Search results (tags) for: "advertisements"

Holiday Kids & Toys Showcase: On Sale Thursday, November 19, 2009 at 12 p.m. ET

2009-11-18T10:30:00-05:00

Have your little ones finished composing their wishlists for the North Pole? Discover gifts that will set their wee minds alight with creativity. The Holiday Kids & Toys Showcase will be a wonderland of imaginative play.

Info for Sellers
Get your items ready! Think fun things for kids to do, play with or wear. In order to keep the Showcase on point thematically, items in the Showcase can only be from the following Categories: Bath & Beauty (e.g., top-level tag being "bath & beauty"), Books and Zines, Children, Clothing, Crochet, Knitting, Paper Goods, Toys, Vintage and Woodworking.

The Holidays: Kids & Toys Showcase goes on sale Thursday, November 19, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, November 23, 2009 12 a.m. ET until Sunday, November 29, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's home page.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holidays Parties and Celebrations. On sale Tuesday, November 24, 2009; the Showcase will be live from November 30, 2009 to December 6, 2009.
- Think upcoming celebrations and festive decor, glitz and fun attire for these events.
Holiday Gifts for Her. On sale Thursday, December 3, 2009; the Showcase will be live from December 7, 2009 to December 13, 2009.
- Think jewelry, accessories, clothing, artwork, and bath & body products for women of all ages.

Holiday Last Minute Gifts Showcase: On sale Thursday, December 10, 2009; the Showcase will be live from December 14, 2009 to December 20, 2009.
- Think gifts with expedited shipping. Expedited shipping is the criteria for this Showcase.

What is this Showcase thing? For a general introduction to Showcase, read Matt's Storque article 13.5 Questions about the Showcase, and for deeper thoughts on figuring out if Showcase is right for you, see Beth's Showcase Deconstructed article.

Holiday Stocking Stuffers Showcase: On Sale Thursday, November 12, 2009 at 12 p.m. ET

2009-11-11T14:00:00-05:00

Before the stockings can be hung with care beside the fireplace's comforting glow, tiny gifts must be found to fill their depths. The Holiday Stocking Stuffers Showcase will provide an ample supply of pocket-sized gift ideas for everyone on your list.

Info for Sellers
Get your items ready! Think festive and unique items to fill those holiday stockings.

The Holidays: Stocking Stuffers Showcase goes on sale Thursday, November 12, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, November 16, 2009 12 a.m. ET until Sunday, November 22, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's home page.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holiday Kids and Toys Showcase: On sale Thursday, November 19, 2009; the Showcase will be live from November 23, 2009 to November 29, 2009.
- Think fun holiday gifts for children of all ages.
Holiday Parties and Celebrations. On sale Tuesday, November 24, 2009; the Showcase will be live from November 30, 2009 to December 6, 2009.
- Think fun holiday gifts for children of all ages.
Holiday Gifts for Her: On sale Thursday, December 3, 2009; the Showcase will be live from December 7, 2009 to December 13, 2009.
- Think jewelry, accessories, clothing, artwork, bath & body for women of all ages.

Holiday Gifts for Him Showcase: On Sale Thursday, November 5, 2009 at 12 p.m. ET

2009-11-04T10:25:00-05:00

Do the men in your life pose the ultimate gift-giving challenge? The Holiday Gifts for Him Showcase will be the go-to resource for innovative feats of masculinity. Dudes will be delighted to receive creative, out-of-the-box alternatives to the standard fare.

Info for Sellers
Get your items ready! Think cufflinks, geekery, artwork, woodworking, screen printed tees, jackets, and bags — anything appropriate for the men on our shopping lists.

The Holidays: Gifts for Him Showcase goes on sale Thursday, November 5, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, November 9, 2009 12 a.m. ET until Sunday, November 15, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's home page.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holidays: Stocking Stuffer Showcase: On sale November 12, 2009; the Showcase will be live from November 16, 2009 to November 22, 2009. .
- Think about all the smaller items that can fit into a holiday stocking.
Holidays: Kids and Toys Showcase: On sale Thursday, November 19, 2009; the Showcase will be live from November 23, 2009 to November 29, 2009.
- Think fun holiday gifts for children of all ages.
Holidays: Parties and Celebrations. On sale Tuesday, November 24, 2009; the Showcase will be live from November 30, 2009 to December 6, 2009.
- Think upcoming celebrations and the festive decor, glitz and fun attire for these events.

Etsy Cooperative Advertising Program: BUST Magazine February/March 2010 Issue

2009-11-02T13:30:00-05:00

Next up in the Etsy Cooperative Advertising Program: BUST Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its Category.
The limit is one spot per seller, per advertisement.

This ad will be in the February/March issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Thursday, November 5, 2009 at 1 p.m. ET. (Find out what time this is on a world clock here.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7 p.m. ET on Tuesday, November 17, 2009.

About BUST:

Total Circulation is 93,500.
BUST is published six times annually.
The February/March issue hits newsstands on January 20, 2010.

BUST is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST's revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine February/March Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is no online Showcase associated with this purchase!

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7 p.m. ET on Tuesday, November 17, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Holiday Gift Ideas Showcase: On Sale Thursday, October 29, 2009 at 12 p.m. ET

2009-10-28T11:00:00-05:00

The holiday season is just around the corner, and the search for unique, heartfelt gifts need not wait until the last minute. The Holidays: Gift Ideas Showcase will exhibit interesting, expertly handcrafted items that you won't find at your local mall. Make this holiday season an affair to remember with gifts only Etsy could provide.

Info for Sellers
Get your items ready! There are no restrictions for this Showcase, but please highlight unique holiday gifts, especially for those hard to please individuals on everyone's lists.

The Holiday Gift Ideas Showcase goes on sale Thursday, October 29, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, November 2, 2009 12 a.m. ET until Sunday, November 8, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's home page.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holiday Gifts for Him Showcase: On sale November 5, 2009; the Showcase will be live from November 9, 2009 to November 15, 2009.
- Think accessories, cuff links, geekery, artwork — anything appropriate for the men on our shopping lists.

Holiday Stocking Stuffer Showcase: On sale November 12, 2009; the Showcase will be live from November 16, 2009 to November 22, 2009.
- Think about all the smaller items that can fit into a holiday stocking.

Holiday Kids and Toys Showcase: On sale Thursday, November 19, 2009; the Showcase will be live from November 23, 2009 to November 29, 2009.
- Think fun holiday gifts for children of all ages.

Holidays: Kids & Toys Showcase: On Sale Thursday, October 22, 2009 at 12 p.m. ET

2009-10-21T14:06:00-05:00

The holidays are a thrilling season for all, but the true excitement is reserved for the kids. Memories of opening that much-anticipated toy truck or stuffed animal are sure to be treasured for years to come. The Holidays: Kids & Toys Showcase will provide ample opportunities to discover fun stocking stuffers, enticing toys and stimulating products for babies and children.

Info for Sellers
Get your items ready! Think fun things for kids to do or wear this holiday season. In order to keep the Showcase on point thematically, items in the Showcase can only be from the following categories: Bath & Beauty (e.g., top-level tag being "Bath & Beauty"), Books and Zines, Children, Clothing, Crochet, Holidays, Knitting, Paper Goods, Toys, Vintage and Woodworking.

The Holidays: Kids & Toys Showcase goes on sale Thursday, October 22, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, October 26, 2009 12 a.m. ET until Sunday, November 1, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's home page.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holidays: Gift Ideas Showcase: On sale October 29, 2009; the Showcase will be live from November 2, 2009 to November 8, 2009.
- Think gifts for the hard to buy for person on your list.
Holidays: Gifts for Him Showcase: On sale November 5, 2009; the Showcase will be live from November 9, 2009 to November 15, 2009.
- Think accessories, cuff links, geekery, artwork — anything appropriate for the man on your shopping list.
Holidays: Stocking Stuffer Showcase: On sale November 12, 2009; the Showcase will be live from November 16, 2009 to November 22, 2009.
- Think about all the smaller items that can fit into a holiday stocking.

Holidays: Home Decor Showcase: On Sale Thursday, October 15, 2009 at 12 p.m. ET

2009-10-14T14:08:00-05:00

The holidays are approaching and many of us are looking for fun and inviting ways to decorate our homes in celebration of the season. The Holidays: Home Decor Showcase will be the place to start looking for festive items that spread good cheer, such as wreaths, table runners, menorahs, snowflakes, ornaments and dishes for all of those great baked goods.

Info for Sellers

If you are a maker of household and decorating items ideal for the holiday season, we're looking for you! In order to keep the Showcase on-point thematically, the tool will only pull items placed in the following categories: Art, (e.g., top-level tag being "Art"), Bath And Beauty, Books & Zines, Candles, Ceramics & Pottery, Furniture, Glass, Housewares, Quilts, Vintage, Woodworking and Holidays.

The Holidays: Home Decor Showcase goes on sale Thursday, October 15, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, October 19, 2009 12 a.m. ET until Sunday, October 25, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's home page.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holidays: Kids & Toys Showcase: On sale October 22, 2009; the Showcase will be live from October 26, 2009 to November 1, 2009
- Think fun holiday gifts for kids of all ages
Holidays: Gift Ideas Showcase: On sale October 29, 2009; the Showcase will be live from November 2, 2009 to November 8, 2009
- Think gifts for the hard to buy for person on your list.
Holidays: Gifts for Him Showcase: On sale November 5, 2009; the Showcase will be live from November 9, 2009 to November 15, 2009.
- Think accessories, cuff links, geekery, artwork — anything appropriate for the man on your shopping list.

Holidays: Gifts, Cards & Wrap Showcase: On Sale Thursday, October 8, 2009 at 12 p.m. ET

2009-10-07T10:45:00-05:00

Looking for gifts and all the wrapping, cards and trim that transform a great gift into an exceptional gift? Once you find that present, why not add something extra to make the package even more special? Beyond the gift ideas you'll find, think beautiful handmade holiday cards, carefully designed tags and bows, screen printed wrapping paper — elements that create that handmade, thoughtful touch. These are some of the items you will expect to find in the Holidays: Gifts, Cards & Wrap Showcase.

Info for Sellers

We encourage sellers to add items that would make unique holiday gifts, as well as cards, gift wrap, bows and tags and anything that will make packaging a gift exceptional. This is a great way to start promoting your items and shop through the holiday season. There are no Category restrictions to this showcase.

The Holidays: Gifts, Cards & Wrap Showcase goes on sale Thursday, October 8, 2009 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, October 12, 2009, 12 a.m. ET until Sunday, October 18, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holidays: Home Decor Showcase: On Sale October 15, 2009; the Showcase will be live from October 19, 2009 to October 25, 2009.
- Think all things to decorate for the holidays: for the home, the tree, your walkway, to entertain, etc.

Holidays: Kids & Toys Showcase: On Sale October 22, 2009; the Showcase will be live from October 26, 2009 to November 1, 2009.
- Think fun holiday gifts for kids of all ages.
Holidays: Gift Ideas Showcase: On Sale October 29, 2009; the Showcase will be live from November 2, 2009 to November 8, 2009.
- Think gifts for the person on your list who seemingly has everything.

Winter Fashion & Accessories Showcase: On Sale October 1, 2009 at 12 p.m. ET

2009-09-30T10:15:00-05:00

In anticipation of the cooler weather, I am on the hunt for a new hat, gloves and scarf that would give my beloved heavy black coat some flair. Whether you are looking for winter clothing or accessories for yourself, or looking for that perfect gift for the upcoming holiday season, the Winter Fashion & Accessories Showcase will be the place to start looking for that one of a kind item. Look for the Showcase on the home page on Monday, October 5!

Info for Sellers

If you are a maker of jewelry, scarves, gloves, hats, bags, warm sweaters, jackets or anything else that is ideal for the winter, we're looking for you! In order to keep the Showcase on-point thematically, the tool will only pull items placed in the following categories: Accesories (meaning, top-level tag being "accessories"), Bags and Purses, Clothing, Crochet, Jewelry, Knitting, Vintage.

The Winter Fashion & Accessories Showcase goes on sale Thursday, October 1, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, October 5, 2009 12 a.m. ET until Sunday, October 11, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Holidays: Gifts, Cards and Wrap Showcase: On sale October 8, 2009; the Showcase will be live from October 12, 2009 to October 18, 2009.
- Think holiday gifts and the cards and wrap to make the gift presentation memorable.
Holidays: Home Decor Showcase: On sale October 15, 2009; the Showcase will be live from October 19, 2009 to October 25, 2009.
- Think all things to decorate for the holidays: for the home, the tree, your walkway, to entertain, etc.
Holidays: Kids & Toys Showcase: On sale October 22, 2009; the Showcase will be live from October 26, 2009 to November 1, 2009.
- Think fun holiday gifts for kids of all ages.

Etsy Cooperative Advertising Program: BUST Magazine December/January 2009/10 Issue

2009-09-21T15:25:00-05:00

Next up in the Etsy Cooperative Advertising Program: BUST Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the December/January issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Monday, September 28, 2009 at 1 p.m. ET (Find out what time this is on a world clock here.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7 p.m. ET on Monday, October 5, 2009.

About BUST:

Total Circulation is 93,500.
BUST is published 6 times annually.
The December/January issue hits newsstands on November 24, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

BUST February/March 2010 issue — 30 spots, $96 each. Spots go on sale: Thursday, November 5, 2009 at 1 p.m. ET.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7 p.m. ET on Monday, October 5, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Autumn Showcase: On Sale Thursday, September 17, 2009 12 p.m. ET

2009-09-16T15:00:00-05:00

There are so many reasons to love fall: the leaves burst into a beautiful array of colors, the air gets a bit crisp and the apple pie cravings become overwhelming. The Autumn Showcase will be a place to gather seasonal inspiration and creativity with autumnal and Halloween themed items to wear or to decorate your home.

Info for Sellers

While considering a potential purchase for this Showcase, please keep your featured items on point thematically: Think autumn colors — like deep reds, oranges, yellows and browns — Halloween, leaves, pumpkins, costumes and all things fall. There are no category restrictions for this Showcase.

The Autumn Showcase goes on sale Thursday, September 17, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, September 21, 2009, 12 a.m. ET until Sunday, October 4, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the homepage Showcases we will be highlighting:

Winter Fashion & Accessories Showcase: On sale October 1, 2009; the Showcase will be live from October 5, 2009 to October 11, 2009.
- Think cool weather fashions and accessories to accompany them.
Holidays: Gifts, Cards and Wrap Showcase: On sale October 8, 2009; the Showcase will be live from October 12, 2009 to October 18, 2009.
- Think holiday gifts, as well as the cards and wrap to make the gift presentation memorable.
Holidays: Home Decor Showcase: On sale October 15, 2009; the Showcase will be live from October 19, 2009 to October 25, 2009.
- Think all things to decorate for the holidays: for the home, the tree, your walkway, to entertain, etc.
Holidays: Kids & Toys Showcase: On sale October 22, 2009; the Showcase will be live from October 26, 2009 to November 1, 2009.
- Think fun holiday gifts for kids of all ages.

Talking Marketing: Onward and Upward Into Fall

2009-09-16T10:31:00-05:00

Hi all,

While September is under way, here at Etsy we’re well into preparations for the coming holiday season. Before we look ahead, we wanted to share some good news from the past two months. If you’ve read the latest Etsy Weather Report, you know that Etsy drew record traffic in August. And the best part is, the trend is continuing into this first half of September.

The increase in visits to Etsy is coming through all channels, including: direct traffic, organic search, Etsy emails, and a long tail of referring sites and social media outreach through Facebook and Twitter. Thanks goes to all Etsy sellers who are marketing their shops and who are taking advantage of some of the new tools we’re making available, such as Facebook Connect, to help promote your items.

The increase in direct traffic to the site is also attributable to Etsy’s marketing efforts as outlined in my last Talking Marketing post. These efforts included:

Display ads running in July and August on Dooce, The Pioneer Woman and many other targeted blogs read by Etsy shoppers.

The DIY Wedding Crafts contest Etsy created in partnership with Martha Stewart Weddings. (Vote now for your favorite!)

Our Handmade Moment video contest has 25 semifinalists. The final 10 will be judged by you, along with celebrity judges such as actress Olivia Wilde (House), Brett Anderson (The Donnas) and Andrew Wagner (Editor-in-Chief of ReadyMade).

In addition, the Etsy team worked to have Etsy shops and products featured in publications such as Martha Stewart Weddings, Cookie, Lucky, and Real Simple — internationally in ELLE Italia, Vogue UK, and through online features at Food & Wine, The Daily Green, Casa Sugar, and The Frisky, to name a few.

Finally, we were humbled and delighted to learn that Etsy was named for the third consecutive year one of Time.com’s 50 Best Websites.

In case you haven’t seen the announcement, we are making important SEO-related changes to the site. These changes were developed by Etsy’s engineering and product teams in consultation with SEOmoz, third-party SEO experts. We expect these changes will attract even more traffic to Etsy.

Looking Ahead to the Final Months of the Year

We’ve launched our Halloween efforts on the site including multiple Halloween focused Gift Guides and Halloween-themed Etsy Finds, and we are gearing up for holiday season promotions.*

In the next few weeks, we expect to host more Virtual Labs focused on SEO and also to publish the SEO guide specifically designed for Etsy sellers. We will also run additional online display advertising in both the U.S. and internationally on networks and websites like Decor8, Indie Art & Design, Style Files, Mixtapezine and Wardrobe Refashion.

We continue to seek out media partners who can help promote Etsy in popular outlets where potential buyers might discover us. New partners on the horizon include Good Housekeeping and People.com. Our outreach to print publications has proven successful; we don’t want to jinx things, but we’re expecting some more great coverage in relevant print publications, websites, and blogs coming up for October and through the end of the year. We’ll continue to report back through this series and through our Etsy in the Press series to keep you informed.

*A special note to Etsy sellers: If you haven’t already seen it, we strongly suggest you check out the latest post in our From Etsy's Merchandising Desk series for October’s themes and trends.

Last week Maria, Matt and I were in Chicago meeting with Etsy sellers and conducting some buyer-only focus groups with current and prospective Etsy buyers. We're using focus groups to specifically target feedback about Etsy from shoppers. This is just one way we learn from the community, along with other channels like the Forums, Etsy emails, surveys, user testing and through the Virtual Labs.

So for now, it’s back to work, and we’ll talk soon.

More Talking Marketing Posts | Etsy in the Press | Etsy Weather Report

Fall Jewelry and Accessories Showcase: On Sale September 10, 2009 at 12 p.m. ET

2009-09-09T16:00:00-05:00

It's time to get cool weather accessories in order. Items to keep you warm from the brisk cold air are just the beginning, as every season brings a new set of must-have accessories. Leather bags, jewelry, boots, mittens, screenprinted tights and knee highs — all are the types of fashionable items you might find in the Fall Jewelry and Accessories Showcase!

Info for Sellers

If you are a maker of jewelry, scarves, gloves, hats, bags, leg warmers, or anything else that is ideal for the fall, we're looking for you! In order to keep the Showcase on-point thematically, the tool will only pull items placed in the following categories: Accesories (e.g., top-level tag being "accessories"), Bags and Purses, Crochet, Jewelry, Knitting, Vintage.

The Fall Jewelry and Accessories Showcase goes on sale Thursday, September 10, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, September 14, 2009 12 a.m. ET until Sunday, September 20, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the homepage Showcases we will be highlighting:

Autumn Showcase: On Sale September 17, 2009; the Showcase will be live from September 21, 2009 to October 4, 2009.
- Think autumn colors, Halloween, leaves, pumpkins, costumes and all things fall.

Winter Fashion & Accessories Showcase: On Sale October 1, 2009; the Showcase will be live from October 5, 2009 to October 11, 2009.
- Think cold weather fashions and all the accessories to accompany them.

Fall Weddings Showcase: On Sale September 3, 2009 12 p.m. ET

2009-09-03T10:15:00-05:00

There are seemingly endless details when it comes to a wedding. For those of you who want to add handmade touches or eco-twists to your special day, the Fall Wedding Showcase will be the place to start looking from September 7, 2009 until September 13, 2009.

Expect to find items that will add something special to any autumnal wedding, such as invitations, favors, decorations, wedding attire and beautiful accessories. Look for lots of ways to make your wedding your own!

Info for Sellers
This Showcase will include all things that will make a wedding a one-of-a-kind, memorable event. In order to keep the Showcase on point thematically, items in the Showcase can only be from the following categories: Accesories (e.g., top-level tag being "accessories"), Bath and Beauty, Bags and Purses, Books and Zines, Clothing, Jewelry, Housewares, Paper Goods, Plants and Edibles, Supplies, Vintage and Weddings.

The Fall Weddings Showcase goes on sale Thursday, September 3, 2009 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, September 7, 2009 12 a.m. ET until Sunday, September 13, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you'd like to plan for other Showcases that may be more appropriate for your items, here are some of the homepage Showcases coming up:

Fall Jewelry and Accessories Showcase: On Sale September 10, 2009; the Showcase will be live from September 14, 2009 to September 20, 2009.
- Think accessories and jewelry items that will bring some extra life to a fall ensemble.
Autumn Showcase: On Sale September 17, 2009; the Showcase will be live from September 21, 2009 to October 4, 2009.
- Think autumn colors, Halloween, leaves, pumpkins, costumes and all things fall.

Fall Fashion Showcase: On Sale Thursday, August 20, 2009 at 12 p.m. ET

2009-08-26T16:00:00-05:00

The crisp, chilly days of fall will be here before you know it (for those in the Northern Hemisphere, that is). With cooler temperatures comes the promise of snuggling into old standbys and making room for new favorites. The Fall Fashion Showcase will be stocked with many of the pieces you'll need to assemble your ideal fall wardrobe. Scarves, leather bags, jackets — these are just the beginning!

Info for Sellers

If you're a maker of clothing, accessories, jewelry or bags that fit with the fall weather motif, we're looking for you! In order to keep the Showcase on-point thematically, the tool will only pull items placed in the following categories: Accesories (e.g., top-level tag being "accessories"), Bags and Purses, Clothing, Crochet, Jewelry, Knitting, Vintage.

The Fall Fashion Showcase goes on sale Thursday, August 20, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, August 24, 2009 12 a.m. ET until Sunday, September 6, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other advertising opportunities that may be more appropriate for your items, consider the front page Showcases we will be highlighting:

Fall Weddings Showcase: On sale September 3, 2009; the Showcase will be live from September 7, 2009 to September 13, 2009.
- Think all things related to weddings: invitations, jewelry, attire, decor and favors.
Fall Jewelry and Accessories Showcase: On sale September 10, 2009; the Showcase will be live from September 14, 2009 to September 20, 2009.
- Think accessories and jewelry items that will bring some extra life to a fall ensemble.
Autumn Showcase: On sale September 17, 2009; the Showcase will be live from September 21, 2009 to October 4, 2009.
- Think autumn colors, Halloween, leaves, pumpkins, costumes and all things fall.

What is this Showcase thing? For a general introduction to Showcase, read Matt's Storque article 13.5 Questions About the Showcase. For deeper analysis on whether the Showcase is right for you, see Beth's Showcase Deconstructed article.

Etsy Finds Decor: Executive Suite with Mad Men

2009-08-16T09:37:00-05:00

This weekend's Get the Look: Decor is inspired by the set of the AMC series, Mad Men. With the premiere episode of season 3 about to air, I thought it would be a fun change of pace to put together a look inspired by the design of an office from the early 1960s.

While many things have changed (we surely wouldn't be enjoying a cigarette or sipping scotch with our boss and clients in the conference room these days), the design aesthetic of the era is still a classic style that many designers draw influence from today. Whether you are decorating your cubicle, your home office, or even your dorm room, the natural woods, clean lines and architectural details of the early 1960s are sure to lend an air of executive elegance.

Visit AMC's Mad Men gallery to view more inspiring photos of the set, and be sure to check out the Etsy Finds below for some creative decorating ideas that will add a bit of that sleek, modern sophistication to your workplace or home. And if you're really a super fan of the 1960s, you won't want to miss Alison's article about the sexy fashions inspired by the main characters of Mad Men.

Secretary Relations

1958 Royal Futura 800 baby blue typewriter

From deepoca, $69.

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vintage office accessories,,, faux bois

From ImSoVintage, $14.

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Vintage Black rotary phone

From hopeandjoyhome, $22.

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Vintage Metal In/Out Stacking Office Trays

From RobertaGrove, $28.

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mid century modern Industrial Desk Lamp

From ionesAttic, $64.99.

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Industrial Memo Pad

From FineTime, $35.

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Royal Metal Manufacturing Co. chair

From DailyMemorandum, $65.

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Vintage Mid Century Modern Desk

From thevintagesupplyco, $450.

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Corner Office Executive

Mid Century Pen Lighter Desk Set

From goodvintage, $34.50.

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Vintage Modern Adjustable Desk Lamp

From bouquet, $26.

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Desk with Breadboard ends

By Wudwrks, $500.

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Antique Solid Brass Sundial Bookends

From backtocapri, $125.

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Beautiful vintage decanter set

From jawaddel, $46.50.

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1960s Ice Bucket and Rocks Glasses

From vintagehomerecycled, $44.95.

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Vintage Faux Bois Ice Bucket

From funkeyfinds, $16.

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Modern Desktop File Sorter

From sunnywonder, $13.

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Vintage 60s Globe with WOOD Base

From MariesVintage, $45.

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Vintage Brass Perpetual Calendar

From foundpaperco, $22.

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Company Conference Room

Kart Chair

By HarBenger2, $400.

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Classic Dining Table

By eastvoldfurniture, $1890.

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SMITH SUITS vintage Advertising Display

From JourneyAndLandscape, $38.

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Mad Men Briefcase--Vintage deadstock

From dahlilafound, $39.

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vintage 60's bar set

From beenie2847, $40.

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Six Vintage Black and Gold Glasses

From Deconize, $35.

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PLY BAK ARM CHAIR MODERN CLASSIC

By lunarloungedesign, $259.

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C Jere Mid Century Wall Sculpture

From AustinModern, $175.

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Lunchroom Lounge

Unused Set of 12 Vintage Coffee Mugs

From souvenirsouvenir, $30.

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Large Wood Grain Square Clock

By Hindsvik, $35.

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The Pin Table Series

By grayinc, $190.

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Vintage Barware

From retrovertigo, $48.

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Dominion Table Top Fan

From RedEyeVintage, $42.

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Vintage Crome GE Coffee Percolator

From MidMod, $22.99.

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Simply Stated Industrial Chic Table

From oldcrowfarm, $98.

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Boil Bernie - Vintage Coffee Carafe

From objetpetita, $12.

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Who's your favorite Mad Men character? Will you be watching tonight? Let us know in the comments!

Check out other Get the Look: Home Decor Editions.

A Cozy Home Gift Guide | Housewares Category | Vintage Housewares

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Etsy Finds: Release Your Inner Mad Man

2009-08-13T12:00:00-05:00

Oh, to live in the world of creative copy, sexy fashions and cutthroat business that is Mad Men! Set in 1960s New York, the stylized drama follows the lives of the ruthless men and women who ruled Madison Avenue advertising. Watching the dramas unfold is captivating, to be sure, but the spot-on period fashions and prop styling makes Mad Men a show to watch. The premiere of season three has me all atwitter, so today's Etsy Finds are dedicated to achieving a pitch-perfect 1960s look, whomever your favorite character may be.

Peggy Olson

Quick witted and fastidious copywriter Peggy Olson is determined to ascend the corporate ladder, her way. Though derided by office manager Joan Holloway for "dressing like a little girl," Peggy keeps her look classic, prim and professional. Play up your demure side with scarves, collared dresses and jumpers.

vintage checker day dress

From myfavoritevintage, $55.

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60s black patent leather BUCKLE heels

From NodtoModvintage, $36.

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SALE--- Abigail scarf

From CapriciousTraveler, $12.

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Holly--Custom-Made

By myblackdress, $95.

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1950s Green Paisley Day Dress Size S

From kennedyholmes, $35.

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60s Plaid BOW Twiggy Dress small

From putonthatdress, $34.

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1950s Taupe Felt Hat, Vintage

From cheesecakevintage, $20.

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The Good Sense Bow Jumper

By necessityisthemother, $65.

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Joan Holloway

Who doesn't feel a bit inspired by the inimitable sex kitten that is Ms. Joan Holloway? As Sterling Cooper's presiding office manager, Joan is a bombshell to be reckoned with, ruling the secretaries with an icy stare (and the men with her curvaceous figure). Get her sultry look with form-fitting wiggle dresses, circle pins, and her signature pencil necklace.

Vintage 60s Red Knit Shawl Collar Dress

From littlepeachvintage, $48.

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Vintage Tassel chain necklace

By cheapdatejewelry, $36.

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GREASE style sweater...

From Solanah, $20.

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The Lucy Jumper - removable straps

By missbrache, $109.

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Black and Metallic Cocktail Dress

From empressjade, $45.

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Vintage Winard Gold Filled Circle Brooches

From cmyk, $16.

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Embroidered Lace Trim DAY DRESS

From Lolavintage, $48.

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Super Scribe - vintage pencil necklace

By beryls, $28.

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Betty Draper

From the outside, Mrs. Draper appears to live a life of suburban bliss. However, beneath her carefully arranged strand of pearls and elegant circle dresses lies a ball of inner turmoil. Achieve Betty's genteel look with soft pastels, cocktail dresses, equestrian accessories and costume jewelry.

tea dress

By sohomode, $85.

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Classic Pearl Necklace

By kgarnerdesigns, $54.

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Vintage Cobalt Blue Sparkly Necklace

From vintagelizzy, $16.

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Chiffon and Lace Cocktail Dress

From TimelessVixenVintage, $335.

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Gorgeous Custom Paisley Cocktail Dress

By audreyandgrace, $250.

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Vintage 60s Little Black Cocktail Dress

From rococovintage, $125.

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vintage brown velvet english riding helmet

From erstwhilevintage, $29.

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Black Tall Leather Riding Boots

From PlatypiVintage, $62.

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Don Draper

Protagonist, advertising wunderkind and man of intrigue, Don Draper never fails to capture the attention of those around him. Get his debonair look with skinny ties, form-fitting suits and a fedora.

Skinny Lapel Suit in Olive Green

From shopgoodgrace, $59.

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Black Skinny Silk Tie

By rabbitstop, $17.50.

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Men's Oxford Shirt - pick your fabric and size

By BrooklynTailors, $115.

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Hand-stitched leather messenger bag

By ChiiDesigns, $180.

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Super Skinny Silk Necktie

By MeandMatilda, $21.99.

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Silver dotty cuff links

By helenaemmans, $58.

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Recycled Men's Laptop Bag

By FRockmen, $195.

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Vintage Fedora Hat

From HatVantage, $24.

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Who's your favorite Mad Men character? Will you be watching this Sunday, August 16? Let us know in the comments!

Looking for more Etsy Finds? Try these links:

Search for Retro Inspired Fashion | Vintage Category | More Vintage Fashion Posts

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Kids and Toys Showcase: On Sale August 13, 2009 at 12 p.m. ET

2009-08-12T14:19:00-05:00

The summer is nearing its close and many are thinking about the upcoming school year. Whether you're seeking back to school gear or activities to keep the kids still at home occupied, the Kids and Toys Showcase will have lots of ideas for you.

Info for Sellers
Get your items ready! Think fun things for kids to do or wear. In order to keep the Showcase on point thematically, items in the Showcase can only be from the following categories: Bath & Beauty (e.g., top-level tag being "bath & beauty"), Books and Zines, Children, Clothing, Crochet, Knitting, Paper Goods, Vintage and Woodworking.

The Kids and Toys Showcase goes on sale Thursday, August 13, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, August 17, 2009 12 a.m. ET until Sunday, August 23, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Fall Fashion Showcase: On sale August 20, 2009; the Showcase will be live from August 24, 2009 to September 6, 2009.
- Think new trends, knits, sweaters, accessories and anything to spruce up a fall wardrobe.
Fall Weddings Showcase: On sale September 3, 2009; the Showcase will be live from September 7, 2009 to September 13, 2009.
- Think all things related to weddings: invitations, jewelry, attire, decor and favors.

Just Jewels Showcase: On Sale August 6, 2009 at 12 p.m. ET

2009-08-05T13:45:00-05:00

Looking for a some sparkle and shine? Whether you're searching for a memorable gift or a little something for yourself, the Just Jewels Showcase will be a good place to start your quest. Look for gemstones, beads, glimmering gold, silver and copper, and intricate wire designs — coming August 10!

Info for Sellers
The Just Jewels Showcase will be a great place to target buyers who are looking for a little bling to update their wardrobe. In order to keep the Showcase on point thematically, items in the Showcase can only be from the following categories: Jewelry (meaning, the top-level tag is "jewelry") and Vintage.

The Just Jewels Showcase goes on sale Thursday, August 6, 2009 at 12 p.m. ET.

Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, August 10, 2009 12 a.m. ET until Sunday, August 16, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the homepage Showcases we will be highlighting:

Kids and Toys Showcase: On sale August 13, 2009; the Showcase will be live from August 17, 2009 to August 23, 2009.
- Think anything for kids of all ages, for play, for back to school or just for fun.
Fall Fashion Showcase: On sale August 20, 2009; the Showcase will be live from August 24, 2009 to September 6, 2009.
- Think new trends, knits, sweaters, accessories and anything to spruce up a fall wardrobe.

Etsy Cooperative Advertising Program: BUST Magazine October/November 2009 Issue

2009-07-30T14:30:00-05:00

*UPDATE: The BUST Magazine Cooperative ad will go on sale via the Showcase, at 1:00 p.m. ET, on Wednesday, August 5, 2009. Everyone who purchased spots today will be refunded. We apologize for any confusion. If you have any other questions, please feel free to convo me. If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Friday, August 7, 2009.

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the October/November 2009 issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Thursday, July 30, 2009 at 1:00 p.m. ET (Find out what time this is on a world clock here.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Friday, August 7, 2009.

About BUST:

Total Circulation is 93,500.
BUST is published 6 times annually.
The October/November 2009 issue hits newsstands on September 29, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

BUST

December/January issue — 30 spots, $96 each. Spots go on sale: Monday, September 28, 2009 at 1:00 pm ET.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00 p.m. ET on Tuesday, August 4, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Home and Garden Showcase: On Sale Thursday, July 30, 2009 at 12 p.m. ET

2009-07-29T11:00:00-05:00

Looking to renovate your space? Be it sophisticated, practical, decorative, or just plain funny, get into your new vibe with a little inspiration from the items in the Home and Garden Showcase. This Showcase will have items for both inside and outside your home to give your pad that personal, handmade feel.

Some items that come to mind are artwork to spruce up a boring wall, wind chimes and pillow cushions for the deck, housewares like platters, bowls and invitations for entertaining and candles to set the mood.

Info for Sellers
Get your items ready! In order to keep the Showcase on point thematically, items in the Showcase can only be from the following categories: Art (e.g., top-level tag being "art"), Books and Zines, Candles, Ceramics and Pottery, Everything Else, Furniture, Geekery, Glass, Housewares, Paper Goods, Plants and Edibles, Quilts, Toys, Vintage and Woodworking.

The Home and Garden Showcase goes on sale Thursday, July 30, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, August 3, 2009 12 a.m. ET until Sunday, August 9, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the homepage Showcases we will be highlighting:

Just Jewels Showcase: On sale August 6, 2009; the Showcase will be live from August 10, 2009 to August 16, 2009.
- Think about jewelry and gemstones to add that "special something" to any outfit.
Kids and Toys Showcase: On sale August 13, 2009; the Showcase will be live from August 17, 2009 to August 23, 2009.
- Think anything for kids of all ages, for play, for back to school or just for fun.
Fall Fashion Showcase: On sale August 20, 2009; the Showcase will be live from August 24, 2009 to September 6, 2009.
- Think new trends, knits, sweaters, accessories and anything to spruce up a fall wardrobe.

Back to School Showcase: On Sale July 16, 2009 at 12 p.m. ET

2009-07-28T14:47:00-05:00

UPDATE: Bags and Purses and Paper Goods is available for sale as well as the other categories listed below!

Sorry to break it to you, kids, but school really is just around the corner. Think of all the fun things you'll need before you enter those hallowed halls of learning: blank notebooks, new outfits, a sponge-like brain. Mind expansion is key, and for those of you stepping into a college dorm room or sprucing up your home's "study," you need an inspiring space in which to do all your thinking, writing, and creating. The Back to School Showcase will be full of key products: a screenprinted poster, a new mug, push pins and magnets, journals, blankets and rugs, just to name a few. And of course, don't forget the school supplies. There's nothing more satisfying than new school supplies! These items would also make great care package ideas, housewarming gifts, or just give a much-needed revamp to a tired room (or intellect). Look for the Showcase banner on the homepage of Etsy July 20 - August 2.

Info for Sellers
Get your items ready! In order to keep the Showcase on point thematically, the tool will only pull in items placed in the following categories: Art (e.g., top-level tag being "art"), Bags and Purses, Books and Zines, Candles, Ceramics and Pottery, Furniture, Geekery, Housewares, Paper Goods, Plants and Edibles, Quilts and Vintage.

The Back to School Showcase goes on sale Thursday, July 16, 2009 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, July 20, 2009 12 a.m. ET until Sunday, August 2, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases coming soon:

Home and Garden Showcase: On sale July 30, 2009; the Showcase will be live from August 3, 2009 to August 9, 2009.
- Think about items that make a house a home and a backyard a refuge, including home decor items like pillows, furniture and artwork, as well as items for the outdoors like windchimes and outdoor sculptures.
Just Jewels Showcase: On sale August 6, 2009; the Showcase will be live from August 10, 2009 to August 16, 2009.
- Think about jewelry and gemstones to add that "something special" to any outfit.

Talking Marketing: Planting the Seed

2009-07-23T15:00:00-05:00

Hello Etsy,

My name is Nizzi Renaud, a.k.a. missniz, and I recently joined the Etsy team as the new director of marketing.* There are some new faces and some familiar ones who currently make up our marketing team. Together, we wanted to say hello and share with you some of the marketing activities underway at Etsy.

(*Former marketing lead, Matt Stinchcomb, has passed on several of the hats he had been wearing to focus on his role as vice president of community.)

Research and Analysis
This past May we launched the 2009 Etsy Shopper’s Survey, which helped us to get to know our heaviest shoppers a bit better. We want to thank all who responded. You confirmed many of our thoughts about Etsy’s most engaged users.

With more than 4,200 total responses from people who identified themselves as “shoppers only” or “both shoppers and sellers,” we were able to gather interesting information on your shopping habits (both online and offline) as well as your media habits (blogs and magazines many of you enjoy reading). This data is extremely helpful as we work to expand marketing programs designed to bring relevant shoppers to Etsy.com, get them buying and keep them coming back. The Etsian leading our research and analytics activities is Neelam Hasni, a.k.a. Neelam12, our new web analytics manager.

Press/PR Outreach/Media Relations
Our 2009 holiday press outreach is already well underway. We’re taking care to present Etsy in a unique, personal and playful manner that truly reflects the people and products found here. Our approach to each media channel is tailored to suit the interests of its readership and to get those audiences excited about shopping on Etsy.

This process started with print magazines, which have a long lead time. Another important aspect is our blogger outreach. At Etsy we read many great blogs, and we know you do too. So we have put an added emphasis on connecting with bloggers we love and bloggers who are increasingly important tastemakers. In addition, we continuously respond to product and story requests in press outlets, with Etsy's PR coordinator Adam Brown, a.k.a. adam, leading the charge. As the holiday season approaches, we hope that you will notice more and more mentions of Etsy in the media.

To view the results of our past efforts, please visit our press page, and check out our monthly Etsy in the Press report.

Partnerships
In June, we kicked off a number of exciting content partnerships. Etsy invited a select group of editors and publications to share their unique perspectives on all the amazing discoveries Etsy has to offer. You may have noticed Lucky Magazine’s Edits, a collection of fashion must-haves, and the summer party planning series with Food & Wine Magazine. (Off Etsy, you can see the results of these pairings too! Check out Lucky’s new blog, eBay, Etsy, et al. by Jennifer Romolini, Food & Wine’s party photo galleries, and Frisky’s "Etsy Find of the Week.")

We’ve recently launched the DIY Weddings Craft Contest in partnership with Martha Stewart Weddings to show off the bounty of all things wedding available on Etsy — a marriage made in craft heaven! Read here to learn more.

These efforts are led by Christina Batch-Lee, a.k.a. missbatch, and marketing consultant, Leora Schachter.

Advertising and Emails
Keep an eye out this month for Etsy advertisements on some of your favorite blogs! We're running online ads throughout the month on some very popular design, crafting and parenting blogs like Dooce, Design*Sponge and Apartment Therapy. These online ads complement our existing search engine ad-word advertising program currently running on Google and Yahoo.

Starting in June, we made updates to the layout of our daily Etsy Finds email (not getting Etsy Finds? Click here to sign up!). You'll now find more items featured in each email along with links to great selections available on our site. Coming up in July, every Monday we'll be sending out a special Shopping Guide edition of Etsy Finds featuring the hottest trends for the month. We'll also be expanding our Weekend Deals to feature even more sellers offering savings for a limited time. And if you didn't catch his Etsy Finds, Mike Becak, a.k.a. mikeynice, is in charge of our email marketing efforts.

A quick note for Etsy sellers: You may have noticed "etsy_finds" tags showing up in your Google Analytics dashboard. What these tags tell you is that someone clicked through an Etsy Finds email and then stopped by your shop or saw one of your items while they were on the site having come through that email.

The marketing team, along with our colleagues in product and engineering, is actively working on Etsy’s SEO strategy and implementation plan. If you’ve read Rand Fishkin from SEOmoz’s Storque post, then you know that we will soon be offering an “Etsy Guide to SEO”. We also will be hosting Virtual Lab workshops with Rand and his team to walk Etsy members through the guide and answer questions. The first SEO Virtual Lab will be scheduled for the week of August 3. Check the Virtual Labs calendar for updates.

Social Marketing
Last month, we launched our first video contest, A Handmade Moment. What's the contest about? We're looking for 15 and 30 second videos promoting Etsy with the theme "A Handmade Moment." We're offering $10,000 in cash prizes to the creators of the best videos. If you're reading this, then you're already a creative person — why not create a video and take a chance at winning some cash and our undying admiration? We hope to use the videos in our promotional efforts.

Finally, social media channels such as Twitter and Facebook are drivers of traffic and an important way for Etsy to stay connected with users. Earlier this month, Etsy launched Facebook Connect for sharing Etsy activity with your Facebook friends. If this is the first you’re hearing about Facebook Connect, be sure to check out this Storque post. In addition, with over 550,000 people following us on Twitter, Etsy is one of the world’s most popular Twitter feeds. Etsy admin Anda Corrie is our chief Twitter-er, but we just call her Anda.

We’re excited about our marketing programs, and we hope you are too. For now, it’s back to work, and we’ll talk to you soon.

You may notice a few new names on the Marketing Team. Stay tuned to the About Us series for full introductions in the coming months.

Talking Shop Posts | Etsy in the Press

Seller How-To: Top 10 Graphic Designs to Give Your Shop the Edge

2009-07-23T10:17:00-05:00

There is a proverb which says that experience is a formidable teacher — it hands the test first and the lesson afterward. Graphic design, the studiously crafted personality profile of an individual, is one of most formidable teachers of all. A graphic designer has to tread on speculation and potentiality, and there is a certain degree of risk involved in the creation of art that looks not inwardly to oneself, but to the customer.

However, good design does not simply "exist." It also "does," and it is most effective when communicating objectives close to our hearts. In my little sphere as a graphic artist, good design teaches that we are not here simply to make a living, but to bring back locality and handmade value in a world of increasing abstraction.

This is a list of 10 different (and progressively expansive) ways in which graphic design can give your shop the edge by building a professional, consistent image, while letting the world know you mean (handmade) business!

Custom Etsy Banner By jackandmolly, $30.

1. The banner. The first step of graphic design, and one's immediate identification for sellers and buyers alike, banners can be made using a wide range of graphic programs — from the free (but very good) GIMP to the more challenging Adobe Photoshop.

Custom LOGO DESIGN and BUSINESS CARD by ARTbyNIKA, $120.

2. The logo. More expansive than the banner (which can be changed as often as desired), the logo is a symbol of constancy and becomes one's business ID to the world. Consistent use of the logo is the key to clear communication and maximum visual impact. It acquaints others with your shop.

Custom Character by McPrincessMaree, $50.

3. The custom-character. Similar to the logo in creating an identity, but far more detailed is the custom character. Its style can range from humorous and simple to high-fashion, and is an endearing, memorable component of branding. This is becoming more popular with online, socially-networked sites and may be used as an avatar.

preFAB Business Cards by nbcreative, $15.

4. The business card. This is by far the most efficient method of making oneself known to the world, and is therefore extremely important. Many people collect striking designs; to quote a fellow Etsian upon seeing some formidable business cards, "These will end up being retained by the recipients as art!"

Custom graphic design Twin Stylish Marketing Brochures by CraftyChefGraphics, $150.

5. The postcard or brochure. For those who wish to give product details and photographs that cannot fit within the storage-space of a single business card, the brochure is a very useful (and personal!) way of communicating with one's audience.

Darby Website Template - Complete 4 Page Site by byMasselyn, $100.

6. The website. When it comes to websites, as elsewhere, less is more: simple, easy-to-navigate and stylish designs inspire. If you have many photographs that you wish to showcase, a personal website is the ideal place to do so. Look for a web-designer who knows how to install a Coppermine photo system for easy uploading, clear layouts divided by category, and minimum maintenance work.

Dark Spark Hang Tags - Build Your Own - 2 Sided by lolaness, $30.

7. The product thingamabobs. This is a wide-ranging section which can include anything from product labels and stickers to ornamental gift tags. A stylish and eye-catching label exudes confidence, consistency and professionalism, encouraging the buyer that they have made an excellent selection.

Custom Rubber Stamp - Girl on Bike Bookplate by babyjewels, $21.

8. The vector. Vector graphics are two-dimensional, flat images — beautiful for their austere simplicity and limited number of colors. They are perfect for letterpress work, for the creation of stamps, and can be easily transferred onto the less conventional wood or acrylic gift-tags.

PREMADE graphic design personal chef or catering logo, business card, postcard, and letterhead for fliers by CookingClipArt, $75.

9. The letterhead. These are slightly sneaky (yet very professional!) ways of influencing others to visit your shop without having to ask. A good letterhead design is thus a powerful marketing tool with many benefits.

Etsy Business Package by Thompsondesigns, $50.

10. ...and finally, the horn of plenty! To maintain consistency, it is important to use the same graphic designer throughout. For that reason, many graphic artists offer a cornucopia of selections in a single package.

Do you have any graphic design tips for sellers? Post in the comments below!

Seller Handbook | Shop Makeover Series

Weddings: The Perfect Gift Showcase: On Sale Thursday, July 9, 2009 at 12 p.m. ET

2009-07-08T10:18:00-05:00

The summer wedding season is in full swing, and it's time to find wedding gifts for friends, family and loved ones. We've all shopped registries, but the Weddings: The Perfect Gift Showcase will be a great place to find something special to fit the unique personality of the couple you are celebrating.

We encourage sellers to add items that would make great handmade or vintage gifts for a newly married couple. Some ideas include dinnerware from our Ceramics and Pottery category, tea towels, bedding and linens, teapots, picture frames, photo albums, vases, rugs and furniture.

The Weddings: The Perfect Gift Showcase goes on sale Thursday, July 9, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, July 13, 2009 12 a.m. ET until Sunday, July 19, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in the Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, the next homepage Showcase will be:

Back to School Showcase: On sale July 16, 2009; the Showcase will be live from July 20, 2009 to August 2, 2009.
- Think school supplies, dorm decor and anything students might require when they go back to school.

Travel Showcase: On Sale Thursday July 2, 2009 12 p.m. ET

2009-07-02T12:17:00-05:00

Dreaming about road trips, travel to distant lands, or a "stay-cation" camping trip to the backyard? You can find ideas for gear and clothing you might want for your adventure — whether traveling far or near or simply escaping at home — to make it more memorable in the Travel Showcase.

We ask that sellers choose travel-related items such as:

Travel accessories: Bags, passport holders, wallets, etc.

Vacation fashion: Clothing and accessories ideal for a getaway in all climates. (Safari hat, sunglasses, etc.)

Travel-related items: Maps, vintage road signs, compasses, travel games, travel-sized toiletries, stationary, postcards, journals.

Travel-inspired items: Think airplanes, road trips, landmarks, trains, beaches, vintage suitcases, etc.

The Travel Showcase goes on sale Thursday, July 2, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, July 6, 2009 12 a.m. ET until Sunday, July 12, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are planning for other Showcases that may be more appropriate for your items, here is the next home page Showcase:

Weddings - The Perfect Gift Showcase: On sale Thursday, July 9, 2009; the Showcase will be live July 13, 2009 through July 19, 2009.
- Think gifts for the home: housewares, furniture and items that will become heirlooms in the years to come.

Summer Entertaining Showcase: On Sale Thursday, June 25, 2009 12 p.m. ET

2009-06-26T11:30:00-05:00

Summer barbecue, garden parties, pool parties...these are some of the advantages of warmer weather! In the Summer Entertaining Showcase, you'll find lots of great items to host a summer soiree: housewares, outdoor furniture, cushions and decorative items, as well as handmade gifts for the host or hostess.

We encourage sellers to add items that will make outdoor entertaining events special and memorable. Candles, plates, serving dishes, centerpieces, tablecloths, chairs and chair cushions all come to mind.

The Summer Entertaining Showcase goes on sale Thursday, June 25, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, June 29, 2009, 12 a.m. ET until Sunday, July 5, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the upcoming home page Showcases:

Travel: On sale Thursday, July 2, 2009; the Showcase will be live July 6, 2009 through July 12, 2009.
- Think all things for traveling, such as bags, passport holders, sunglasses, safari hats, maps, travel games, travel-sized toiletries and journals.
Weddings: The Perfect Gift: On sale Thursday, July 9, 2009; the Showcase will be live July 13, 2009 through July 19, 2009.
- Think all things appropriate for wedding gifts, including housewares, furniture and art.

Pets Showcase: On Sale Thursday, June 18, 2009 at 12 p.m. ET

2009-06-23T15:07:00-05:00

We are excited to announce a special Pets Showcase. This will have all things handmade and vintage for that special animal in your life, such as collars, clothing, feeding bowls, toys and beds.

Items in the Pets Category will be eligible, as well as other animal-inspired work, such as pet portraits, paintings and jewelry that features animals. We encourage sellers to add items that could would make unique gifts for any pampered member of the family or a general pet lover.

The Pets Showcase goes on sale Thursday, June 18, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, June 22, 2009 12 a.m. ET until Sunday, June 28, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Summer Entertaining: On sale Thursday, June 25, 2009; the Showcase will be live June 29, 2009 through July 5, 2009.
- Think garden parties, barbecue, pool parties and all the items to make a summer event special.
Travel: On sale Thursday, July 2, 2009; the Showcase will be live July 6, 2009 through July 12, 2009.
- Think all things for traveling, such as bags, passport holders, sunglasses, safari hats, maps, travel games, travel-sized toiletries and journals.

Summer Fashion Showcase: On Sale Thursday, June 11, 2009 at 12 p.m. ET

2009-06-08T14:00:00-05:00

Short sleeve tops, skirts, flip flops, sunglasses — these are but a few of the summer things I'm looking for. If you are looking for a few items to supplement your summer wardrobe, the Summer Fashion Showcase will be a place to shop and kick off the summer season in style.

If you're a maker of clothing, accessories or bags that fit with the summer weather motif, we're looking for you! We encourage sellers to add items such as flowing dresses, bathing suits, tank tops, hats and all other clothing and accessories to pull a coordinated look together for summer.

In order to keep the Showcase on-point thematically, the tool will only pull items placed in the following categories: Accessories (e.g., top-level tag being "accessories"), Bags and Purses, Clothing, Jewelry, Vintage.

Summer Fashion Showcase goes on sale Thursday, June 11, 2009 at 12 p.m. ET.
Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, June 15, 2009 12 a.m. ET until Sunday, June 21, 2009, 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the front page Showcases we will be highlighting:

Pets Showcase: On sale Thursday, June 18, 2009; the Showcase will be live June 22, 2009 through June 28, 2009.
- Think collars, leashes, beds, toys, and great little outfits for those pampered pups, kitties, and other pets.
Summer Entertaining: On sale Thursday, June 25, 2009; the Showcase will be live June 29, 2009 through July 5, 2009.
- Think garden parties, barbecue, pool parties and all the items to make a summer event special.

Father's Day Showcase: On Sale Thursday, May 28, 2009 at 12 p.m. ET

2009-06-04T12:45:00-05:00

UPDATE: Just wanted to let you know that this Showcase is still for sale for the additional week.

If you're anything like me, you always have a tough time coming up with great Father's Day gifts. If you're on the hunt for gifts, look no further, as the Father's Day Showcase will be your moment to snap up both the old stand-bys and the unexpected for the dad in your life. Expect cuff links, clothing, accessories, sports-related items, geekery, bath products for men, artwork, briefcases or messenger bags, and some surprises as well.

We encourage sellers to add items that could would make unique gifts — both handmade and vintage — for any special dad this Father's Day.

Father's Day Showcase goes on sale Thursday, May 28, 2009 at 12 p.m. ET.

Go to the Showcase Gateway to purchase a spot.
This Showcase will run from Monday, June 1, 2009 at 12 a.m. ET through Sunday, June 14, 2009, at 11:59 p.m. ET.
For $15 USD, Etsy sellers can purchase a 24-hour spot, which will be linked from a prominent banner on Etsy's homepage.
Sellers determine which item will be featured in your Showcase slot. Sellers must use the tool in Your Etsy > Promote > Showcase. Learn more about this process here.

Future Showcases

If you are thinking about planning for other Showcases that may be more appropriate for your items, here are some of the upcoming front page Showcases:

Summer Fashion Showcase: On sale Thursday, June 11, 2009; the Showcase will be live June 15, 2009 through June 21, 2009.
- Think flowing dresses, bathing suits, tank tops, hats, and all other clothing and accessories to look your best for summer.
Pets Showcase: On sale Thursday, June 18, 2009; the Showcase will be live June 22, 2009 through June 28, 2009.
- Think collars, leashes, and great little outfits for that pampered pup.