Search results (tags) for: "magazines"

Etsy Cooperative Advertising Program: Mary Engelbreit's Home Companion, December/January Issue

Tue, 19 Aug 2008 15:20:00 -0000

Here comes the next installment of the Cooperative Advertising Program — Mary Engelbreit's Home Companion!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the December/January issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Tuesday, August 26, 2008 at 1:00pm (ET).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Wednesday, September 3, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually.
The theme of the December/January issue will be Home Companion Holiday, and it goes on sale November 4, 2008.

Mary Engelbreit’s Home Companion inspires its readers to unleash their “artistic spirit” to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations.

The Mary Engelbreit brand has been built on the principle of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn’t come from a textbook, but from the heart. Mary Engelbreit’s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.

A few facts about Home Companion readers:

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads:

Bust: December issue: 30 spots, $90 each. Spots go on sale at 1:00pm (ET) Thursday, September 25, 2008.

Venus: Winter issue. 30 spots, $25 each. Spots go on sale at 1:00pm (ET) Thursday, October 2, 2008.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is not an online Showcase associated with this purchase!

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Wednesday, September 3, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...

Cooperative Advertising Program: CRAFT Magazine November Issue

Fri, 08 Aug 2008 19:46:00 -0000

Presenting the next installment of the Cooperative Advertising Program — CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the November issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Thursday, August 14, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, August 20, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the November issue will be "Green (as in: eco-friendly)."

CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Wednesday, August 20, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, Bust, and Venus. (And that is just the begining!) If you don't feel like Craft is perfect for you, there will be other opportunities...

Featured Buyer: Amanda Kingloff of Parents Magazine

Wed, 06 Aug 2008 17:38:00 -0000

We have a special Featured Buyer this week: Amanda Kingloff, Lifestyle Director at Parents magazine. She edits all of the crafty content for the magazine—everything from Halloween costumes to rainy day activities. Amanda also writes weekly for the Parents blog, GoodyBlog where she generally shares kid-friendly craft ideas. She lives in Brooklyn, NY and has a niece and nephew that serve as the perfect test market for her crafty brainstorms.

My first occupational incarnation was that of a gallery assistant (endearingly nicknamed a "gallerina"). I had gone to art school with all hopes of being a “working” artist, so I figured I’d learn the behind-the-scenes biz in order to figure out my direct path to the walls of a gallery. And now, ten years later, I am the Arts & Crafts Editor at Parents Magazine. Ok, officially, my title is Lifestyle Director, but translated, that means I develop all D.I.Y. content for the magazine. So I’d like to believe that I am, in fact, a working artist—perhaps a bit different than I had planned, but an artist at work nonetheless. I’ve made it to the printed page with the wonders of chenille stems and glitter rather than to the walls with oil paintings and photographs. And I’m happy.

Having worked in galleries (and landing that employee discount) and collected many artist friends through the years, my walls have become a personal art museum of sorts. I tend to believe that what hangs on our walls is very often (if not always) a reflection of ourselves—our aesthetic, our beliefs, and sometimes, our autobiographies. I am constantly rearranging my art—I move my bedroom pieces to the living room and I incessantly change out photos and vintage flash cards in my favorite glass-to-glass float frames.

These days, art in the age of mechanical reproduction (clearly I had to read the Walter Benjamin essay in art school) is way more affordable, and therefore can be impermanent. And no doubt, Etsy is the one-stop shop for adorable, creative, inventive, and eclectic everything—including wall décor.

I’ve curated a little exhibition, so to speak, of some fantastic stand-outs. And check it out…every piece here will fit in a 9x12-inch frame…so buy one frame (or two), and change it up! Change is good, so they say.

I love this patchwork giraffe by BoutikiHut; the patterns and colors work so unexpectedly well together.

While I’m on the collage trend, this beautiful peacock caught my eye. It is made completely of magazine clippings. All of the prints by artandphilanthropy are fashioned from recycled papers.

I totally love this idea—silhouette portraits of your children (and you, if you so choose). You can select from over twenty pre-existing designs, which can include pets, adult figures, tutus, and tree swings, or you can send a photo to lepapierdesigns for a totally custom print.

Isn’t it impossible to walk across a hopscotch board without jumping into the squares? Keep the nostalgia alive in this very cool, moody photo by buckscountyframes.

Is there a child that exists without an innate love of all things cupcake? (We at Parents magazine simply can’t get enough of them! Check out Goodyblog for proof!) How cute would this print by calobee be hanging next to the boy version?

Take advantage of the wall as disciplinarian…frame a few of these by johnwgolden to keep the kids in line.

This image by 3LambsGraphics is just so sweet, I couldn’t resist!

Here is a perfect example of how you can have artwork look and feel so handmade and original in this drawing by kikiandpolly.

So the moral of my story is to not be afraid of art or feel that every choice you make is the absolute and final one. Kids love variety and will learn and observe something new from every item you hang in their environment. Yes, hammering a nail in the wall can feel like a big commitment, but perhaps now you’re inspired to really change it up when it’s time to deck your walls.

Handmade Kids Series | Special Kids Showcase | Baby Gift Guide | Children Gift Guide

Handmade Kids: Top 10 List from Cookie Magazine

Thu, 31 Jul 2008 17:23:00 -0000

Joanna Goddard writes for Cookie Magazine — a parenting magazine and website for the fresh family lifestyle — and has a great eye. It must be a tough gig working for Cookie and looking at cute photos and products all day! We asked Joanna to do a Top 10 Lists for families on the go. Below you'll find her picks...

When I started blogging for Cookie last year, I knew I wanted kids, but it all seemed far off. Now that I've spent twelve months immersed in handmade kids' toys, artwork, booties and oh-so-cute knit hats, I'm ready to go.

I daydream about being a Manhattan mom, taking my baby swinging at the playground, choosing stinky cheeses at Murray's, and people-watching on the bus. After combing through Etsy wares, here's a daydreamy list of what I'd recommend for moms on-the-go.

1. Cabbage Rose Cap by damestarbaby, $45.

2. Wooden Toy Phone by woodmouse, $15.

3. Gears and Sprockets Toddler Dress by aprilscott, $34.

4. A vintage dress for mom from leolucaescobar, $40.

5. Crayon Roll by sweetdarlinranch, $16.

5. Hammer Rattle by fede, $14.

6. Mr. Ronny by smosch, $49.

7. Dinosaur Shadow Puppet by owlyshadowpuppets, $10.50

8. Kids Vintage Roller Skates from whiteelephantvintage, $35.

9. Dinosaur Pillow Cover by feedthedog, $90.

10. Polar Bear Shirt by kachingdesign, $25.

You can see other pieces Joanna has written for the Storque here. And check out our other Top 10 Lists.

Handmade Kids Series | Special Kids Showcase | Baby Gift Guide | Children Gift Guide

Etsy Cooperative Advertising Program: Bust Magazine October/November Issue

Wed, 23 Jul 2008 18:05:00 -0000

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the October/November issue of Bust.

30 spots will be available to sellers at a price of $90 each.
Spots will go on sale on Monday, July 28, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00pm (Eastern Time) on Thursday, July 31, 2008.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The August/September issue hits newsstands on September 23, 2008.

BUST is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST's revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00pm (Eastern Time) on Thursday, July 31, 2008 to give us time to lay out the ad and meet our deadline with Bust.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit's Home Companion. If you don't feel like Bust is perfect for you, there will be other opportunities...

Cooperative Advertising Program: Venus Zine Fall Issue

Tue, 15 Jul 2008 20:27:00 -0000

Announcing the latest sale of the Cooperative Advertising Program — Venus Zine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the Fall issue of Venus Zine.

30 spots will be available to sellers at a price of $25 each.
Spots will go on sale on Friday, July 18, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, July 21, 2008.

About Venus Zine

Circulation is 60,000.
Venus Zine is published 4 times annually. Each issue is on sale for 3 months.
The theme of the Fall issue is "DIY Paint" and it hits newsstands on September 1, 2008.

"Venus Zine is the only magazine covering the intersection of young women in independent music, fashion, film, and art, side by side with emerging DIY culture and entrepreneurship. The combination of today’s indie culture and the modern, independent young women behind the movement makes for tomorrow’s trend.

Venus Zine is more than a publication. It’s a community of thought leaders who distinguish themselves as both fans and creators in this groundbreaking culture. These readers drive other young women into new aspirations, products, and services. Venus Zine is in constant dialog with these leaders — reaching them at events, online, in print, and on the phone."

A few facts about Venus Zine readers:

84% are women.
95% access the internet daily.
82% shop on the internet.
70% buy clothes/accessories at least once a month.
77% visited in person; visited a website or called a company that advertised in the magazine.
79% showed someone an article or ad that appeared in Venus Zine.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, July 21, 2008 to give us time to lay out the ad and meet our deadline with Venus Zine.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Bust, and Mary Engelbreit's Home Companion. If you don't feel like Venus is perfect for you, there will be other opportunities...

Handmade Music Night 2008.07.08

Tue, 08 Jul 2008 15:22:00 -0000

Handmade Music Night at the Etsy Labs is back on Tuesday July, 8th 2008! Brought to you by the usual suspects Etsy, Make Magazine, and Create Digital Music, this mid-summer Handmade Music Night is bound to be a #1 stunner! Here's a video about making your own instruments that features a past iteration of this event:

TUESDAY, TUESDAY, TUESDAY: artists, crafters, makers, musicians, and hackers unite to bedazzle you with chiptune gaming systems for music, strange alternative MIDI controllers and sound-mangling custom software, repurposed vintage synthesizer chips made famous by the Commodore 64, digital visuals, a musical Nintendo Wii balance board, wireless sensing controllers, and much much more! Come on down and check out this F-R-E-E community event, right here in Brooklyn at the Etsy Labs space.

If you have an awesome instrument that you made and would like to share, feel free to bring it on down and share in the community fun, if not just bring yourself and enjoy the festivities!

Handmade Music Night
7/8/08 - 7pm
Etsy Labs
325 Gold St., 3rd floor
Brooklyn, NY

Map

See our past coverage of these musical evenings.

Also, if you are in the Brooklyn area and want to learn to make your own guitar, be sure to sign up soon for this class taught by Ranjit of Handmade Music Night.

News From the Craft + Style Blogosphere: June 19, 2008

Thu, 19 Jun 2008 18:19:00 -0000

After quite the productive Renegade weekend (though rain soaked in many moments), I'm glad to be back in the swing of things. This edition of News From the Craft + Style Blogosphere indulges my summer camp fancies, eco fashion ideas, models of Parisian infrastructure and some beautifully photographed picnics.

Read on!

I recently discovered photo blog Sew Kewl. So many great photos from the past! This collection makes me think of summer camp and being on vacation. If only...

Style Bubble brought Pia Stanchina to my attention. This student at Central Saint Martin's is taking the fashion world by storm with her eco and sustainable fashions. So delicate and fairylike!

Metro Pop Magazine has a great photo spread entitled Let Them Eat Cake. Very lush and dreamy, with summer picnics and such. [Via the very inspirational Moldy Doily]

Loving these shades of brown. [Via Oh Joy!]

Stickers and Donuts did a great round up of prints at Brooklyn's Renegade Craft Fair. I love this print by sycamorestreetpress. The Smiths lyrics and the Ohio outline are a nice touch.

You have to check out these photos! The Paris Traveler reports that Gerard Brion has constructed an intricate (15 years in the making!) replica of Paris from "baby food jars, soup cans, and old cinder blocks." Eco, crazy, beautiful. [Via Craft Zine]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

Etsy Cooperative Advertising Program: Mary Engelbreit's Home Companion, October/November Issue

Tue, 17 Jun 2008 18:42:00 -0000

Dear Sellers,

Here comes the next installment of the Cooperative Advertising Program - Mary Engelbreit's Home Companion!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the October/November issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Tuesday, June 24, 2008 at 1:00pm (ET).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Monday, June 30, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually.
The theme of the October/November issue will be Flea-market Magic, and it goes on sale September 9, 2008.

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads: 2008 Calendar coming soon. Check back!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Monday, June 30, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...

News From the Craft + Style Blogosphere: June 12, 2008

Thu, 12 Jun 2008 17:56:00 -0000

It's hot like fire in Brooklyn, so I'm seeking solace in air conditioning and the internets. Looking at photos of well coiffed people gives me hope that I won't always look like a hot mess. Only three more months of this crazy summer!

This week, I have many posts for your consideration: plants, Swedish interiors, jazz age styling, needlepoint, and perhaps an adorable animal?

Read on!

Refinery29's Pipeline put together a great piece on the return of needlepoint. ("Don't call it a comeback!") I just love these style and inspiration collages, don't you?

I am currently very obsessed with succulents. I've started a small collection at my house, and I've managed to keep most of them alive! (Not that that's hard or anything...I just have a bit of a "black thumb.") Apartment Therapy put together a great list of the ten best succulents. Informative and visually stimulating!

This past weekend, revelers gathered for a 1920's, jazz age lawn party on New York's Governor's Island. Styles were off the charts! [Via The Sartorialist]

As Desire to Inspire put it, "Those Swedes!" When it comes to design and style, they put the rest of the world to shame. Check out these Swedish interiors.

There's a new issue of N.E.E.T. magazine, hot off the virtual press! Read it here.

Boing Boing TV's Xeni Jardin recently sat down with David Byrne to discuss his latest project, which transforms an empty New York City building into a giant musical instrument. So amazing! View the video for more details.

And finally, Dumpling the tennis playing pup. Adorbs! [Via Cute Overload]

Wanna give me some more artsy, style or design blogs to peruse? Leave them in the comments! And check out past installments of News From the Craft + Style Blogosphere!

About Us: Christina aka missbatch

Tue, 10 Jun 2008 18:25:00 -0000

The latest installment of our About Us series, Christina Batch-Lee aka missbatch joined the Etsy admin Team in February of 2008 (see our original post here). She's in high demand over here at the Etsy Labs — often acting as the liaison between the Marketing, Labs, Storque, and Teams Team. She's full of fresh ideas and know-how.

Christina was the original founder of Adorn Magazine and before that worked as a craft lady preparing projects for craftbooks and magazines.

MP4 | Youtube | Blip.tv | Subscribe in iTunes

Christina Fun Facts:

Christina does some mean karaoke.
She's crazy for acupuncture.
She's from Long Island, but doesn't have an accent. As Adam puts it, "Local Girl Makes Good."
She started her own magazine Adorn, before she started at Etsy.
She was originally a painter, before the craft set in.
She's one of the best-dressed admin, often wearing something of her own creation.
Christina broke up the "boy's club" that Matt and Adam had in the marketing office (after Vanessa moved to Storque Team).
She has a bit of a tchotchke habit, recently curbed.
She enjoys Korean barbecue.
According to Adam, she copies what he has for lunch sometimes (when we eat out of the fridge).
She is a fan of giant sunglasses.
At first glance, she seems quite "proper," but is actually pretty sassy.

Christina, girl, you wore those braces with pride! And Christina tells me she cut her bangs herself. Where I grew up, we called doing them up like that a "Bouffe," which was our mall-rat terminology. According to Christina, she was actually going for more of an edgy "Robert Smith" look.

Oh, c'mon! Baby Christina was so stylin'. I wish I had that yellow coat right now! And the wallpaper. Very, very rad. What a doll — a little Miss Batch out of a children's book, living on her own in a little brick house. 'Ello. Do come in and have some tea.

Etsy has had quite a growth spurt in the past year, and we have the awkward pictures to prove it. We've been posting a series of About Us pieces to help you get to know the Etsy admin (and since many of us work remotely, for the admin to get to know each other!). You've seen the admin badge, and maybe you're a bit curious about the person behind it! For more on Etsy's mission and about the company, please see our About page (the link is in the little blue footer of every Etsy page).

Christina picked some of her favorites for the items below...

GOOD Farmers Market

Fri, 06 Jun 2008 23:42:00 -0000

Our friends over at Good Magazine are hosting a very yummy and eco-friendly event here in NYC:

The celebration takes place Saturday, June 7 from 5:00pm to 10:00pm, at Solar One: Green Energy, Arts & Education Center located at 23rd Street and the East River in Manhattan, and is open to all subscribers to GOOD magazine 21 years of age and older. To non-subscribers, the price of admittance is $20, all of which supports CENYC/Greenmarket's work in promoting regional agriculture and adds you to GOOD's subscription base.
For a $20 subscription, subscribers get:
(1) 6 issues of GOOD
(2) Entry to a GOOD party & free drinks
(3) And all $20 goes to support Greenmarket, a program of Council on the Environment of NYC (CENYC.org)

Come on down if you're around. Sounds Great! We co-hosted a KIVA event with them. And last year we made a little video at City Sol festival.

MOCCA, the indie comic book expo, is also taking place in NYC. Ah, summer goings-on. So many things to do.

Other fun events this weekend where you live? Post in the comments below!

Adweek Video with Rob Kalin

Fri, 23 May 2008 22:40:00 -0000

Adweek interviewed Etsy's CEO, Rob Kalin aka Rokali, talking about the changing face of advertising and Etsy's approach. Adweek is one of the premier magazines for the advertising industry.

Click here for a direct link.

Please see our EtsyinthePress series, where you'll find links to articles and video coverage of Etsy.com, Etsy sellers and interviews with Rob.

Etsy Cooperative Advertising Program: Bust Magazine August/September Issue

Thu, 22 May 2008 16:22:00 -0000

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August/September issue of Bust.

30 spots will be available to sellers at a price of $90 each.
Spots will go on sale on Friday, May 30, 2008 at 3:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, June 2, 2008.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The August/September issue hits newsstands on July 22, 2008.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, June 2, 2008 to give us time to lay out the ad and meet our deadline with Bust.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit's Home Companion. If you don't feel like Bust is perfect for you, there will be other opportunities...

Featured Buyer: Abi Carlin from Kiki, The Magazine for Girls with Style and Substance

Wed, 21 May 2008 15:48:00 -0000

This week's featured buyer is Abi Carlin, creative editor at Kiki, a magazine for tween girls with style and substance. Kiki lets fashion be a lens through which girls can explore their creativity and develop a sense of self-expression. We love Kiki's message, and here are Abi's top Etsy picks for teens and tweens everywhere!

Teens and tweens are often bombarded with celebrity fashion and mass-produced clothes with little originality, but that’s where we come in! Here at Kiki, we want to help each reader develop a sense of style that reflects her own personality. We try to introduce our readers to unique, one of a kind, independent-minded designers, so that’s why we regularly turn to Etsy. Not only is Etsy the perfect place to find one-of-a-kind items, it’s also a great example of entrepreneurs from around the world coming together to showcase their talent and support the talent of others. That’s a mission we can get on board with!

So without further delay, here are my top picks for tweens!

In every issue of Kiki we leave a space blank so readers can create their own “inspiration page,” but sometimes one page just isn’t enough. If that’s the case, it’s a great idea to carry around a blank notebook because you never know when a rush of creativity might strike! I like the idea of taking something old and making it new again, so I especially love the repurposed vintage pattern on Theothersister’s notebook.

We featured this resin cupcake necklace with real sprinkles (that’s right, real sprinkles) by Lunaricsales in our spring issue, and it’s been one of the most popular items yet. It’s whimsical, fun, and looks good enough to eat!

This is by far the best camera camera case I’ve ever seen. I love the juxtaposition of new vs. old technology; placing a teeny tiny digital camera in an older-automatic-looking case. Unfortunately, they’re currently all sold out, so until Hine has more, perhaps her camera brooch will hold you over.

SmarmyPants makes the most delicious looking pincushions. I love absolutely everything about this one: the frosting, the sprinkles, the whipped cream, the striped strawberry on top, even the tiny hand stitches in matching thread.

Going “green” can be somewhat intimidating, but a great way to start is carrying a reusable lunch bag. This one by parischicboutique is great because it’s simple, chic, sophisticated, and eco-friendly. Who knew a lunch bag could be so many things? Visez Vert!

The artist behind vmdesigns was inspired by her own tween daughter when creating this quirky necklace, and it definitely shows. It’s creative, colorful, sparkly, and personalized. What more could a tween want?

These rings by soop just make me happy, and I’m sure they would do the same for any tween or teen out there. You can literally create a whole farm on your fingers.

Roselabiche creates designs with a balance between the “wow factor” and the everyday wear and tear on a garment. Her “Amelie” design definitely has the wow factor, and it’s hand sewn as well as machine washable, not to mention totally unique. It could quite possibly be the world’s best t-shirt!

No two of GuerillaEmbroidery’s hair-ties are ever alike. All are embroidered on 100% wool and finished with hand sewn details. If you love the design, but don’t have long hair, she also makes beautiful brooches. She definitely has something for everyone.

I love fabricfarrago’s thumbtacks covered in fabric, especially these sushi ones. They’re a great way to add some life to a boring bulletin board.

What’s not to love about PaisleyChainsaw’s necklace featuring a lego shark eating a Snickers bar? Not much, not much at all.

And finally, I think this vintage jacket from sunshinecitylassie’s store speaks for itself. It’s as though it was custom made for the magazine! I snatched this one up quickly, and we’re going to take turns wearing it in the office.

Hopefully one day, current Kiki readers will turn into future Etsy sellers!

If my picks left you wanting to know more about Kiki, cruise through our web site at www.kikimag.com. You can find out about our seven departments and more information on the overall concept of the magazine.

What do you think is a great item for teens and tweens? Leave it in the comments!

Handmade Music Night Featured on Current TV

Fri, 16 May 2008 16:01:00 -0000

Current TV visited Etsy, Make Magazine, and CreateDigitalMusic's Handmade Music Night at the Etsy Labs this spring. It's an experience of wonder and geekery! Their video has been posted...Perhaps it will make it to their TV channel if you give it some love on their site!

Here are some more posts about Handmade Music Night.

Hey! Log into Current.com to give us a thumbs up on this page!

Cooperative Advertising Program: CRAFT Magazine August Issue

Thu, 15 May 2008 19:53:00 -0000

Presenting the next installment of the program Cooperative Advertising Program - CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Tuesday, May 20, 2008 at 3:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, May 28, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the August issue will be "Weaving."

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

Upcoming Ads:

Bust

Circulation: 93,500
Spots go on sale: 3:00 pm, Friday, May 30, 2008
Full page ad
30 Spots
$90 each

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution (300 dpi) photograph of your item.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Wednesday, May 28th, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). Also, check out . And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, Bust, and Venus. And that is just the begining! If you don't feel like Craft is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising Program: Mary Engelbreit's Home Companion, August/September Issue

Mon, 21 Apr 2008 19:01:00 -0000

Here comes the next installment of the Cooperative Advertising Program - Mary Engelbreit's Home Companion!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August/September issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Monday, April 28, 2008 at 1:00pm (ET).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Monday, May 5, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually.
The theme of the August/September issue will be Easy Living, and it goes on sale July 8, 2008.

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads: To Be Announced. Check back soon!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Monday, May 5, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...