http://www.etsy.com/storque/search/tags/cooperative-advertising/2009-11-02T13:30:00-05:00Search results (tags) for: "cooperative advertising"2009-11-02T13:30:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-februarym-5927/

<div class="big_article_text"> <p>Next up in the <a href="http://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-pilot-program-1128">Etsy Cooperative Advertising Program</a>: <em><a href="http://www.bust.com/index.php" target="_blank">BUST Magazine</a></em>!</p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its Category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the February/March issue of&nbsp;<em><a href="http://www.bust.com/index.php" target="_blank">BUST Magazine</a></em>.</p> <ul> <li>30 spots will be available to sellers at a price of $96 each.</li> <li><strong>Spots will go on sale on Thursday, November 5, 2009 at 1 p.m. ET.</strong><strong> </strong>(Find out what time this is on a world clock <a href="http://www.timeanddate.com/worldclock/fixedform.html?year=2009&amp;month=6&amp;day=4&amp;hour=17&amp;min=0&amp;sec=0&amp;p1=179" target="_blank">here</a>.)</li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than 7 p.m. ET on Tuesday, November 17, 2009. </li> </ul> <p><strong>About </strong><strong><em><a href="http://www.bust.com/index.php" target="_blank">BUST</a></em>:</strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><em><a href="http://www.bust.com/index.php" target="_blank">BUST</a></em> is published six times annually. </li> <li>The February/March issue hits newsstands on January 20, 2010.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to <em>BUST</em> for fashion.</li> <li>91% say <em>BUST</em> is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year. </li> </ul> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. <span id="__caret"><a href="http://docs.google.com/View?id=dhs9g6c9_10fcfg9zcd" target="_blank">Click here</a> for </span> an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - Bust Magazine February/March Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad. <strong>There is no online Showcase associated with this purchase!</strong></p> <p><strong>**</strong>Also note: If your shop is currently in <a href="http://www.etsy.com/shop_vacation.php" target="_blank">Vacation Mode</a>, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.<strong><br /></strong></p> <p><strong>4. What do I do next?</strong></p> <ul> <li>You will receive an email from Adam (<a href="mailto:adam@etsy.com">adam@etsy.com</a>) with details, and we will need the following from you:</li> </ul> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>7 p.m. ET on Tuesday, November 17, 2009</strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul> <p style="text-align: center;"><strong><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads">Showcase opportunities</a> as well!</em></strong></p> </div>

2009-09-21T15:25:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-decemberj-5234/

<p>Next up in the <a href="http://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-pilot-program-1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">BUST Magazine</a>!</p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the December/January issue of&nbsp;<a href="http://www.bust.com/index.php" target="_blank">BUST Magazine</a>.</p> <ul> <li>30 spots will be available to sellers at a price of $96 each.</li> <li><strong>Spots will go on sale on Monday, September 28, 2009 at 1 p.m. ET</strong><strong> </strong>(Find out what time this is on a world clock <a href="http://www.timeanddate.com/worldclock/fixedform.html?year=2009&amp;month=6&amp;day=4&amp;hour=17&amp;min=0&amp;sec=0&amp;p1=179" target="_blank">here</a>.)</li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than 7 p.m. ET on Monday, October 5, 2009. </li> </ul> <p><strong>About </strong><strong><a href="http://www.bust.com/index.php" target="_blank">BUST</a>:</strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><a href="http://www.bust.com/index.php" target="_blank">BUST</a> is published 6 times annually. </li> <li>The December/January issue hits newsstands on November 24, 2009.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to BUST for fashion.</li> <li>91% say BUST is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year. </li> </ul> <p><strong>Upcoming Ads:</strong></p> <ul> <li> <p><strong><a href="http://www.bust.com/index.php" target="_blank">BUST</a></strong> February/March 2010 issue &mdash; 30 spots, $96 each. Spots go on sale: Thursday, November 5, 2009 at 1 p.m. ET.</p> </li> </ul> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; <span id="__caret"><a href="http://docs.google.com/View?id=dhs9g6c9_10fcfg9zcd" target="_blank">Click here</a> for </span> an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is no online Showcase associated with this purchase!</strong></p> <p><strong>**</strong>Also note: If your shop is currently in <a href="http://www.etsy.com/shop_vacation.php" target="_blank">Vacation Mode</a>, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.<strong><br /></strong></p> <p><strong>4. What do I do next?</strong></p> <ul> <li>You will receive an email from Adam (<a href="mailto:adam@etsy.com">adam@etsy.com</a>) with details, and we will need the following from you:</li> </ul> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>7 p.m. ET on Monday, October 5, 2009</strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul> <p style="text-align: center;"><strong><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads">Showcase opportunities</a> as well!</em></strong></p>

2009-08-13T12:00:00-05:00TeenAngsterhttp://www.etsy.com/storque/spotlight/etsy-finds-release-your-inner-mad-man-4670/

<p><a href="http://www.etsy.com/storque/authors/TeenAngster/"><img src="http://www.etsy.com/storque/media/bunker/2009/02/alison_.jpg" alt="" width="88" height="131" align="right" /></a></p> <p>Oh, to live in the world of creative copy, sexy fashions and cutthroat business that is <em><a href="http://www.amctv.com/originals/madmen/" target="_blank">Mad Men</a></em>! Set in 1960s New York, the stylized drama follows the lives of the ruthless men and women who ruled Madison Avenue advertising. Watching the dramas unfold is captivating, to be sure, but the spot-on period fashions and prop styling makes <em>Mad Men</em> a show to watch. The premiere of <a href="http://blogs.amctv.com/photo-galleries/gallery-photography-for-mad-men-season-3/sterling-cooper.php" target="_blank">season three</a> has me all atwitter, so today's Etsy Finds are dedicated to achieving a pitch-perfect 1960s look, whomever your favorite character may be.</p> <h2> <p>&nbsp;</p> <p><a href="http://www.amctv.com/originals/madmen/cast/polson" target="_blank"><strong>Peggy Olson</strong></a></p> </h2> <p>Quick witted and fastidious copywriter Peggy Olson is determined to ascend the corporate ladder, <em>her </em>way<strong>. </strong>Though derided by office manager Joan Holloway for "dressing like a little girl," Peggy keeps her look classic, prim and professional. Play up your demure side with <a href="http://bit.ly/1G44Qj">scarves</a>, <a href="http://bit.ly/1MYs5J">collared dresses</a><strong> </strong>and <a href="http://bit.ly/17wqxB">jumpers</a>.<strong><br /></strong></p> <table border="0" width="560"> <tbody> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=20867241"> vintage checker day dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=20867241"> <img src="http://images.etsy.com/all_images/7/779/ba3/il_200x200.69884210.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://myfavoritevintage.etsy.com">myfavoritevintage</a>, $55.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=20867241">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://myfavoritevintage.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28904540"> 60s black patent leather BUCKLE heels </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28904540"> <img src="http://images.etsy.com/all_images/c/c79/23e/il_200x200.83652022.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://NodtoModvintage.etsy.com">NodtoModvintage</a>, $36.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28904540">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://NodtoModvintage.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=24747685"> SALE--- Abigail scarf </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=24747685"> <img src="http://images.etsy.com/all_images/0/083/754/il_200x200.69715756.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://CapriciousTraveler.etsy.com">CapriciousTraveler</a>, $12.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=24747685">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://CapriciousTraveler.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27456427"> Holly--Custom-Made </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=27456427"> <img src="http://ny-image3.etsy.com/il_200x200.78789831.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://myblackdress.etsy.com">myblackdress</a>, $95.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27456427">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://myblackdress.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28932291"> 1950s Green Paisley Day Dress Size S </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28932291"> <img src="http://images.etsy.com/all_images/6/6e5/b44/il_200x200.83746304.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://kennedyholmes.etsy.com">kennedyholmes</a>, $35.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28932291">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://kennedyholmes.etsy.com">View Shop</a></p> </td> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25383481"> 60s Plaid BOW Twiggy Dress small </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=25383481"> <img src="http://images.etsy.com/all_images/8/8a2/997/il_200x200.81156777.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://putonthatdress.etsy.com">putonthatdress</a>, $34.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25383481">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://putonthatdress.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=22804706"> 1950s Taupe Felt Hat, Vintage </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=22804706"> <img src="http://images.etsy.com/all_images/0/081/526/il_200x200.63207634.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://cheesecakevintage.etsy.com">cheesecakevintage</a>, $20.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=22804706">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://cheesecakevintage.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27844422"> The Good Sense Bow Jumper </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=27844422"> <img src="http://images.etsy.com/all_images/2/2de/f00/il_200x200.80093224.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://necessityisthemother.etsy.com">necessityisthemother</a>, $65.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27844422">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://necessityisthemother.etsy.com">View Shop</a></p> </td> </tr> </tbody> </table> <h2> <p>&nbsp;</p> <p><a href="http://www.amctv.com/originals/madmen/cast/jholloway" target="_blank"><strong>Joan Holloway</strong></a></p> </h2> <p>Who doesn't feel a bit inspired by the inimitable sex kitten that is Ms. Joan Holloway? As <a href="http://www.sterlingcooperadagency.com/" target="_blank">Sterling Cooper</a>'s presiding office manager, Joan is a bombshell to be reckoned with, ruling the secretaries with an icy stare (and the men with her curvaceous figure). Get her sultry look with form-fitting <a href="http://bit.ly/39ezUR">wiggle dresses</a>, <a href="http://bit.ly/4dhA7">circle pins</a>, and her signature <a href="http://bit.ly/6I9RZ">pencil necklace</a>.<strong><br /></strong></p> <p> <table border="0" width="560"> <tbody> <tr> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=29113834"> Vintage 60s Red Knit Shawl Collar Dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=29113834"> <img src="http://images.etsy.com/all_images/3/3a0/18c/il_200x200.84352284.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://littlepeachvintage.etsy.com">littlepeachvintage</a>, $48.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=29113834">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://littlepeachvintage.etsy.com">View Shop</a></p> </td> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27415427"> Vintage Tassel chain necklace </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=27415427"> <img src="http://images.etsy.com/all_images/d/d2c/5e6/il_200x200.78653562.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://cheapdatejewelry.etsy.com">cheapdatejewelry</a>, $36.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27415427">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://cheapdatejewelry.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28941221"> GREASE style sweater... </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28941221"> <img src="http://images.etsy.com/all_images/4/460/fe7/il_200x200.83776148.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://Solanah.etsy.com">Solanah</a>, $20.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28941221">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://Solanah.etsy.com">View Shop</a></p> </td> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28085478"> The Lucy Jumper - removable straps </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28085478"> <img src="http://images.etsy.com/all_images/1/142/d34/il_200x200.74840379.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://missbrache.etsy.com">missbrache</a>, $109.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28085478">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://missbrache.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=23426702"> Black and Metallic Cocktail Dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=23426702"> <img src="http://images.etsy.com/all_images/a/a3e/12c/il_200x200.71979244.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://empressjade.etsy.com">empressjade</a>, $45.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=23426702">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://empressjade.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=13553868"> Vintage Winard Gold Filled Circle Brooches </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=13553868"> <img src="http://images.etsy.com/all_images/d/d86/325/il_200x200.32566906.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://cmyk.etsy.com">cmyk</a>, $16.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=13553868">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://cmyk.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27879408"> Embroidered Lace Trim DAY DRESS </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=27879408"> <img src="http://images.etsy.com/all_images/6/6df/f03/il_200x200.80209695.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://Lolavintage.etsy.com">Lolavintage</a>, $48.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27879408">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://Lolavintage.etsy.com">View Shop</a></p> </td> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=29106616"> Super Scribe - vintage pencil necklace </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=29106616"> <img src="http://ny-image1.etsy.com/il_200x200.84327301.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://beryls.etsy.com">beryls</a>, $28.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=29106616">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://beryls.etsy.com">View Shop</a></p> </td> </tr> </tbody> </table> </p> <p>&nbsp;</p> <h2> <p><a href="http://www.amctv.com/originals/madmen/cast/bdraper" target="_blank"><strong>Betty Draper</strong></a></p> </h2> <p>From the outside, Mrs. Draper appears to live a life of suburban bliss. However, beneath her carefully arranged <a href="http://bit.ly/ysyND">strand of pearls</a> and elegant <a href="http://bit.ly/3y1RQy">circle dresses</a> lies a ball of inner turmoil. Achieve Betty's genteel look with <a href="http://bit.ly/wlcP6">soft pastels</a>, <a href="http://bit.ly/eUJFT">cocktail dresses</a>, <a href="http://www.etsy.com/gift-guides/equestrian-prep/121">equestrian accessories</a> and <a href="http://bit.ly/11Uluy">costume jewelry</a>.</p> <p> <table border="0" width="560"> <tbody> <tr> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28622208"> tea dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28622208"> <img src="http://ny-image0.etsy.com/il_200x200.76101312.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://sohomode.etsy.com">sohomode</a>, $85.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28622208">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://sohomode.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28346522"> Classic Pearl Necklace </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28346522"> <img src="http://images.etsy.com/all_images/b/bc7/a2e/il_200x200.81777666.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://kgarnerdesigns.etsy.com">kgarnerdesigns</a>, $54.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28346522">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://kgarnerdesigns.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=16249716"> Vintage Cobalt Blue Sparkly Necklace </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=16249716"> <img src="http://images.etsy.com/all_images/a/a92/f71/il_200x200.41380518.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://vintagelizzy.etsy.com">vintagelizzy</a>, $16.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=16249716">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://vintagelizzy.etsy.com">View Shop</a></p> </td> <td> <p>&nbsp; <strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28268125"><br />Chiffon and Lace Cocktail Dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28268125"> <img src="http://images.etsy.com/all_images/7/713/cef/il_200x200.81513583.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://TimelessVixenVintage.etsy.com">TimelessVixenVintage</a>, $335.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28268125">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://TimelessVixenVintage.etsy.com">View Shop</a></p> </td> </tr> <tr> <td> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27127046"><br />Gorgeous Custom Paisley Cocktail Dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=27127046"> <img src="http://images.etsy.com/all_images/9/993/ca4/il_200x200.83509924.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://audreyandgrace.etsy.com">audreyandgrace</a>, $250.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27127046">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://audreyandgrace.etsy.com">View Shop</a></p> </td> <td>&nbsp; <br /> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=26519892">Vintage 60s Little Black Cocktail Dress </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=26519892"> <img src="http://images.etsy.com/all_images/e/e5e/d2d/il_200x200.75660860.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://rococovintage.etsy.com">rococovintage</a>, $125.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=26519892">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://rococovintage.etsy.com">View Shop</a></p> </td> </tr> <tr> <td> <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28918828"> <br />vintage brown velvet english riding helmet </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28918828"> <img src="http://images.etsy.com/all_images/2/2ca/732/il_200x200.83701003.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://erstwhilevintage.etsy.com">erstwhilevintage</a>, $29.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28918828">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://erstwhilevintage.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27713481"> Black Tall Leather Riding Boots </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=27713481"> <img src="http://images.etsy.com/all_images/a/ac6/9ad/il_200x200.79651370.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://PlatypiVintage.etsy.com">PlatypiVintage</a>, $62.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=27713481">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://PlatypiVintage.etsy.com">View Shop</a></p> </td> </tr> </tbody> </table> </p> <p>&nbsp;</p> <h2> <p><a href="http://www.amctv.com/originals/madmen/cast/ddraper" target="_blank"><strong>Don Draper</strong></a></p> </h2> <p>Protagonist, advertising wunderkind and man of intrigue,<strong> </strong>Don Draper never fails to capture the attention of those around him. Get his debonair look with <a href="http://bit.ly/Vl8az">skinny ties</a>, form-fitting suits and<strong> </strong>a <a href="http://bit.ly/zwG2D">fedora</a>.<strong><br /></strong></p> <p> <table border="0" width="560"> <tbody> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28066492"> Skinny Lapel Suit in Olive Green</a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28066492"> <img src="http://images.etsy.com/all_images/2/26c/d93/il_200x200.80841587.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://shopgoodgrace.etsy.com">shopgoodgrace</a>, $59.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28066492">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://shopgoodgrace.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25865663"> Black Skinny Silk Tie </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=25865663"> <img src="http://images.etsy.com/all_images/1/115/061/il_200x200.73469222.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://rabbitstop.etsy.com">rabbitstop</a>, $17.50.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25865663">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://rabbitstop.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25791775"> Men's Oxford Shirt - pick your fabric and size </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=25791775"> <img src="http://images.etsy.com/all_images/a/aac/70e/il_200x200.73228504.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://BrooklynTailors.etsy.com">BrooklynTailors</a>, $115.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25791775">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://BrooklynTailors.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=17856689"> Hand-stitched leather messenger bag </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=17856689"> <img src="http://images.etsy.com/all_images/9/94d/92b/il_200x200.47125608.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://ChiiDesigns.etsy.com">ChiiDesigns</a>, $180.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=17856689">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://ChiiDesigns.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=21861124"> Super Skinny Silk Necktie</a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=21861124"> <img src="http://images.etsy.com/all_images/a/a14/119/il_200x200.60029891.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://MeandMatilda.etsy.com">MeandMatilda</a>, $21.99.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=21861124">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://MeandMatilda.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=24624284"> Silver dotty cuff links </a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=24624284"> <img src="http://images.etsy.com/all_images/7/7ac/df7/il_200x200.69977857.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://helenaemmans.etsy.com">helenaemmans</a>, $58.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=24624284">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://helenaemmans.etsy.com">View Shop</a></p> </td> </tr> <tr> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25262705"> Recycled Men's Laptop Bag</a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=25262705"> <img src="http://images.etsy.com/all_images/a/ad6/1a4/il_200x200.73920733.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>By <a style="color:#0192b5" href="http://FRockmen.etsy.com">FRockmen</a>, $195.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=25262705">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://FRockmen.etsy.com">View Shop</a></p> </td> <td>&nbsp; <p><strong><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28879131"> Vintage Fedora Hat<br /></a></strong></p> <p><a href="http://www.etsy.com/view_listing.php?listing_id=28879131"> <img src="http://images.etsy.com/all_images/3/323/9cf/il_200x200.83566508.jpg" border="0" alt="" width="200" height="200" /> </a></p> <p>From <a style="color:#0192b5" href="http://HatVantage.etsy.com">HatVantage</a>, $24.</p> <p><a style="color:#0192b5;font-weight:bold" href="http://www.etsy.com/view_listing.php?listing_id=28879131">View Item</a> | <a style="color:#0192b5;font-weight:bold" href="http://HatVantage.etsy.com">View Shop</a></p> </td> </tr> </tbody> </table> </p> <p style="text-align: center;"><strong>Who's your favorite Mad Men character? Will you be watching this Sunday, August 16? Let us know in the comments!</strong></p> <p style="text-align: center;">Looking for more <a style="color: #0192b5;" href="http://www.etsy.com/storque/search/tags/etsy-finds">Etsy Finds</a>? Try these links:</p> <p style="text-align: center; font-weight: bold;"><a href="http://bit.ly/dcO0c">Search for Retro Inspired Fashion</a> | <a href="http://www.etsy.com/category/vintage">Vintage Category</a> | <a href="http://www.etsy.com/storque/search/tags/vintage-fashion">More Vintage Fashion Posts</a></p> <p style="text-align: center;"><em>Need a daily fix of <a style="color: #0192b5;" href="http://www.etsy.com/storque/search/title/etsy-finds">Etsy Finds</a>? Sign up for the <a style="color: #0192b5;" href="http://mailinglist.etsy.com/">Etsy Finds e-mail</a>! Conveniently delivered to <strong>your</strong> inbox!</em></p> <p style="text-align: center;"><a href="http://mailinglist.etsy.com/"><img src="http://www.etsy.com/storque/media/bunker/2008/10/icon_EtsyEmails2.jpg" alt="" /></a></p>

2009-07-30T14:30:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-octoberno-4485/

<div class="big_article_text"> <p><strong>*UPDATE: The BUST Magazine Cooperative ad will go on sale via the Showcase, at 1:00 p.m. ET, on Wednesday, August 5, 2009. Everyone who purchased spots today will be refunded. We apologize for any confusion. If you have any other questions, please feel free to <a href="http://www.etsy.com/convo_new.php?to_username=adam">convo me</a>. If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than 7:00 p.m. ET on Friday, August 7, 2009. </strong></p> <p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine</a>!</p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the October/November 2009 issue of <a href="http://www.bust.com/index.php" target="_blank">BUST</a> Magazine.</p> <ul> <li>30 spots will be available to sellers at a price of $96 each.</li> <li><strong>Spots will go on sale on Thursday</strong><strong>, July 30</strong><strong>, 2009 at 1:00 p.m. ET</strong><strong> </strong>(Find out what time this is on a world clock <a href="http://www.timeanddate.com/worldclock/fixedform.html?year=2009&amp;month=6&amp;day=4&amp;hour=17&amp;min=0&amp;sec=0&amp;p1=179" target="_blank">here</a>.)</li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than 7:00 p.m. ET on Friday, August 7, 2009. </li> </ul> <p><strong>About </strong><strong><a href="http://www.bust.com/index.php" target="_blank">BUST</a>:</strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><a href="http://www.bust.com/index.php" target="_blank">BUST</a> is published 6 times annually. </li> <li>The October/November 2009 issue hits newsstands on September 29, 2009.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to BUST for fashion.</li> <li>91% say BUST is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year.</li> </ul> <p><strong>Upcoming Ads:</strong></p> <p><strong><a href="http://www.bust.com/index.php" target="_blank">BUST</a></strong></p> <ul> <li>December/January issue &mdash; 30 spots, $96 each. Spots go on sale: Monday, September 28, 2009 at 1:00 pm ET.</li> </ul> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; <span id="__caret"><a href="http://docs.google.com/View?id=dhs9g6c9_10fcfg9zcd" target="_blank">Click here</a> for </span> an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is no online Showcase associated with this purchase!</strong></p> <p><strong>**</strong>Also note: If your shop is currently in <a href="http://www.etsy.com/shop_vacation.php" target="_blank">Vacation Mode</a>, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.<strong><br /></strong></p> <p><strong>4. What do I do next?</strong></p> <ul> <li>You will receive an email from Adam (<a href="mailto:adam@etsy.com">adam@etsy.com</a>) with details, and we will need the following from you:</li> </ul> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography">photography tips.</a></li> </ul> <ul> <li>We will need your image by&nbsp; <strong>7:00 p.m. ET on Tuesday, August 4, 2009</strong><strong></strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul> <p style="text-align: center;"><strong><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads">Showcase opportunities</a> as well!</em></strong></p> </div>

2009-05-27T10:20:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-augustsep-4065/

<p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a></p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the August/September 2009 issue of <a href="http://www.bust.com/index.php" target="_blank">BUST</a> Magazine.</p> <ul> <li>30 spots will be available to sellers at a price of $96 each.</li> <li><strong>Spots will go on sale on Thursday</strong><strong>, June 4</strong><strong>, 2009 at 1:00 p.m. ET</strong><strong>. </strong>(<a href="http://www.timeanddate.com/worldclock/fixedform.html?year=2009&amp;month=6&amp;day=4&amp;hour=17&amp;min=0&amp;sec=0&amp;p1=179" target="_blank">Find out </a>what time this is on a world clock.)</li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than 7:00 p.m. ET on Wednesday, June 10, 2009. </li> </ul> <p><strong>About </strong><strong><a href="http://www.bust.com/index.php" target="_blank">BUST</a></strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><a href="http://www.bust.com/index.php" target="_blank">BUST</a> is published 6 times annually. </li> <li>The August/September 2009 issue hits newsstands on July 28, 2009.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to BUST for fashion.</li> <li>91% say BUST is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year.</li> </ul> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - Bust Magazine August/September Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is no online Showcase associated with this purchase!</strong></p> <p><strong>**</strong>Also note: If your shop is currently in <a href="http://www.etsy.com/shop_vacation.php" target="_blank">Vacation Mode</a>, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.<strong><br /></strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>7:00 p.m. ET on Wednesday</strong><strong>, June 10</strong><strong>, 2009</strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul> <p style="text-align: center;"><strong><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads">Showcase opportunities</a> as well!</em></strong></p>

2009-03-24T14:00:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-junejuly--3649/

<p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a></p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the June/July 2009 issue of <a href="http://www.bust.com/index.php" target="_blank">Bust</a> Magazine.</p> <ul> <li>30 spots will be available to sellers at a price of $96 each.</li> <li><strong>Spots will go on sale on </strong><strong>Monday, March 30</strong><strong>, 2009 at 1:00pm (EDT</strong><strong></strong><strong>). </strong>(<a href="http://www.timeanddate.com/worldclock/fixedform.html?year=2009&amp;month=3&amp;day=16&amp;hour=21&amp;min=0&amp;sec=0&amp;p1=179" target="_blank">Find out </a>what time this is on a world clock.)</li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than 7:00pm (EDT) on Monday, April 6, 2009. </li> </ul> <p><strong>About </strong><strong><a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><a href="http://www.bust.com/index.php" target="_blank">Bust</a> is published 6 times annually. </li> <li>The June/July 2009 issue hits newsstands on May 26, 2009.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to BUST for fashion.</li> <li>91% say BUST is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year.</li> </ul> <p><strong>Upcoming Ads:</strong></p> <p>UPDATE: Sad news, friends. Craft magazine has announced that the current issue will be their last print issue of the magazine. All future content will be on their website <a href="http://www.craftzine.com/" target="_blank">www.craftzine.com</a>. You can read about it <a href="http://blog.craftzine.com/archive/2009/02/craft_volume_10_is_our_last_is.html" target="_blank">here</a>. What this means for us, unfortunately, is that there will no longer be any Cooperative Ads available in Craft. We will still be offering the ad in Bust, listed below.</p> <p><strong><a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong></p> <ul> <li>Aug/Sep issue - 30 spots, $96 each. Spots go on sale: Monday, June 1, 2009 at 1:00 pm (EST). </li> </ul> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - [Name of Magazine] Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>**</strong>Also note: If your shop is currently in <a href="http://www.etsy.com/shop_vacation.php" target="_blank">Vacation Mode</a>, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.<strong><br /></strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>7:00pm (EDT) on Monday</strong><strong>, April</strong><strong> 6, 2009</strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul> <p style="text-align: center;"><strong><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads">Showcase opportunities</a> as well!</em></strong></p>

2009-01-13T17:24:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-aprilmay--3204/

<p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a></p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the April/May 2009 issue of <a href="http://www.bust.com/index.php" target="_blank">Bust</a> Magazine.</p> <ul> <li>30 spots will be available to sellers at a price of $96 each. Please note that this amount has increased slightly due to an increase in the total cost of the ad. </li> <li><strong>Spots will go on sale on </strong><strong>Monday, January 19</strong><strong>, 2009 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than<strong> 7:00pm (Eastern Time) on Monday</strong><strong>, </strong><strong>January</strong><strong> 26, 2009</strong><strong>.</strong> </li> </ul> <p><strong>About </strong><strong><a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><a href="http://www.bust.com/index.php" target="_blank">Bust</a> is published 6 times annually. </li> <li>The theme for this issue is Music.</li> <li>The April/May 2009 issue hits newsstands on March 24, 2009.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to BUST for fashion.</li> <li>91% say BUST is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year.</li> </ul> <p><strong>Upcoming Ads:</strong></p> <p>UPDATE: Sad news, friends. Craft magazine has announced that the current issue will be their last print issue of the magazine. All future content will be on their website <a href="http://www.craftzine.com/" target="_blank">www.craftzine.com</a>. &nbsp; You can read about it <a href="http://blog.craftzine.com/archive/2009/02/craft_volume_10_is_our_last_is.html" target="_blank">here</a>. What this means for us, unfortunately, is that there will no longer be any Cooperative Ads available in Craft. We will still be offering the ads in Bust, which are listed below.</p> <p><strong><a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong></p> <ul> <li>June/July issue - 30 spots, $96 each. Spots go on sale: Monday, March 30, 2009 at 1:00 pm (ET). </li> <li>Aug/Sep issue - 30 spots, $96 each. Spots go on sale: Monday, June 1, 2009 at 1:00 pm (ET). </li> </ul> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - [Name of Magazine] Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>**</strong>Also note: If your shop is currently in <a href="http://www.etsy.com/shop_vacation.php" target="_blank">Vacation Mode</a>, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.<strong><br /></strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>7:00pm (Eastern Time) on Monday</strong><strong>, </strong><strong>January</strong><strong> 26, 2009</strong> <strong></strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul> <p><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads">Showcase opportunities</a> as well.</em></p>

2008-12-17T15:15:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-craft-magazine-february-3107/

<p>Presenting the next installment of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> &mdash; <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>Magazine!&nbsp;</p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p>This ad will be in the February 2009 issue of <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>magazine.&nbsp;</p> <ul> <li>36 spots will be available to sellers at a price of $50 each.<strong> </strong></li> <li><strong>Spots will go on sale on Monday, December 22, 2008 at 1:00pm (Eastern Time).&nbsp;</strong></li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on Tuesday, December 23</strong><strong>, 2008.</strong> </li> </ul> <p><strong>About <a href="http://www.craftzine.com/" target="_blank">CRAFT</a>&nbsp;</strong></p> <ul> <li>Circulation is 50,000</li> <li>CRAFT is published 4 times annually.&nbsp; Each issue is available for 3 months.</li> <li>The theme of the February issue will be "Celebrate."</li> </ul> <p>CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:</p> <ul> <li>Very well educated</li> <li>Intellectually curious</li> <li>Exceptionally influential</li> <li>Top-10% household income</li> </ul> <p><strong>FAQ</strong><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the main image <a href="http://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-pilot-program-1128/">here</a> for an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is no online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25" x 1" (L x H) size.</strong><strong>&nbsp;<br /> </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>3:00pm (Eastern Time) on Tuesday, December 23</strong><strong>, 2008</strong><strong></strong> to give us time to lay out the ad and meet our deadline with <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a>. </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. We will be posting our plans in the new year... </li> </ul> <p><em>See our posts on upcoming <a href="http://www.etsy.com/storque/search/tags/showcase-ads/">Showcase opportunities</a> as well.</em></p>

2008-09-29T13:52:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-venus-zine-winter-issue-2634/

<p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <strong><a href="http://venuszine.com/" target="_blank">Venus Zine!</a></strong> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p> This ad will be in the Winter issue of <a href="http://venuszine.com/" target="_blank">Venus Zine</a>.</p> <ul> <li>30 spots will be available to sellers at a price of $25 each.<strong> </strong></li> <li><strong>Spots will go on sale on Thursday, October 9, 2008 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li> <li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on </strong><strong>Wednesday, October 15, 2008</strong><strong>.</strong> </li> </ul> <p><strong>About </strong><strong><a href="http://venuszine.com/" target="_blank">Venus Zine</a></strong><strong> </strong></p> <ul> <li>Circulation is 60,000.</li> <li><a href="http://venuszine.com/" target="_blank">Venus Zine</a> is published 4 times annually.&nbsp; Each issue is on sale for 3 months.</li> <li>The theme of the Winter issue is "Sixth Annual Hottt List" and it hits newsstands on December 1, 2008.</li> </ul> <p>"<a href="http://venuszine.com/" target="_blank">Venus Zine</a> is the only magazine covering the intersection of young women in independent music, fashion, film, and art, side by side with emerging DIY culture and entrepreneurship. The combination of today&rsquo;s indie culture and the modern, independent young women behind the movement makes for tomorrow&rsquo;s trend.</p> <p><a href="http://venuszine.com/" target="_blank">Venus Zine</a> is more than a publication. It&rsquo;s a community of thought leaders who distinguish themselves as both fans and creators in this groundbreaking culture. These readers drive other young women into new aspirations, products, and services. Venus Zine is in constant dialog with these leaders &mdash; reaching them at events, online, in print, and on the phone."</p> <p><br /> A few facts about <a href="http://venuszine.com/" target="_blank">Venus Zine</a> readers:</p> <ul> <li>84% are women.</li> <li>95% access the internet daily.</li> <li>82% shop on the internet.</li> <li>70% buy clothes/accessories at least once a month.</li> <li>77% visited in person; visited a website or called a company that advertised in the magazine.</li> <li>79% showed someone an article or ad that appeared in Venus Zine.</li> </ul> <p><strong>Upcoming Ads: </strong></p> <p>This is the last Cooperative Ad opportunity for titles that come out in 2008. We'll be reviewing the program and making some improvements for 2009, so stay tuned!</p> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>3:00pm (Eastern Time) on </strong><strong>Wednesday, October 15, 2008</strong> to give us time to lay out the ad and meet our deadline.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future &mdash; stay tuned for the 2009 plan.&nbsp; If you don't feel like this magazine is perfect for you, there will be other opportunities... </li> </ul>

2008-09-25T19:36:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-decemberj-2587/

<p><strong>UPDATE</strong>: We're so sorry but the Showcase tool had an error today, and consequently we will be selling the spots for this ad on Monday, September 29, 2008 at 1:00pm Eastern time. So for all of you who clued us in that something was wrong, thank you. You've got another shot!<br /><br /><em>The following was originally published on 9/22/08:</em><br />Next up in the <a href="/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul> <li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li> <li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li> <li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li> <li>The limit is one spot per seller, per advertisement.</li> </ul> <p> This ad will be in the December/January issue of <a href="http://www.bust.com/index.php" target="_blank">Bust</a>.</p> <ul> <li>30 spots will be available to sellers at a price of $90 each.<strong> </strong></li> <li><strong>Spots will go on sale on </strong><strong>Thursday, September 25</strong><strong>, 2008 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li> <li>Spots are purchased in the same manner as a <a href="/showcase_gateway.php">Showcase</a>.<strong> </strong></li> <li>If you successfully buy a cooperative ad spot through <a href="/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than<strong> 7:00pm (Eastern Time) on </strong><strong>Thursday, October 2, 2008</strong><strong>.</strong> </li> </ul> <p><strong>About <a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong><strong> </strong></p> <ul> <li>Total Circulation is 93,500.</li> <li><a href="http://www.bust.com/index.php" target="_blank">Bust</a> is published 6 times annually. </li> <li>The December/January issue hits newsstands on November 25, 2008.</li> </ul> <p><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.</p> <ul> <li>98% of the readers are women.</li> <li>Average income is $69,000.</li> <li>Median age is 27.</li> <li>80% of readers refer to BUST for fashion.</li> <li>91% say BUST is their favorite magazine.</li> <li>68% purchased from <em>BUST</em> advertisers last year.</li> </ul> <p><strong>Upcoming Ads: </strong></p> <p><a href="http://venuszine.com/" target="_blank">Venus</a>: Winter issue. 30 spots, $25 each. Spots go on sale at 1:00pm (ET) Thursday, October 9, 2008.</p> <p><strong>FAQ</strong></p> <p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul> <li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li> </ul> <p><strong>2. How does it work?</strong></p> <ul> <li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li> <li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li> </ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul> <li>1: Go to the <a href="/showcase_gateway.php">Showcase Gateway</a>.</li> <li>2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.</li> <li>3: Hit the "Purchase" button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li> </ul> <p>*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol> <li><strong>Your shop name.</strong></li> <li><strong>The price of the item.</strong></li> <li><strong>The main category that the item is listed under.</strong></li> <li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li> </ol> <ul> <li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="/storque/search/title/how-to-photography/">photography tips.</a></li> </ul> <ul> <li>We will need your image by <strong>7:00pm (Eastern Time) on </strong><strong>Thursday, October 2, 2008</strong> to give us time to lay out the ad and meet our deadline with&nbsp;<a href="http://www.bust.com/index.php" target="_blank">Bust</a>.<strong> </strong></li> </ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul> <li>You can purchase one spot per advertisement.</li> </ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul> <li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li> </ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul> <li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>.&nbsp; If you don't feel like <a href="http://www.bust.com/index.php" target="_blank">Bust</a> is perfect for you, there will be other opportunities... </li> </ul>

2008-08-19T11:20:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-mary-engelbreits-home-c-2445/

<p><strong>* Update: The Mary Engelbreit's Home Companion Cooperative Ad will go on sale today, August 26, 2008 at 2:00pm (ET). We are sorry for the inconvenience. *<br /></strong><br /><br />Here comes the next installment of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> &mdash;&nbsp; <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a></strong>!&nbsp; </p><p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the December/January issue of <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong>magazine.&nbsp; <ul><li>30 spots will be available to sellers at a price of $75 each.<strong> </strong></li><li><strong>Spots will go on sale on Tuesday, August 26, 2008 at 1:00pm (ET).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (ET) on </strong><strong>Wednesday, September 3, 2008</strong><strong>.</strong> </li></ul> <p><strong>About </strong><strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong></p> <ul><li>Paid Circulation is 353,859</li><li><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is published 6 times annually. </li><li>The theme of the December/January issue will be Home Companion Holiday, and it goes on sale November 4, 2008.</li></ul><p> Mary Engelbreit&rsquo;s Home Companion inspires its readers to unleash their &ldquo;artistic spirit&rdquo; to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations. </p><p>The Mary Engelbreit brand has been built on the principle of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn&rsquo;t come from a textbook, but from the heart. Mary Engelbreit&rsquo;s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.<br /> <br /> A few facts about <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a> readers:<br /> </p><ul><li>Median household income is $87,000.</li><li>99% are women.</li><li>86% took action as a result of reading Home Companion.</li><li>90% purchased handmade objects of art.</li><li>71% do home decorating.</li><li>97% say interest in creative arts will continue to influence their lifestyle.</li></ul><p><strong>Upcoming Ads: </strong></p><a href="http://www.bust.com/index.php" target="_blank">Bust</a>: December issue: 30 spots, $90 each. Spots go on sale at 1:00pm (ET) Thursday, September 25, 2008.<p><a href="http://venuszine.com/" target="_blank">Venus</a>: Winter issue. 30 spots, $25 each. Spots go on sale at 1:00pm (ET) Thursday, October 2, 2008.</p><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Mary Engelbreit's Home Companion Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size.&nbsp; </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (ET) on </strong><strong>Wednesday, September 3, 2008</strong> to give us time to lay out the ad and meet our deadline with <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.bust.com/index.php" target="_blank">Bust</a>.&nbsp; If you don't feel like&nbsp; <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is perfect for you, there will be other opportunities... </li></ul>

2008-08-08T15:46:00-05:00adamhttp://www.etsy.com/storque/etsy-news/cooperative-advertising-program-craft-magazine-november-issu-2402/

<p>Presenting the next installment of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> &mdash; <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>Magazine!&nbsp; </p><p>In case you're not familiar with this program, here are the important details:</p><ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul>This ad will be in the November issue of <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>magazine.&nbsp;<ul><li>36 spots will be available to sellers at a price of $50 each.<strong> </strong></li><li><strong>Spots will go on sale on Thursday, August 14, 2008 at 1:00pm (Eastern Time).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on Wednesday, </strong><strong>August 2</strong><strong>0, 2008.</strong> </li></ul><p><strong>About <a href="http://www.craftzine.com/" target="_blank">CRAFT</a>&nbsp;</strong></p><ul><li>Circulation is 50,000</li><li>CRAFT is published 4 times annually.&nbsp; Each issue is available for 3 months.</li><li>The theme of the November issue will be &quot;Green (as in: eco-friendly).&quot;</li></ul><p> CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:</p> <ul><li>Very well educated</li><li>Intellectually curious</li><li>Exceptionally influential</li><li>Top-10% household income</li></ul><strong>FAQ</strong><br /><p><br /><strong>1. What is the Cooperative Advertising Program?</strong></p><ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul><p><strong>2. How does it work?</strong></p><ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the main image above for an example. </li></ul><p>&nbsp;<strong>3. How do I purchase a spot?</strong></p><ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Craft Showcase&quot;. There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul><p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p><p><strong>4. What do I do next?</strong></p><p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p><ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25&quot; x 1&quot; (L x H) size.</strong><strong>&nbsp;<br /> </strong></li></ol><ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul><ul><li>We will need your image by <strong>3:00pm (Eastern Time) on Wednesday, </strong><strong>August 2</strong><strong>0, 2008</strong> to give us time to lay out the ad and meet our deadline with <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a>. </strong></li></ul><p><strong>5. How many spots can I reserve?</strong></p><ul><li>You can purchase one spot per advertisement.</li></ul><p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p><ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul><p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p><ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including <a href="http://www.homecompanionmag.com/" target="_blank">Mary Engelbreit's Home Companion</a>, <a href="http://www.bust.com/index.php" target="_blank">Bust</a>, and <a href="http://venuszine.com/" target="_blank">Venus</a>.&nbsp; (And that is just the begining!)&nbsp; If you don't feel like Craft is perfect for you, there will be other opportunities... </li></ul>

2008-07-23T14:05:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-octoberno-2270/

<p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the October/November issue of <a href="http://www.bust.com/index.php" target="_blank">Bust</a>. <br /> <ul><li>30 spots will be available to sellers at a price of $90 each.<strong> </strong></li><li><strong>Spots will go on sale on </strong><strong>Monday, July 28</strong><strong>, 2008 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than<strong> 7:00pm (Eastern Time) on </strong><strong>Thursday, July 31, 2008</strong><strong>.</strong> </li></ul> <p><strong>About <a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong><strong> </strong></p> <ul><li>Total Circulation is 93,500.</li><li><a href="http://www.bust.com/index.php" target="_blank">Bust</a> is published 6 times annually. </li><li>The August/September issue hits newsstands on September 23, 2008.</li></ul><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women. <br /><ul><li>98% of the readers are women.</li><li>Average income is $69,000.</li><li>Median age is 27.</li><li>80% of readers refer to BUST for fashion.</li><li>91% say BUST is their favorite magazine.</li><li>68% purchased from <em>BUST</em> advertisers last year.</li></ul><strong>FAQ</strong><br /><p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - BUST Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>7:00pm (Eastern Time) on </strong><strong>Thursday, July 31, 2008</strong> to give us time to lay out the ad and meet our deadline with&nbsp;<a href="http://www.bust.com/index.php" target="_blank">Bust</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>.&nbsp; If you don't feel like <a href="http://www.bust.com/index.php" target="_blank">Bust</a> is perfect for you, there will be other opportunities... </li></ul>

2008-07-18T11:58:00-05:00daniellexo, EtsyTeams, sarawearsskirtshttp://www.etsy.com/storque/etsy-news/congratulations-july-team-grant-winners-2225/

<p>Each month as the 15th rolls around and we peek into the Grant application folder, we're more and more impressed with the applications we've received.&nbsp; For July 2008 Team Grants, it is our pleasure to announce the following receipients:</p><ul><li><strong>UPDATE 8/8/08: </strong>Unfortunately, we are no longer able to offer a grant to the <a href="http://team.etsy.com/profilest/ca.shtml">So-Cal Bench Project Team</a> at this time.&nbsp; The reality is that there are protocols we must follow. In this case, deadlines for submitting required materials were not met by the applying party and we were not able to process the payment.&nbsp; We wish all involved the very best of luck with this event , and encourage any and all to reapply next month.<br /> <br /> Please go support this worthy cause on August 9, 2008, from 9:30am-3pm in Culver City, California. For more information, visit the <a href="http://www.socalbenchproject.com/" target="_blank">SoCal Bench Project website</a>.&nbsp; </li></ul><img src="http://www.etsy.com/storque/media/article_images/confettiline.jpg" alt="" /><br /><ul><li>Etsy Teams has awarded a grant to the <a href="http://team.etsy.com/profilest/az.shtml">Arizona Crafty Burrito Collective Team</a> in the form of two tables at <a href="http://www.artlinkphoenix.com/alp/" target="_blank">First Fridays in Phoenix, Arizona</a>.&nbsp; This Arizona Team will be distributing Etsy promotional goodies and selling their wares at the First Fridays event in November. </li></ul><img src="http://www.etsy.com/storque/media/article_images/confettiline.jpg" alt="" /><br /><br /><ul><li>The <a href="http://team.etsy.com/profilest/ny.shtml">{New New} York Etsy Team</a> applied for a Teams Grant for help in putting together a holiday catalog of products found in their members' shops. We were completely wowed by this creative idea, and can't wait to see the handmade, finished product. </li></ul><img src="http://www.etsy.com/storque/media/article_images/confettiline.jpg" alt="" /><br /><ul><li>Check out the <a href="http://team.etsy.com/profilest/vegan.shtml">Vegan Etsy Team</a> and their <a href="http://www.veganetsy.blogspot.com/" target="_blank">Team blog</a>! This Virtual (based on interest, as opposed to location) Team applied for a Team Grant to place an ad in <a href="http://www.vegnews.com/" target="_blank">VegNews magazine</a> to attract their target demographic to their Etsy shops. </li></ul><p><img src="http://www.etsy.com/storque/media/article_images/confettiline.jpg" alt="" /></p><ul><li>In the October Issue of <a href="http://www.weirdnj.com/store/product.php?productid=2" target="_blank">Weird NJ magazine</a>, look for an advertisement for the <a href="http://team.etsy.com/profilest/nj.shtml">Etsy NJ Team</a>! This location based Team from the Garden State decided to pool together to place an ad in this state-wide publication.&nbsp;&nbsp;</li></ul><p><img src="http://www.etsy.com/storque/media/article_images/confettiline.jpg" alt="" /><br /><br />Does your <a href="http://team.etsy.com">Etsy Team</a> have an event, advertisement or other marketing project in mind? Apply for a <a href="http://www.etsy.com/storque/section/etsyNews/article/team-tip-etsy-team-grants/1656/">Team Grant</a>! As usual, thanks for being so wonderful, Teams, and congratulations to these completely awesome Teams for taking the initiative to get these projects rolling! </p>

2008-07-15T16:27:00-05:00adamhttp://www.etsy.com/storque/etsy-news/cooperative-advertising-program-venus-zine-fall-issue-2229/

<p>Announcing the latest sale of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> &mdash; <strong><a href="http://venuszine.com/" target="_blank">Venus Zine!</a></strong> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the Fall issue of <a href="http://venuszine.com/" target="_blank">Venus Zine</a>.<br /> <ul><li>30 spots will be available to sellers at a price of $25 each.<strong> </strong></li><li><strong>Spots will go on sale on Friday, July 18, 2008 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on </strong><strong>Monday, July 21, 2008</strong><strong>.</strong> </li></ul> <p><strong>About </strong><strong><a href="http://venuszine.com/" target="_blank">Venus Zine</a></strong><strong> </strong></p> <ul><li>Circulation is 60,000.</li><li><a href="http://venuszine.com/" target="_blank">Venus Zine</a> is published 4 times annually.&nbsp; Each issue is on sale for 3 months.</li><li>The theme of the Fall issue is &quot;DIY Paint&quot; and it hits newsstands on September 1, 2008.</li></ul><p><a href="http://venuszine.com/" target="_blank">&quot;Venus Zine</a> is the only magazine covering the intersection of young women in independent music, fashion, film, and art, side by side with emerging DIY culture and entrepreneurship. The combination of today&rsquo;s indie culture and the modern, independent young women behind the movement makes for tomorrow&rsquo;s trend.</p><p><a href="http://venuszine.com/" target="_blank">Venus Zine</a> is more than a publication. It&rsquo;s a community of thought leaders who distinguish themselves as both fans and creators in this groundbreaking culture. These readers drive other young women into new aspirations, products, and services. Venus Zine is in constant dialog with these leaders &mdash; reaching them at events, online, in print, and on the phone.&quot;</p><p><br /> A few facts about <a href="http://venuszine.com/" target="_blank">Venus Zine</a> readers:</p><ul><li>84% are women.</li><li>95% access the internet daily.</li><li>82% shop on the internet.</li><li>70% buy clothes/accessories at least once a month.</li><li>77% visited in person; visited a website or called a company that advertised in the magazine.</li><li>79% showed someone an article or ad that appeared in Venus Zine.</li></ul><strong>FAQ</strong><br /><p><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Venus Zine Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25&quot; x 1&quot; (L x H) size. Otherwise known as a horizontal rectangle. </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (Eastern Time) on </strong><strong>Monday, July 21, 2008</strong> to give us time to lay out the ad and meet our deadline with <a href="http://venuszine.com/" target="_blank">Venus Zine</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://www.bust.com/index.php" target="_blank">Bust,</a> and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>.&nbsp; If you don't feel like <a href="http://venuszine.com/" target="_blank">Venus</a>&nbsp;&nbsp;is perfect for you, there will be other opportunities... </li></ul>

2008-06-17T14:42:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-mary-engelbreits-home-c-2030/

<p>Dear Sellers,<br /><br />Here comes the next installment of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> -&nbsp; <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a></strong>!&nbsp; </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the October/November issue of <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong>magazine.&nbsp; <ul><li>30 spots will be available to sellers at a price of $75 each.<strong> </strong></li><li><strong>Spots will go on sale on Tuesday, June 24, 2008 at 1:00pm (ET).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (ET) on </strong><strong>Monday, June 30, 2008</strong><strong>.</strong> </li></ul> <p><strong>About </strong><strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong></p> <ul><li>Paid Circulation is 353,859</li><li><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is published 6 times annually. </li><li>The theme of the October/November issue will be Flea-market Magic, and it goes on sale September 9, 2008.</li></ul><p> Mary Engelbreit&rsquo;s Home Companion inspires its readers to unleash their &ldquo;artistic spirit&rdquo; to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations. </p><p>The Mary Engelbreit brand has been built on the principle of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn&rsquo;t come from a textbook, but from the heart. Mary Engelbreit&rsquo;s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.<br /> <br /> A few facts about <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a> readers:<br /> </p><ul><li>Median household income is $87,000.</li><li>99% are women.</li><li>86% took action as a result of reading Home Companion.</li><li>90% purchased handmade objects of art.</li><li>71% do home decorating.</li><li>97% say interest in creative arts will continue to influence their lifestyle.</li></ul><p><strong>Upcoming Ads: 2008 Calendar coming soon. Check back!<br /></strong></p><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Mary Engelbreit's Home Companion Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size. Otherwise known as a horizontal rectangle. </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (ET) on </strong><strong>Monday, June 30, 2008</strong> to give us time to lay out the ad and meet our deadline with <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.bust.com/index.php" target="_blank">Bust</a>.&nbsp; If you don't feel like&nbsp; <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is perfect for you, there will be other opportunities... </li></ul>

2008-05-22T12:22:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-augustsep-1812/

<p>Next up in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the August/September issue of <a href="http://www.bust.com/index.php" target="_blank">Bust</a>. <br /> <ul><li>30 spots will be available to sellers at a price of $90 each.<strong> </strong></li><li><strong>Spots will go on sale on Friday, May 30, 2008 at 3:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on </strong><strong>Monday, June 2, 2008</strong><strong>.</strong> </li></ul> <p><strong>About <a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong><strong> </strong></p> <ul><li>Total Circulation is 93,500.</li><li><a href="http://www.bust.com/index.php" target="_blank">Bust</a> is published 6 times annually. </li><li>The August/September issue hits newsstands on July 22, 2008.</li></ul><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women. <br /><ul><li>98% of the readers are women.</li><li>Average income is $69,000.</li><li>Median age is 27.</li><li>80% of readers refer to BUST for fashion.</li><li>91% say BUST is their favorite magazine.</li><li>68% purchased from <em>BUST</em> advertisers last year.</li></ul><strong>FAQ</strong><br /><p><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - BUST Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item (300 dpi).&nbsp;&nbsp; </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (Eastern Time) on </strong><strong>Monday, June 2</strong><strong>, 2008</strong> to give us time to lay out the ad and meet our deadline with&nbsp;<a href="http://www.bust.com/index.php" target="_blank">Bust</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>.&nbsp; If you don't feel like <a href="http://www.bust.com/index.php" target="_blank">Bust</a> is perfect for you, there will be other opportunities... </li></ul>

2008-05-15T15:53:00-05:00adamhttp://www.etsy.com/storque/etsy-news/cooperative-advertising-program-craft-magazine-august-issue-1811/

<p>Presenting the next installment of the program <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> - <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>Magazine!&nbsp; </p><p>In case you're not familiar with this program, here are the important details:</p><ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul>This ad will be in the August issue of <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>magazine.&nbsp;<ul><li>36 spots will be available to sellers at a price of $50 each.<strong> </strong></li><li><strong>Spots will go on sale on Tuesday, May 20, 2008 at 3:00pm (Eastern Time).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on Wednesday, </strong><strong>May 2</strong><strong>8, 2008.</strong> </li></ul><p><strong>About <a href="http://www.craftzine.com/" target="_blank">CRAFT</a>&nbsp;</strong></p><ul><li>Circulation is 50,000</li><li>CRAFT is published 4 times annually.&nbsp; Each issue is available for 3 months.</li><li>The theme of the August issue will be &quot;Weaving.&quot;</li></ul><p> CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:</p> <ul><li>Very well educated</li><li>Intellectually curious</li><li>Exceptionally influential</li><li>Top-10% household income</li></ul><p><strong>Upcoming Ads:</strong></p><p><strong><a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong></p><ul><li>Circulation: 93,500</li><li>Spots go on sale: 3:00 pm, Friday, May 30, 2008 </li><li>Full page ad </li><li>30 Spots</li><li>$90 each</li></ul><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p><ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul><p><strong>2. How does it work?</strong></p><ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the main image above for an example. </li></ul><p>&nbsp;<strong>3. How do I purchase a spot?</strong></p><ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Craft Showcase&quot;. There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul><p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p><p><strong>4. What do I do next?</strong></p><p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p><ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution (300 dpi) photograph of your item.&nbsp;&nbsp; </strong></li></ol><ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul><ul><li>We will need your image by <strong>3:00pm (ET) on Wednesday, </strong><strong>May 2</strong><strong>8th, 2008</strong> to give us time to lay out the ad and meet our deadline with <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a>. </strong></li></ul><p><strong>5. How many spots can I reserve?</strong></p><ul><li>You can purchase one spot per advertisement.</li></ul><p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p><ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul><p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p><ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above).&nbsp; Also, check out .&nbsp; And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including <a href="http://www.homecompanionmag.com/" target="_blank">Mary Engelbreit's Home Companion</a>, <a href="http://www.bust.com/index.php" target="_blank">Bust</a>, and <a href="http://venuszine.com/" target="_blank">Venus</a>. &nbsp; And that is just the begining!&nbsp; If you don't feel like Craft is perfect for you, there will be other opportunities... </li></ul>

2008-04-21T15:01:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-mary-engelbreits-home-c-1639/

<p>Here comes the next installment of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> -&nbsp; <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a></strong>!&nbsp; </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the August/September issue of <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong>magazine.&nbsp; <ul><li>30 spots will be available to sellers at a price of $75 each.<strong> </strong></li><li><strong>Spots will go on sale on Monday, April 28, 2008 at 1:00pm (ET).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (ET) on </strong><strong>Monday, May 5, 2008</strong><strong>.</strong> </li></ul> <p><strong>About </strong><strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong></p> <ul><li>Paid Circulation is 353,859</li><li><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is published 6 times annually. </li><li>The theme of the August/September issue will be Easy Living, and it goes on sale July 8, 2008.</li></ul><p> Mary Engelbreit&rsquo;s Home Companion inspires its readers to unleash their &ldquo;artistic spirit&rdquo; to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations. </p><p>The Mary Engelbreit brand has been built on the principle of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn&rsquo;t come from a textbook, but from the heart. Mary Engelbreit&rsquo;s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.<br /> <br /> A few facts about <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a> readers:<br /> </p><ul><li>Median household income is $87,000.</li><li>99% are women.</li><li>86% took action as a result of reading Home Companion.</li><li>90% purchased handmade objects of art.</li><li>71% do home decorating.</li><li>97% say interest in creative arts will continue to influence their lifestyle.</li></ul><p><strong>Upcoming Ads: To Be Announced. Check back soon!<br /></strong></p><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Mary Engelbreit's Home Companion Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25&quot; x 1&quot; (L x H) size. Otherwise known as a horizontal rectangle. </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (ET) on </strong><strong>Monday, May 5, 2008</strong> to give us time to lay out the ad and meet our deadline with <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.bust.com/index.php" target="_blank">Bust</a>.&nbsp; If you don't feel like&nbsp; <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is perfect for you, there will be other opportunities... </li></ul>

2008-03-25T15:04:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-junejuly--1483/

<p>Announcing the second round of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a>. This week: <a href="http://www.bust.com/index.php" target="_blank">Bust Magazine!</a> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the June/July issue of <a href="http://www.bust.com/index.php" target="_blank">Bust</a>. <br /> <ul><li>30 spots will be available to sellers at a price of $90 each.<strong> </strong></li><li><strong>Spots will go on sale on Monday, March 31, 2008 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on </strong><strong>Monday, April 7, 2008</strong><strong>.</strong> </li></ul> <p><strong>About <a href="http://www.bust.com/index.php" target="_blank">Bust</a></strong><strong> </strong></p> <ul><li>Total Circulation is 93,500.</li><li><a href="http://www.bust.com/index.php" target="_blank">Bust</a> is published 6 times annually. </li><li>The June/July issue hits newsstands on May 20, 2008.</li></ul><em>BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women. <br /><ul><li>98% of the readers are women.</li><li>Average income is $69,000.</li><li>Median age is 27.</li><li>80% of readers refer to BUST for fashion.</li><li>91% say BUST is their favorite magazine.</li><li>68% purchased from <em>BUST</em> advertisers last year.</li></ul><p><strong>Upcoming Ads: <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a></strong></p><ul><li>Spots go on sale: Monday, April 28, 2008</li><li>30 Spots, $75 each.&nbsp;</li><li>Paid Circulation is 353,859.</li><li>Check the <a href="http://www.etsy.com/storque/section/etsyNews/article/cooperative-advertising-program-mary-engelbreits-home-compan/1294/" target="_blank">previous article</a> for more stats. </li></ul><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - BUST Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25&quot; x 1&quot; (L x H) size. Otherwise known as a horizontal rectangle. </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (Eastern Time) on </strong><strong>Monday, </strong><strong>April 7</strong><strong>, 2008</strong> to give us time to lay out the ad and meet our deadline with&nbsp;<a href="http://www.bust.com/index.php" target="_blank">Bust</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://venuszine.com/" target="_blank">Venus</a>, and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>.&nbsp; If you don't feel like <a href="http://www.bust.com/index.php" target="_blank">Bust</a> is perfect for you, there will be other opportunities... </li></ul>

2008-03-20T13:33:00-05:00adamhttp://www.etsy.com/storque/etsy-news/cooperative-advertising-program-venus-zine-1456/

<p>Announcing the latest sale of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> &mdash; <strong><a href="http://venuszine.com/" target="_blank">Venus Zine!</a></strong> </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the Summer issue of <a href="http://venuszine.com/" target="_blank">Venus Zine</a>.<br /> <ul><li>30 spots will be available to sellers at a price of $25 each.<strong> </strong></li><li><strong>Spots will go on sale on Thursday, March 27, 2008 at 1:00pm (</strong><strong>Eastern Time</strong><strong>).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (Eastern Time) on </strong><strong>Monday, April 7, 2008</strong><strong>.</strong> </li></ul> <p><strong>About </strong><strong><a href="http://venuszine.com/" target="_blank">Venus Zine</a></strong><strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank"></a> </strong></p> <ul><li>Circulation is 60,000.</li><li><a href="http://venuszine.com/" target="_blank">Venus Zine</a> is published 4 times annually.&nbsp; Each issue is on sale for 3 months.</li><li>The theme of the Summer issue is &quot;DIY Naturally&quot; and it hits newsstands on June 1, 2008.</li></ul><p><a href="http://venuszine.com/" target="_blank">&quot;Venus Zine</a> is the only magazine covering the intersection of young women in independent music, fashion, film, and art, side by side with emerging DIY culture and entrepreneurship. The combination of today&rsquo;s indie culture and the modern, independent young women behind the movement makes for tomorrow&rsquo;s trend.</p><p><a href="http://venuszine.com/" target="_blank">Venus Zine</a> is more than a publication. It&rsquo;s a community of thought leaders who distinguish themselves as both fans and creators in this groundbreaking culture. These readers drive other young women into new aspirations, products, and services. Venus Zine is in constant dialog with these leaders &mdash; reaching them at events, online, in print, and on the phone.&quot;</p><p><br /> A few facts about <a href="http://venuszine.com/" target="_blank">Venus Zine</a> readers:</p><ul><li>84% are women.</li><li>95% access the internet daily.</li><li>82% shop on the internet.</li><li>70% buy clothes/accessories at least once a month.</li><li>77% visited in person; visited a website or called a company that advertised in the magazine.</li><li>79% showed someone an article or ad that appeared in Venus Zine.</li></ul> <strong>Upcoming Ads:</strong> This marks the end of the first round of Cooperative Advertising (soon we will no longer be in &quot;pilot&quot; mode!).&nbsp; But don't worry, the next round is in the works. We'll be offering the ads again in <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://www.bust.com/index.php" target="_blank">Bust,</a> <a href="http://venuszine.com/" target="_blank">Venus,</a> and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>. Stay tuned to the Storque for our next announcement!<br /><br /><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Venus Zine Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25&quot; x 1&quot; (L x H) size. Otherwise known as a horizontal rectangle. </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (Eastern Time) on </strong><strong>Monday, </strong><strong>April 7</strong><strong>, 2008</strong> to give us time to lay out the ad and meet our deadline with <a href="http://venuszine.com/" target="_blank">Venus Zine</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://www.craftzine.com/" target="_blank">Craft,</a> <a href="http://www.bust.com/index.php" target="_blank">Bust,</a> and <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a>.&nbsp; If you don't feel like <a href="http://venuszine.com/" target="_blank">Venus</a>&nbsp;&nbsp;<a href="http://www.homecompanionmag.com/default.asp" target="_blank"></a>is perfect for you, there will be other opportunities... </li></ul>

2008-02-27T15:55:00-05:00adamhttp://www.etsy.com/storque/etsy-news/cooperative-advertising-program-mary-engelbreits-home-compan-1294/

<p>Attention sellers! Here comes the next installment of the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> -&nbsp; <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong>magazine!&nbsp; </p> <p>In case you're not familiar with this program, here are the important details:</p> <ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul> This ad will be in the June/July issue of <strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong>magazine.&nbsp; <ul><li>30 spots will be available to sellers at a price of $75 each.<strong> </strong></li><li><strong>Spots will go on sale on Monday, March 3rd, 2008 at 3:00pm (EST).&nbsp;</strong></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (EST) on </strong><strong>Monday, March 10th, 2008</strong><strong>.</strong> </li></ul> <p><strong>About </strong><strong><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> </strong></p> <ul><li>Paid Circulation is 353,859</li><li><a href="http://www.homecompanionmag.com/default.asp" target="_blank">Mary Engelbreit's Home Companion</a> is published 6 times annually.&nbsp; Each issue is on sale for 2 months.</li><li>The theme of the June/July issue will be Makeovers on a Budget.</li></ul><p> Mary Engelbreit&rsquo;s Home Companion inspires its readers to unleash their &ldquo;artistic spirit&rdquo; to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations. </p><p>The Mary Engelbreit brand has been built on the principal of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn&rsquo;t come from a textbook, but from the heart. Mary Engelbreit&rsquo;s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.<br /> <br /> A few facts about <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a> readers:<br /> </p><ul><li>Median household income is $87,000.</li><li>99% are women.</li><li>86% took action as a result of reading Home Companion.</li><li>90% purchased handmade objects of art.</li><li>71% do home decorating.</li><li>97% say interest in creative arts will continue to influence their lifestyle.</li></ul> <strong>Upcoming Ads:</strong> <strong><a href="http://venuszine.com/" target="_blank">Venus Zine</a></strong> <ul><li>Circulation: 60,000</li><li>Spots go on sale: Thursday, March 27th, 2008 </li><li>Full page ad </li><li>30 Spots</li><li>$25 each </li></ul> <p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p> <ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul> <p><strong>2. How does it work?</strong></p> <ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">original article</a> for an example. </li></ul> <p>&nbsp;<strong>3. How do I purchase a spot?</strong></p> <ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Mary Engelbreit's Home Companion Showcase.&quot; There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul> <p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p> <p><strong>4. What do I do next?</strong></p> <p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p> <ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 1.25&quot; x 1&quot; (L x H) size. </strong></li></ol> <ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul> <ul><li>We will need your image by <strong>3:00pm (EST) on </strong><strong>Monday, March 10th, 2008</strong> to give us time to lay out the ad and meet our deadline with <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a>.<strong> </strong></li></ul> <p><strong>5. How many spots can I reserve?</strong></p> <ul><li>You can purchase one spot per advertisement.</li></ul> <p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p> <ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul> <p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p> <ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the future, including <a href="http://venuszine.com/" target="_blank">Venus</a>.&nbsp; If you don't feel like <a href="http://www.homecompanionmag.com/default.asp" target="_blank">Home Companion</a> is perfect for you, there will be other opportunities... </li></ul>

2008-02-14T18:07:00-05:00adamhttp://www.etsy.com/storque/etsy-news/cooperative-advertising-program-craft-magazine-1218/

<p><br />Important update for sellers! Here comes the second installment of the program <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Cooperative Advertising Program</a> - <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>Magazine!&nbsp; </p><p>In case you're not familiar with this program, here are the important details:</p><ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul>This ad will be in the May issue of <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a> </strong>magazine.&nbsp;<ul><li>36 spots will be available to sellers at a price of $50 each.<strong> </strong></li><li><strong>Spots will go on sale on Thursday, February 21st, 2008 at 3:00pm EST.&nbsp;</strong><ul><li><strong><em>Please note that this date has been changed from the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-gone-in-682-seconds/1195/">last article on Cooperative Ads</a>.</em></strong></li></ul></li><li>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>.<strong> </strong></li><li>If you successfully buy a cooperative ad spot through <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than<strong> 3:00pm (EST) on Thursday, February 28th, 2008.</strong> </li></ul><p><strong>About <a href="http://www.craftzine.com/" target="_blank">CRAFT</a>&nbsp;</strong></p><ul><li>Circulation is 50,000</li><li>CRAFT is published 4 times annually.&nbsp; Each issue is available for 3 months.</li><li>The theme of the May issue will be &quot;Shoes.&quot;</li></ul><p> CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:</p> <ul><li>Very well educated</li><li>Intellectually curious</li><li>Exceptionally influential</li><li>Top-10% household income</li></ul><p><strong>Upcoming Ads:</strong></p><p><strong><a href="http://www.homecompanionmag.com/" target="_blank">Mary Engelbreit's Home Companion</a></strong></p><ul><li>Circulation: 353,859</li><li>Spots go on sale: Monday, March 3rd, 2008 </li><li>Full page ad </li><li>30 Spots</li><li>$75 each </li></ul><p><strong><a href="http://venuszine.com/" target="_blank">Venus Zine</a></strong></p><ul><li>Circulation: 60,000</li><li>Spots go on sale: Thursday, March 27th, 2008 </li><li>Full page ad </li><li>30 Spots</li><li>$25 each </li></ul><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p><ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul><p><strong>2. How does it work?</strong></p><ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the main image above for an example. </li></ul><p>&nbsp;<strong>3. How do I purchase a spot?</strong></p><ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Craft Showcase&quot;. There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul><p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p><p><strong>4. What do I do next?</strong></p><p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p><ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 3&quot; x 5&quot; size. </strong></li></ol><ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul><ul><li>We will need your image by <strong>3:00pm (EST) on Thursday, February 28th, 2008</strong> to give us time to lay out the ad and meet our deadline with <strong><a href="http://www.craftzine.com/" target="_blank">CRAFT</a>. </strong></li></ul><p><strong>5. How many spots can I reserve?</strong></p><ul><li>You can purchase one spot per advertisement.</li></ul><p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p><ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul><p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p><ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above).&nbsp; Also, check out .&nbsp; And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including <a href="http://www.homecompanionmag.com/" target="_blank">Mary Engelbreit's Home Companion</a>, and <a href="http://venuszine.com/" target="_blank">Venus</a>. &nbsp; And that is just the begining!&nbsp; If you don't feel like Craft is perfect for you, there will be other opportunities... </li></ul>

2008-02-11T18:45:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-gone-in-682-seconds-1195/

<p>Perhaps not sooo surprisingly, the first installment in the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">Etsy Cooperative Advertising Program</a> sold out.&nbsp; What did surprise everyone (or at least a few of us), was that it sold out in 6.82 seconds!&nbsp; Amazing.&nbsp; What this tells us is that there is quite a demand for this program so far, and we think that demand will be high for the others as well.&nbsp; </p><p>With that serving as an introduction, I would also like to mention that the next ad coming up will be in <a href="http://craftzine.com/" target="_blank">Craft</a> magazine.&nbsp; The spots will go on sale via the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a> <strike>next Tuesday, February 19th, 2008</strike> <strong>*update* Thursday, February 21st, 2008 at 3PM (EST).&nbsp;</strong> There will be 36 spots available in our two-page spread at a price of $50 each.&nbsp; Check back in the next few days for the complete details.</p><p>Congrats to everyone who snagged a spot, and thank you <a href="http://www.etsy.com/shop.php?user_id=5009035">clevergirl</a> for the title of this article. </p>

2008-02-08T16:00:00-05:00adam, anda, daniellexo, matthttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-program-bust-magazine-834/

<p>We are excited to announce the first installment of our Cooperative Advertising Pilot Program (subsidized by Etsy).&nbsp; In case you missed the first announcement of it, you can check it out <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">here</a>.&nbsp; In a nutshell, here are the important details:</p><ul><li>Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.</li><li>Etsy Sellers are able to purchase spots in the ad at the discounted rate.</li><li> You will get to display your shop name, an image of one item, its price, and its category.&nbsp;&nbsp;</li><li>The limit is one spot per seller, per advertisement.</li></ul><p>The first ad will be in the April/May issue of <a href="http://www.bust.com/index.php" target="_blank"><em>BUST</em></a> magazine.&nbsp;</p><a href="http://www.bust.com/index.php" target="_blank"></a><ul><li><strong>30 spots will be available to sellers at a price of $90 each. </strong></li><li><strong>Spots will go on sale on Monday, February 11th at 3:00pm EST.</strong></li><li><strong>Spots are purchased in the same manner as a <a href="http://www.etsy.com/showcase_gateway.php">Showcase</a>. </strong></li><li><strong>If you successfully buy a spot through </strong><strong><a href="http://www.etsy.com/showcase_gateway.php">Showcase</a></strong><strong>, your item photo and information must be sent to <a href="mailto:adam@etsy.com">adam@etsy.com</a> no later than 3:00pm (EST) on Friday, February 15th.</strong> </li></ul><p><br /><strong>From <a href="http://www.bust.com/index.php" target="_blank">BUST's</a></strong><strong> Media Kit</strong><em><br />BUST</em> is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, <em>BUST</em>'s revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, <em>BUST</em> is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women. </p><a href="https://www.etsy.com/storque/etsy_admin/article/834/" target="_blank"></a><ul><li>Total Circulation is 93,500.</li><li>98% of the readers are women.</li><li>Average income is $69,000.</li><li>68% purchased from <em>BUST</em> advertisers last year.</li></ul>About the April/May issue<br /><ul><li>The theme of the issue will be &quot;Men We Love.&quot;</li><li>This issue will also be distributed at the <a href="http://sxsw.com/" target="_blank">SXSW film festival</a> in Austin.</li><li>It hits newsstands on 3/25/08, and is available for 2 months.</li></ul><p><strong>FAQ</strong><br /><br /><strong>1. What is the Cooperative Advertising Program?</strong></p><ul><li>By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.</li></ul><p><strong>2. How does it work?</strong></p><ul><li>Etsy reduces costs to sellers by subsidizing the ads.&nbsp; We pay half of the cost.&nbsp; The cost to you is the remaining amount, divided by the number of spots for sale.</li><li>Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage.&nbsp; See the main image above for an example. </li></ul><p>&nbsp;<strong>3. How do I purchase a spot?</strong></p><ul><li>1: Go to the <a href="http://www.etsy.com/showcase_gateway.php">Showcase Gateway</a>.</li><li>2: Choose &quot;Cooperative Ads - Bust Showcase&quot;. There will only be one date to choose from.</li><li>3: Hit the &quot;Purchase&quot; button.&nbsp; The fee will be added to your normal Etsy bill.&nbsp;</li></ul><p>*Note: The items that appear in the Showcase section of &quot;Your Etsy&quot; will not affect this purchase.&nbsp; The item photo that you send in via email to <a href="mailto:adam@etsy.com">adam@etsy.com</a> will be what appears in the ad.&nbsp; <strong>There is not an online Showcase associated with this purchase!</strong></p><p><strong>4. What do I do next?</strong></p><p>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; You'll receive a conversation from Adam with details, and we will need the following from you:</p><ol><li><strong>Your shop name.</strong></li><li><strong>The price of the item.</strong></li><li><strong>The main category that the item is listed under.</strong></li><li><strong>A high-resolution photograph of your item.&nbsp; This means 300 dpi, at 3&quot; x 5&quot; size. </strong></li></ol><ul><li>If you need help with photo issues, please ask, and Adam will send you detailed instructions.&nbsp; If you already have a photo that you like, great!&nbsp; If not, check out some of our <a href="http://www.etsy.com/storque/search/title/how-to-photography/">photography tips.</a></li></ul><ul><li>We will need your image by <strong>3:00pm (EST) </strong><strong>FRIDAY, FEB 15th</strong> to give us time to lay out the ad and meet our deadline with <a href="http://Bust.com" target="_blank"><em>BUST</em></a>.</li></ul><p><strong>5. How many spots can I reserve?</strong></p><ul><li>You can purchase one spot per advertisement.</li></ul><p><strong>6. Can I cancel a spot after I've made a reservation? Is the fee refunded?</strong></p><ul><li>We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count.&nbsp; If you feel like you really have a valid case please email <a href="mailto:adam@etsy.com">adam@etsy.com</a>.</li></ul><p><strong>7. How do I know if the current Cooperative Ad is right for me?</strong></p><ul><li>Do some research!&nbsp; We'll provide helpful info for each ad as it becomes available (see above).&nbsp; Also, check out <a href="http://Bust.com" target="_blank">bust.com</a>.&nbsp; And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine.&nbsp; Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including <a href="http://craftzine.com/" target="_blank">Craft</a>, <a href="http://www.homecompanionmag.com/" target="_blank">Mary Engelbreit's Home Companion</a>, and <a href="http://venuszine.com/" target="_blank">Venus</a>. &nbsp; And that is just the begining!&nbsp; If you don't feel like BUST is perfect for you, there will be other opportunities... </li></ul>

2008-02-05T15:10:00-05:00Vanessahttp://www.etsy.com/storque/etsy-news/super-hot-posts-on-the-storque-1159/

<br />We've had a slew of posts that really got readers commenting!<br /><br />Christine aka <a href="http://www.etsy.com/storque/author/Iheartmoustaches/">Iheartmoustaches</a> asked for your input on what our Etsy merch should say and <a href="http://www.etsy.com/storque/section/etsyNews/article/sloganathon-and-the-nominees-are/1080/">Sloganathon</a> voters made your voices heard! Now we are running the <a href="http://www.etsy.com/storque/section/etsyNews/article/introducing-the-etsy-design-face-off/1150/">Design Faceoff</a>. Pick your favorite design for new Etsy merch by three awesome sellers. We have about 100 votes as of writing this post! More more more! And ps, if you're an American Etsians, you should get out and vote today in the Presidential Primaries happening in half the states in this country. It's <a href="http://en.wikipedia.org/wiki/Super_tuesday" target="_blank">Super Tuesday</a>!!!<br /><br />Rob aka <a href="http://Rokali.etsy.com">Rokali</a> made waves on the Storque. He posted about his vision for the <a href="http://www.etsy.com/storque/section/etsyNews/article/etsys-first-five-years/1119/">first five years of Etsy</a>. The news that Etsy intends to go public brought some excitement (when can we buy stock?) and trepidation (stockholders means a certain loss of control). At latest count, this piece had about 190 comments and follow-up questions. Rob then made an announcement in his post <a href="http://www.etsy.com/storque/section/etsyNews/article/focusing-on-handmade/1146/">Focusing on Handmade</a>: we will be changing both browsing and searching work in regard to Vintage and Supplies categories. <br /><br />Adam asked for Etsy sellers' feedback on our Cooperative Advertising program. At this point, about 350 of you have weighed in on the comments! See his post <a href="http://www.etsy.com/storque/section/etsyNews/article/etsy-cooperative-advertising-pilot-program/1128/">here</a>.<br /><br /><strong>We want to hear what you like to read about and what gets your juices flowing. Post below!</strong>

2008-02-01T11:34:00-05:00adamhttp://www.etsy.com/storque/etsy-news/etsy-cooperative-advertising-pilot-program-1128/

<p><em>UPDATE: The Etsy Cooperative Advertising Program is going strong!&nbsp; See <a href="http://www.etsy.com/storque/search/tags/Cooperative%20Advertising/" class="column">Cooperative Advertising posts</a></em><em> to get info on the latest opportunities and details on how to participate.</em><br /><br />Many of you have asked if Etsy would ever sponsor cooperative national print advertising.<span>&nbsp; </span>We have heard your requests, and we are excited about the idea.<span>&nbsp; </span>In an effort to help support our artists, we are exploring a program that gives Etsy sellers a chance to show off their work in a variety of magazine advertisements offered at <em>subsidized, cooperative rates</em>.<span>&nbsp; </span>This is one aspect of our <a href="http://www.etsy.com/storque/section/etsyNews/article/all-about-etsy-faq-series-etsys-approach-to-advertising-in-2/1005/" target="_blank">marketing plan for 2008</a>, mentioned in an earlier article by Matt. </p> <p>Print advertising can be very expensive.<span>&nbsp; </span>For example, a one page, full-color ad that appears once in Lucky magazine costs $92,420.<span> You'll need to shell out a cool $255,840 for a page in Time. </span>So, in order to get the most bang for our collective bucks, we will have to be selective about which magazines are chosen.&nbsp; This is where the subsidy comes in. </p> <p><strong>Etsy will pay for half of each ad.</strong><br /><br />Now for the cooperative part. We will take out print ads in a variety of magazines. We will design the ads, and offer spots in them to Etsy sellers at affordable rates. Some of the ads will be similar to our 2-page spread in <a href="http://craftzine.com" target="_blank">Craft magazine</a>, pictured above.<span>&nbsp; </span>By combining our purchasing power, everyone can benefit from the exposure without having to make the costly expenditure needed to advertise alone.<span>&nbsp; </span></p><p>Other important details: You will get to display an image of one item, its price, and your shop name.<span>&nbsp; </span>The limit is one spot per seller, per advertisement.&nbsp; They will be sold on a first come, first serve basis. </p> <p><strong>Poll:</strong></p> <p>This is where you come in.<span>&nbsp; </span>The following is a list of the magazines that we are currently considering, along with the price for each one.<span>&nbsp; </span>If you would be interested in participating, <strong>please</strong> <strong>leave a comment below</strong> that includes which magazine(s) you would consider advertising in.<span> </span>Please note, that Etsy will also be undertaking our own advertising initiatives in other on and offline venues, but want to give you all the opportunity to get in on the fun. <br /> </p> <p><strong>This poll is only being used to gauge your interest!<span>&nbsp; </span>The exact details are subject to change, and your answers do not constitute any sort of agreement.<span>&nbsp; </span>Thank you for your input.</strong> </p> <p><a href="http://venuszine.com/" target="_blank"><strong>Venus Zine:</strong></a> Full page, 30 spots, $25 each&nbsp;</p><p><strong><a href="http://craftzine.com/" target="_blank">Craft Magazine</a>:</strong> 2-page spread, 36 Spots, $70 each</p><p><a href="http://www.homecompanionmag.com/" target="_blank"></a><strong><a href="http://www.homecompanionmag.com/" target="_blank">Mary Engelbreit's Home Companion</a>:</strong> Full page, 30 Spots, $75 each</p><p><a href="http://www.bust.com/index.php" target="_blank"></a><strong><a href="http://www.bust.com/index.php" target="_blank">Bust Magazine</a>:</strong> Full page, 30 Spots, $100 each</p><p><strong><a href="http://readymademag.com/" target="_blank">Readymade Magazine:</a></strong> Full page, 30 Spots, $450 each</p><p>If you have other ideas for magazines where you would like to see advertising, please email them to <a href="mailto:adam@etsy.com" target="_blank">adam@etsy.com.</a></p>