Search results (tags) for: "how-to"

Holiday Tips for Sellers: Notes on Cyber Monday From DiffractionFiber

2009-11-23T14:30:00-05:00

Beth of DiffractionFiber held a very informative workshop in our Virtual Labs last week on promoting your Cyber Monday sales. Did you miss it? Hopefully these notes will help!

What is Cyber Monday?
Cyber Monday is the Monday after Thanksgiving. Traditionally (or at least how the media markets it), Black Friday, the Friday after Thanksgiving, is the time for big brick and mortar retailers to offer their huge deals on their wares. And Cyber Monday is the time for Internet retailers to do the same. What I suggest is to offer your deals and discounts the entire weekend, so from Friday through Monday.

What kind of deal should I offer?
Well that’s entirely up to you. People are out shopping in force, but they are also out for a good deal. Obviously, don’t offer more than you can afford. But your prices should have enough wiggle room and mark-up so that you can — on occasion — offer a discount. You can offer a percentage discount, Buy One Get One deals, or free shipping. Regardless of what you offer, make sure that your deals are clearly explained in your announcement and in the beginning of your descriptions. After all, a discount doesn’t mean much to a potential shopper if they don’t know what the price was originally.

How should I provide discounts in my Etsy shop?
This leads me to my next point, mark down ALL your designated listings before the sale starts. I do this on Thanksgiving night when I’m recovering from my turkey coma. That way customers can buy and pay and they aren’t waiting for revised invoices or refunds or anything. It makes their lives easier, it makes your life easier. Tip: Editing your listings and changing the price does not cost you any additional listing fees, and it bumps you up in Shop Local results (provided you have entered your geographical location).

What do I do leading up to the sale?
Plan your marketing strategy! Here are some ideas:

Remember to tag your items with the sale tags Etsy is promoting this weekend! Read this Etsy blog post: Seller How-To: Get Involved With Black Friday and Cyber Monday Promotion to find out more.
If you have a mailing list, send out an email blast on the morning of Black Friday announcing the sale.
Purchase ad space on your favorite blogs. Either directly or through companies like Project Wonderful.
Use social media like Twitter, Facebook, and MySpace to get the word out.
Stock up on your most popular items so they can get mailed as soon as possible. That includes packaging and shipping supplies as well. That way you are ready to go!
Look over your listings and be critical of your photos. If you have anything that might need some revision, now is the time to do it. It’s helpful to have a friend look over your shop with a critical eye. After all, you are so close to your listings; what seems obvious to you might be confusing for a potential shopper.
If you don’t already sell internationally, do it now! It's easy, and you open your shop to so many more potential sales overseas. Probably a third of my customers are international. Just pick up some customs forms or order online from USPS or your country's postal website. These customs forms are simple to fill out and can still be used if you're scheduling a pick up. Make sure your international shipping profiles are all set up — it is about making it as easy as possible for your customer. To calculate prices just go to USPS.com and plug in the weight with a few far flung locales.

What do I do over the sale weekend?
Check Etsy often. Make sure everything stays in stock, consider upping the stock numbers prior to Thanksgiving weekend. I know it goes against common Etsy wisdom, but I consider it smart to up your numbers so that if a blog links to a listing, your listing stays as active and doesn’t show up as sold. Be sure to answer any Convos as soon as possible. You don’t want to keep customers wondering and waiting.

How quickly do I need to ship out my orders from the sale?
With, hopefully, an onslaught of purchases coming in, you need to consider how quickly you’ll be able to ship out new orders. Set a realistic expectation for being able to ship out orders. Customers would much rather know up front that they are going to be waiting five days for their orders to ship than to be left wondering. You can post the days you plan on shipping in your Shop Announcement.

What else can I do to wow my buyers?
Will you be offering gift wrapping? Gift tags? Shipping direct to the recipient? Figure all this out now and put it in your policy page. If you are able, I suggest offering all of these at no charge. They are little perks that few people will take you up on but will make you seem more generous and friendly. Nothing is worse than when you look like you are being cheap and trying to squeeze a buck from someone. Just buy some non-denominational holiday wrapping paper like snowflakes, and then whatever is left over I’m sure you can use for your own holiday wrapping.

How do you turn all these new customers into devotees?
First thing is of course exceeding their expectations, making them happy and providing a great product. You can consider including a coupon that is good in the slow months of January/February/March. You can ask if you can include them on your mailing list. Side note: NEVER automatically enroll people in your mailings, ALWAYS ask first.

Make sure you are including a business card in all your packages going out. If it's an item that is conducive to a branded tag or label, make sure to attach it. That way both the buyer and the recipient have your name in front of them for future purchases.

Try PrintRunner.com for hang tags, you can get 250 for $12, full color, fabulous quality. There are lots and lots of options out there for business cards. Moo.com sells small fun cards for something a little different.

What should I expect?
If you are brand new to Etsy with no followers, don’t expect to be blown over with sales. You have to have a following to get that sort of barrage. Think of it as a percentage increase. Just like selling on Etsy any time of year, the more you put in as far as marketing and publicity, the more you get out of it.

More Tips in Etsy's Seller Handbook

Seller How-To: Get Involved With Black Friday and Cyber Monday Promotions

2009-11-20T17:30:00-05:00

Black Friday through Cyber Monday is a recognized shopping weekend that has quickly gained a reputation as the best time of year to find promotional sales on gifts for the holidays. For businesses, it is recognized as one of the most profitable weekends of the year that officially kicks off the busy holiday rush. We want to get the word out about shopping on Etsy for unique handmade and vintage gifts — instead of waiting in lines at the mall! The buzz about special Black Friday and Cyber Monday sales is ramping up on Etsy, and we hope to connect sellers with otherwise stressed out holiday deal-hunters in a fun and "Etsy" way.

We've seen interest from many sellers looking to promote sales on Etsy throughout this holiday weekend. Etsy will be providing promotional opportunities for sellers who are already planning or wish to host promotions and sales Friday, November 27, 2009 through Monday, November 30, 2009. The opportunities outlined below are open to all sellers wishing to participate and are completely optional. Find out how to get involved!

Site-Wide Tags
Etsy will be hosting and promoting two site-wide tags that link to search results for holiday promotions. To make sure your items show up in these searches, please tag each of your designated items with one or both of the following tags, if they meet the criteria for your promotion. There is no limit for the number of items you may tag.

Free Shipping: Sellers offering any type of free shipping promotion should tag the items offered with the term "EtsyFreeShipping." Remember to set the shipping to zero on the tagged items during this date or spell out in your description how the free shipping may be obtained. (The shipping amount does not need to be changed until the dates mentioned above.) Be sure to begin tagging your items and including promotional details in your item listings now, as Etsy staff will be gathering items to feature far in advance. Etsy will not be actively promoting the shopping promotion until the aforementioned dates.
Etsy Holiday Sale: Sellers offering ANY type of promotion throughout these dates should tag relevant items with the term "EtsyHolidaySale." Make sure to spell out the details of your promotion clearly in your tagged listings' descriptions, your shop announcement, and titles (if you have room).

Social Networking

Do you have a Twitter account? Promote your sales on Twitter with the #EtsyFreeShipping and #EtsyHolidaySale hash tags. We'll be following these tags closely throughout the entire weekend, linking to the Etsy search terms, and we will encourage our Twitter followers to search Tweets containing these two hash tags.
Keep in mind that your banner is a great promotional tool for calling attention to your sale. Need a sale banner in a jiffy? Grab one from our Resource page or use Etsy's bannerator.
We'll be feeding items with the promotional tags into Kaboodle throughout the weekend. Submit your favorite items throughout the weekend to gain exposure for your shop.

Emails, Gift Guides, and Home Page Collections
Throughout the weekend we'll be highlighting items with promotional offers in Etsy Finds emails, Gift Guides, and home page collections. We'll be selecting items from nominations in this Forum thread as well as items tagged with "EtsyFreeShipping" and "EtsyHolidaySale." Be sure to start tagging your items and listing your details in the item listings now as Etsy staff will be gathering items to feature in advance. The emails, Gift Guides, and home page collections will include information instructing shoppers how to use the site-wide search tags.

Home Page Banners
Throughout the weekend Etsy will rotate banners with promotional messaging in order to direct shoppers specifically looking for sales this weekend to those areas of the site. The wording on these banners will be clear that this weekend's promotions are from a selection of sellers, not the entire selling membership on Etsy.

Thanks in advance for your participation!

View More Merchandising Posts | Gift Guides

Seller How-To: Plug in the My Etsy Facebook Application

2009-11-19T15:15:00-05:00

The new My Etsy Facebook app is here and ready to help you share your shop with a new audience! This app not only provides a great way to share your Etsy shop and Favorites with your Facebook friends, but also lets you include a feed from your own blog and will alert you and your friends when your item is featured on Etsy's home page or in a Gift Guide.

I'm here to share helpful links and tips for using this as a social networking and promotional tool for your business, without being too spammy. I'll be hosting a follow-up chat in the Virtual Labs on Wednesday December 2, 2-3 p.m. ET, where we'll add the app together (for those of you who need a little extra help), share ideas and best practices.

First thing's first, sign yourself up for Facebook (if you haven't already). Don't have a Facebook fan page? This simple how-to can get you started. Many sellers prefer to use a fan page, rather than their personal profile pages, for their businesses.

Now you can add the My Etsy app to your Facebook profile, fan page, or both. Go here to get the app. For technical questions and a handy FAQ, please visit our Help section.

Here's an example of what the My Etsy will look like on a seller's fan page:

You've added this app to your profile or your fan page... Now what?

The My Etsy app will only automatically post to your Facebook News Feed when one of your items is featured on Etsy's home page or in our Gift Guides. If you want to let your Facebook friends know about a new item you've listed, you can go to your My Etsy app and share an item (see image above) or use Facebook Connect. You may be asking yourself, "Should I do this every time I list? Is this too spammy?" It depends on how often you list, of course, but as a general rule, be mindful of annoying your Facebook friends! When you do post about a new listing, try sharing an inside peek into why you created the item, which Facebook friend inspired this new piece or a detail about your creative process. That will be more interesting for your Facebook friends than simply saying, "New item for sale! Go buy it!"

Did you know that a business that blogs has 55% more visitors? (via Hubspot) If you blog, your My Etsy app allows you to share links to your blog posts. This is a great way to use Facebook to connect your presence in the blogosphere with your Etsy shop. You'll notice that only the title of your blog posts shows up on your My Etsy app, so make sure you use strong titles to get that Facebook fan clickin'! More reading: Etsy's Guide to Blogging.
Under your avatar, there are links to your shop profile and policies. That means you'll probably get more traffic to those pages, so make sure you've spent time updating those areas of your Etsy shop. Here's a great article on crafting your profile and another on developing shop policies that work for you.
Your Etsy shop banner has prime real estate on the My Etsy app — so make good use of it! Launching a new product line or having a sale? Use your banner to promote these announcements.
Don't just talk about yourself — share the love! Make sure to add lots of Favorites so that your Facebook friends can get hooked on your Etsy friends. We're in this together, sellers!

Now don't get overwhelmed. We've heard from beta-testers that the process of adding the app is pretty easy. For technical questions and a handy FAQ, please see our Help section. Have fun and join us in the Virtual Labs on Wednesday, December 2, 2-3 p.m. ET!

More Social Networking How-To's for Sellers

Come Craft With the Etsy Labs & Esther K. Smith: Rolling Ball Books and Ornaments

2009-11-19T10:30:00-05:00

Want to test out our latest How-Tuesday project with us at the Etsy Labs? Come join us for a free workshop with artist and author Esther K. Smith— whether you're in Brooklyn or anywhere in the world. Stop by for our weekly Craft Night in our online, interactive classroom, the Virtual Labs, for a live demo via webcam at 5 p.m. ET, or in person at the Etsy Labs in Brooklyn anytime between 4-8 p.m. ET at 55 Washington Street, Suite 512 in Brooklyn, New York. (Click here to see what time 5 p.m. ET is in your hometown.) Craft Night is a time to make things, sharpen your craft skills, and meet new friends.

This week, on Monday, November 23, Esther K. Smith will show us how to make rolling ball books and ornaments. Is it a book or a toy? You decide!

Esther K. Smith is Purgatory Pie Press designer and author of How to Make Books and Magic Books & Paper Toys. She handcrafts artist books and limited editions at Purgatory Pie Press in New York City, collaborating with typographer Dikko Faust and other artists and writers. Keep an eye out for her new book, The Paper Bride, in December 2009.

Looking for more paper projects? Try these how-to's:

Paper Flowers | Do-Si-Do Books

Will we see you on Monday? Let us know in the comments below.

How-Tuesday: Rolling Balls From Magic Books & Paper Toys

2009-11-17T14:14:00-05:00

As a lover of both books and crafts, I have a very difficult time letting my coffee table volumes or National Geographic issues sit on the shelf for long before I'm ripping, cutting, folding, and gluing. Pages sticky with mod podge, my collection of paper transforms into a vault of materials and inspiration. Paper guru Esther K. Smith will be hosting Craft Night at the Etsy Labs next Monday, November 23. As a teaser, she shares her Rolling Balls project from Magic Books & Paper Toys for this week's How-Tuesday. This would make a great project (with or without the kids!) as you get ready to decorate for the holidays.

Purchase Magic Books & Paper Toys

Long before I ever thought of making books, I got a hexaflexagon in the mail from Dikko. Other men send flowers, jewelry, or chocolate, but he wooed me with paper. (It worked — we've been collaborating on art and our family for many years now.)

He had read about them in Martin Gardiner's math column in Scientific American and made one for a grad-school course at the University of Wisconsin. The flexagon was cool. I made them for a while — sent one to my mathematician cousin (he was not impressed) — and then forgot about them. Years later, teaching a class at Cooper Union called Instant Artist's Books, I found that hexaflexagon again and decided to include flexagons in my class. Then I got a photocopy of a page from a Victorian children's book that showed magic wallet construction. Those two forms were so easy and interesting that I built a curriculum around them. I developed my Magic Books & Paper Toys weekend workshop, which started at New York's Center for Book Arts. I've taught it at Long Island University, The San Francisco Center for the Book, and Penland School of Crafts.

When I began teaching design for CUNY, I used flexagons with my CUNY undergrads for design and color-theory problem solving. Since their designs split and reverse, they make an interesting design challenge. They also keep me amused.

I added flip books, strip animations, and spinners with wonderful results. One student rendered a paint can that sprays graffiti, another made a subway car with cut-out windows that show the stations changing.

I've seen flip books of fingernails growing, T-shirts changing designs, and all kinds of winking, blinking spinners. I wish I could see the cool things YOU make!

I've seen these made from holiday cards as ornaments, but they are also interesting books. And it's fun to roll them. You could even put a simple pop-up inside.

You Will Need
Heavy, foldable paper
Compass or round object (glass, bowl) to trace
Pencil
Scissors
Bone folder
Adhesive
Drawing and collage materials to embellish
Velco, magnets (optional)

1. Trace circles onto the paper using a compass, or trace a jar or small bowl. The heavier the paper, the fewer circles.

2. Cut the circles out with scissors or a knife.

3. Fold them in half and burnish.

4. Adhere the folded circles back to back, lining them up with care and burnishing until you have enough to create a full ball shape when you open up the ball.

5. Place Velcro or magnets on the covers so that the ball can stay open.

6. Roll your book to be sure it works.

7. Embellish with drawing, rubber stamps, or collage.

Rolling Faces: You can put whatever appeals to you on the pages of your rolling book. Faces can be fun. One student thought faces of politicians would be nice rolling away. Cut them from magazines or newspapers and collage.

Thanks to Esther K. Smith and the good folks at Potter Craft for sharing this project with us. For more paper inspiration, check out Magic Books & Paper Toys.

More How-Tuesday Posts | Supplies Category | DIY Made Simple Gift Guide

Come Craft With Bags for the People & Katherine Bell at Etsy Labs

2009-11-12T17:00:00-05:00

Why stay in and sew all by your lonesome? Come join us for a bag-making workshop with Bags for the People and Katherine Bell — whether you're in Brooklyn or anywhere in the world. Stop by for our weekly Craft Night in our online multi-user chat room, the Virtual Labs, for a live online demo at 5 p.m. ET, or in person at the Etsy Labs in Brooklyn anytime between 4-8 p.m. at 55 Washington Street, Suite 512 in Brooklyn, New York. (Click here to see what time 5 p.m. ET is in your hometown.) Craft Night is a time to make things, sharpen your craft skills, and meet new friends.

This week, on Monday, November 16, we will be making bags with Bags for the People and Katherine Bell, author of Quilting for Peace. (Check out a bag-making how-to project from her book here.)

Bags for the People is a non-profit organization that provides the public with a sustainable alternative to plastic bags. They use all repurposed materials and give bags out for free. Bags for the People also perform community building workshops and events (like this one!) to convince people to make the switch from plastic to reusable and inspire the public to take an active and creative role in life. Learn all about Bags for the People and what they do here.

We'll have all the materials you'll need to sew a bag of your own here at the Etsy Labs, including beautiful surplus fabrics donated by Serena and Lily! If you have any other fabrics or old clothing that you would like to turn into bags, please bring them along.

If you are attending Craft Night virtually this week and would like to stitch up some bags along with us, you'll need to gather the following supplies:

Fabric (an old T-shirt would do the trick)
Sewing machine, or a sewing needle
Thread
Scissors
Pins
Iron
Download Bags for the People's instructions

Upcoming Events at the Etsy Labs:
11/23: Rolling Ball Book Ornaments with Esther K. Smith
11/30: Open Craft Night
12/7: Needle-Felted Ornaments with Nguyen of KnitKnit
12/13: Plush Toys with Wendy of Scary Stories

Looking for more bag-making projects? Try these how-to's:

Quilting for Peace: Stitch Your Own Shopping Bag | Lunch Bag | Eco-Friendly Bags

Will we see you on Monday? Let us know in the comments below!

From Etsy's Merchandising Desk: December Festivites

2009-11-12T14:15:00-05:00

It's that time again, and those of us behind the scenes at Etsy would like to share our merchandising plans for December. As we continue to plan Etsy’s calendar for the year ahead with thematic merchandising, we will be incorporating many of the concepts you shared in response to November's report and continue to welcome your input. It is our goal to create a healthy balance between promotions for traditional holidays, seasonal changes, and lifestyle trends.

Rounding out November

Keep abreast of the November seasonal themes, holidays, dates to remember, and trends we are looking to highlight in November's Merchandising Desk edition.
Promotional opportunities for sellers in November:
- Nominate your favorite birthstones for our November Citrine Guide in this Forum thread.
- Learn how to participate in Friday Etsy Finds emails in this Forum thread.
- Suggest and nominate items for Etsy's Holiday Gift Guides in this Forum thread.
- Stay tuned to the Selling section of The Storque, Etsy's blog, to learn how to get involved with our broader promotional plans for Black Friday through Cyber Monday.

Stay Engaged in December
December sets the stage for a fast-paced approach toward the holidays. However, we'll soon relax and enjoy the company of family and close friends over delicious seasonal treats. Our critical merchandising focus this month will center around the holiday gift-giving season. Below you will find the extended list of topics we'll be looking to highlight throughout the month of December. We're looking for your creative interpretation and spin on each of the upcoming seasonal themes.

Seasonal Holiday Gift-Giving: Find our full list of seasonal gift-giving thematic topics in the newly released Holiday Gift Guides. Reevaluate your line and describe why your items make great gift ideas; take the time to photograph your items in a way that shows the potential uses it could have.
Seasonal Home Decor: Winter and holiday home decor accents, displays, accessories, centerpieces, ornaments, and all the home accoutrement that make us think of a cozy dwelling. Think candles, baskets, wreaths, garlands, furniture, tabletop, quilts, blankets, pillows, storage solutions, rugs, windows, lighting, bedding, and bath. Rich materials and fabrics remain at the forefront of styling options.
Entertaining: Celebrations including dinner with the family, holiday parties, and those notorious over-the-top New Year's galas abound. We'll be looking for creative and unique seasonal tabletop solutions, dinnerware, glassware and bar, table linens, food for your feast, centerpieces, place settings, place cards, invitations, menus, favors, and hostess gifts.
Winter and Holiday Fashion: Vamped up holiday, formal, and party fashions along with warm layers, winter coats, winter accessories, boots, bags, and jewelry all sparkle this season.
New Year's Eve: Ring in the new year in style. We'll be highlighting party options, celebration accessories and party fashion. Keep in mind with New Year's Eve, resolution time is right around the corner. January sneek peek: Health and wellness, relaxation, detox, reorganization, and all that emphasizes a fresh new start.
Calendars and Paper Goods: Thank you card sets, stationery sets, 2010 calendars, and gift wrapping elements.
Shopping Local: With online shopping, comes shipping deadlines. As we near these deadlines, we'll be looking to promote the Shop Local Etsy shopping feature along with other location-based highlights. Make sure your location is up to date in order take advantage of last-minute shoppers in your area.
Boxing Day: Boxing Day is a recognized day of rest in many countries, originating as a day of extending goodwill to those less fortunate. Over time, it has traditionally become known as a shopping holiday for sales and promotions. For many retail merchants, this marketing strategy has become their highest revenue driving day of the year. We'll be hosting a special Boxing Day extended promotion for sellers interested in participating. Stay tuned for details as we get closer to December including how to participate as a seller.
Winter Weddings: Attire, decor, invitations, favors, and gift ideas.
The International Vacation: Global adventures, features on warmer weather destinations, highlights of spring/summer fashion in the Southern Hemisphere.
December trends: The all-encompassing forest imagery including holly, branches, berries, pine cones, acorns, and related animals (deer, squirrels, chipmunks). Boots, pumps, Oxfords, and ballet flats. Winter accessories. Statement jewelry, metallics and sequined clothing and accessories. Gem tones, deep berry, plum, forest green, and classic combinations of red, white, black, green and royal blues. Vintage decor, eco-friendly options, and tribal motifs continue to top the trends this season.
Turquoise is December's birthstone, and December's astrological signs are Sagittarius and Capricorn (November 23 - December 21: Sagittarius and December 22 - January 20: Capricorn).
Promotional Opportunities for Sellers:
- In preparation for our Turquoise Gift Guide, we will be looking for community suggestions and nominations for what items you'd like to see in the guide. Suggest your favorite turquoise-related items in this nomination thread.
- Suggest and nominate items for Etsy's Holiday Gift Guides in this Forum thread.
- Stay tuned to the Selling section of The Storque for additional promotional opportunities through December.

If you'd like to stay engaged and involved with the approaching merchandising themes, interpret them in your own artistic voice. This can be translated in your listings, photos, shop announcement, descriptions, tags, titles, sales promotions and more. We're excited to see your creative interpretations!

If you make items that would fit well with the themes outlined, try stocking up and listing them in advance to take advantage of potential shipping deadlines and on site features. Do you already have items in your shop that meld well? That's great! Now it's time to revisit those items to make sure your tags, titles, and descriptions reflect keywords shoppers might be looking for this time of year. This is also a great opportunity to revamp your item photography with a new look, if you think they need some work. Check out some great how-to's for item photography to get started.

If your items fall under the main thematic categories we'll be highlighting this month, it might be a great time to consider purchasing a spot in a Category Showcase. For those of you who enjoy making Treasuries, we'll be looking to highlight lists that interpret November and December's themes in a creative and cohesive way, as well as the many innovative and beautiful collections that we normally feature.

Upcoming Dates to Remember:

November is known as Real Jewelry Month, Peanut Butter Lovers Month, and Aviation History Month.
December 1: World AIDS Awareness Day
December 6: Spain's Constitution Day
December 6: Saint Nicholas Day
December 9: Christmas Card Day and National Pastry Day
December 10: Final safe date for international shipping deadlines (save for express and overnight)
December 10: Nobel prizes presented
December 11: Hanukkah begins at sundown
December 12: Poinsettia Day
December 12: Feast of Our Lady Guadalupe in Mexico
December 17: Hari Raja Puasa
December 17: South Africa's Day of Reconciliation
December 18: Final safe date for online shipping deadlines (save for express and overnight)
December 18: Muharram
December 21: Winter Solstice — shortest day of the year
December 25: Christmas Day
December 25: England's Constitution Day
December 26: Boxing Day — also known as the Day of Goodwill
December 26: Saint Stephen's Day
December 26: Kwanzaa begins
December 31: New Year's Eve

Do you have a date to remember that you don't see on the list? Let us know in the comments section below. We are currently working toward incorporating a more detailed calendar of international holidays into Etsy's thematic merchandising plans, so we're eager to hear which dates you would like to see included.

We’d like to hear from you!
We appreciate your support and look forward to your feedback and suggestions in the comments section below.

View More Merchandising Posts | Gift Guides

Seller How-To: 5 Tips for Item Descriptions

2009-11-11T16:48:00-05:00

Do you have writer's block when it comes to crafting your Etsy item listings? You're in luck! Optimize your shop with the following five tips for effective and descriptive prose in your product listings. You'll have a way with words in no time!

1. Create an inverted pyramid. The most important information about your item should be first in your description — not only because shoppers want the details on your items as soon as possible, but also because it's a smart way to optimize the way your description displays in Google search results.

Tip: Always use the Google search results preview.

2. Short paragraphs and bullet points are your friends. Visitors to your shop might be looking for a specific size or material, so make it easy for them to glean that info from your descriptions by cutting out superfluous language and making good use of bullet points. Think about your descriptions as a way to answer your buyer's questions (within reason, of course). Here's a forum thread, 20 Questions Your Buyers are Asking, to help you get an idea of what those questions could be.

3. Keep an eye on your web analytics results. (Find out how to set that up in the Seller FAQ.) Keep a list of the keywords visitors searched for when they found your shop and write with these keywords in mind. Remember that your tags are keywords used by Etsy Search, but your most important tags and materials should also be scattered throughout your descriptions so that internet searches (through Google, Yahoo, Bing, etc) can find you too! These sites are more likely to pick up keywords from your descriptions rather than your list of tags.

4. Just like a good therapist suggests, use "I" statements. Speaking in the first person will help you connect with your visitor on a personal level — and isn't that what they are looking for when they come to shop on Etsy? Show a bit of your personality! Think of your item descriptions as you would when meeting a new friend: you want to be polite, but you also want to be your natural self.

5. End with a link. Did you know you can copy and paste Etsy URLs in your descriptions and they will function as a hyperlink? Use this to your advantage. If your visitor has read your item description and is not biting, don't let them float away off the computer, to another website, Etsy shop or back to their search results. Instead, give them a link to learn more about you, see your entire shop, check out your policies or even a link to send you a conversation.

Want more tips? Check out these links:

Writing for an Online Audience | Seller Handbook

How-Tuesday: Miniature Stocking Ornament From Sweater Renewal

2009-11-10T14:30:00-05:00

As the season of bulky fibers descends upon us, I inevitably must clean out my sweater drawer for new finds. Pulling out fistfuls of thick wool, I mourn moth holes, shrunken sleeves, oil stains. The colorful knits, even flawed, nevertheless feel enduring, and thus when I came across Sharon Franco Rothschild's Sweater Renewal, I was already inspired. For this week's How-Tuesday, Sharon shares her wool felting technique, along with a template to make a cozy upcycled Christmas ornament. You could even enlarge the template to make a full-size Christmas stocking.

Purchase Sweater Renewal from Amazon or an independent bookseller

I am, always will be, a self-confessed sweater junkie. Whether I am designing, knitting, buying, felting, cutting, or wearing sweaters, I can never get enough of them. Sweaters provide comfort, warmth, and a certain sense of style.

We all have our favorites — some that make us feel fabulously stylish, some that make us feel incredibly comfortable, and those that offer a coziness and warmth that no other piece of clothing can compete with. As we collect and add sweaters to our wardrobes year after year, memories also attach themselves to each piece.

I will forever remember one of my all-time favorite sweaters, and its quick demise. I was sixteen years old, and the sweater (I can remember it like it was yesterday) was a pink mohair cardigan, the exact color of cotton candy. When I wore this sweater, I felt transformed. I felt grown up, stylish, even beautiful. But one of my father's first attempts to do the laundry for our family ended in disaster for this cherished piece of clothing. After some washing-machine agitation (in hot water, no less), my beautiful sweater shrank down to one-third its original size and was suddenly and completely unwearable. But my love affair with this sweater was not yet over. I kept it in my top dresser drawer, and every time I opened that drawer, I would look at my pink sweater and remember instantly how good it had made me feel. It was years before I could actually part with it. How I wish now that I had made something else out of it, something that I could have continued to use in my daily life, to remind me of my dad and the wonderful feeling that sweater had given me.

Fortunately, I have discovered that damaged sweaters, old sweaters, out-of-style sweaters, and sweaters that once belonged to a loved one can have a second life. So clean out your closets, start your washing machines, sharpen your scissors, and get ready to redesign, recycle, and renew your wool sweaters.

Miniature Stocking Ornament

It's never too soon to start thinking about the holidays. These tree ornaments are just waiting to be stuffed with tiny treasures and placed on your tree or above your fireplace. The stocking is made from a brightly colored mohair sweater.

Finished Measurements
3" (7.5cm) x 5 1/2" (14cm)

Materials
Yellow-green sweater made of mostly feltable fibers, at least 8 3/4" x 16 1/2" (22cm x 42cm)
Stocking template (download here) and tracing paper
Sewing needle and yellow thread
1 skein each Rowan Classic Cashsoft 4-ply yarn, 57% extra fine merino, 33% microfibre, 10% cashmere, 1.75 oz (50g), 197 yd (180m), in light brown and dark green, plus fuchsia for crochet flower (optional)
Crocheted fuschia five-petal flower (optional)
Four 10mm nugget beads, 3 amber, and 1 translucent white (2 amber beads and the white one are optional)
Small box of straight pins
DMC embroidery needle #5
Beadalon big eye beading needle 2 1/4" (5.5cm)
Tapestry needle
Size G-6 (4mm) crochet hook (optional)

Techniques
Washing and felting
Embroidery: Blanket stitch, running stitch
Crochet (optional): Silp stitch, chain stitch, single crochet, double crochet

Felt the Sweater

There are three methods for felting sweaters: in your washing machine, by hand in your sink or tub, or at your local dry cleaner. The washing-machine method is the easiest and fastest way to felt, especially if you are washing a whole sweater or blanket. If you are doing a small piece, such as a sock, hat, or a cut piece of a sweater, you may find the hand-washing method easier. If you do not want to deal with the actual washing and felting yourself, your local dry cleaner is a good alternative.

Washing-Machine Felting
1. There are two types of washing machines — top loaders and front loaders. Top loaders open at the top of the machine, and you put your clothes in a basket-like container that has a cylinder in the middle. Top loaders work best for sweater felting for two reasons. The first is that you can open the top at any time during the wash cycle and check your felting. The second is that the cylinder in the middle provides a lot of agitation, so your sweater will felt very quickly, often in one cycle.

Front loaders have a door that opens in the front of the machine, and they provide a much larger, more open space than a top loader. Once the wash cycle begins, the door automatically locks and cannot be opened until the cycle is finished. Because there is no spin basket in the front loader, there is less agitation. So with front loaders, I suggest that you begin any felting project using a very short cycle (hand-wash is best) and know that you may need to go through a few cycles before your sweater will felt the way you want it to.

How to Felt Using the Washing Machine

Place your item in a pillowcase. This will protect your piece and provide more friction (which is a good thing).
Select a very short cycle to begin. The hand-wash cycle is always a safe bet.
Set the water temperature to Warm.
Add about 1/4 cup (60ml) of Ivory liquid soap, or any dishwashing liquid with a low pH balance.
Select the shortest spin cycle and the gentlest wash cycle. Spinning the item for too long can distort the shape of the piece, but it needs to spin a little so all the water comes out.
Place the pillowcase with your item inside in the washing machine. Start your washing machine. Do not felt more than one piece at a time. After each cycle, take your piece out of the pillowcase and check to see if you need to wash it again.
When you have achieved the desired results, put your item in the dryer (still in the pillowcase). Run the dryer on a very low- or no-heat setting until the item is dry.

Make the Stocking

2. Trace and cut out the Stocking template (download here), enlarged at 200%. Pin the template onto the felted sweater and cut it out.

3. Pin right sides together. Machine-stitch around the sides of the stocking, using a 1/2" (13mm) seam allowance. Leave the top edge of the stocking open. Turn the stocking right-side out.

4. Turn under 1" (2.5cm) at the top of the stocking. Using light-brown yarn, the tapestry needle, and running stitch, stitch around the stocking to secure the top hem.

5. Blanket stitch around the machine-stitched edges of the stocking, using light-brown yarn and the tapestry needle.

Appliqué & Embroider

6. If desired, you may crochet a five-petal fuchsia flower.

Chain 4, leaving a tail 3" to 4" (7.5 - 10cm) long. Join with a slip stitch to form the loop. (Chain 3, single crochet 1 into the loop) 4 times. Chain 3. Using a slip stitch, join to the base of the first chain 3. You now have five petals. Fasten off, leaving a tail 3" to 4" (7.5 - 10cm) long.

Pin the crocheted flower in place on the front of the stocking. WIth the beading needle, sew an amber nugget bead in the center of the flower, simultaneously sewing the flower to the stocking front. Be careful not to sew the front of the stocking to the back while doing this. If you do not wish to use the crocheted flower, simply sew the amber bead to the front of the stocking at the same point where it would be if the flower were there.

Crochet Loop (Optional)

7. This loop will attach to the bead center of the flower, closing the stocking. Using dark-green yarn, join the yarn to the top center back of the stocking with a slip stitch. Chain 32, slip stitch into the 22nd chain to form the loop, work a single crochet in each chain from that point back to the edge of the stocking. Tie off the yarn and weave the end under the hem of the stocking.

Crochet Strap (Optional)

8. Using two strands of light-brown yarn held together, leave a 3 1/2" to 4" (9-10cm) tail and tie an overhand knot with the two strands used as one. Attach yarn to the upper left corner of stocking (on the heel side). Crochet a 7" (18cm) chain. Chain 10 beyond the 7" (18cm) point. Form these 10 chains into a loop and slip stitch to the end of the 7" (18cm) chained strap. Sew an amber nugget bead onto the upper right corner of the stocking (on the toe side). The chained strap will come over the stocking and attach to this bead by the loop. At the end of the strand of yarn you left as a tail at the beginning of the strap, tie an amber bead. Tie the white translucent bead at the end of the other yarn tail.

Thanks to Sharon Franco Rothschild and the good folks at Potter Craft for sharing this project with us. For more upcycling inspiration, check out Sweater Renewal.

More How-Tuesday Posts | Supplies Category | DIY Made Simple Gift Guide

Quilting for Peace: Stitch Your Own Shopping Bag

2009-11-06T10:15:00-05:00

Stitch-by-stitch throughout the decades, the art and craft of quilting has long held a quiet power to gather communities together — whether it be through quilting bees, wartime efforts, painstakingly creating heirlooms and gifts, or resourcefully gathering together fabric scraps to mend a garment or create an object of comfort.

Katherine Bell's new book, Quilting for Peace, explores the the stories, social causes, and common threads of making the world a better place one thoughtful stitch at a time. She also includes a plethora of projects and inspiration for reclaiming peace and meaning in our world, using your own two hands and a few basic craft supplies. Below Katherine Bell has generously shared with us the 30 Minute Shopping Bag project from her book.

Purchase Quilting for Peace from Amazon or an independent bookseller.

Project: 30 Minute Shopping Bag

Use recycled fabric or leftover scraps from quilting projects to make this bag extra
eco-friendly. If you want to use small scraps of fabric, read the patchwork instructions at the end of the pattern. Double seams make the bag more durable for heavy groceries, giving it a longer life.

Finished Size:
Approximately 15 4/4" z 16 3/4"

What You'll Need:
- 3/4 yard of 44 inch wide quilting or home decorating weight cotton (preferably recycled)
- Knitting needle or chopstick
- Matching cotton thread

Sewing Instructions:

1. Cut two 18-inch x 20-inch pieces of fabric for the front and back of the shopping bag, and two 18-inch x 4-inch strips for the handles.

2. Fold and press a 1/2-inch hem on one long edge of one handle strip. Fold and press a 1-inch hem on the opposite long edge of this handle strip. Fold and press the side with the narrow hem so it overlaps the side with the wide hem by 1/2 inch (see Diagram A).

3. Edge-stitch the edge of the overlapped hem, and then topstitch 1/4 inch on either side of the ﬁrst seam.

4. Repeat steps 2 and 3 to make the second handle.

5. Working with one of the 18-inch x 20-inch rectangles, fold and press to the wrong side a 1/2-inch hem on one short end. Fold and press this hem edge another 1 1/2 inches to the wrong side. Next position each end of one handle 4 1/2 inches from each side edge of the rectangle and tuck the handle ends under the double-folded hem, snugging them to the base of the hem (the handle will now face into the center of the rectangle), as shown in Diagram B.

Pin the double-folded hem and handle ends in place, and edge-stitch as close to the edge of the hem as you can, taking out the pins as you come to them. Fold the handle up over the hem, and press it in place (see Diagram C).

6. Topstitch a box with an X inside it on each end of the handle, covering the bag’s hem (see Diagram D).

7. Repeat steps 2-6 with the second fabric rectangle and handle.

8. Place the bag’s two sides with wrong sides together and the edges aligned. Sew a 1/4-inch seam along both sides and the boom of the bag, backstitching at the beginning and end of the seam to secure it. Turn the bag wrong side out, using a knitting needle or chopstick to gently push the corners fully out. Press the bag’s edges, and, with a 1/2-inch seam, sew around the three closed sides, again backstitching at the beginning and end of your stitching. Trim any loose threads, turn the bag right side out, and press it again.

Patchwork variation:
Piece together strips or scraps of fabric, and trim your patchwork to create the two -inch x -inch rectangles. Then follow steps 1-8 above to make your shopping bag

Thank you to Katherine Bell and the good people at STC Craft for sharing this project with us. For more ideas on how to improve your world through quilting, check out the website, Quilting for Peace.

More Craftivism Posts | Quilts Category | DIY Made Simple Gift Guide

Come craft with author Katherine Bell at two upcoming events in Brooklyn, NY:

Saturday, November 14 (12-6 p.m.): DIY Design Day at 303 Grand. More details here.

Monday, November 16 (4-8pm): Bag-making Craft Night with Bags for the People at Etsy Labs

Come Craft With the Etsy Labs & AMH Design: Needlepoint Gift Tags

2009-11-05T10:30:00-05:00

Why stay in and craft all by your lonesome? Come join us for a free needlepoint workshop — whether you're in Brooklyn or anywhere in the world. Stop by for our weekly Craft Night in our online, interactive classroom, the Virtual Labs, for a live demo via webcam at 5 p.m. ET, or in person at the Etsy Labs in Brooklyn anytime between 4-8 p.m. ET at 55 Washington Street, Suite 512 in Brooklyn, New York. (Click here to see what time 5 p.m. ET is in your hometown.) Craft Night is a time to make things, sharpen your craft skills, and make new friends.

This week, on Monday, November 9, we will be making needlepoint gift tags with artist Amy Holbrook of AMH Design. (She is also our neighbor here on Washington Street.) Make your own needlepoint gift tags for the upcoming holiday season. This project is an easy and fun way to learn the basics of needlepoint while making some cute gift tags. Needlepoint adds a personal touch to your gift without a lot of effort!

Amy Holbrook, the founder of AMH Design, is bringing needlepoint into the 21st century with her collection of contemporary needlepoint kits. Easy, stylish, portable and all-inclusive, AMH Design needlepoint kits are perfect for beginner and veteran stitchers alike.

If you are attending Craft Night virtually this week and would like to stitch needlepoint gift tags along with us, you'll need to gather the following supplies:

Perforated paper sheet
Perle cotton floss size 5 (embroidery floss is okay)
Tapestry needle — size 24
Needle threader
Scissors
Colored cardstock paper
X-acto blade
Paper glue
Hole punch
Download the instructions

Upcoming Events at the Etsy Labs:

Saturday, November 7: Sock Monkey Workshop at the Etsy Labs

Join us this weekend for an afternoon of creating original sock monkeys for Fresh Art's Sock Monkey Program.

Fresh Art is a non-profit organization dedicated to providing expanded artistic, personal development, and entrepreneurial opportunities to New York City artists with special needs. The sock monkeys we create this afternoon will be sold to raise funds to support Fresh Art's programs. All skill levels are welcome, though basic hand sewing skills are helpful.

When: Saturday, November 7, 2009; 10 a.m. to 3 p.m.
Where: Etsy Labs at 55 Washington Street, Suite 512, Brooklyn, NY

Please RSVP for this free workshop at rsvp@etsy.com or on the Etsy Labs Meetup page.

Additonal Upcoming Events
11/16: Bag-making workshop with Bags for the People
11/23: Rolling Ball Book Ornaments with Esther K. Smith
11/30: Open Craft Night
12/7: Needle-felted Ornaments with KnitKnit

Looking for more holiday craft projects? Try these how-to's:

Felt Garlands | Snowflake Gift Wrap | Holiday Table Decor

Will we see you on Monday? Let us know in the comments below.

The Etsy Seller Handbook: All Our How-To's About Selling

2009-11-04T21:45:00-05:00

Sellers!

Below you'll find a handy index of all the useful How-To's about selling on Etsy. We're calling it the Seller Handbook, and we first posted it on the Storque in September of 2007. We'll be adding all new how-to's for sellers to this index and bumping up the post when we do. In this way it's a living document.

You can also search the Storque tags for "Seller Handbook" for a chronological list of all our published how-to's related to Selling.

Your Shop 101: How-To's for Getting Started on Etsy
Start with this one: Etsy Success for Beginner Sellers!
Please also see the Setting Up Shop Help Guide, Selling Dos and Don'ts, Selling FAQs, Listing an Item Help Guide, Etsy Guide to SEO.

[image by Artsy]

Photography How-To's

[image by CarolinaCottage]

Etsy International How-To's (plus How-To's translated into foreign languages)

[image by T woHiddenHeads]

Alchemy and Custom/Reserved Listing How-To's

[image by moxiethrift]

Shipping How-To's

[image by missplum]

Advertising How-To's
Please also see the Showcase Help Guide.

[image by Earmark]

Business and Pricing How-To's

[image by NewDuds]

Promoting & Marketing How-To's

[image by DancingMooney]

Craft Show & Events How-To's

[image by photohale]

Gallery Go-getter Series

[image by MiNDJACKET]

Social Networking, Blogging, Podcasting & Video-making How-To's

[image by growbots]

Handmade Code (Third Party Applications from the Etsy Developer Community)

"Etsy Addict" iPhone Application
Craft Cult (a site that let's you track your hearts and where you've been featured, plus more)
ColorMatch from 26OliveStreet (a tool that suggests items that fit along your color palette)
EtsyHacks (a suite of tools for sellers — "Copy Listing" is particularly handy)
Morecloth (an application that lets you browse fabric on Etsy by color)
Sellit.com (a service that helps you spread the word about your shop)
Soopsee (an easy-to-use website building service that enables you to feed in your Etsy shop, blog, etc.)
Tag Finder Tool from Craftweasel.com (one of this developer's many applications the Tag Finder gives sellers insights into what tags might be appropriate for their items)

[image by houseofharriet]

Legal Info for Artists

[image by jessgonacha]

Tagging How-To's

[image by Anda]

Team Tips Handbook

See all the how-to's relating to Teams, groups of sellers who self-organize by location or craft.

[image by iheartmoustaches]

All about Etsy & Site Features

We have to close comments here because the page is taking too long to load! So if you have additional tips, please post in this Forum thread.

If you'd like to write a how-to for the Seller Handbook, pitch to the Storque editors.

How-Tuesday: Rose Petal Tee From Appliqué Your Way

2009-11-03T16:07:00-05:00

Picking through the scrap bins at fabric stores is my cherished scavenging adventure for texture and pattern. In every nook of my craft storage, strips of vibrant textiles bloom forth. When I find projects made for these sweet trims, I'm not only reinventing a T-shirt or a tote bag, I'm also creating something completely new out of my neglected bouquet of materials. Kayte Terry, who has shared many a resourceful embellishing how-to on The Storque, has come out with a new book, Appliqué Your Way. These projects will inspire you to root your way through not just your own pile of discarded cloth, but your neighbor's as well.

Purchase Appliqué Your Way from Amazon or an independent bookseller.

I came to appliqué through my love of fabric and patterns. I adore the contrast of rich velvet on linen or a sweet Liberty print mixed with tweed. My heart goes all aflutter when I score a stack of feed-sack fabrics on eBay or unearth a set of vintage Marimekko curtains at a flea market. Doing appliqué is a way for me to highlight these special fabrics in my work and to play with textures and colors.

The beauty of appliqué is that you can use small amounts of gorgeous fabric to make a statement. It's a great way to use scraps from your other sewing projects or to put old clothing or linens to new use. You can transform everyday clothing and household items into one-of-a-kind works of art with the addition of some simple appliqué. There's really nothing more satisfying than answering the question "Where did you get that?" with "I made it myself!"

While I love the comfort of a T-shirt, sometimes a basic tee just won't cut it. Romantic rose blooms and leaves, also made from T-shirts, gracefully trail down the neckline of this tee. A monochromatic palette makes this tee super sophisticated. Hit up your local thrift store for extra-large men's tees (they give you more fabric to work with) in different shades of one color.

Materials
Boatneck T-shirt
3 T-shirts in assorted shades complementary to the boatneck tee
Quilting ruler
Self-healing cutting mat
Rotary cutter
Pencil
Card stock
Tailor's chalk
Fabric scissors
Sewing machine and thread in complementary colors
Needle and thread in colors to match T-shirts
Straight pins

Make the Flowers and Leaves

1. Use a quilting ruler and work on a cutting mat using a rotary cutter to cut from the assorted T-shirts the following strips of fabric:
One 6" x 24"/15cm x 60cm
Five 3" x 14"/8cm x 36cm
Three 2" x 9"/5cm x 23cm
Note: You may have to sew a couple of strips together to get a 24"/60cm strip.

2. Trace about a dozen leaves onto the assorted T-shirts. Cut with fabric scissors. Mark simple leaf veins on the leaves with tailor's chalk.

3. Set your sewing machine to a straight stitch and sew veins on the leaves, backstitching at the beginning and end.

4. To make the flowers,
a. Thread a needle with a thread color that matches the T-shirt strip. Knot the thread end and set aside.
b. Fold a T-shirt strip in half lengthwise. Holding each end of the strip with your hands, with the folded edge at the top, fold the upper left corner down so that the raw side edge of the strip meets the bottom edge of the strip, forming a 45-degree angle. (See figure 1.)

c. Start rolling the first few inches of the left side of the strip to make the center of the rose. (See figure 2.) Sew through the bottom edges of the flower center to secure.

d. Fold the strip at a 45-degree angle next to the flower center and roll flower center onto the fold. (See figure 3.) Sew bottom edge to secure. Repeat folding the strip, rolling the flower onto fold, and stitching to secure, until there's no fabric left.

e. Tuck the final end of strip under the flower and sew to secure.
f. Repeat all the steps to form flowers from each T-shirt strip.

Assemble the T-Shirt

1. Lay the boatneck T-shirt out on a flat, clean surface. With the T-shirt facing you, pin the largest rose just slightly left of the center of the shirt. Pin two leaves below the rose. With a needle and thread, hand-stitch to the shirt to secure. Remove the pins.
2. Cluster four roses to the left of the large rose and accent with leaves as desired. Pin, hand-stitch to secure, and remove the pins.
3. Pin clusters of leaves trailing up the neckline of the T-shirt to cover the rest of the left side of the neckline. Hand-stitch to secure, then remove the pins.
4. Cluster four roses to the right of the T-shirt in a different formation than the one on the left and accent with leaves as desired. Pin, hand-stitch to secure, and remove the pins.
5. Pin clusters of leaves trailing up the neckline of the T-shirt to cover the rest of the right side of the neckline. Hand-stitch to secure, and then remove the pins.

Thanks to Kayte Terry and the good folks at Chronicle Books for sharing this project with us. For more modern embellishments, check out Appliqué Your Way.

More How-Tuesday Posts | Supplies Category | DIY Made Simple Gift Guide

Fabulous Packaging and Wrapping With rikrak

2009-11-03T10:30:00-05:00

Have you missed the first half of our series of holiday workshops for sellers? Don't worry, there are many workshops left to help you get your shop in shape this season. (View the entire schedule here.) Last week's workshop was hosted by Etsy seller, rikrak, our resident branding-with-packaging specialist! I've put together some great references from her workshop here, but make sure you read the thorough notes she's provided on her own blog, the rikrak studio.

Packaging How-To Videos:

Etsy Holiday How-To #1: Packaging

Etsy Holiday How-To #2: Packaging

Etsy Holiday How-To #3: Creating Labels and Hang-Tags

Furoshiki Gift Wrapping

Packaging Blog Tutorials:

Holiday How-To's: Sellers, Wrap It Up With Gift Wrap!

Team EcoEtsy Tip of the Week: That's a Wrap

Team Eco-Etsy: Make Your Own Waterproof Shipping Envelope

Furoshiki Fabric Wrap Techniques

Funky Felter's Blog: All About Labels for Handmade Items

Craftster Tutorial: Making Personalized Labels

Team Canada: Making a Cereal Box into a Beautiful Mailer

Packaging Downloads:

Envelope Pattern

Flying Floating Mailing Labels by the Small Object

Free Printable Mailing Labels by Creature Comforts

Free Printable Labels and Gift Cards by oh smile

Sweet Mailing Labs by Elephantom Knits

For more packaging tips and tricks, don't forget to read all of rikrak's workshop notes here. Happy packaging!

More Packaging Tips | Holiday Tips for Sellers | Holiday Workshop Schedule

Coast-to-Coast: Come Rock and Craft With Etsy Labs

2009-10-29T16:33:00-05:00

This week we are pleased to announce crafting events across the United States! Join the Etsy Labs in both Brooklyn and San Francisco (and online!) for free hands-on workshops to kick off a crafty month of November.

So, read on for twice the fun...

Crafting in Brooklyn, NY:

Open Craft Night at the Etsy Labs in Brooklyn, NY

This week we will stitch pincushions with Elizabeth from the band Elizabeth & The Catapult (pictured in the red dress above). The band will perform a very special live acoustic set of songs from their new album, Taller Children, at 6 p.m. ET in the Etsy Labs. For a preview of their music, be sure to listen to the songs streaming on their website.

When: Monday, November 2; drop in any time between 4 to 8 p.m. ET. Live acoustic set at 6 p.m.

Not in Brooklyn? Be sure to tune in to the Virtual Labs at 5 p.m. ET to catch the pincushion demo.

Where: Etsy Labs at 55 Washington Street, Suite 512, Brooklyn, NY

A big thanks to Spoonflower for donating the custom printed fabric we will be working with this evening!

Upcoming Events at the Etsy Labs in Brooklyn:

11/7: Sock Monkey Workshop (10 a.m. to 3 p.m.) with Fresh Art
11/9: Needlepoint with AMH Design
11/16: Bag-making workshop with Bags for the People
11/23: Rolling Ball Book Ornaments with Esther K. Smith

A photo of rawfish from last week's Craft Night at the Etsy Labs.

Crafting in San Francisco, CA:

Student Night + Craft Bar With Etsy Labs at the Museum of Craft and Folk Art in San Francisco

Get off campus and out of the cubicle! Come to the free Student & Young Professionals Night at the Museum of Craft & Folk Art, co-sponsored by Etsy. Join us for Craft Bar with Etsy Labs @MOCFA SF, see the Open Source Embroidery Exhibition, listen to a live performance by Bay Area artist, Beep!, and enjoy tasty refreshments from local artisans. Stroll through the gallery, visit the museum store, relax with your favorite drink, dance to the music or even pick up a new hobby. Crafting sessions are free and all materials will be provided.

Don't live in California? Fear not, MOCFA will also host a live demo of the evening's craft projects via webcam in Etsy's Virtual Labs for all of our faraway friends. If you'll be crafting along with us, be sure to download this knitting pattern.

When: Thursday, November 5 from 6 to 8 p.m. PT

Where: Museum of Craft and Folk Art at 51 Yerba Buena Lane, San Francisco, CA

Looking for further inspiration?

Handmade Instruments | Handmade Portraits: Armor Guitars | Etsy Finds: Smells Like Teen Spirit

Will we see you on Monday for sewing and singing? Let us know in the comments below.

Halloween Hosting: Kill Devil Punch Recipe From Food & Wine Magazine

2009-10-29T15:31:00-05:00

Your guests will be reeling (in a good way) from this punch! The recipe for Kill Devil Punch came to Food & Wine Magazine from Phil Ward, bartender at the aptly named Death & Co. It features a block of raspberry ice that melts, slowly releasing its juices (a.k.a. raspberry blood) into the bowl throughout the evening.

Ingredients

Raspberry Ice

12 ounces water
18 raspberries

Punch

9 ounces amber rum
6 ounces pineapple juice
5 ounces simple syrup
4 ounces fresh lime juice
5 ounces chilled champagne
12 raspberries
12 lime wheels

Directions

Make the Raspberry Ice: Pour the water into a plastic container and arrange 12 raspberries in the container. Freeze for at least 6 hours.
Make the Punch: In a pitcher, combine the rum, pineapple juice, simple syrup and lime juice and refrigerate until chilled, at least 1 hour.
Stir the punch and strain it into a punch bowl. Add the raspberry-studded ice. Pour in the chilled champagne and stir once. Garnish the punch with the raspberries and lime wheels. Ladle into teacups or small rocks glasses.

Below we've picked a few spooky items to give your Halloween party some bite. Have a creepy Halloween!

Get More Halloween Decor | More Posts From Food & Wine Magazine

Orange and Black Recipes on Food & Wine Magazine

Halloween Recipes From Parenting.com

2009-10-28T17:00:00-05:00

So you've knitted your toddler a frog suit, transformed your home into a haunted mansion, and rehearsed your shadow puppet performance. Now it's time to party! This weekend, shock and delight the little monsters in your living room by serving up a tray of delectable gore.

Parenting.com has a slew of recipes for Halloween-friendly snacks. Check out the Slimy Jell-O Treats and Fruity Ghoul's Brew below, or explore the whole slideshow here.

Slimy Jell-O Treats

1. Prepare a package of lime or apple Jell-O as directed and divide among 8-ounce mason jars or clear bowls, filling only halfway; refrigerate them until firm.
2. Prepare another Jell-O flavor, such as cherry, berry-blue, or grape. While Jell-O is cooking, place three gummy worms on top of set gelatin and let another hang over the lip. Pour second flavor over the worms, filling to the top; refrigerate.

Fruity Ghoul's Brew

1. Put 1 maraschino cherry in each section of an ice-cube tray, then fill with cran-raspberry juice. Add 2 drops red food coloring to each section, and freeze.
2. Mix 2 parts orange juice and 1 part ginger ale in a pitcher, and set aside. To create blood, add red food coloring to some corn syrup.
3. When ready to serve, dip the rim of each glass into the syrup, and allow it to drip down the sides. Fill with punch mixture and add 2 maraschino ice cubes.

Looking for more creepy treats? Explore Parenting.com's Eerie Edibles!

Thanks to the good folks at Parenting.com for sharing these recipes with us! Check out the site to find Pumpkin Carving Stencils, Last-Minute Costume Ideas, as well as child-friendly inspiration and advice.

For more great tips and articles, subscribe to Parenting magazine for just $1 an issue!

Parenting Early Years – for moms with babies and toddlers

Parenting School Years – for moms with school-age kids

Halloween Blog Posts | Tricks, Treats, and Parties Guide | Halloween Category

Bleeding Vampire Cupcakes How-To Video

How-Tuesday: Gore-Fest 2009 3D Blood Spatter Effect

2009-10-27T14:00:00-05:00

Friend Etsy on Youtube & Blip.tv | Subscribe to Etsy's iTunes Podcast | MP4 Verson

We are so excited to be collaborating with Meg, a.k.a. Enderby, of Threadbanger fame for this creepy-cute Halloween how-to! Horror movie buffs and fans of television's forensic blood splatter analyst (and serial killer) Dexter are sure to be inspired. Here's Meg with all the gory details...

This October, let's take on new and unique creepy Halloween decor instead of the same old orange and black motif. In today's How-Tuesday, Etsy and Threadbanger team up to create a 3-dimensional blood spatter effect. These murder scene recreations are blood-chilling decor, and they make a fun and interactive backdrop for your Halloween party's photo booth. This will surely creep you and your guests out and will go over quite well with the serial killers in attendance.

For this project you will need:

Red felt
Red yarn
A needle (with an eye large enough for the yarn)
Red tacks
Recycled cereal box or cardboard for the template
Pen, chalk and/or pins

Instructions

1. Sketch out the shape of your pool of blood and create a template. If you don't want to draw your own, click on the spatter image on the right to open the full size file in a new window. Right click to download.

2. Using the template as a guide, trace and cut out the pool of blood from your red felt.

3. Cut out 50-80 pieces of red yarn that measure 50 inches long, and tie two knots at one end of each piece. The number of pieces of yarn will be determined by the perimeter of your red felt.

4. One by one, thread and pull through each piece of yarn around the perimeter of the blood pool. The yarn pieces should be about 1 centimeter out from the edge, and 1 inch apart from each other. (Tip: We had a little bowl of water on hand to make threading the needle easier.)

5. Take red tacks, or flat-head metal tacks you painted red, and attach your piece to the wall making sure the edges are flat and that all of the yarn hangs loose.

6. Take the pieces of yarn, and pulling them taut, attach to an old microphone stand or tripod. You can use another piece of your red yarn to tie the pieces together and then to the stand. This acts as the point of contact of the wound that created the bloody scene. Stab away and enjoy!

To see more of Meg's DIY home decor projects, check out Decor It Yourself every Wednesday on Threadbanger.com.

More How-Tuesday Projects

Being Safe on Etsy: Spotting and Avoiding Advance Fee Fraud

2009-10-26T18:15:00-05:00

It's important for us at Etsy to ensure our community is safe while using the site. Unfortunately there is no foolproof way to ensure safety online at all times. Sometimes all we can do is give information and hope that well informed users will be able to protect themselves. As the Etsy name spreads throughout popular culture and the world, it is bound to attract more and more unscrupulous individuals with ulterior motives. Unfortunately, this happens to web companies as they become more popular.

One of the most common scams is known as Advance-fee fraud. Also called the "Nigerian scam" or the "419 scam," this type of scam is frequently seen in emails where a person claims to be looking to engage in a business deal involving a large some of money, but these scams are now cropping up more and more on online retail sites.

How this scam shows up on Etsy:

Typically this scam begins with the scammer sending out conversations (also known as "convos," Etsy's internal messaging system) to a wide range of Etsy sellers, specifically those that list one or more high priced items. In some cases the scammer may simply purchase a large number of these expensive listings. If they have checked out and committed to buy these listings, it's likely they have not "paid" in any sense and will send a conversation along with their purchase.

The convo will usually indicate that this buyer will pay with a money order or a check and will need to tack on an extra amount for their "shipping agent." Usually this amount is very high — sometimes even higher than the original cost of the listing. If this is agreed upon, then the buyer will send out the money order or check and typically a fake "invoice" from the shipping agent. They will then request that any over-payment from the money order be sent back to them.

This works because the check or money order (typically from an overseas bank) is a forgery. Your bank will allow you to deposit it, and then by the time the bank realizes it is a forgery, you have already sent back the over-payment to the scammer. Once the forgery is detected your bank will hold you liable for the amount, and now that the con artist has their money, you will not hear from them again.

What to do:

If you receive any suspicious convos like this the best thing to do is ignore them and report it to abuse@etsy.com. You can cancel the transaction as well.

Sellers should never send any money in a situation like this, no matter what reason is given. If you do find yourself facing a potential loss, or realize too late that you were being targeted by a scam, be sure to contact your financial institution as soon as possible. You may also want to contact local law enforcement. Again, let us know about this and send us the pertinent information, so we can take steps to remove and block these types of users from our site. Please share this article with your family and friends so we can spread awareness!

More posts about Scams | Seller Handbook

Handmade Code: Sellit.com

2009-10-23T15:00:00-05:00

As part of our Handmade Code series, we're bringing you news and how-to's about the innovations emerging from the Etsy Developer Community. Located at developer.etsy.com, the Etsy Developer Community serves as a hub for third-party software developers who are making neat and helpful programs for Etsy shoppers and sellers. In this edition, Katie (pictured below at a toga party!) tells us all about their application available at Sellit.com.

What's the basic idea of the application? What need does it fill?
We created Sellit to provide sellers with an easier way to display and discuss their handmade, vintage, or supplies in places they’re already hanging out and having conversations like Facebook, blogs and even Twitter. Also, we thought it was important to not reinvent the ecommerce wheel by asking you to upload more product images or designs in yet another shop. Sellit works with what you already have.

Sellit is already helping thousands of other online merchants gain the extra visibility and buzz, and now we have made the application available to Etsy sellers. The basic premise behind Sellit was to complement or add to what you’re already doing to create awareness for your shop‘s items.

Where do we go to find it? What's the URL, etc?
To get started, just visit www.Sellit.com and be ready with your personal Etsy shop address (http://www.username.etsy.com). You simply copy and paste that into the open text box at the top of the page and click Get Started. You can just plug in your existing Etsy shop and let us handle the setup for you.

After you register, you’re ready to go. It’s exactly the same as your original Etsy shop but now ready for additional activities like sharing to Facebook, easily tying product links to Twitter posts, blogs, advertising, etc.

How do you use it?
So let’s talk about this “Share” thing. In the bottom left corner of each Sellit Mini-Shop there is a Share button. If you click this, you’ll see all the places you can instantly share or discuss your shop’s products. Our motto: Why have one shop location when you can have hundreds? And we’re not kidding! Friends, supporters or customers who love your products can easily add your Etsy Mini-Shop to their social network pages or blogs too.

There are three ways to begin using your account to loop in friends, customers or like-minded folks:
1. Click-n-Post: As long as you are logged into your Facebook or MySpace account, Sellit will post your Mini-Shop directly into your profile where all your friends can see it, and yes, you get to choose what section or page you would like it to appear on. You can also copy and paste or grab the html code to embed it onto your blog or personal website.

2. Shout It! (When logged in): Using today’s most popular micro-blogging sites like Twitter and Plurk and places you can update your status like Facebook and Friendfeed, Sellit allows you to type a short sentence at the top of your admin screen where is says “What’s new with your shop?” After typing your sentence, you then click Shout It to update your selected destination with relevant posts about your products. We even include a short url linking to your items as not to take up the precious limited characters in Twitter, etc. Your buyers and customers can also "Shout” about your products from any Mini-Shop location wherever it’s been shared. You can even bookmark your new Etsy Mini-Shop to sites like Del.icio.us, Diigo and Reddit to help with SEO. Sellit allows you to administer all your social media outlets from one location. It’s all about simplicity and saving you time. For more info on this, check the Shout FAQ.

3. Copy & Paste: Just in case you want to point people to your Mini-Shop or link to it in a blog post or email blast, we make it easy for you to find.

So that’s the skinny on sharing. If you would like more info, check out the Selling Online 101 FAQ.

Are there any costs or further opportunities/ways to get involved?
For those of you wanting maybe a little more, Sellit now has some additional features for you to check out:

AdPAK: Imagine being able to turn your Etsy Mini-Shop into an instant advertisement without all of the normal advertising headaches. With no advertisement design needed, the Sellit AdPAK advertises your products or items on the best sites possible so you don’t have to lift a finger. Check out the AdPAK FAQ.

Sellit PRO: Everyone can use Sellit Basic for free, but if you desire even more visibility and marketing for your shop, Sellit Pro is for you. You’ll have access to automated Twitter and Facebook marketing, advertising and statistics and at least 3000 additional placements of your Sellit products. Check out the Sellit Pro FAQ.

Premium Shout: Just like Sellit Basic, everyone gets to use the manual Shout for free, but with Premium Shout everything is automated and you have access to advanced options for posting sales, new products or upcoming events.

What should one do if there's a bug or a problem? Who should one contact?
In case you have any additional questions, concerns or just need a little help, we are here for you 24/7 (by way of UserVoice) to get you the answers you need. Plus we really like talking to our users. Just look on the very left hand side of any Sellit page for the Feedback button. You can also follow us on Twitter, subscribe to our blog (we feature Etsy sellers!) and become a fan of our Facebook page.

What's one surprising/fun/amazing story you've heard about someone using your app? Or what is your favorite part about the app?
We love hearing from sellers who use it. Here's what a couple of them had to say:

“LOVE your Sellit network! I've been able to quickly post to Twitter, Facebook and my blog using your product AND I love how you guys promote all over the place! Less time promoting and more time sewing and selling — I'm all for that!! It's so easy to use! Love the layout! I'm just there!”
- Charlotte Blackwell, Bizzie*Lizzie*Creations

"Sellit is easy to set up and use. Within minutes I had a free personalized Mini-Shop that seamlessly integrated with my shop. Sellit easily supports the admin side of my business; from my workbench I can simply send one shout (message) across multiple networks. Less time on the computer gives me more time to work on my craft."
- Marcella Austenfeld, Good To Go Jewelry

Anything else you'd like to add?
On average, 40% of the people who interact with your Etsy Mini-Shop should convert to additional sales leads. In the Related Items below, find some Etsy shops who are already using Sellit.

Have you used Sellit? Post in the comments below!

Come Craft With the Etsy Labs and Rawfish

2009-10-22T16:16:00-05:00

This week we're hosting an open Craft Night, as we usually do on the last Monday of each month. Instead of an organized project, this week we are throwing the doors of the Etsy Labs wide open and letting you dive into any project that strikes your fancy.

Bring along any project you'd like to develop during this week's Craft Night. (Might I suggest working on your Halloween costume?) You are also welcome to start a brand new project using our tools and extra supplies, or finish a Craft Night project from a past week.

As a special spin on this month's open Craft Night, Laila of rawfish fame will be on hand with her Lendrum Double Treadle spinning wheel, shown at left. She will demonstrate the twists and turns of a variety of techniques for creating artful handspun yarns throughout the evening.

When: Monday, October 26; drop in any time between 4 to 8 p.m. ET.

Not in Brooklyn? Be sure to tune in to the Virtual Labs at 5 p.m. ET to catch the demo!

Where: Etsy Labs at 55 Washington Street, Suite 512, Brooklyn, NY

Upcoming Events at the Etsy Labs in Brooklyn:

11/1: Church of Craft meeting
11/2: Sewing Pincushions with Elizabeth & The Catapult
11/7: Sock Monkey Workshop with Fresh Art
11/9: Needlepoint with AMH Design
11/16: Bag-making workshop with Bags for the People
11/23: Rolling Ball Book Ornaments with Esther K. Smith

A photo of from last week's Craft Night at the Etsy Labs.

Looking for further fiber inspiration?

Stella Pixie Hat | Tatami Socks | Frog Suit

Will we see you on Monday? Let us know in the comments below.

How-Tuesday: Spooky Shadow Puppets by Crankbunny

2009-10-21T16:30:00-05:00

MP4 | YouTube | blip.tv | Subscribe in iTunes

We're resurrecting this eerie project from last year — crankbunny's shadow puppets are still full of dark delight!

[Originally published October 28, 2008.]

This week on Etsy How-Tuesday, Norma, a.k.a. crankbunny, shows us how to make spooky shadow puppets for Hallow's Eve! MUAHAHAH! crankbunny, a talented animator and artist, often works with layers of paper in her projects. Her animated short, "Robot Gets Its Wings," won 2nd place in our Handmade Moment Contest (and garnered the prize of Community Favorite!).

Today's project is about dead guys and cemeteries! crankbunny has provided the templates for making her signature Gravestone Shadow Puppet and Dead Guy Shadow Puppet. You can use these templates, or come up with your own designs — either way you will most certainly have your own spooky Halloween shadow show.

Things you will need for the Gravestone Shadow Puppet:

Download the template and print it out: Gravestone Shadow Puppet Template
Scissors or Craft Knife (Exacto Art Knife)
Rod (can be bamboo skewer, chopsticks, thin wooden dowel, a stick — the longer, the better)
Tape or Glue (non-toxic please)
Stiff Paper (card stock, cardboard, chipboard, etc.)

How to make the Gravestone Shadow Puppet:

Transfer the puppet template onto stiff paper stock.
- Tip: Print out the template on regular paper, use spray adhesive or glue to adhere the print out onto the stiff paper stock.
Cut out the gravestone puppet using scissors and a craft knife. Remember to also cut out the white areas inside the gravestone puppet.
Attach one end of the rod to the dotted area on the gravestone template using glue or tape.
- Tip: Customize the gravestone shadow puppet by cutting away shapes from it.
By making a few of these, each customized and cut differently, you can make an entire cemetery scene.
Project the shadow puppet by shining a flashlight onto it in a dark room.

Things you will need for the Dead Guy Shadow Puppet:

Download the Dead Guy Shadow Puppet Template and print it out:
- Dead Guy Shadow Puppet Template (page 1)
- Dead Guy Shadow Puppet Template (page 2)
Scissors or Craft Knife (Exacto Art Knife)
Rod (can be bamboo skewer, chopsticks, thin wooden dowel, a stick — the longer, the better)
Tape or Glue (non-toxic please)
String (cotton warp, yarn)
2 Brads (paper fasteners)
Hole punch (regular or 1/8th if you want to get specific)
Drinking Straw
Stiff Paper (card stock, cardboard, chipboard, etc.)

How to make the Dead Guy Shadow Puppet:

Transfer the puppet template onto stiff paper stock.
- Tip: Print out the template on regular paper, use spray adhesive or glue to adhere the print out onto the paper stock.
Cut out the puppet parts using your cutting tools. Punch holes over the indicated circles with Xs. Use the punch and cutting tools to create your own eye shape on the puppet's head.
Attach one end of the rod to the dotted area on the puppet's body shape using glue or tape.
Cut a one inch (3cm) piece of straw. Align the end of the straw with the line found on the lower part of the puppet's body shape. Have it rest against the rod vertically and tape it down securely to the puppet.
Cut 2 pieces of string. Each should be 12" (32cm) in length. Tie the end of each string to the outer hole on each puppet arm.
Make a spacer out of some scrap paper. A spacer is basically a small square of cardboard/heavy paper with a wedge cut into its side.
Join the arms to the body of the puppet with a brad using the spacer. Match the arms by each letter, the uppercase letter part always over the lowercase part. Remove the spacer once the brads are fastened. This will make each joint loose.
Run each string through the top of the straw. Make a looped knot to join both strings together. When you pull the end of the strings, the arms should move up. When you release the strings, the arms should move back down.
- Tip: Customize the shadow puppet by cutting away and adding shapes to it. Adding fangs, horns, buck teeth, pirate hats, hooks, top hats, etc. to customize your puppet.
Project the shadow puppet by shining a flashlight onto it in a dark room.
Have a spooky Halloween!

See more how-to videos on Etsy!

More How-Tuesday Posts | Supplies Category | DIY Made Simple Gift Guide

Halloween Decor Guide | Halloween Category

All Etsy videos are licensed under a Creative Commons: Attribution, Non-Commercial, Share Alike. If you like a video we produced, we encourage you to post it on your website, blog, MySpace, etc. You can help us spread the word about the handmade lifestyle through video by:

1. Clicking the link button on the bottom right corner of the video player at the top of the article:

2. Select the embed tab, then copy and paste the embed code onto your blog or website:

How-Tuesday: Headless Marie Antoinette Costume From Makezine

2009-10-20T14:00:00-05:00

Okay, people, it's crunch time. There is only one weekend left between now and Halloween, and if you've been a delinquent with purchasing your Gaga hairbows or spider wings, Makezine's got you covered. Today's How-Tuesday is a Headless Marie Antoinette Costume from Nicole Magne. I love how this ensemble is such a harmonious synthesis of sexy and undead. Once you've sculpted yourself a new blue bosom, those zombie-ninja-aliens will be clamoring to buy you your next O Positive cocktail. For more great Halloween DIY ideas, check out the Craftzine blog!

Purchase Makezine's Halloween Special Edition

If there's a holiday made for makers, it's Halloween. On this night, you can proudly wear your most bizarre creation around the neighborhood. Or invite neighbors to explore your elaborate, homemade house of horrors. To celebrate the maker spirit of Halloween, we created this special issue, a joint project from the editorial and design teams of MAKE and CRAFT.

Halloween can be as low-tech or high-tech as you want. You can make scary things in the kitchen or in front of the bathroom mirror. Use a sewing machine or tools in a machine shop. Put a monster puppet on your hand or on a pneumatic device. Turn lights on and off with simple switches or with microcontrollers. One piece of advice we've heard repeatedly: start with a single project one year, and then add another one the next year.

Remember, Halloween is the perfect occasion for out-of-the-box thinkers (especially if the box is a coffin). Halloween allows you to recycle and reuse anything, from clothing to electronics. So let your imagination run wild, and then get together with friends to bring these ideas to life. Halloween is what you make of it, or as Vincent Price once said, "It's as much fun to scare as to be scared."

By Nicole Magne

Everyone knows Halloween is a great opportunity to scare the crap out of your friends and look good doing it. My costume idea was inspired by the Marie Antoinette movie that came out a couple years ago. I found a bunch of great "headless" costumes online that used the basic technique I wanted. Being a fan of zombie flicks, I took this inspiration to the next level, aiming for gory realism.

Materials
TO SCULPT:
Sculpting clay
Plaster of Paris
Sealer and mold release agent for plaster mold (I used Universal Mold Release, and Super Seal sealer)
Urethane liquid flexible foam (I cast the costume bust with FlexFoam-iT X liquid foam)

TO CARVE:
Blue sheet foam insulation (If you'd rather carve, you can use this foam insulation from the hardware store and carve it with a hot wire)

Acrylic paints
Wooden dowels or other piping
Backpack
Fabric
Oversized dress
Long gloves
Cotton stuffing
Wire
Sewing machine

1. Sculpt the bust with clay. I decided to make the bust first, and to create the rest of the costume around it. A hunk of clay and several hours were spent sculpting a creepy, skinny torso with super-fake-looking boobs.

2. Turn the bust into foam. Next, I poured a 2-part plaster mold over the clay bust. Once the mold was removed, I coated the interior with a sealer and release agent, and poured in liquid urethane foam. Once the foam cured, I removed the plaster and was rewarded with a Nerf-like copy of the bust. (Instead of sculpting and casting, you can also carve the bust directly into plain blue sheet insulation foam.) To add a dead skin effect, use acrylic paints, because aerosols won't set.

3. Raise the bust. With my boyfriend Andy's help, I welded a rig to hold the bust above my head. But I suggest using wooden dowels, as they are lighter and cheaper. We used copper pipes because we already had them, and because welding is fun. Measure the dowels to start at the lower back and extend to just above the head. If it's too high, it will ruin the illusion because the arms will look too long — the key to this costume is proportion. We then put a stabilizer at the top — notice mine is slightly too low. I drilled a couple of holes in the foam, inserted the pipes, and poured in leftover foam for sturdiness. I used backpack straps to hold my rig in place. I cut everything off the backpack except for the straps and the back panel. Then I attached long, narrow pockets down the length of the backpack for the pipes to fit into. We salvaged straps with clips from the backpack and used them across the chest to pull the rig tight and vertical. Without that strapping, the whole rig would be completely unstable. I suggest adding a strap across the stomach as well.

4. Dress up Marie. My friend Temperance McDonald helped me with the sewing. I lucked out and got the main dress at the thrift store for $3. I put on the backpack and bust, and then we put the dress over it. We now knew where to cut out holes for my head and arms.

Next, we made the top skirt out of a large scrap of fabric for $15 — this created the illusion of a waist (really my neck). It's basically a cape, with a hole through the right side for my arm, which connects through to the lower half of the right sleeve. With my left arm hidden underneath the top skirt, and my right hand in plain view in a bloodied glove, I was free to use both hands whenever I needed.

The left arm was a fake — a wire skeleton wrapped in cotton batting, stuffed into a long glove sewn closed to the end of the sleeve. It was completely posable and was tacked into place once the costume was on. The shoulders and arm were stuffed with cotton to fill them out. Makeup, hair, and blood-red paint helped to finish the effect.

Although this costume may appear uncomfortable, I had excellent mobility. I could move my head, dance around, get into cars (headfirst), and have a great time. Variations on this costume could include The Corpse Bride in a wedding outfit or Lumberjack Who Cut Off His Head With a Chainsaw. Keep in mind that the shorter you are, the better this illusion will work — I'm 5'8", so the entire costume was over 6' high for me.

Looking for more gruesome glamor? Check out a copy of Makezine's Halloween Special Edition for a DIY Halloween extravaganza! Thanks to Nicole Magne and the good folks at Makezine for sharing this project with us.

More How-Tuesday Posts | Supplies Category | DIY Made Simple Gift Guide

Halloween Costumes Guide | Halloween Category

Seller Tip: Present Yourself to the Press

2009-10-19T14:20:00-05:00

Attention, sellers! I have been your faithful blogger for the past two years and I have an important tip for you:

You need to be prepared with photos that represent you and your business.

I cannot tell you how many times I've been working on a blog post spotlighting an excellent person — seller, blogger, figure in the arts and crafts world — but they either don't have a headshot or they send me the most low-quality, blurry photo. It's driving me crazy!

And here's the thing — it's not just the Storque editors who may come to call. We're gearing up for a busy holiday shopping season, and bloggers and members of the press will be looking for unique gifts with interesting angles. The stories of crafters, artists, and small business owners should get out there, but in order to take part and get the most out of any exposure, you need to have a mini media kit at hand.

I know, I know, you are creators and you're busy making things! Yes, I hear you. You are makers of objects and art, not self-portraits! But I'm begging you, take a day to invite a photographer friend to come over and style some photos for you.

Here are the basic shots I look for and what many bloggers and journalists are seeking:

Nick and Kimber of littlesaplingtoys | Karin of ValhallaBrooklyn

A nice headshot — This is a portrait that is NOT a fuzzy, grainy photo that you obviously took of yourself with your cell phone. It's NOT a snapshot cropped to include your ex-boyfriend's hairy limb draped around your shoulders. This is a high quality, professional portrait of you looking your best. Like any good portrait, it gets across your vibe and makes you look good. You are the center of the photo, not the Statue of Liberty you're posed in front of with your group of friends. Want to get artsy? Do it! As long as it intentionally reflects your personality and your brand.
A photo of your studio or workspace — Use natural light, not flash. If the room is too dark even in the day time, set up some lights. Tidy up your work area, or if a workspace crammed with stuff is your vibe, make sure it's artfully portrayed.

Kara Ginther, a.k.a. KGLeather, via ToBeInspired on Flickr

A photo of you in the creative process — Have a photographer friend take some action shots of you in the midst of making. Don't be afraid to strike some natural poses and style these shots as you would a magazine shoot. Arrange your supplies, tools and background just so, make sure your outfit, hair and makeup are done the way you like it. Capture some of the action. Experiment with different angles.
Your items in context — If you make paintings, show some of your pieces arranged beautifully on a wall. If you're a potter, show some of your excellent tableware displayed on a kitchen shelf or in a dining room setting. Take some close-up detail shots and some shots that show the whole room. These photos are great for your listings as well as for press outreach.
Your items against a plain background — Shoot some well-lit shots of your items against a plain white background. Some bloggers and magazines prefer simple photos with solid backgrounds. These make it easier for them to incorporate your items into their posts or spreads. (An item on a white background won't compete with the design of their website or blog.) Learn how to remove your colored background in this how-to by Etsy 101.
Keep a high resolution version — Have on hand a version that is at least 300 dpi and 2500 pixels across. You can always size it down and send that copy. Learn more about photo resolution here.

atelierpompadour's studio, featured in the Etsy Open Studio Flickr pool

Now you'll be prepared when you get that call from a blogger or journalist, and with these new photos you can get out there and do some outreach of your own. They may not even use these photos, but the images may speak to them and get across the essence of what you're all about. Here are some of the other uses for these photos:

About Me or Contact Me page of your business website
Your blog
Facebook Fan page
Your Flickr stream
One of the images in your Etsy listings
A blog, magazine, or newspaper interview
Applications for a grant, artist in residency, gallery show or craft show
If you're picked for Featured Seller on Etsy
Etsy Open Studios Tour series on The Storque and its Flickr group
For another example, check out ShareSomeCandy's Workspaces series
Other Storque posts

Take a look at the Etsy Open Studios Flickr group. Which of these photos can you imagine being featured on a blog? Why? Post in the comments below.

More PR Tips | Seller Handbook

Come Craft With the Etsy Labs & Kata Golda: Felt Photo Pockets

2009-10-15T15:25:00-05:00

Why stay in and craft all by your lonesome? Come join us for a free sewing workshop with artist and author Kata Golda — whether you're in Brooklyn or anywhere in the world. Stop by for our weekly Craft Night in our online, interactive classroom, the Virtual Labs, for a live demo via webcam at 5 p.m. ET, or in person at the Etsy Labs in Brooklyn anytime between 4-8 p.m. ET at 55 Washington Street, Suite 512 in Brooklyn, New York. (Click here to see what time 5 p.m. ET is in your hometown.) Craft Night is a time to make things, sharpen your craft skills, and meet new friends.

This week, on Monday, October 19, we will stitch fall-inspired felt photo pockets with Kata Golda. This project can be found in her new book, Hand-Stitched Felt: 25 Whimsical Sewing Projects.

As Kata says, "Holding a photograph in your hand is a special and intimate treat, and it is especially rare these days, as so many pictures are stored and shared digitally instead of in an album.This pocket is a lovely way to keep a special stash of photos on hand. It makes a perfect gift for grandma or any family member or friend who appreciates this old fashioned pleasure."

Kata Golda creates and sells a line of hand-stitched items from her home in Port Townsend, WA. We hope you'll join us at the Etsy Labs to share in an evening of sewing this Monday.

Want a chance to win Kata Golda's book? Just leave a comment about the video here by Friday, October 30.

If you are attending Craft Night virtually this week and would like to make felt photo pockets along with us, you'll need to gather the following supplies for a 4 1/2" x 7" photo pocket:

7" x 13" felt for envelope
6" x 3" felt for pocket
Felt scraps for applique
Sewing needle
Embroidery floss
Scissors
Cutting mat & rotary cutter

Upcoming Events at the Etsy Labs:

10/26: Open Craft Night
11/1: Church of Craft meeting
11/2: Pincushions + special musical guest appearance (details to come)
11/9: Needlepoint with AMH Design
11/16: Bag-making workshop with Bags for the People
11/23: Rolling Ball Book Ornaments with Esther K. Smith

Looking for more felt projects? Try these how-to's:

Pillow with Rosette Clusters | Felt Rug | Felt Mushroom

Will we see you on Monday? Let us know in the comments below.

Pikaland's 9 Tips to be More Creative

2009-10-15T11:48:00-05:00

Amy Ng, Pikaland blogger and artist collaborator extraordinaire, has many a helpful article on creativity, business and life in her zine, The Good to Know Project. Amy hosted a Virtual Lab as part of our Holiday Workshops for Sellers series on Getting Out of the Box (you can find the recap here). I asked Amy to share more tips on sparking the creative process with Storque readers. Here they are...

About fueling creativity:

Creativity is fueled by experiences, sights, sounds and smells. Sitting still won’t bring new ideas in; experimenting and trying new things will jog your creativity.
I maintain a certain pattern to the day, with my morning bath signaling to me that I am starting my work with a fresh mind and spirit. After breakfast is when my day officially begins — I turn on the radio and look at my to-do list (see #3).
I jot down notes every night before I go to bed about what I need to accomplish the next day. This way, I’m actively placing my worries onto paper so I can go to bed not fretting about what needs to be done.
I have a box labeled for each different project I’m involved in, so I don’t worry about misplacing things or ideas. (This one was inspired by The Creative Habit.)
I also keep a different sketchbook for different topics and ideas. I have one for business, one for random sketches and another for my writing. And in these sketchbooks I sometimes allocate different sections so that my thoughts don’t get messed up too much (there isn’t a search function on them, like a computer has!).
I throw these sketchbooks all over the place, so when I have a thought I scribble it down quickly.
I try and find the pattern between things, and connect the dots between random things just for fun when I’m stuck in a rut. For instance, when I see the color yellow around me, I start to focus on finding yellow things — stuff that I didn’t notice before will show themselves to me. I’m heightening my sense of awareness because I’m narrowing my focus to one thing.
Doing things differently helps. I love calligraphy, but sometimes I seem to be stuck in a rut — it seems that I could only write in a certain way! So I stop, and see what others are doing, and try to analyze what I could do differently. A little more pressure on the downward stroke? Or how about adding more flourishes to that letter? It took me about a week of constant practice to free up my hand. If you’re stumped for ideas, have a look at Keri Smith’s 100 ideas to get you started.
Practice, practice, practice. Creativity is like a muscle that you need to flex regularly. I dread staring at a blank piece of paper, but everything begins with that first stroke. I’m a perfectionist, so I train myself to not use erasers at all when I’m drawing. And if I do make mistakes, I start on a new piece of paper — that way I let new ideas in and not just dwell on what I previously did.

Here are some books in my collection that I pick up whenever I need a boost:

The Creative Habit by Twyla Tharp: I love this book. Twyla is a dancer and choreographer, but a lot of the things she has to say cuts across all disciplines.
How to Be an Explorer of the World: Portable Life Museum by Keri Smith: Keri reminds everyone to put on their explorer goggles and look at the world with new eyes — I did a review of her book here.
Living Out Loud by Keri Smith: Although the book is a little girlish for guys, I love the article she wrote about how to find what you love to do.
The Alchemist by Paulo Coelho: This is an amazing book that I pick up and read again and again. The message is simple — you won’t find what you’re looking for until you follow through on your dreams.
How to be an Illustrator by Darrel Rees and Nicholas Blechman: I like how they talk to illustrators and get their feedback on running a creative business.
Lines & Shapes by Lena and Mav: Amazing artists and beautiful, beautiful pictures. I have volume no. 5 and I treasure it.
The first issue of the Good to Know project: I like keeping a copy on my bookshelf so I can read up on what my friends have to say about being creatively stuck.

Seller Handbook | More Posts on Creativity | Your Shop 101

How-Tuesday: Button-Down Shirt From Design-It-Yourself Clothes

2009-10-13T15:20:00-05:00

Trying on clothes in fitting rooms tends to be a less than inspiring experience. Puckering, pulling, shifting, and stretching — the garment quickly becomes an obstacle in itself. Cal Patch's book, Design-It-Yourself Clothes, is built on an inherently sensible premise: perfect fit comes from custom patterns. Cal's approach that every sewer deserves to empower herself through learning the craft of patternmaking, is both encouraging and liberating. Each project in this foundational manual builds upon the previous one, so a basic shirt turns into a jacket turns into a dress.

For this week's How-Tuesday, we're sharing the button-down shirt; I hope the skills you learn in creating this pattern will equip you for exploring the next frontier in your designs. Since this project is rich with information, I've included an excerpt below, but you can download the full how-to (for free!) as a PDF here.

Purchase Design-It-Yourself Clothes

Picture this: You're out shopping, maybe at your favorite vintage shop, maybe at a fancy designer boutique, and you see something familiar. Hmm. Where have you seen that dress before, you wonder. In a magazine? A movie? Oh wait, you remember! You've seen it in your dreams!

You try it on, and for a moment, you are enraptured: Life is complete! You will forevermore be the one envied at every party for what you are wearing. But then you do a reality check. The color, now that you are thinking clearly, doesn't suit you at all. The fabric is a little more synthetic than you'd like. The waist is actually too small, and wouldn't it be way dreamier with a wider, kimono-esque sleeve? And a different neckline? Not to mention longer, with more flare at the hemline, and some shirring at the bust? And again, you realize, this scenario is all too familiar: You know exactly what you want and you've got the sewing skills to pull it off, if only there weren't that one, teensy-weensy recurring problem: the pattern. Even the best seamstress needs one, but a pattern for the vision in your head just plain does not exist. Yet.

It's no secret that sewing is the new hot craft — more people are sewing now than ever before. Sooner or later, most stitchers want to tackle more advanced projects, namely clothing. This is where the trouble sets in. The problem isn't in the sewing, but in the pattern. Unfortunately, finding the perfect pattern for what you want to make can be anywhere from difficult to impossible. The sewing pattern industry, with a few noteworthy exceptions, doesn't seem to be quite in sync with the surge in modern sewers — sewers who want to make clothes that look like what they might buy at their favorite retailers.

The new generation of indie seamstresses is watching Project Runway, reading ReadyMade and Selvedge, and shopping at small boutiques selling one-offs by local designers. You know what you want to wear but can't always find it on a rack. You know how to sew but don't see patterns that resemble what you want to make. You do want to make a unique look based on your own personal taste, influences, and body type. And you need the freedom to create patterns as your taste evolves over time. What's an intrepid stitcher to do?

Well, the obvious answer is to learn how to make your own sewing patterns! Patternmaking is an age-old art form, which, at its core, is extremely simple. The clothing we currently wear tends to be relatively simple from a patternmaker's point of view. We don't wear finely tailored suits or dresses with princess seams, darts, and gussets. We wear simple knit tops, skirts, loose dresses, basic woven shirts, and pants. Their style tends to come from details, as opposed to dramatic or complicated cut and construction. Thus, it's quite possible to teach today's sewers how to make their own patterns. And this book does just that in a fun, concise volume for the modern girl.

There are other reasons, besides the lack of selection, to learn how to make patterns. For example, three little letters: F-I-T. Fit can make or break a look. Whether shopping for clothing or patterns, finding ones that fit is frequently a struggle. This is because clothing manufacturers can't possibly make clothes to fit every conceivable body height, width, shape, and every combination of those factors. So they aim for the middle ground and hope for the best. Commercial sewing patterns have the same problem, though they do offer the possibility of simple adjustments, like altering length or combining two sizes in different areas to approximate your body. But only building a pattern from scratch, around your own personal set of numbers, can ultimately result in a garment that fits like it was made for you. Because it was!

Basic Shirt

There's nothing more classic than a woven collared shirt. Whether it's a menswear-style button-down, a Western cowboy-inspired number, or a girly, ruffly blouse, woven shirts are infinitely versatile and wearable. Feel like making one? You've got lots of options for fabric: cotton shirtings, quilting prints, eyelet, voile, chambray, pinwale cord, really almost any light- to medium-weight woven will do!

Let's talk for just a minute about functional ease. Whereas a knit shirt can be exactly the same measurements as (or even smaller than) your body, woven shirts require a bit of breathing room. Because they don't stretch, woven fabrics can't move and bend with you the way knits do. So giving yourself a little space between your skin and the garment will allow you to reach, twist, laugh, and dance without fear of busting a stitch! Functional ease subsequently will be referred to as FE.

Measurements
Bust circumference + FE* (at the fullest point)
Waist circumference + FE*
Distance from HSP (High shoulder point) down to waist
Hip circumference + FE* (where you want the bottom of the shirt to be)
Length of shirt (HSP to hem)
Shoulder width + 1/4" FE**
Neck width**
Front neck drop
Sleeve length
Bicep circumference + 1/4" FE**
Wrist circumference + 1/4" FE**

*For each of these horizontal measurements, divide by four. These quarter measurements will be the ones you use for drafting the pattern. They will be referred to as quarter-bust, quarter-waist, and quarter-hip.

**Divide these measurements by two. These will be referred to as half-shoulder, half-neck, etc.

Determining your armhole measurement
When measuring the armhole of a garment, we usually just measure a straight line (even though the actual armhole is a curve) from the point where the shoulder seam intersects the sleeve, down to the point where the underarm seam meets the side seam. A standard armhole measurement for a medium-sized fitted T-shirt is about 7" to 7 1/2". To figure out what will be best for you, grab some favorite tops from your closet and measure the armholes. If they tend toward 6 1/2-7", go with 6 3/4", and likewise if they're bigger. Or if you know your shirts always feel as if they're pinching at the pits, or conversely if you usually feel as if you're swimming in them, add or subtract an inch accordingly. You'll fine-tune this once you make a muslin and try it on, so for now just take your best guess.

Determining your front neck drop and neck width
For this woven shirt we will be making a collar, and your neck drop and width will determine the placement of the seam where the collar is attached to the shirt. Therefore, the drop should be a fairly traditional placement, right at the base of your neck where your two clavicle bones meet. On me, that's at about 3 1/2" down from my high shoulder point (HSP). The width should be the distance between your two HSPs. On me, that's about 7". You can play around with more adventurous collars and seams when you've got a little more experience, but for now let's just keep it simple!

For the rest of this how-to, download the PDF here.

Looking for more patternmaking inspiration? Check out a copy of Design-It-Yourself Clothes to kick-start your new wardrobe. Thanks to Cal Patch and the good folks at Potter Craft for sharing this project with us.

More How-Tuesday Posts | Supplies Category | DIY Made Simple Gift Guide

How-Tuesdays: Bleeding Vampire Cupcakes

2009-10-09T10:30:00-05:00

MP4 | Subscribe on YouTube | blip.tv | Subscribe to out iTunes Podcast

We're bringing this goodie back to the top. Last year's vampire cupcakes are totally not stale — still full of sweet blood. Mwahahahah!

[Originally published October 21, 2008.]

Welcome to Etsy How-Tuesday. This week, in preparation for Halloween, we bring you Alicia and Tracy of Sweet Tooth of the Tiger who show us how to make Bleeding Vampire Cupcakes!

Here are the steps for making Bleeding Vampire Cupcakes!

Bake a batch of vanilla cupcakes. We use the no-fail recipe for vanilla cupcakes by Julie Hasson from her book "125 Best Cupcake Recipes," but you can use your own favorite vanilla cupcake recipe or a box mix works fine also.
After cupcakes are cooled, use a pointed sharp knife to carefully cut a cone out of the center of the cupcake. Be sure to tilt your knife outwards so you create a cone shape.
Take the cone out and set it aside.
Open a jar or can of cherry pie filling and puree it in a blender or food processor.
Spoon pureed cherry pie filling into the center of the cone'd cupcakes.
Take the previously cut out cones and carefully cut the top off of them, setting the pointy part aside. Use the flat top part of the cone as a cap for the pie filling hole.
The bleeding cupcakes are now ready to be frosted! Use a white frosting, preferably a seven minute frosting (recipe below), which is made by combining egg whites and sugar over a double boiler. Or you can use a buttercream or a can of prepared white frosting.
Once cupcakes are frosted, dip a toothpick in the cherry pie filling (get a generous amount on the toothpick), and stab the cupcake near the edge. Dip the toothpick in the pie filling again and dribble some filling from out of the hole to make it look like a bleeding vampire bite. Do this twice.
Viola! Bleeding vampire cupcakes. When your guests bite into these yummy cherry-vanilla sweets, they will look like they're bleeding!

SPOOKY!

Easy Seven Minute Frosting

Ingredients:

1 cup plus 2 tablespoons sugar
3 large egg whites
1/4 teaspoon cream of tartar
1/8 teaspoon salt
1 tablespoon pure vanilla extract

Preparation:
In large metal bowl, whisk together 1/3 cup water, sugar, egg whites, cream of tartar, and salt. Set bowl over pan of barely simmering water
and mix with handheld electric mixer at low speed. Gradually increase speed to high, beating until mixture holds stiff peaks, about 5 minutes.

Transfer bowl from pan to folded kitchen towel on counter and continue beating until mixture is cool and billowy, about 2 minutes more. Beat
in vanilla. (Frosting can be made 4 hours ahead and chilled, covered.)

(P.S. For you Twilight folks, we know your fangs will be biting into these cupcakes. Check out this post!)

Watch more how-to videos on Etsy!

Come Craft With the Etsy Labs: Skeleton Softies With Diana Schoenbrun

2009-10-08T15:00:00-05:00

Why stay in and craft all by your lonesome? Come join us for a free sewing workshop with artist and author Diana Schoenbrun — whether you're in Brooklyn or anywhere in the world. Stop by for our weekly Craft Night in our online, interactive classroom, the Virtual Labs, for a live demo via webcam at 5 p.m. ET, or in person at the Etsy Labs in Brooklyn anytime between 4-8 p.m. ET at 55 Washington Street, Suite 512 in Brooklyn, New York. (Click here to see what time 5 p.m. ET is in your hometown.) Craft Night is a time to make things, sharpen your craft skills, and meet new friends.

This week, on Monday, October 12, we will make spooky skeleton softies with Diana Schoenbrun. These plush toys are perfect decorations and gifts for Halloween parties.

Diana Schoenbrun is a published illustrator, crafter, and author currently living in Brooklyn, NY. She is best known for her use of recycled fabrics and materials in her softies and 3-D sculptures. She strives to create a balance in her art between character design and materials. Diana has taught children puppet making and playwriting workshops and she has also performed puppet skits for comedy shows in NYC. Her next craft book, Beasties, is being published by Penguin Perigee Books in August 2010.

If you are attending Craft Night virtually this week and would like to sew skeleton softies along with us, you'll need to gather the following supplies:

Skeleton pattern pieces page 1 and page 2
2 sheets colored felt for body
1 sheet white or light colored felt for bones
Sewing needle
Thread
Embroidery floss
1-2 handfuls of stuffing
Craft glue
Thin marker
Stuffing stick or pencil
Beads, sequins, buttons, etc. (optional for eyes)

Upcoming Events at the Etsy Labs:
10/19: Felt Photo Wallets with Kata Golda
10/26: Open Craft Night
11/1: Church of Craft meeting

Looking for more softie projects? Try these how-to's:

Donkey Softie | Chipmunk Softie | Bunny Bowling

Will we see you on Monday? Let us know in the comments below.

Etsy Guide to SEO

2009-10-08T10:30:00-05:00

Attention, sellers! The Etsy Guide to SEO is here!

UPDATE: Daniellexo has made this handy video from Rand's first Virtual Lab chat. We suggest watching it over at Vimeo, where you can see the screenshots a little bigger. Rand will be giving another chat on Monday, October 12 and again on October 28. (See below for details.) He'll be going over this same material and taking questions. We hope you can join in!

[The following was originally published on September 24, 2009.]

SEOmoz, the Search Engine Optimization consultants we've been working with, have put together this handy document for sellers. It's full of great tips and insights into how to enhance your shop for search engines and improve your rankings. SEO is an evolving process, so it's possible there will be updates to this guide. We will bump up the post when this occurs.

Please download the PDF file of the Etsy Guide to SEO here.

(Note: The file is approximately 2.0 MB and may take some time to download. If this is the case, please right-click on the link and save the document to your computer.)

Additionally, we will be continuing a series of three live online workshops in our Virtual Labs with Rand from SEOmoz. The schedule is as follows:

Thursday, October 1 at 5:30 p.m. ET
Monday, October 12 at 7 p.m. ET
Wednesday, October 28 at 4 p.m. ET

Click here to see what time the Virtual Labs are in your hometown.

These Virtual Labs will be an overview of what's been outlined in the Etsy Guide to SEO. So mark your calendars! We will also do our best to record one of the sessions and post a link to that video back here. So check back at the end of October if you can't make the scheduled sessions.

Thanks!

Neelam

We're closing comments here and linking to this Forum thread so we can follow your discussion there.

Find more how-to's in Etsy's Seller Handbook.