on... well, almost. :) Seriously, Seth is part of my daily reading, he often influences what I write on my own blog, http://www.etsyforeveryone.com , and he has a way to make obvious things seem profound and vice versa, with a very down-to-earth message. If you haven't been reading his blog so far, start immediately!

this is a gre

2008-05-30T13:44:44Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

this is a great article - thanks for taking the time Seth !

Wow, Seth on

2008-05-30T19:15:44Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Wow, Seth on Etsy. Life is good. :) Thanks for the insight Seth, and thanks for posting it Etsy. All words to mull over...especially the short version story concept.

Thanks, Seth!

2008-06-04T13:00:47Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Thanks, Seth! Really great reading!

Thanks Seth!

2008-06-04T13:19:14Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Thanks Seth! After I hit my personal manufacturing capacity a couple of months ago (March was crazy!) I started looking at ways to expand my business gracefully. So this is really timely advice!

Excellent - I

2008-06-04T14:33:59Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Excellent - I read when I get the odd bit of time and I'm happy to have read this article! I'm passing it on to the marketing folks where I work - they could use the advice ;) Personally I've always liked the small vs the big...

Great advices

2008-06-04T14:46:23Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Great advices!! Thank you...

Great article

2008-06-04T21:29:49Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Great article, interesting read, loving the new Etsy module on Squidoo too! Squidhugs from a Giant Squid :-) Kathy

Hi I just cam

2008-06-09T22:20:43Z

From article: Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Hi I just came across via the link from core77. I agree with Seth that you're doing something right so don't stop doing that but that I think you're in a bit of a pickle when it comes to the non-metrosexual market. If you have a stat that 96% of your market is women then it's going to continue attracting that same clientele. I'm a 25 year old male designer who appreciates good artifacts as much as the next person but after browsing through the Etsy catalogue I haven't found anything that I'd want to buy for myself. There's plenty of things for the girls in my life but none for me. I'm sure there are some males out there that want to be surrounded with knitted stuffed toys (who I'd seriously question their values) but that's totally not me. Something worth noting is how most of the items in the catalog are aesthetic and don't have a function other than looking good sitting on your shelf or hanging off your neck. Guys are mostly about function plus amazing look/ manifest character. Don't get me wrong, guys love aesthetics but when it augments the existing function of something they value. See that spoiler on the trunk lid of the next riceburner you see, it theoretically has a function and adds to perceived speed of their car (although it's unlikely to function!) This clustering of those with a feminine indie craft bent means you'll attract more of the same whilst alienating guys like me. I'd like to craft some cool artifacts myself but then they'd be out of place at Etsy. Now that isn't a bad thing. Just do that well - make awesome stuff that does look good on the shelf or hanging around your neck. I don't think there's anything wrong with the lack of guys around Etsy. Now if the Etsy team really wants to leverage what they've built to attract a new male focused set of buyers and contributors I'd say build a new brand away from Etsy, really spend the time getting to know the people you want to sell to and make it more graphic & function driven (both the site and products). But then why? It appears you're already onto a good thing with a healthy community keep up the good work and I'll be back when I want to give a gift to girl I care about.