Search results (tags) for: "craft magazine"

News From the Craft + Style Blogosphere: October 8, 2009

2009-10-08T16:00:00-05:00

"Age is something that doesn't matter, unless you are a cheese." — Luis Buñuel

This week's edition of News From the Craft + Style Blogosphere has an exciting new online magazine that could fill the gaping hole left by Domino's demise, new heights and shapes in footwear, simple and modern styled interiors (with a Scandinavian touch), and a historic treatise that we should judge a man not by his achievements, but by his facial hair. (And this man should also be a poet. Prepare to learn about pogonology!)

Read on!

I was quite despondent after the fall of Domino. There are other magazines, sure, but Domino left a big hole in the eclectic, thoroughly modern (yet achievable) design mag field. However, there's a new front-runner for my reading love, and it's Lonny Magazine. There are lots of familiar faces in the inaugural issue (Eddie Ross, Grace Bonney, etc.), beautiful photography and fonts, cool how-to's and covetable objects. It's also completely online, so you're able to indulge in that addictive "virtual page turning" effect. Check it out!

Sometimes shoes cross over to an avant-garde place where feet cease to exist as extensions of the human body. Alexander McQueen's Spring 2010 collection makes morphing into an alien, snake-skinned creature with clog hooves seem like a very appealing prospect. Bring on the sequins! [Via Le Fashion]

Dutch styling duo FriedaMaria have scratched my monochromatic itch with these blue and white toned interiors (and the gum drops on a stump: you're killin' me over here!). The delicate patterns, muted tones, and effortlessly simple vibe give off a lived-in feeling that I'd love to experience first-hand. [Via emmas designblogg]

Okay, this is just genius. In 1913 a man by the name of Upton Uxbridge Underwood circulated a now highly-coveted leaflet that judged men not by their achievements, but by their facial hair. Thus was the birth of Poets Ranked by Beard Weight, the "centerpiece of Underwood's estimable, if fetish-fueled treatise on pogonology, or the study of whiskers and associated lore." Underwood puts forth the premise that "the texture, contours, and growth patterns of a man's beard indicate personality traits, aptitudes, and strengths and weaknesses of character." As you can see, each poet is ranked accordingly. (I love the beard types! Van Winkle? Hibernator?!) For more details, check out A Journey Around My Skull.

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: September 17, 2009

2009-09-17T15:20:00-05:00

"Let us leave this place where the smoke blows black
And the dark street winds and bends.
Past the pits where the asphalt flowers grow
We shall walk with a walk that is measured and slow,
And watch where the chalk-white arrows go
To the place where the sidewalk ends." — Shel Silverstein

This week's edition of News From the Craft + Style Blogosphere has astral ladies, pink species, natural history inspired artwork and New York Fashion Week faves.

Read on!

As a sci-fi fan, a Bowie lover and a fashion-obsessed lady, I'm quite pleased to see this spread inspired by The Man Who Fell to Earth. Photographer Tim Walker shot this extraterrestrial spread for Vogue UK’s October 2009 issue. (Is it odd that I see Lady Gaga all over this? Her influence is everywhere!) [Via Haute Macabre]

I always thought there weren't any pink species, but these insects have proven me wrong. Can you imagine seeing a pink grasshopper just hoppin' by? Identify these colorful bugs at Yahoo Green. [Via Je Voudrais Que]

So, it's New York Fashion Week (in case you haven't heard). There is a seemingly endless parade of spring lines being walked across runways all over the city, and it's a tad bit overwhelming. However, I had to share some of my favorite collections. First up: cult favorite Rodarte brings my inner pagan goddess cause to rise and conquer. The layers and materials translate well to witch costumery (and remind me of Isabella Rosselini's character in Death Becomes Her). View the entire show here. [Via New York Magazine]

Alexander Wang's sculptural silhouettes and capes aplenty make my mouth water. His collection actually looks...wearable! View the entire show here. [Via New York Magazine]

As a Vena Cava devotee, I had to check out what these astral ladies were up to for Spring 2010, and I was not disappointed. I adore the diaphanous veils and celestial patterned fabric. (And I can never get enough fashion geometry.) Check out the entire show here.

Saint Verde Digest always scratches my aesthetic itch, but this Kiki Smith post made me stop short. Amazing.

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: August 20, 2009

2009-08-20T15:30:00-05:00

“I feel like a wet seed wild in the hot blind earth.” — William Faulkner

This week's edition of News From the Craft + Style Blogosphere has sumptuous cupcakes, geometric headgear in neon and woodgrain, a century's worth of National Geographic archives, and a Joan of Arc inspired editorial that encourages me to vanquish mine enemies with a sacred sword.

Read on!

These geometric headpieces are eye-catching, to be sure, but Billy Kidd's styling (that make up!) and photography really makes the concept of a wooden turban seem appealing. The clashing colors, especially the lipstick (with which I am utterly in love), complements the woodgrain and neon elements of the blocks. Check out LA'G online magazine for more intriguing features. [Via Style Bubble]

Smitten Kitchen always makes me drool. These peach cupcakes with brown sugar frosting inspire me to enter my sweltering kitchen and get down to business.

Fashion editorials that draw on historical figures and events have so much more cultural caché than models blankly staring into space. This Joan of Arc inspired spread was shot by the talented Gitte Meldgaard. [Via Blood Milk]

National Geographic is a treasure trove of photography, to be sure, but did you know that there is an actual secret archive? More than eleven million (yes, million!) images have been under lock and key in a "secret museum of photography under the streets of northwest Washington — an immense, windowless, climate-controlled archive with roots reaching back more than a century." Now the images are finally being shown to the public with the hopes that collectors and galleries may be interested in acquiring the wide range of subjects. The teasers above are enough to have me on the hook. [Via The New York Times]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: July 16, 2009

2009-07-16T15:37:00-05:00

“It is better to fail in originality than to succeed in imitation.” - Herman Melville

This week's edition of News From the Craft + Style Blogosphere has jellyfish light fixtures à la Haeckel, a new take on nunnery, a nostalgic look at summer fun, Unica Zürn's whimsical linework, a testament to visual inspiration and how it plays out in fashion, and an aerial view of suburban splendor.

Read on!

Ooh la la! This nun-inspired photo spread (entitled "Bad Habits") was photographed by Alex Cayley for Zoo Magazine. I have to admit that habits are pretty avant garde costumes, so they are ripe for fashion fodder. [Via Haute Macabre]

Who knew that the suburbs could be so monumentally geometric? However, these Levittown-esque model communities aren't what they seem. These "aerial photographs" by New York artist Ross Racine are actually fictional freehand recreations of suburbs. Racine's intent is to "examine the relation between design and actual lived experience." No photographs or scanned images were used in the pieces above: as Racine states, "Each was drawn freehand directly on the computer and then printed on an inkjet printer." Wow! [Via Bad Banana]

These enormous jellyfish chandeliers by sculptor Timothy Horn are all kinds of amazing. Inspired by the illustrations of physician and zoologist Ernst Haeckel, these organic light fixtures are composed of silicone rubber ("more organic and forgiving than glass") and fiber optics ("an ideal approximation of jellyfish bioluminescence"). Nature-inspired design is always a fave. [Via Interior Design. Thanks Michelle!]

If there's one thing I love to read about, it's what inspires people to create (as evidenced by this series!). Vena Cava's latest line, the Crystalarium Fall 2009 collection, was inspired by "crystal formations at the natural history museum. Just as different layers of minerals create different crystal forms and colors, we used materials of varying texture — velvet, metallic fringe, tie-dyed wool, rainbow sequins, holographic leather, chain, mohair and chiffon, to create varying layers of translucence." I love seeing the inspiration photos juxtaposed with the finished product! [Via Viva Vena Cava]

Unica Zürn's delicate style is infinitely appealing (as is her life story). Her Surrealist-influenced drawings seem totally in line with the contemporary art world. Check out more of her eccentric styles at The Drawing Center in New York. [Via Little Paper Planes]

Aw! The Life photo archive always tugs at my nostalgic heartstrings. This amusing set of photos was captured in Somerset, Wisconsin by photographer Alfred Eisenstaedt in 1941. This boisterous group of young people proves that inner tubing has always been an exciting pasttime — and check out the woman playing violin on the water! Now I want to hit the nearest river... [Via Routine Investigations]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Etsy in Action: Bay Area Maker Faire in San Mateo

2009-05-29T13:28:00-05:00

For anyone who's ever been to an Austin or Bay Area Maker Faire, I'm sure you'll echo my sentiments that it is a respectable spectacle filled with spectacular spectacles. With an emphasis on the experiments of tinkerers from around the globe, it's a great way to get inspiration for new projects as we head into summer. This weekend's event in San Mateo, California, May 30 - 31, 2009, will not disappoint!

Steam carriage, photo by staxnet on flickr.

While this g33k gala is pretty out there, it isn't just for geeks. Maker Faire is a family-friendly event and attracts all walks of makers and explorers. In my previous jaunts to these events, I've met an architect who builds portable, modular, panoramic towers the size of a four story building. I've met people who build Tesla coils, just so they can have sword fights with lightning. I've met children who have built functioning robots, and bicycle enthusiasts who have built pedal-powered carnival rides out of recycled cycles. I've met people who use walnuts for gasoline, and a man who built a full size Babbage difference engine #2. As you might imagine, the list goes on and on, but certainly this is the hub where computer programmers, Steampunks, the Burning Man crowd, and the typical family of four can come together and rejoice in the marvels of mankind's imagination.

Naturally, you should expect to see some Etsy folks there too, so if you're coming to the Maker Faire, stop into the Bazaar Bizarre craft area and see the faces behind some of the glorious Etsy shops you know and love.

RedSheep battles AbsolutelySmall's chickenpants.

Etsy Admin Adam and I, Eric a.k.a. objecked, will also be on hand, with goodies and crafts. Make sure to stop in and say "hi" to us at the Expo Hall, where you can enter to win one of many Etsy tote bags stuffed with an Etsy t-shirt, Diana Eng's new book Fashion Geek* from My Craftivity Store*, Eco-Cotton yarn and sewing supplies, fashion embellishing goodness from ilovetocreate, cool markers from Marvy Uchida, coupons, and more!

Free stuff not enough...? We will also have a station set up for you to get creative and make your own comic strips!

Give a shout in the comments below if you'll be attending (or vending at) this year's Maker Faire. We hope to see you! Not in the area? Find inspiration in the Geek Chic gift guide right now!

*Psst... yes, you! These links include a 10% discount code for Etsy Storque readers.

News From the Craft + Style Blogosphere: April 2, 2009

2009-04-02T15:00:00-05:00

"A writer should write with his eyes and a painter paint with his ears." - Gertrude Stein

This week's News From the Craft + Style Blogosphere has some new buzzwords of note (zakka!), primitive interiors, anonymous folk art treasures, emotive fairy tale photoshoots, imaginative sculpture beyond description, classic fashions of yore, and delicate handiwork to drool over.

Read on!

Anonymous Works is, hands down, my new favorite blog. They collect and display anonymous vernacular treasures found on the internet. I can't even tell you the amount of time I've spent poring over this site. Some of the stuff is even for sale, so make sure to check back often!

I'm all about home design and interiors as of late, and Japanese store Five From the Ground has that indescribable old-but-not-kitschy, well-designed-antiques-but-still-useful aesthetic that I'm so gaga over. This design phenomenon is apparently known as Zakka, which is described as "the art of seeing the savvy in the ordinary and mundane." I couldn't imagine a more appealing concept! [Via You Are What You Love]

Shary Boyle's sculpture blows my mind. I don't have any words besides a Homer Simpson-esque drooling sound. Amazing! [Via Lady Lavona's Cabinet of Curiosities]

Shavingkit clued me into Archival Clothing, a blog dedicated to, well, archiving old clothing. The blogger behind it is "obsessed with austerity, build quality, and durable woolens," and I have to say that the timeless qualities of the clothing makes me want to build a wardrobe that has no timestamp. Check out these sweaters from yesteryear for some prime examples.

Richard Sarson's work is a ornate, dizzying, and intense: all great qualities, in my opinion.

This photo spread from W Magazine combines so many inspiring aspects: autumn, a surrealist palette, absurdity (bears much?!), and fairy tales. [Via Refinery 29]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Behind the Scenes with Marcie McGoldrick from Martha Stewart

2009-03-31T11:29:00-05:00

Whether you're a casual crafter or a full time artisan, Marcie McGoldrick's job can seem like a fantasy. As the Editorial Director for Holiday and Crafts at Martha Stewart Living Omnimedia, Marcie develops new projects for Martha's magazines and books and recently launched the new Crafts Dept. blog. We spoke with her about the day-to-day work at the Crafts Department, as well as their new, beautifully designed, thoroughly — tantalizingly — massive book, Martha Stewart's Encyclopedia of Crafts. We hope you enjoy the inside scoop! We'll be mailing out free copies of the book to the first 5 people who comment with their favorite craft technique below (special extra surprise Martha Stewart Crafts products to the first)!

From Marcie's bio...
Name: Marcie McGoldrick
Job Title: Editorial Director, Crafts and Holiday
Date started at company: May, 1999
First story: Paper Bag Luminarias, Weddings, Fall 2002
Hometown: Oreland, Pa
Education: Pratt Institute (MID) Masters Industrial Design
First Job: Babysitter
Astrological sign: Virgo
Personal crafting/artwork: Ceramics, marciemcgoldrick.com
First craft memory: Not positive but I think it included pasta as beads
Things you collect: Eva Zeisel Dishes, Blown Glass

FAVORITE . . .
Color (Pantone): Pantone #185
Holiday: Halloween
Pizza topping: Mushrooms
Kind of Fabric: Linen
Dessert: Chocolate
Source: Ceramic Supply of New York and New Jersey
Craft Disaster: Mold making mishap ended up having latex oozing out everywhere.

Here's our Etsy interview with Marcie. Read on!

Since you're the holidays editor at Martha Stewart, we have to ask: What's the first holiday craft project you remember making as a little girl? Can you recommend any fun Easter themed or Mother's Day projects to our readers?

I remember making wreath ornaments with crumbled shredded wheat, glue and red hots as embellishments/berries – I think that my Mom still has it and it makes an annual appearance on the tree. Dyeing eggs is also a pretty dominant memory – I think that my hands were rainbow colored for days after.

I recommend our Easter Web Workshop (March 23rd – April 11th) for Easter ideas. For Mother’s Day I recommend a handmade card – whether you make it yourself or buy it. I like the screen-printed cards from foxyandwinston. She has Mother’s Day and Father’s Day cards that are pretty cute.

As far as gifts go, I always wanted to embroider my Mom a Mother’s Day gift – I will try to accomplish that this year.

Thanks for the advance copy of Encyclopedia of Crafts. I have to admit that before I got it I was anticipating it being about 10 inches thick! There's something so satisfyingly ambitious about an encyclopedia. Can you tell us how and when the idea for the project first started?

You're welcome – hope that you like it.

We started working on the book about a year and a half ago. It is an encyclopedia of techniques from A-Z. The book is structured so that you learn the basics of different craft techniques, as well as the tools and supplies involved. Then you get projects that incorporate what you have learned. It is really based on our history of crafts – so of course there are chapters on making wreaths, quilling, decoupage, soap making, botanical printing, paper punching pom-poms and more.

Which craft projects didn't make the cut? Did you have to edit many things out? Any craft orphans out there that didn't make it into the book but that you totally love?

That is a tough one – I think we are hoping that this is the first of many books – so hopefully we won’t have any orphans.

How did you choose the projects for the book? You were dipping into the impressively deep archive of MS magazines, right? Do you have a sense of which projects have been readers' favorites over the years?

We identified the techniques first and then from there picked projects that were the most compelling – while trying to give a good range of skill and scale.

On Etsy, it's inspiring to see all the creative variations on craft techniques spiraling off ad infinitum. Are you all over at MSLO keeping an eye out for how crafters are putting their own spin on projects from the book?

The reason that we structured the book by technique was so that people could learn the how-to and then incorporate that into their own projects – so I think that we will definitely be on the look out for some new twists. From time to time readers send us photos of their projects and it is always really fun to see what people do. If any of you are interested in sharing with us we would love to hear from you. Our e-mail is thecraftsdept@marthastewart.com.

You are heading up the new crafting blog, TheCraftsDept.MarthaStewart.com. Where did the idea for the blog start?

We thought that a blog would be a great way to share some of the other aspects of the craft department that don’t always make it onto the pages of the magazine — behind the scenes, inspiration, personal work etc. We also thought that it would be a great way to be a more active part of the crafting community as a whole. We are all pretty active as individuals but there is a different dynamic to the department as a group.

How many people work in the crafts department? What are their backgrounds? Do you all just know how to make everything or do people have their specialties?

There are seven of us in the Living craft department, and then there are four at the TV show, and six or so that work on Martha Stewart Crafts. All of the different areas will have a presence on the blog, so you really are getting all aspects of our craft world.

The crafters have pretty diverse backgrounds — you can’t go to college and major in crafts – if you could I probably would have. I have a Masters in Industrial Design, and we have sculpture majors, fashion and textile majors, fine art majors, and at one point we even had a lawyer.

What we all have in common is our passion for making things. We definitely have people specialize in some things like knitting, sewing, etc. but many times someone’s desire to learn a new craft is what makes it into a story. The specialties really come into play when you are in need of assistance when developing. It is really great to ask the person who gilded 200 ornaments for a Christmas tree if they have any helpful hints – chances are they do.

Can you describe your workspace a bit? Many crafters would consider this is sort of a crafting paradise! Can talk about how editors come up with ideas and test projects?

We just moved after being in the same space for 15 years. We did a major clean up and re-organization as part of the move – the first few blog entries talk a lot about our space and how it is organized. There are also quite a few photo galleries that give you a pretty good sense of the space. Our new workroom is really great: it is open and has windows along one whole side overlooking the Hudson. The reality for those who envision a meticulous spotless workroom is that, as organized as we try to be, with seven people working on a variety of projects at any given time, there is always an element of chaos. It is an inspiring chaos provided that you can still find what you need!

Our story ideas come from different places. Many of our Holiday stories are inspired by the vintage world; sometimes we want to put a modern twist on a traditional technique, and sometimes we are inspired by a material and want to explore its potential. When developing a story we really do try to come up with the best way to make each project with the best possible result. Sometimes it works out perfectly the first time (not very often) – sometimes it can take a while. For example, this past December there was an ornament story inspired by different types of china. We tried four different clays to find the one that was light, dried well and held the impression the best.

What happens to the craft test projects you make? Do you take them home, sell them, or give them away? It would be so cool to have a gallery of prototypes!

All of our craft projects are archived after they are shot. From time to time the stories get used for different events. A few years ago we had a large event at the piers in NYC – many of our old projects were brought out for people to see.

How do you find people for the television show or to contribute projects to the magazines and books? (I know this isn't your department, but inquiring minds want to know!)

Yes – this isn’t my area of expertise. I do know that employees recommend many of the people. There have actually been a lot of Etsians that have been on the MARTHA show. Here are a few of them: Fog and Thistle, Paper Treats, The Black Apple, and forty-two roads. They were all kind enough to share how to make their projects. That is one thing that I love about crafters — that they are really open to sharing with others.

Do you have a favorite craft supply? Any new tools that you've discovered and fallen in love with?

I would have to say that tools are really my thing. It is great to have the right tools for the right project. Some of my favorite Martha Stewart Crafts tools are a cutting mat (a must), screw punch (really versatile), and bone folder.

Have you spotted any MS-inspired Etsy items in our marketplace? Any items jump out as using MS supplies?

I have seen a few things that look familiar, but sometimes it is hard to say exactly where the ideas come from. The shop papertreats is an Etsy shop that uses a lot of Martha Stewart Craft Supplies to make their products. They have some really cute stuff!

Everyone is so worried about the economy these days, and yet, there are signs that crafting — as a hobby and business — is still experiencing resurgence. Why do you think that is? Do you feel like handmade has a critical role to play in the world?

I think that handmade is experiencing resurgence for many reasons. For a while much of what was available in the mass marketplace was pretty cookie cutter.

As a reaction people seem to have more interest in things that feel special or are a better reflection of their own personal style. Making and buying things that are handmade is a great way to achieve this.

The current economy will only help to perpetuate this trend. There is so much value in learning a new craft or making something by hand. You have the experience itself, in addition to the end result or project. I know this sounds funny, but it is like the old adage: “Give the man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.” Sorry if that sounds corny, but in relation to crafts, I think it is kind of true.

If you're local to the New York area, Martha will be doing a book signing at noon on April 3, 2009. Crafts Editorial Director Hannah Milman will be there to demo some projects too. Here are the details: Roosevelt Raceway Center, 1280 Corporate Dr, Westbury, NY 11590-6625

Be one of the first 5 people to comment below with your favorite craft technique and receive a copy of the Encyclopedia of Crafts (special extra surprise to the first commenter)!

You can find Marcie on Etsy as marciemcgoldrick. Check out some of Marcie's favorites (and some of her own items) below...

News From the Craft + Style Blogosphere: February 26, 2009

2009-02-26T14:40:00-05:00

“Treading the soil of the moon, palpitating its pebbles, tasting the panic and splendor of the event, feeling in the pit of one's stomach the separation from terra — these form the most romantic sensation an explorer has ever known." - Vladimir Nabokov

Another Thursday, another edition of News From the Craft + Style Blogosphere. This week's theme is exploration, be it the Antarctic or the integration of shoulder pads into fashion. (Roll with me here...!) There's 1970s frilliness à la Altman's 3 Women, adorable antique dolls of the Lonely Doll lineage (and fashion icons, at that!), three dimensional papercuts that challenge the mind's eye and photos from a most unforgettable trip to the far reaches of the Earth.

Read on!

I have been fascinated by the journeys of adventurers past for as long as I can remember. The story of Dr. Frederick A. Cook (the first man to reach the North Pole) captivated me, especially when I lived near his dilapidated Brooklyn mansion. This collection of photos documents the First Australasian Antarctic Expedition (1911-1914) and originates from the State Library of New South Wales Collection on Flickr. It looks like an amazing (and harsh) trip! And look at those artificial looking penguins! Check out the entire photo set here.

It's official: the shoulder pad is back. The Fall 2009 shows were full of the linebacker silhouette, and I have to say that I'm not entirely opposed to the resurrection. Karen Walker and Marc Jacobs show it well, albeit in different ways. What's your take? [Via New York Magazine]

Peter Callesen's Papercut series was recently shown in New York. The 3D work is out of this world. [Via Miniature Rhino]

Lenci Dolls are a 1930s dream. I had never heard of them until just recently, though they looked oddly familiar. After a little research on the (adorable!) Lenci Dolls website, I realized that one of my favorite children's story book characters, Edith the Lonely Doll, belongs to the Lenci family! Make sure to check out the 1917 Mary and Gretel video for fairy tale doll cuteness. [Via Nothing is New and Fashion Forestry]

I've fallen in love with Iluchka's Fairy Pale line. It's totally delicate in a 3 Women, 1970s kind of way. Check out the site to see the models dance around. I love the staging of these photos! [Via Fashion Forestry]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: February 19, 2009

2009-02-19T14:00:00-05:00

"Sunshine has no budget, the sea no red tape." - Jareb Teague

(In other words, let nature be your stress reliever.)

Another Thursday, another edition of News From the Craft + Style Blogosphere. This week's eye candy includes pom pom fashions courtesy of Ms. Diane von Furstenberg, a vibrant apartment straight out of a child's eye, a view behind the scenes at the Museum of Natural History's curatorial department and natural rooftops that may or may not have my dream cottage under their eaves.

Read on!

Wow. Prop stylist and creative director Robyn Glaser's portfolio is so captivating. She manages to make any environment look inviting, appealing and lived in. Also, the plant in that bag? Amazing! [Via Simple Lovely]

Aren't these houses the cutest? As a moss lover, these sod roofs are positively delightful. [Via Black Lodge Soul Promotions]

Intense! This Pepto Bismol space was designed by interior stylist Karsten Lulloff, and it certainly makes a statement. It reminds me of a Barbie spaceship or a very feminine plot twist from The Prisoner. [Via Desire to Inspire]

I am deeply in love with New York's Museum of Natural History. It is, hands down, my favorite place to go on a Saturday. Artist Justine Cooper recently put together a behind-the-scenes slide show of the Museum's scientific collections in the curation stage. It's a side you rarely see, and it totally satiates my curiosity! [Via Seed Magazine]

It's Fashion Week in New York, so I had to get some catwalk fashion in here. Diane von Furstenberg's pom pom style totally whets my crafty appetite! On a related note, Vanessa and I are going to see Leanne Marshall's (aka Leanimal) Spring '09 collection tonight — should be great! [Via Black Eiffel]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: January 15, 2009

2009-01-15T15:00:00-05:00

Nature and fashion: both are beautiful in their own way, and both tend to have admirers of differing sorts. This week's News From the Craft + Style Blogosphere salutes both in all their grandeur, with poodle bangs (it can be done!), taxidermy museums, the scenic out-of-doors and patchwork creepiness.

Read on!

Curious Expeditions is my new favorite site. They travel the world, photographing all the things that I wish I were visiting right this second. They also seem totally adorable. From their mission statement:

"We, your humble explorers, are devoted to unearthing and documenting the wondrous, the macabre and the obscure from around the globe...We are D and M, a gentleman and a gentle lady who were living normal lives, decided to give it all up, and ride narwhals into the sunset."

Aw!

It doesn't hurt that their photography is amazing too. Live vicariously through them! If you're a lover of curiosity cabinets, taxidermy and the macabre, this one's for you.

P.S. Love this fox and duck combo.

Trends for 2009: Get 'em while they're hot! I'm all about the sophisticated jump suit, and the Louis Vuitton poodle look has been haunting my dreams in the best way possible. (See how Chloe Sevigny wore the outfit here. Pretty good, right?) For more '09 trends, check out Refinery 29.

Designer Regine Rack of Berlin created these creepy clothes. They're actually composed of recycled children's clothing. I never knew that patchwork could be so eerie. [Via What's Wrong With the Zoo]

The BBC's Planet Earth series is a landmark achievement. Nature is a weird, wild beast whose ingenuity never fails to provide some new wondrous discovery. Watch it! [Via Cursive Design]

Zooey Deschanel: What an ingenue! So cute, so talented and apparently, such great design aesthetic! Loving all that blue and her apartment. [Via Domino Magazine]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Etsy Cooperative Advertising Program: CRAFT Magazine February 2009 Issue

2008-12-17T15:15:00-05:00

Presenting the next installment of the Cooperative Advertising Program — CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the February 2009 issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Monday, December 22, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Tuesday, December 23, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the February issue will be "Celebrate."

CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

FAQ
1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is no online Showcase associated with this purchase!

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Tuesday, December 23, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. We will be posting our plans in the new year...

See our posts on upcoming Showcase opportunities as well.

Shop Live: Expert Shoppers in the Virtual Labs

2008-12-12T18:19:00-05:00

Last one tonight!!! Lucky Magazine - Fri, 12/12 @ 7pm EST.

Ever wish your favorite style-savvy magazine would somehow come to life and help you navigate the wide variety of items on Etsy? Imagine if your favorite blogger would magically appear and point you to the perfect holiday gifts for your friends and family... (sound of fingers snapping) Your wish is our command!

Etsy is teaming up with a bevy of talented tastemakers to bring you hot picks for the holiday season live in the Virtual Labs. If you've never visited the Virtual Labs, now is your chance to join in Etsy's multi-user, webcam-enabled chat space (yes, where you can also throw around virtual paper airplanes and toss hearts at people). It's going to be a whole lot of fun, so please spread the word and login here at the appointed hour!

Schedule of Shop Live events all in the Treehouse of the Virtual Labs:

Wednesday, December 3rd @ 7pm EST

Brett Bara, host of PBS' Knit and Crochet Today and Editor in Chief of Crochet Today, (which, by the way, is chock-full of amazing presents to crochet) picks her top crocheted gifts — and gifts for crocheters — available on Etsy.

Thursday, December 4th @ 7pm EST

BurdaStyle, your destination for do-it-yourself style, picks top gifts for the fashionista. See some of their previous stylings on the Storque.

Friday December 5th @ 7pm EST

Wired Magazine, your source for the coolest gear for everyone on your shopping list, picks their top gifts for the geek in your life.

Monday December 8th @ 7pm EST

Garth Johnson, the rock star of craft blogs, ExtremeCraft, shares his extraordinary Etsy picks.

Tuesday December 9th @ 7pm EST

Andrew Wagner, Editor in Chief of the illustrious American Craft Magazine, picks his favorite contemporary crafts on Etsy.

Wednesday December 10th @ 7pm EST

Jonathan Butler from Brooklyn's biggest blog-about-town, Brownstoner, picks must-have housewares and art for the holidays.

Thursday December 11th @ 7pm EST

Aya Kanai, senior fashion editor of TeenVogue, your source for Style-conscious girls everywhere, picks the best fashion-forward gifts for teens.

Friday December 12th @ 7pm EST

Ami Pak, Senior Online Editor, Lucky Online (known for combining shopping + style) will share style savvy gifts for her.

So snuggle in and shop with us every weeknight until December 12th! Remember there are only 100 seats in the Treehouse of the Virtual Labs, so get there on time! You don't want to miss these picks! If you want to find out more about this newfangled Virtual Labs thing, check out this post.

Want to help spread the word? Why, thank you! Aren't you a doll?! Here are some cute graphics (thanks, Anda!) for your website or blog. Please link your readers back to this article, so they can be in the know!

News From the Craft + Style Blogosphere: December 11, 2008

2008-12-11T15:30:00-05:00

Are you stressing with holiday woes? Don't let December get you down! Holiday shopping shan't be a burden — it should be viewed as an exciting opportunity! As always, this week's edition of News From the Craft + Style Blogosphere is all about inspiration and general cuteness (use it as a distraction if you like...), including, but not limited to, Carmen Miranda look-a-likes, stop motion book shenanigans, dogs to make you squeal and gift ideas from style bloggers. (We're all about providing you with gift ideas around these parts!)

Without further ado: blogosphere!

Beloved former Storque intern Michelle passed along this stunning fashion editorial from the last week's New York Times Style Magazine. The soft focus lighting (as well as the fashionable hats) make for quite an interesting look. Carmen Miranda would surely approve.

National Geographic News recently announced the winners of the Best Pictures of Microscopic Life for 2008. The beautiful image above? Petrified wood. Nature is truly astounding. Check out all of the winners here.

Wow. This video, simply entitled This Is Where We Live, was produced by book publishing group 4th Estate in honor of their 25th anniversary. The stop action is totally breathtaking. Oh, I love books! [Via Smosch]

Design*Sponge had her favorite style bloggers share their holiday wishlists, and it's making my own wishlist that much longer. The picks above are from Jan of Poppytalk. (Many of which are from Etsy!) Check out all of the wishlists here.

Do you love dogs? Then you'll probably love Dog Photo Booth. Aww!

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Shop Live: American Craft's Picks

2008-12-10T17:00:00-05:00

Last night we were excited to have Andrew Wagner live in the Virtual Labs sharing his favorites! Andrew is editor-in-chief of American Craft Magazine and has impeccable taste (as you can see from his picks below!) This month's American Craft is overflowing with fascinating articles like Brooklyn, New York: Craft Over the Bridge, where we spotted Etsy seller Elasticco's work!

Having fun with Andrew in the Virtual Labs!

If you were there, let us know what you thought in the comments below. And don't miss tonight's guest, Jonathan Butler from Brooklyn's biggest blog-about-town, Brownstoner, picking must-have housewares and art for the holidays. Be sure to tune in tonight at 7pm EST in the Virtual Labs.

See the complete Shop Live schedule here.

Etsy in Action: A Blizzard of Handmade Events

2008-12-04T12:47:00-05:00

Is the chilly weather making you want to hibernate this weekend? Beat away the wintertime blues by putting on your favorite mittens and braving the cold weather to check out a crafty event near you. And hey, if you're in LA, you have no excuse!

If you will be attending an event this weekend (whether to shop or to sell), post in the comments with the event's name, date, time and place!

Manhattan, New York

New York Magazine Shop Best Bets, December 6, 11am – 7pm
An all-ages shopping event with 40+ exhibitors featuring great deals on clothing, accessories, beauty and health products, books, toys, home décor and more. Click here for details. Join Etsy admin Matt & Christina and shop from local area Etsy sellers.

Handmade Cavalcade, December 6, 10am- 5pm
The {New New} Etsy Team takes over the Knitting Factory in NYC with over 30 locally-grown purveyors of handcrafted goods, raffles, music and more! Etsy admin Julie & Vanessa will be on hand with swag and free DIY, make-and-take gift tags. For details, go here.

Brooklyn, New York

Brooklyn Friends School Winter Wonderland Fair, December 6, 10am – 5pm
"While the main event features 45 local artisans selling unique holiday gifts, the Fair offers locally produced food, carnival games, a book fair, and all-day entertainment for children and families. Best of all, proceeds benefit the Horizons at Brooklyn Friends School academic enrichment program for children at PS 307 and PS 287 in Fort Greene, Brooklyn." Click here for details.

Handmade Holiday Craft Fair, December 7, Noon - 7pm

"3rd Ward & Brooklyn Based invite you to make an event out of holiday shopping at the Handmade Holiday Craft Fair. Browse the handmade goods & treats of over 50 local artisans, craft mavens & culinary masters including everything from LED Hula hoops & dog costumes, to custom cut clothes & jewelry, furniture & vintage ware from Brooklyn Kitchen, cookies & chocolates, wrapping paper, pillows & body soaps, custom electronics and Cut Brooklyn knives." Click here for more details.

Handmade Music Night, December 11, 7-10pm

This semi-regular favorite is back by popular demand with a new lineup and location with lots more space! Hosted by 3rd Ward, the event will feature performances and a show-and-tell exhibition of contributors' latest sonic experimentations. Brought to you by Etsy, Make Magazine, Create Digital Music. Can't make it to Brooklyn? Join us as we broadcast the evening's activities in the Virtual Labs.

Etsy Labs wants to hear your handmade confessional! Stop by the Etsy Labs on Friday after 2pm, bring in something you've made or something handmade that you've bought, and tell us why it's so great. Email Tara for details. If you're not in the NY area, don't fret! Make your own video, upload it to Flickr or YouTube and send us the link. Etsy Labs: 325 Gold St, 3rd fl, Brooklyn, NY 11201

Los Angeles, California

GOOD December Local World's Fair, December 6 & 7, 12pm – 5pm
"GOOD magazine presents an alternative to the fast and anonymous shopping we've come to expect in the holiday season. Shop, eat and make local! Ongoing DIY workshops throughout the weekend. Plus special guest Evan Kleiman of KCRW’s Good Food." For details, visit their site. Say hello to Etsy admin Adam while you're there.

BUST Craftacular, December 6, 11:00am – 6pm
"Come get jiggy with jingle bells and party with BUST as you browse through the best in handmade gifts, from handbags and accessories to jewelry and cards, make your own giftwrap at an all-day 'Craftnight,' and get loose with Djs C. Brown (Small Town Talk) and Audrey Napoleon." More info here.

Chicago, Illinois

DEPART-ment December Show, December 6 & 7, 11am – 5pm
Organized by type of item, DEPART-ment's show is more like a craft store than a craft fair, with one central check out and a volunteer team of makers to answer questions and help things flow. At AV-aerie 2000 W. Fulton (at Damen), suite 310 (3rd floor). Check out the details here.

Seattle, Washington

Urban Craft Uprising, December 6 & 7, 11am – 5pm
"The Uprising is truly a unique showcase for rising indie craft stars, and a venue for holiday shoppers to marvel over one-of-a-kind, avant-garde creations, and at no charge to the public." Seattle Center Exhibition Hall; go here for details.

London, England, UK

BUST Craftacular, December 6, 12:00pm – midnight
"Shop, dance and be Merry! BUST magazine brings you an all-day, all-night shopping and music extravaganza featuring the nation's hottest DIY talent. Down some drinks as you learn to craft and listen to DJs while you browse the handmade wares, from jewellery and clothing to home décor and cards." Details here.

Everywhere!

Can't bear to kick off your warm fuzzy bunny slippers? No worries! Stay home and Shop Live with expert shoppers in the Virtual Labs.

Let us know what's happening in your area by sharing in the comments below. Even better... show us the events you visit and the people you meet, by sharing your photos in the Etsy in Action flickr photo pool.

News From the Craft + Style Blogosphere: November 20, 2008

2008-11-20T13:13:00-05:00

Inspiration can come from anywhere. As much as I'm inspired by visual sources, the written word has proven itself to be pretty evocative as well. Thusly, I've been very into quotes lately. A new favorite?

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” — Anton Chekhov

True words! With that in mind, here's some broken glass.

Google, in cooperation with Time Life, has posted a ton of photographs from the Time Life archive online, most of which have never been published before. This amazing photo is of a model for an exhibit at the 1939 World's Fair in New York. Go digging to find more treasures!

I'm loving Daniel Augschöll 's work. This particular series of photos is entitled "Americans in Sweden." (Speaking of Sweden: did you see Shop Local Scandinavia? Amazing!) [Via Design for Mankind]

Photographer Trine Thorsen has a great eye. This house is to die for! [Via Automatism]

I think this speaks for itself....! [Via Make Magazine]

Danish high school students created collages inspired by the rainforest, which were then sold to benefit buying plots of rainforest in Ecuador. The results are colorful and inspiring. [Via Ungt Blod]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Featured Buyer: Lisa Butterworth of BUST Magazine

2008-10-29T12:52:00-05:00

This week’s Featured Buyer is Lisa Butterworth, associate editor of BUST magazine, which has been spreading the good word of craft for years. Every issue features DIY projects galore and handmade products to score, with indie businesses and Etsy sellers taking center stage. BUST’s Holiday Craftacular is one of the biggest handmade fairs of the year, and this season it’s going global with events in London and L.A. in addition to the ever-poppin’ N.Y.C. edition. 2008’s Craftacular is just around the corner and they’re accepting submissions now for vendors in all three cities. Go to BUST.com to find out more!

Ever since my grandma taught me how to crochet when I was little, I’ve been hooked on handmade. (But what I’ve learned from my crafting endeavors is that other people do it way better, and I should just stick to writing.) Luckily, my job at BUST lets me write about crafting, choose DIY tutorials, and spend hours poring over products on blogs, web sites, and, of course, Etsy to find the very best in the world of craft. Not to mention I get to shop my heart out every year at Bust’s Holiday Craftacular and meet all the awesome people who make the goodies I love so much.

Last year we nearly blew the top off New York City’s Metropolitan Pavilion, there was so much handmade awesomeness going on (even the crafty queen of quirk, Amy Sedaris had a table). Since the Craftacular offers a representation of all kinds of handmade, I’ve tried to pick a similar sampling. Here are items from some of my all-time favorite Craftacular vendors and crafters we’ve featured in the pages of BUST.

I love these cards from BowandArrow. I buy a pack every year just to have them on hand. (And the gal working the letterpress is just as sweet as her designs.)

Whether cheeky or bold, a Brookadelphia necklace makes a statement. This one is especially timely, no?

Lois Aronow aka misslo's handthrown porcelain just kills me. It’s so pretty I want to eat it up, let alone what’s being served!

Every hall should be decked with one of MyImaginaryBoyfriend’s Jolly Roger ornaments.

Fascinators are all the rage, and this lovely yellow hairpiece by GiantDwarf is one of the most original I’ve seen. Hello cocktail party!

I got a pair of these simple (and ridiculously affordable!) earrings last year from amyetsy, and they’re in my ears more often than not cause they go with every outfit.

I’ve had my eye on Supayana designer Yana Gorbulsky since BUST featured the sewing superstar way back in 2006. That said, I wish this dress was part of my wardrobe.

If BUST held a Craftacular in New Zealand, TrixieDelicious would no doubt sell her wares there. We featured her Ramones plate in the mag last year, but I’m totally lusting for this 7 deadly sins coffee/tea set. I love the smell of gluttony in the morning.

I love the retro-rificness of TrixieandRadar’s Help Me Rhonda Decoupaged clock. What time is it? Time for a blow-out!

These letterpressed notecards from tarahogan are almost too cute to write on.

This handmade cutie from LittleFlowerDesigns is just my cuppa tea.

sproutonline's Orbit Ring is outta this world. I want one of these gorgeous babies for every finger!

Don't forget! 2008’s Craftacular is just around the corner and they’re accepting submissions now for vendors in New York, Los Angeles and London. Go to BUST.com to find out more!

For more shopping ideas, our Featured Buyer series is quite impressive! Do some digging, my friend!

News From the Craft + Style Blogosphere: October 23, 2008

2008-10-23T15:00:00-05:00

Eccentrics make the world go 'round. If not for the "out there" thoughts of a certain courageous and wacky brand of individual, a lot of great ideas would never come to fruition. With that in mind, always make sure to give new ideas a chance, or you could miss out on something really special. (Yes, I've been reading the inspirational blog mentioned below. You'll love it, too! Trust me.)

This week's edition of News From the Craft + Style Blogosphere is all inspirational messages, pagan ritual, Iowa (!), honeycomb and interiors. Onward!

Bohemia in midtown: Yes, it once was. This profile shows the artists that are desperately holding on to rent-controlled studio apartments above New York's famed Carnegie Hall. Many have lived in the building for 50+ years, and have built their own universes, like concert pianist Donald Shirley, shown above. Pretty amazing. [Via New York Magazine]

Looking for some inspiration? Do it the post-modern way and get it via Tumblr. New Resolution's many short, boxed quotes are totally refreshing. [Via design is mine]

Photographer Estelle Hanania's "Demoniac Babble" series profiles the ancient folk tradition of the "silvesterklause" in Switzerland, wherein local men get "dressed in wild, demonic outfits. They roam the landscapes from farm to farm, singing, drinking to celebrate the winter to come, and to frighten the bad spirits away." Their costumes are unlike anything I've ever seen — totally earthy and spooky. Pagan rituals, I love you!

Artist Hilary Berseth's sculptures are more than a little interactive — in fact, I'd call them collaborative. You see, he does part of the work, then bees do the rest. The resulting beeswax sculptures are the very picture of delicious. Check out the slideshow at New York Magazine. [Via For Me, For You]

Klas Fahlen's illustrations are pretty cute. [Via Design For Mankind]

A recent trip to my homeland (Iowa!) revealed a new book on my state's history. As a teen, amateur photographer Everett W. Kuntz spent his days taking photos of Ridgeway and its residents — so much so that he earned the nickname "Scoop." However, he didn't have the money to print said photos, and forgot about them after going to college. It was only sixty years later, as he lay on his deathbed, that he remembered the negatives. This virtual time capsule is "Sunday Afternoon on the Porch: Reflections of a Small Town in Iowa, 1939-1942," and the photos are incredible. Read the article here. [Via New York Times]

The Art of the Display photo pool on Flickr has many treasures waiting for you. This particular display comes came of ATLITW. Don't you just love the chairs? [Via PoppyTalk]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: August 28, 2008

2008-08-28T13:27:00-05:00

After a glorious New England weekend celebrating Vanessa's wedding (congrats M&V!), I'm back on the style hunt, searching for inspiration on the 400+ blogs I religiously follow.

Here's what's shakin' this week!

The Sartorialist has quite the eye for on the street fashion. This look makes me inspired for cooler weather. That pop of neon makes it all work! And the coat—don't get me started. [Via Fashion Toast. Thanks for the tip, iheartnorwegianwood!]

Not only is this a beautiful photo—and trust me, all of the Polaroids on Nectar & Light are incredible—but there's also a great recipe for fried green tomatoes. Looks delicious!

Metallic makeup is looking hot for fall. Make a statement! [Via Kingdom of Style]

Children's photographer Janet Moran's house is a dream. Cookie's Nesting blog has the scoop on her Chicago digs. (If you want to check out Janet's photography, be patient! Her site is down currently, but will be back soon.) [Via A Cup of Jo]

To all the Twin Peaks devotees out there, take heart: Audrey Horne's unique brand of saddle shoed glamor is sure to be all over the streets this fall. [Via Come Spy With Me]

These French interiors are so inspiring. Some are classic, some modern, but all with that certain indefinable je ne sais quoi. Page through all of the interiors here. [Via This is Glamorous]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Cooperative Advertising Program: CRAFT Magazine November Issue

2008-08-08T15:46:00-05:00

Presenting the next installment of the Cooperative Advertising Program — CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the November issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Thursday, August 14, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, August 20, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the November issue will be "Green (as in: eco-friendly)."

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Wednesday, August 20, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, Bust, and Venus. (And that is just the begining!) If you don't feel like Craft is perfect for you, there will be other opportunities...

Cooperative Advertising Program: Venus Zine Fall Issue

2008-07-15T16:27:00-05:00

Announcing the latest sale of the Cooperative Advertising Program — Venus Zine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the Fall issue of Venus Zine.

30 spots will be available to sellers at a price of $25 each.
Spots will go on sale on Friday, July 18, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, July 21, 2008.

About Venus Zine

Circulation is 60,000.
Venus Zine is published 4 times annually. Each issue is on sale for 3 months.
The theme of the Fall issue is "DIY Paint" and it hits newsstands on September 1, 2008.

"Venus Zine is the only magazine covering the intersection of young women in independent music, fashion, film, and art, side by side with emerging DIY culture and entrepreneurship. The combination of today’s indie culture and the modern, independent young women behind the movement makes for tomorrow’s trend.

Venus Zine is more than a publication. It’s a community of thought leaders who distinguish themselves as both fans and creators in this groundbreaking culture. These readers drive other young women into new aspirations, products, and services. Venus Zine is in constant dialog with these leaders — reaching them at events, online, in print, and on the phone."

A few facts about Venus Zine readers:

84% are women.
95% access the internet daily.
82% shop on the internet.
70% buy clothes/accessories at least once a month.
77% visited in person; visited a website or called a company that advertised in the magazine.
79% showed someone an article or ad that appeared in Venus Zine.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, July 21, 2008 to give us time to lay out the ad and meet our deadline with Venus Zine.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Bust, and Mary Engelbreit's Home Companion. If you don't feel like Venus is perfect for you, there will be other opportunities...

News From the Craft + Style Blogosphere: June 19, 2008

2008-06-19T14:19:00-05:00

After quite the productive Renegade weekend (though rain soaked in many moments), I'm glad to be back in the swing of things. This edition of News From the Craft + Style Blogosphere indulges my summer camp fancies, eco fashion ideas, models of Parisian infrastructure and some beautifully photographed picnics.

Read on!

I recently discovered photo blog Sew Kewl. So many great photos from the past! This collection makes me think of summer camp and being on vacation. If only...

Style Bubble brought Pia Stanchina to my attention. This student at Central Saint Martin's is taking the fashion world by storm with her eco and sustainable fashions. So delicate and fairylike!

Metro Pop Magazine has a great photo spread entitled Let Them Eat Cake. Very lush and dreamy, with summer picnics and such. [Via the very inspirational Moldy Doily]

Loving these shades of brown. [Via Oh Joy!]

Stickers and Donuts did a great round up of prints at Brooklyn's Renegade Craft Fair. I love this print by sycamorestreetpress. The Smiths lyrics and the Ohio outline are a nice touch.

You have to check out these photos! The Paris Traveler reports that Gerard Brion has constructed an intricate (15 years in the making!) replica of Paris from "baby food jars, soup cans, and old cinder blocks." Eco, crazy, beautiful. [Via Craft Zine]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

News From the Craft + Style Blogosphere: June 12, 2008

2008-06-12T13:56:00-05:00

It's hot like fire in Brooklyn, so I'm seeking solace in air conditioning and the internets. Looking at photos of well coiffed people gives me hope that I won't always look like a hot mess. Only three more months of this crazy summer!

This week, I have many posts for your consideration: plants, Swedish interiors, jazz age styling, needlepoint, and perhaps an adorable animal?

Read on!

Refinery29's Pipeline put together a great piece on the return of needlepoint. ("Don't call it a comeback!") I just love these style and inspiration collages, don't you?

I am currently very obsessed with succulents. I've started a small collection at my house, and I've managed to keep most of them alive! (Not that that's hard or anything...I just have a bit of a "black thumb.") Apartment Therapy put together a great list of the ten best succulents. Informative and visually stimulating!

This past weekend, revelers gathered for a 1920's, jazz age lawn party on New York's Governor's Island. Styles were off the charts! [Via The Sartorialist]

As Desire to Inspire put it, "Those Swedes!" When it comes to design and style, they put the rest of the world to shame. Check out these Swedish interiors.

There's a new issue of N.E.E.T. magazine, hot off the virtual press! Read it here.

Boing Boing TV's Xeni Jardin recently sat down with David Byrne to discuss his latest project, which transforms an empty New York City building into a giant musical instrument. So amazing! View the video for more details.

And finally, Dumpling the tennis playing pup. Adorbs! [Via Cute Overload]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Cooperative Advertising Program: CRAFT Magazine August Issue

2008-05-15T15:53:00-05:00

Presenting the next installment of the program Cooperative Advertising Program - CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Tuesday, May 20, 2008 at 3:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, May 28, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the August issue will be "Weaving."

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

Upcoming Ads:

Bust

Circulation: 93,500
Spots go on sale: 3:00 pm, Friday, May 30, 2008
Full page ad
30 Spots
$90 each

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution (300 dpi) photograph of your item.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Wednesday, May 28th, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). Also, check out . And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, Bust, and Venus. And that is just the begining! If you don't feel like Craft is perfect for you, there will be other opportunities...

Handmade Weddings: DIY Ideas from CRAFT Magazine

2008-04-05T13:30:00-05:00

If the Handmade Wedding Series has taught us anything, it is that Etsy is a boundless resource for creative wedding goods to buy and even commission. But if you're the type who likes to dabble (or dive!) in the DIY, look no further. Arwen O'Reilly, of CRAFT magazine, shares two tutorials in upcycled wedding wares:

I, too, am getting married this summer, along with what seems like the rest of the world. (The two weekends before my own wedding are booked with the weddings of friends!) And, like most of us, I’ve been incredibly frustrated by the wedding industrial complex and its attendant costs and discordant aesthetic (discordant with my own, that is). But I’ve been avidly reading the Handmade Wedding series, and was delighted when the Storque decided to publish two wedding-themed DIYs from volume 06 of CRAFT magazine.

Mary Beth Klatt’s pantyhose petals are a cute recreation of a vintage look, and a great reuse for laddered nylons (not to mention the perfect way to tell your grandma you are wearing stockings for your wedding). And the thought of Lauren Kroiz getting married in a dress she and her mother made out of her husband-to-be’s T-shirts makes me melt. (If you have other plans for your wedding dress, colored T-shirt dresses could look fantastic on bridesmaids, and who wouldn’t want to re-wear those?) With brides like these, I know we can reclaim the wedding so that “handmade” is the norm, not the exception.

In the 1950s, women had to wear hosiery to the office or risk being fired. Naturally, these ladies ended up with a lot of ripped and snagged pantyhose. Although some tossed these ruined pairs, the crafty ones cooked up beautiful ways to reuse them. Many women ended up dyeing and cutting them up to create flowers for wedding veils, corsages, and hats.
Today, those same flowers will set you back a small fortune when you can find them, but you can re-create them for a fraction of the price, and get a vintage look that would be appropriate on Elizabeth Taylor in Father of the Bride.

MATERIALS:

Pair of pantyhose or sheer tights (Any color will work. My favorites are pink, light blue, gold, pale yellow, and fuchsia.)
Floral tape
Jewelry wire (I like a crimped silver wire for an authentic look, but here I used plain copper.)
Wire cutters
Stamens (You can find these in the wedding aisle at your local craft supply store. I bought white ones and dabbed them with nail polish to antique them.)
Faux leaves (Also in the wedding aisle.)

For each petal:
1. Cut approximately 9" of wire — you can always shorten it later.

2. Frame your petal with wire. Bend the middle section of the wire into a petal shape (Figure A). A 2"-wide petal is a good place to start. When you get a loop size you like, twist the wire together at the base, forming the stem (Figure B).

3. Cut the pantyhose. Discard the girdle and feet, but save the legs. Snip the legs into 4"×4" squares (Figure C). Use larger squares for larger petals.

4. Add nylon to your petal frame. While holding the petal and nylon in your hand, gently tug the hose over the wire petal, joining the corners together and bunching all the raw edges at the base (Figure D). Gently bend the loop to shape your petal. The idea is to make the fabric as taut as possible at the petal’s outer edge, and fuller toward the center.

5. Secure your petal. When you’re happy with the way your petal looks, secure the base with 2"–3" of wire. To do this, position the middle of the wire strip at the petal base and wrap a few times. Line up the 2 wire ends that will make your stem (see Figure F). Carefully trim excess nylon, making sure not to cut too close to the wire. Wrap the base with floral tape to secure.

6. Create a trio of petals. Using the above instructions, make 2 more petals (you can make more petals if you desire a more intricate blossom, but too many can be difficult to manage).

7. Let your petals bloom. Take several stamens (I used 3) and insert them in the middle of your petal trio (Figure G). Use the tape to secure the group, taking care to cover any exposed wire or raw edges (Figure H). Add some faux leaves and fasten with tape (Figures I and J).

8. Wrap your stem. Beginning at the base, wrap stem with floral tape, covering any raw edges or wire (Figure E). Continue down the stem, molding the tape to the wire.

Mary Beth Klatt is a Chicago writer who frequently writes about fashion and design. In her spare time, she loves to sew, knit, and crochet (not all at the same time).

Until the late 19th century, brides generally bought the fanciest dress they could afford and then wore it throughout their marriage as an evening gown. With the rise of mass-produced clothing, white became the popular color — maximally impractical, it signified the owner would wear the dress only once. Efficient women often married in white and then dyed their dresses to wear again.

In the 21st century, there’s no need to choose between anti-consumerist values and looking cute in white on your wedding day. Learn how to make an adorable, versatile dress using white cotton T-shirts — comfortable, repurposed, and perfect for years of reuse.

MATERIALS:

White T-shirts (several, depending on pattern and size)
Thread
Sewing machine
Fabric scissors
Pins straight and/or safety
Dress pattern (choose any you like)
Notions, zipper, buttons, etc. as called for by your pattern
Sewing machine knit needle (optional)

1. Create or select a pattern for your dress. If using a commercial pattern, pick one appropriate for jersey fabric. If creating your own pattern, remember T-shirt fabric is soft and has some stretch, so it will look best draped and loosely fitted.

2. Collect white T-shirts. The number of T-shirts you’ll need depends on many factors, including the condition of the shirts, the size of the person who gave them to you, the pattern you select, and how big you are! Our experience indicates you should allow at least 6 men’s medium-sized shirts for each yard of fabric required by your pattern. TIP: Showing people a picture of the finished project will help you collect T-shirts from those fearful of seeing you married in a pile of rags.

Wash the shirts in hot water and tumble dry to preshrink the fabric. Use bleach or another type of fabric whitener to help ensure that each shirt is the same shade of white. Iron each shirt so that you can easily distinguish stains and holes from wrinkles.

3. Check for stains and holes. Lay out your shirts in a clean and very, very well-lit space. A table set up outside or under natural light is vital, especially if you’re having an outdoor ceremony. Mark each stain and hole you find with straight or safety pins (Figure A). Turn each shirt over and examine the back. Mark these holes and stains separately. (Be sure that your pins go through only 1 layer of the shirt.) This is a good time to find a fastidious friend for a second set of eyes.

4. Deconstruct the shirts. Remove the sleeves and the collar of each shirt. Cut around the stains and holes you marked, salvaging the biggest pieces you can from each shirt (Figure B). Save the scraps to use as rags. Identify symmetrical pieces (Figure C); our dress improved when we created a V pattern in the skirt by lining up symmetrical sections of shirt. Begin cutting T-shirt sections to fit pattern pieces.

Note: Be careful to keep the sections oriented so that the grain line of the fabric runs vertically from the collar to the bottom hem of the shirt. You may arrange the pieces with the grain on the horizontal or vertical axis. Don’t place the sections so that the grain falls on a diagonal (this will make your dress hang differently), and avoid mixing sections with vertical and horizontal grain, which may create uneven stretching and bagging.

5. Examine the pattern. Depending on your modesty, you may want to use 2 layers of T-shirt. We used 2 in the bodice of the dress, and used a slip for the skirt. Identify the pattern pieces for which you’ll need multiple layers, and duplicate them in paper. If dress pattern pieces are small enough, you may want to use 1 big T-shirt section. Not only does this reduce the sewing for you, but it’s ideal in sections such as the bodice of your dress, where you want construction details, such as gathering, to be the focus.

TIP: Consider patchwork as a kind of decoration that adds visual volume to your
dress body. You can use it strategically when designing your own dress.

Fit the remaining T-shirt sections to the remaining larger pattern pieces. To save time, arrange your pieces so that the bottom hem of the dress is constructed from the bottom hems of the shirts (Figure E). Though it may be a bit tricky, it creates a polished look that can be otherwise difficult to achieve without a serger. If you can’t arrange your sections to utilize the existing hems, try using a fusible interfacing to stabilize the fabric, and practice several times before attempting to finish the hem of your dress. You may reconsider!

6. Sew the dress. Pin the sections to the pattern. Be sure to allow for at least ½" overlap if you’re piecing the sections together. Move to the sewing machine. When sewing the T-shirt sections together, both piecing and seaming, it’s important to avoid stretching the material or you’ll end up with uneven puckering. If you get skipped stitches or see holes in your fabric, try a new needle or a stretch needle.

Stitch together the sections that make up each pattern piece using white thread. Slightly overlap the sections about ¼" and use a small zigzag stitch along the edge of that overlap (Figure D). This will both attach the section and finish the edge, because the T-shirt fabric, unlike a woven fabric, is not likely to unravel.

Practice seaming with scrap T-shirt fabric. Knits are often easily torn apart at the seam, so it’s important to choose an appropriate stitch. We used 2 parallel straight seams to prevent the 2 pieces from tearing apart. You can also use a zigzag stitch, but be careful to reduce its length so it doesn’t sew through when the seam is stretched.

Your machine may also have a setting for a stretch stitch, used specifically for sewing knits, but be aware this seam will be very difficult to remove so you should baste-stitch the seam first.

Sew the sections together following the pattern instructions. Be sure to check the fit several times throughout construction as the T-shirt sections may have more or less stretch than you imagine!

7. Have a beautiful wedding. Afterward, store the dress to show your children, or follow women of a previous era and color your dress with any cotton dye to wear again and again.

Donna Kroiz is a Virginia-based seamstress. She eloped in jeans and a polyester shirt. It was the '70s. Her daughter, Lauren Kroiz is a Los Angeles-based crafter raised to believe that everyone has the right to enter into whatever union they want, wearing whatever they like.

Wedding Gift Guide | Wedding Category | Wedding Showcase | Handmade Wedding Series

News From the Craft + Style Blogosphere: April 3, 2008

2008-04-03T17:28:00-05:00

I have so many new favorites to share with you! Unfortunately, there just aren't enough hours in the day to sum them all up, what with fantasy weddings to plan and whatnot, so I'll just get to it!

Here ya go!

Design*Sponge has some great coverage of skinnylaminx's stylish South African digs. Ooh la la!

It seems like everyone I know is all over Muxtape this week. It's a cool way to upload a mixtape and share it with friends, with your own url to personalize it. You can upload as many as you want, and it's cool to see what other people are listening to. Check out For Me, For You's muxtape (which is awesome, and totally hooked me on the idea of making one!), which I found via her blog.

Wow. If you were ever a fan of The Babysitter's Club, you need to prepare yourself to be blown away. I present to you, dear readers, the wonder that is What Claudia Wore — the single most amazing blog of commentary devoted to Claudia Kishi's fashion and all of the BSC's dirty laundry. It is truly something to devote many hours to, and I'm wondering why I'm not reading it right this second, it is that good. Trust! Go now!

If you're a fan of online fashion magazines of the NEET ilk, you'll probably love new magazine Prim. Launched a mere week ago, this online zine features tons of thrifty and handmade fashion stuff, interviews and content from some rad bloggers. It's pretty on-target and very "for the people." (As in, things are actually affordable!) Definitely worth checking out. (Via Style Bubble)

If you're not already familiar with Camilla Engman, get ready. She's an amazing artist that really sticks out in my mind, and I can't wait to acquire some of her work. Check out her blog for a better taste of her whimsical illustrations and gorgeous photos.

That's it for this week's editon of News from the Craft + Style Blogsophere! Leave your fave blogs in the comments! They are the wave of the future, I've decided. Trust!

xo,
Alison

P.S. Are you reading What Claudia Wore yet?! Go!

Cooperative Advertising Program: Venus Zine

2008-03-20T13:33:00-05:00

Announcing the latest sale of the Cooperative Advertising Program — Venus Zine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the Summer issue of Venus Zine.

30 spots will be available to sellers at a price of $25 each.
Spots will go on sale on Thursday, March 27, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, April 7, 2008.

About Venus Zine

Circulation is 60,000.
Venus Zine is published 4 times annually. Each issue is on sale for 3 months.
The theme of the Summer issue is "DIY Naturally" and it hits newsstands on June 1, 2008.

A few facts about Venus Zine readers:

84% are women.
95% access the internet daily.
82% shop on the internet.
70% buy clothes/accessories at least once a month.
77% visited in person; visited a website or called a company that advertised in the magazine.
79% showed someone an article or ad that appeared in Venus Zine.

Upcoming Ads: This marks the end of the first round of Cooperative Advertising (soon we will no longer be in "pilot" mode!). But don't worry, the next round is in the works. We'll be offering the ads again in Craft, Bust, Venus, and Mary Engelbreit's Home Companion. Stay tuned to the Storque for our next announcement!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, April 7, 2008 to give us time to lay out the ad and meet our deadline with Venus Zine.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Bust, and Mary Engelbreit's Home Companion. If you don't feel like Venus is perfect for you, there will be other opportunities...

Bust Spring Fling Craftacular: Call For Vendors!

2008-02-27T19:10:00-05:00

Hey sellers!

BUST Magazine is calling for vendor applications for their first ever Spring Fling Craftacular, set to take place on Sunday, April 27, 2008 at The Warsaw in Brooklyn. After many popular and successful holiday Craftaculars, they are moving forward with a spring version. According to BUST:

We are handpicking the most unique and talented crafters we can find from across the country to sell their wares from 11am until 9pm at the Warsaw in Williamsburg, Brooklyn. Not only will we have the best in DIY shopping in town, but our Craftacular DJs will be spinning your favorite jams from the '90s for a Spring Fling dance that is too cool for school!

If you would like to participate as a vendor, applications are now available! There are no exceptions as to who can apply, and we'll consider everything: hip handmades, accessories, housewares, vamped up vintage clothing, knitwear, silk-screened items, cosmetics, paper goods, handbags, cards, and whatever else your crafty canny brings to the table. Here's how to participate:

1. Fill out our online vendor application. Applications will only be accepted online and must be submitted by March 30, 2008.

2. Pay the required non-refundable $10 application and processing fee that is payable at the time you submit your application. Checks and money orders should be made payable to BUST Magazine (78 Fifth Avenue, 5th Floor, New York, NY 10011, Attention: BUST Spring Fling Craftacular 2008) and must be postmarked by March 26, 2008 for your application to be considered. We will notify all applicants of their status on Tuesday April 1, 2008. If you are accepted as a vendor, your deposit will go towards the full booth fee of $225 due by April 11, 2008. All application and processing fees are non-refundable.

For a list of frequently asked questions, go here. If you have questions, you can email us at craftacular@bust.com.

What are you waiting for? Get out there and get your applications in!

See you there!

Cooperative Advertising Program: Mary Engelbreit's Home Companion

2008-02-27T15:55:00-05:00

Attention sellers! Here comes the next installment of the Cooperative Advertising Program - Mary Engelbreit's Home Companion magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the June/July issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Monday, March 3rd, 2008 at 3:00pm (EST).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (EST) on Monday, March 10th, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually. Each issue is on sale for 2 months.
The theme of the June/July issue will be Makeovers on a Budget.

Mary Engelbreit’s Home Companion inspires its readers to unleash their “artistic spirit” to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations.

The Mary Engelbreit brand has been built on the principal of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn’t come from a textbook, but from the heart. Mary Engelbreit’s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.

A few facts about Home Companion readers:

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads: Venus Zine

Circulation: 60,000
Spots go on sale: Thursday, March 27th, 2008
Full page ad
30 Spots
$25 each

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (EST) on Monday, March 10th, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Venus. If you don't feel like Home Companion is perfect for you, there will be other opportunities...

News from the Craft + Style Blogosphere: February 21, 2008

2008-02-21T18:11:00-05:00

We're closing in on February's end and the internet just doesn't stop. Here are some of the stories we've noticed around the ol' blogosphere water cooler this week.

The consistently on target Desire to Inspire highlighted the work of freelance interior stylist Irina Graewe this week. Her blue and gray rooms are truly mystical and give off the appearance of a beautiful, slightly sinister abandoned house. It reminds me of The Virgin Suicides, except with less seventies colors and more of a Miss Havisham vibe. Can't you just hear Air in the background?

Tricia over at Bits and Bobbins alerted us to this highly colorful story from New York Magazine about New Yorkers who stick to a monochromatic color scheme in their day to day lives. ("Commitment? Art project? OCD?" You be the judge!) Pretty interesting stuff!

Etsy's own PamperingBeki posted a very user friendly and helpful blog post on making the transition from Ebay to Etsy. If you weren't already aware, many Ebay sellers are jumping ship and moving over to Etsy! These tips will make it a heck of a lot easier to succeed on Etsy. Kudos, PamperingBeki! You're a treasure.

After our fashion week rendezvous, we at The Storque are proud to say we have met some of the talented photographers behind phenomenal street style blog Style Sightings. They just got back from covering London Fashion Week, and all I can is that the British have got it down when it comes to style. Check out their post for the full report.

Well, we've got another winner from Desire to Inspire. This post is on the prop styling of Amy Chin, who works color into her photographs and really makes them pop. (Have you seen SusyJack's article on prop styling for The Storque? FYI, it's pretty amazing!)

That's it for this week! Tune in next Thursday for the next edition of News from the Craft + Style Blogosphere!

Link us to any blogs we should check out! We need more reading material.