Search results (title) for: "cooperative"

Etsy Cooperative Advertising Program: BUST Magazine February/March 2010 Issue

2009-11-02T13:30:00-05:00

Next up in the Etsy Cooperative Advertising Program: BUST Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its Category.
The limit is one spot per seller, per advertisement.

This ad will be in the February/March issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Thursday, November 5, 2009 at 1 p.m. ET. (Find out what time this is on a world clock here.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7 p.m. ET on Tuesday, November 17, 2009.

About BUST:

Total Circulation is 93,500.
BUST is published six times annually.
The February/March issue hits newsstands on January 20, 2010.

BUST is a groundbreaking women's lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST's revolutionary editorial mix addresses a refreshing variety of women's interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine February/March Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is no online Showcase associated with this purchase!

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7 p.m. ET on Tuesday, November 17, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

There's No Place Like Here: Communal Living with Nikki Silva

2009-09-23T15:50:00-05:00

Friend Etsy on Youtube & Blip.tv | Subscribe to Etsy's iTunes Podcast | MP4 Verson

Like all our videos, feel free to re-post and embed the video on your blog!

(music by Forrest Lewinger, animation by JuliaPott)

While traveling to help promote Etsy as a sponsor of the Bay Area Maker Faire, I was fortunate enough to receive an invitation to visit the wondrous place that is La Selva. After a beautiful sunlight-through-the-mist drive down the winding seaside road of Highway 1, I reached Watsonville, CA, and eventually La Selva, where Nikki Silva, a public radio producer best known for her work as one half of the Kitchen Sisters, greeted me. Nikki led me through the communal home that she and eight others have built for themselves in over thirty years of hard toiling work. Naturally we waited all day for a break in the fog so I could get a shot of the majestic view overlooking Monterey Bay.

Davia Nelson, the other half of the Kitchen sisters, above left and Nikki on the right.

Any high-end designer home may be engineered by master architects and built by contractors for millions, but part of the beauty of this place is that it was designed and built by nine people, who wanted nothing more than a place to call home. I suppose it was to their great fortune that one of the original nine happened to be a master architect and builder, but even so, La Selva is built largely from reclaimed materials from other buildings in the Santa Cruz area that had either burned down or were being remodeled. The stories that Nikki shared of how and where they sourced building materials were both industrious and inspiring. La Selva was built on the weekends, one house at a time, step by salvaged marble step.

La Selva is filled with the families' interesting collections, including Nikki's sock monkey hoard.

While Nikki attests that there was no intention of building a commune per se, it is very much a communal living situation. They are all partners in the shares of a single plot of land, and each partner or couple has a housing space within the whole compound based on their share. On the property, there are four separate houses, a large barn, a storage shed and an art studio. There is also a main house that has the kitchen, living room, and bathhouse (I didn't pry). In total, eight unique yet cohesive structures share the property of gardens, fields, and forest, overlooking farmland and the pacific ocean. For those living at La Selva, they eat dinner together every night, take weekly turns with the meal preparation and cleaning of the kitchen, and share in a remarkable sense of togetherness that is much like that of a family.

As the sun seemed to slip into the sea, closing my window of opportunity to keep shooting this wonderland, the kind folks at La Selva were gracious enough to have me for dinner. I expect this is their tradition for many a welcome guest. After dinner, we tuned in to a local Santa Cruz radio station to hear Nikki's daughter, Molly, recite a recent piece of her writing for which she had earned an award. It was a touching moment to sit with the group of people who had collectively raised Molly and hear her voice over the radio waves, the medium of her mother's legacy. It's hard not to imagine that every evening there is just as spectacular.

Much of the original art seen on the walls of La Selva can be found in the shop of Nikki's husband, Charles Prentiss. The vintage radio shown above is from johnnyvintage.

Watch more There's No Place Like Here Videos| Shop Local Santa Cruz

Looking for more styles and interiors? Check out our video series, There's No Place Like Here, where creative types show us their unique spaces — infused with their aesthetic and filled with the treasures they collect. Get involved and show us your amazing space in this Flickr pool.

Etsy Cooperative Advertising Program: BUST Magazine December/January 2009/10 Issue

2009-09-21T15:25:00-05:00

Next up in the Etsy Cooperative Advertising Program: BUST Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the December/January issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Monday, September 28, 2009 at 1 p.m. ET (Find out what time this is on a world clock here.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7 p.m. ET on Monday, October 5, 2009.

About BUST:

Total Circulation is 93,500.
BUST is published 6 times annually.
The December/January issue hits newsstands on November 24, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

BUST February/March 2010 issue — 30 spots, $96 each. Spots go on sale: Thursday, November 5, 2009 at 1 p.m. ET.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7 p.m. ET on Monday, October 5, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Etsy Finds: Release Your Inner Mad Man

2009-08-13T12:00:00-05:00

Oh, to live in the world of creative copy, sexy fashions and cutthroat business that is Mad Men! Set in 1960s New York, the stylized drama follows the lives of the ruthless men and women who ruled Madison Avenue advertising. Watching the dramas unfold is captivating, to be sure, but the spot-on period fashions and prop styling makes Mad Men a show to watch. The premiere of season three has me all atwitter, so today's Etsy Finds are dedicated to achieving a pitch-perfect 1960s look, whomever your favorite character may be.

Peggy Olson

Quick witted and fastidious copywriter Peggy Olson is determined to ascend the corporate ladder, her way. Though derided by office manager Joan Holloway for "dressing like a little girl," Peggy keeps her look classic, prim and professional. Play up your demure side with scarves, collared dresses and jumpers.

vintage checker day dress

From myfavoritevintage, $55.

View Item | View Shop

60s black patent leather BUCKLE heels

From NodtoModvintage, $36.

View Item | View Shop

SALE--- Abigail scarf

From CapriciousTraveler, $12.

View Item | View Shop

Holly--Custom-Made

By myblackdress, $95.

View Item | View Shop

1950s Green Paisley Day Dress Size S

From kennedyholmes, $35.

View Item | View Shop

60s Plaid BOW Twiggy Dress small

From putonthatdress, $34.

View Item | View Shop

1950s Taupe Felt Hat, Vintage

From cheesecakevintage, $20.

View Item | View Shop

The Good Sense Bow Jumper

By necessityisthemother, $65.

View Item | View Shop

Joan Holloway

Who doesn't feel a bit inspired by the inimitable sex kitten that is Ms. Joan Holloway? As Sterling Cooper's presiding office manager, Joan is a bombshell to be reckoned with, ruling the secretaries with an icy stare (and the men with her curvaceous figure). Get her sultry look with form-fitting wiggle dresses, circle pins, and her signature pencil necklace.

Vintage 60s Red Knit Shawl Collar Dress

From littlepeachvintage, $48.

View Item | View Shop

Vintage Tassel chain necklace

By cheapdatejewelry, $36.

View Item | View Shop

GREASE style sweater...

From Solanah, $20.

View Item | View Shop

The Lucy Jumper - removable straps

By missbrache, $109.

View Item | View Shop

Black and Metallic Cocktail Dress

From empressjade, $45.

View Item | View Shop

Vintage Winard Gold Filled Circle Brooches

From cmyk, $16.

View Item | View Shop

Embroidered Lace Trim DAY DRESS

From Lolavintage, $48.

View Item | View Shop

Super Scribe - vintage pencil necklace

By beryls, $28.

View Item | View Shop

Betty Draper

From the outside, Mrs. Draper appears to live a life of suburban bliss. However, beneath her carefully arranged strand of pearls and elegant circle dresses lies a ball of inner turmoil. Achieve Betty's genteel look with soft pastels, cocktail dresses, equestrian accessories and costume jewelry.

tea dress

By sohomode, $85.

View Item | View Shop

Classic Pearl Necklace

By kgarnerdesigns, $54.

View Item | View Shop

Vintage Cobalt Blue Sparkly Necklace

From vintagelizzy, $16.

View Item | View Shop

Chiffon and Lace Cocktail Dress

From TimelessVixenVintage, $335.

View Item | View Shop

Gorgeous Custom Paisley Cocktail Dress

By audreyandgrace, $250.

View Item | View Shop

Vintage 60s Little Black Cocktail Dress

From rococovintage, $125.

View Item | View Shop

vintage brown velvet english riding helmet

From erstwhilevintage, $29.

View Item | View Shop

Black Tall Leather Riding Boots

From PlatypiVintage, $62.

View Item | View Shop

Don Draper

Protagonist, advertising wunderkind and man of intrigue, Don Draper never fails to capture the attention of those around him. Get his debonair look with skinny ties, form-fitting suits and a fedora.

Skinny Lapel Suit in Olive Green

From shopgoodgrace, $59.

View Item | View Shop

Black Skinny Silk Tie

By rabbitstop, $17.50.

View Item | View Shop

Men's Oxford Shirt - pick your fabric and size

By BrooklynTailors, $115.

View Item | View Shop

Hand-stitched leather messenger bag

By ChiiDesigns, $180.

View Item | View Shop

Super Skinny Silk Necktie

By MeandMatilda, $21.99.

View Item | View Shop

Silver dotty cuff links

By helenaemmans, $58.

View Item | View Shop

Recycled Men's Laptop Bag

By FRockmen, $195.

View Item | View Shop

Vintage Fedora Hat

From HatVantage, $24.

View Item | View Shop

Who's your favorite Mad Men character? Will you be watching this Sunday, August 16? Let us know in the comments!

Looking for more Etsy Finds? Try these links:

Search for Retro Inspired Fashion | Vintage Category | More Vintage Fashion Posts

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Etsy Cooperative Advertising Program: BUST Magazine October/November 2009 Issue

2009-07-30T14:30:00-05:00

*UPDATE: The BUST Magazine Cooperative ad will go on sale via the Showcase, at 1:00 p.m. ET, on Wednesday, August 5, 2009. Everyone who purchased spots today will be refunded. We apologize for any confusion. If you have any other questions, please feel free to convo me. If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Friday, August 7, 2009.

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the October/November 2009 issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Thursday, July 30, 2009 at 1:00 p.m. ET (Find out what time this is on a world clock here.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Friday, August 7, 2009.

About BUST:

Total Circulation is 93,500.
BUST is published 6 times annually.
The October/November 2009 issue hits newsstands on September 29, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

BUST

December/January issue — 30 spots, $96 each. Spots go on sale: Monday, September 28, 2009 at 1:00 pm ET.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. Click here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine October/November Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You will receive an email from Adam (adam@etsy.com) with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00 p.m. ET on Tuesday, August 4, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Etsy Cooperative Advertising Program: BUST Magazine August/September 2009 Issue

2009-05-27T10:20:00-05:00

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August/September 2009 issue of BUST Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Thursday, June 4, 2009 at 1:00 p.m. ET. (Find out what time this is on a world clock.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00 p.m. ET on Wednesday, June 10, 2009.

About BUST

Total Circulation is 93,500.
BUST is published 6 times annually.
The August/September 2009 issue hits newsstands on July 28, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Bust Magazine August/September Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00 p.m. ET on Wednesday, June 10, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Etsy Cooperative Advertising Program: Bust Magazine June/July 2009 Issue

2009-03-24T14:00:00-05:00

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the June/July 2009 issue of Bust Magazine.

30 spots will be available to sellers at a price of $96 each.
Spots will go on sale on Monday, March 30, 2009 at 1:00pm (EDT). (Find out what time this is on a world clock.)
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00pm (EDT) on Monday, April 6, 2009.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The June/July 2009 issue hits newsstands on May 26, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

UPDATE: Sad news, friends. Craft magazine has announced that the current issue will be their last print issue of the magazine. All future content will be on their website www.craftzine.com. You can read about it here. What this means for us, unfortunately, is that there will no longer be any Cooperative Ads available in Craft. We will still be offering the ad in Bust, listed below.

Bust

Aug/Sep issue - 30 spots, $96 each. Spots go on sale: Monday, June 1, 2009 at 1:00 pm (EST).

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - [Name of Magazine] Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00pm (EDT) on Monday, April 6, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well!

Etsy Cooperative Advertising Program: Bust Magazine April/May 2009 Issue

2009-01-13T17:24:00-05:00

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the April/May 2009 issue of Bust Magazine.

30 spots will be available to sellers at a price of $96 each. Please note that this amount has increased slightly due to an increase in the total cost of the ad.
Spots will go on sale on Monday, January 19, 2009 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00pm (Eastern Time) on Monday, January 26, 2009.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The theme for this issue is Music.
The April/May 2009 issue hits newsstands on March 24, 2009.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

Bust

June/July issue - 30 spots, $96 each. Spots go on sale: Monday, March 30, 2009 at 1:00 pm (ET).
Aug/Sep issue - 30 spots, $96 each. Spots go on sale: Monday, June 1, 2009 at 1:00 pm (ET).

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - [Name of Magazine] Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

**Also note: If your shop is currently in Vacation Mode, you will not be able to purchase a spot. You must turn Vacation Mode off in order to participate.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00pm (Eastern Time) on Monday, January 26, 2009 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future. If you don't feel like this magazine is perfect for you, there will be other opportunities...

See our posts on upcoming Showcase opportunities as well.

Etsy Cooperative Advertising Program: CRAFT Magazine February 2009 Issue

2008-12-17T15:15:00-05:00

Presenting the next installment of the Cooperative Advertising Program — CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the February 2009 issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Monday, December 22, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Tuesday, December 23, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the February issue will be "Celebrate."

CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today's crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

FAQ
1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image here for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Tuesday, December 23, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. We will be posting our plans in the new year...

See our posts on upcoming Showcase opportunities as well.

Team Tip: Give Thanks!

2008-12-01T14:59:00-05:00

Here at Etsy, we know working as a Team is no simple task, and we think it's important to acknowledge your peers' hard work. Letting people you collaborate with know they're appreciated goes a long way. On that note, this week we wanted to take a moment to give a big thanks to the many, many Etsy Team leaders and Etsy Team members who make the Teams program as great as it is.

Thank you to the ever patient, generous, hard-working Etsy Team leaders. We know running a successful Etsy Team can be an unwieldy, occasionally confusing and sometimes thankless task, but we think Team leaders are amazing. They organize, promote, and inspire the Etsy Teams and the creative projects that Teams accomplish, in addition to running their shops (and balancing the rest of their busy lives!). Thank you, thank you, Etsy Teams Superstars, for your dedication, enthusiasm and perseverance!

A giant thank you, also, to all members of the Etsy Teams. With almost twenty thousand (and counting!) Etsy buyers and sellers taking the time to promote Etsy and your shops, you're an important, giant part of getting the word out about Etsy as a marketplace. We love to see you network, meet up locally, make connections virtually all around the world and come together as a strong facet of the Etsy community.

As the holiday shopping season has everyone super busy this time of year, take a moment to let your Teammates and Team leaders know how much you appreciate all their hard work. To show your thanks and support for the Etsy Teams, search "team" to find hundreds of thousands of items made by Etsy Team members.

For more Team Tips, please check the Teams Resource page. Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

Team Tip: Merchandising!

2008-11-10T13:36:00-05:00

There are many benefits of joining an Etsy Team, including cross promotion among Team members. With the holidays quickly approaching, joint merchandising and promotional efforts are a really great way members can help each other and boost overall sales — and help shoppers find those perfect holiday gifts.

For example, take Leandogpottery's Labyrinth Soap Dish. She might include a link in the product description to fellow Team member savor's Tart - Olive Oil Soap, and mention what a lovely pair the two items would make for a gift!

Savor would do the same, including a link to Leandogpottery's soap dish in her item listing. Now, with a little teamwork from sellers, shoppers can easily find a great gift set within a modest gift budget.

Savor's Tart - Olive Oil Soap, $4.50 & Leandogpottery's Labyrinth Soap Dish, $13.00

Below are some other ideas for bundling, coupling, grouping, branding and merchandising items from your Team:

You can also pair items from your shop with other items in your shop - suggest coordinating items in listings.
Or you can include a link to a search for your Team's tag in your item listings to help shoppers find items they might like from shops of other Team members.
Use the Etsy mini to highlight great items from your Team on your blogs, social networking sites and other places on the web.
If you're primarily a buyer on Etsy, you can show support for your favorite Teams by including links to their Team tags in your Etsy profile.
To mix things up a bit, try occasionally Twittering or blogging about a Teammate's shop from your account - it's more fun and you'll get more attention that just talking about your own work all the time.
Many Teams find it useful to include a Team image as the last item image in an item listing - the image might have your Team's logo and a Team search tag, so shoppers can recognize items by a particular Team more easily.
Organize a ring of links to your Teammates shops in your announcement.
Follow the steps in this previous Team tip to promote your Team everywhere.

Teams are a wonderful way to work with your fellow sellers to accomplish more marketing than you could by yourself. By getting creative and doing some smart merchandising, you and your Team can work together to drive more traffic and increase sales for each other.

For more Team Tips, please check the Teams Resource page. Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

The Cooper-Hewitt, National Design Museum: Special Weekend Picks

2008-10-17T18:00:00-05:00

Each year Cooper-Hewitt, National Design Museum invites the public to express their views on what constitutes good design with the People's Design Award. Whether an everyday object, a design classic or an architectural landmark, design enthusiasts can submit nominations, participate in an active dialogue around the nominees, and select their favorite designs by visiting www.cooperhewitt.org (now through October 21, 2008).

The People's Design Award is part of Cooper-Hewitt's National Design Week, which will take place from October 19-25, 2008. To celebrate the important role that design plays in all aspects of daily life, the museum will offer FREE admission for all visitors and host a wide range of public programs, workshops and events, both at the museum and online.

To help kick off Design Week, Erin McCluskey, the museums Public Education Manager, picks some of her current favorites on Etsy, all good candidates for the People’s Design Award!

1. Ziptie Metal Ring by Metalnat

This is an awesome ring generating a lot of good comments on the People’s Design Award website. Wonderful to see an everyday object transformed into gorgeous wearable art! (Watch the video with Metalnat.)

2. Evil Twin Bracelet by Smashing

I love the idea of marking an evil twin with this clever bracelet. With the lettering sliding off the edge a bit it adds to the sense that perhaps the evil twin is just a bit demented as well.

3. Red Branches, letterpress notecards by 12fifteen

I love these note cards with the red ink branches and mustard yellow envelopes. There is really nothing better than letterpress.

4. Scene Stealers Jack and Diane by Sherrytruitt

My mom, always a wonderful gift giver, gave my dad a small frame with dry moss, a tiny house and figures to satisfy my dad’s lifetime goal of someday having a “piece of land.” There’s that great scene in Woody Allen’s Love and Death where a character carries around with him in his coat pocket a chunk of turf and says, “Someday I am going to build on it!” I love this little portable piece of scenery.

5. cashmere silk fingerless gloves by andAir

An ideal design for New York City – long enough to cover your fingers but open to allow you to pick up and run your Metrocard through the machine.

6. The market bag in Gunmetal Gray by moop

Great looking bag, ideal size for everything needed to get through the day (lunch, shoes, make-up, book, iPod, wallet, sunglasses, umbrella, phone, notebook, pens, tissue…)

7. Verona Wide Turtle Tunic Dress by ledthread

I like everything this Etsy seller has up, but I’m drawn to this tunic dress with its exaggerated collar, oversize seam details, and peach color.

If you liked this post, you might like our posts tagged with design and video. (hint, hint)

Go to People's Design Award and vote for and/or nominate your favorites. Let us know what you think is hot in the comments below!

Etsy Cooperative Advertising Program: Venus Zine Winter Issue

2008-09-29T13:52:00-05:00

Next up in the Etsy Cooperative Advertising Program: Venus Zine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the Winter issue of Venus Zine.

30 spots will be available to sellers at a price of $25 each.
Spots will go on sale on Thursday, October 9, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, October 15, 2008.

About Venus Zine

Circulation is 60,000.
Venus Zine is published 4 times annually. Each issue is on sale for 3 months.
The theme of the Winter issue is "Sixth Annual Hottt List" and it hits newsstands on December 1, 2008.

"Venus Zine is the only magazine covering the intersection of young women in independent music, fashion, film, and art, side by side with emerging DIY culture and entrepreneurship. The combination of today’s indie culture and the modern, independent young women behind the movement makes for tomorrow’s trend.

Venus Zine is more than a publication. It’s a community of thought leaders who distinguish themselves as both fans and creators in this groundbreaking culture. These readers drive other young women into new aspirations, products, and services. Venus Zine is in constant dialog with these leaders — reaching them at events, online, in print, and on the phone."

A few facts about Venus Zine readers:

84% are women.
95% access the internet daily.
82% shop on the internet.
70% buy clothes/accessories at least once a month.
77% visited in person; visited a website or called a company that advertised in the magazine.
79% showed someone an article or ad that appeared in Venus Zine.

Upcoming Ads:

This is the last Cooperative Ad opportunity for titles that come out in 2008. We'll be reviewing the program and making some improvements for 2009, so stay tuned!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Wednesday, October 15, 2008 to give us time to lay out the ad and meet our deadline.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future — stay tuned for the 2009 plan. If you don't feel like this magazine is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising Program: Bust Magazine December/January Issue

2008-09-25T19:36:00-05:00

UPDATE: We're so sorry but the Showcase tool had an error today, and consequently we will be selling the spots for this ad on Monday, September 29, 2008 at 1:00pm Eastern time. So for all of you who clued us in that something was wrong, thank you. You've got another shot!

The following was originally published on 9/22/08:
Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the December/January issue of Bust.

30 spots will be available to sellers at a price of $90 each.
Spots will go on sale on Thursday, September 25, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00pm (Eastern Time) on Thursday, October 2, 2008.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The December/January issue hits newsstands on November 25, 2008.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads:

Venus: Winter issue. 30 spots, $25 each. Spots go on sale at 1:00pm (ET) Thursday, October 9, 2008.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00pm (Eastern Time) on Thursday, October 2, 2008 to give us time to lay out the ad and meet our deadline with Bust.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit's Home Companion. If you don't feel like Bust is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising Program: Mary Engelbreit's Home Companion, December/January Issue

2008-08-19T11:20:00-05:00

* Update: The Mary Engelbreit's Home Companion Cooperative Ad will go on sale today, August 26, 2008 at 2:00pm (ET). We are sorry for the inconvenience. *

Here comes the next installment of the Cooperative Advertising Program — Mary Engelbreit's Home Companion!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the December/January issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Tuesday, August 26, 2008 at 1:00pm (ET).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Wednesday, September 3, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually.
The theme of the December/January issue will be Home Companion Holiday, and it goes on sale November 4, 2008.

Mary Engelbreit’s Home Companion inspires its readers to unleash their “artistic spirit” to attain personal style and meaning in their lives. The magazine focuses on art and artists, home design and decoration, creative do-it-yourself projects and artistic travel destinations.

The Mary Engelbreit brand has been built on the principle of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn’t come from a textbook, but from the heart. Mary Engelbreit’s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.

A few facts about Home Companion readers:

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads:

Bust: December issue: 30 spots, $90 each. Spots go on sale at 1:00pm (ET) Thursday, September 25, 2008.

Venus: Winter issue. 30 spots, $25 each. Spots go on sale at 1:00pm (ET) Thursday, October 2, 2008.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Wednesday, September 3, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...

Cooperative Advertising Program: CRAFT Magazine November Issue

2008-08-08T15:46:00-05:00

Presenting the next installment of the Cooperative Advertising Program — CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the November issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Thursday, August 14, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, August 20, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the November issue will be "Green (as in: eco-friendly)."

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Wednesday, August 20, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). It may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, Bust, and Venus. (And that is just the begining!) If you don't feel like Craft is perfect for you, there will be other opportunities...

Team Tip: Card Swap!

2008-08-04T14:52:00-05:00

Card swapping is a low-cost, easy way to get your shop's name out. By swapping cards with members of your Team, you can promote each other's shops by word of mouth and give potential customers something to remember to check it out. Team members personally recommending a shop means the buyer is more likely visit, mark as a favorite, recommend to a friend, or even buy something for themselves. Most Etsy Team members who are sellers have business cards with their Etsy shop addresses on them. There are countless ways to make these cards to promote your shop, including inexpensive ways to make cards yourself, using stamps or having them printed in bulk.

To begin the swap, post publicly however your Team communicates (through email, a Flickr or Google group, etc.) announcing a call for participants in the swap. Card swaps are most effective when the swapping occurs between shops with complementary styles. Consider your target demographic and the demographic of the other shops you are swapping with.
One person should be in charge of collecting all the mailing addresses via email from participants. Set a deadline for sending in addresses (there should be an end date to the swap).
Once the emails are collected, compile a list or spreadsheet with all of the addresses. If there are fewer than 12-15 participants, send the whole spreadsheet to everyone on the list. If there are more than 15-20 participants, break the list into smaller, more manageable lists, and send each list to the members of that list.
Each participant sends a small stack of their business cards to each address on the list.
Once the cards are received, each participant includes cards from other members in packages they mail out from sales in their shop, or distributes the cards in person to potential buyers or at craft shows or markets.

Your Team can organize card swaps as often as you see fit, and organizers can take turns putting the swaps together. Enjoy! And get creative about what types of promo items and cards you swap, and how you distribute the cards you receive from the swap!

For more Team Tips, please check the Teams Resource page. Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

Etsy Cooperative Advertising Program: Bust Magazine October/November Issue

2008-07-23T14:05:00-05:00

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the October/November issue of Bust.

30 spots will be available to sellers at a price of $90 each.
Spots will go on sale on Monday, July 28, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 7:00pm (Eastern Time) on Thursday, July 31, 2008.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The August/September issue hits newsstands on September 23, 2008.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 7:00pm (Eastern Time) on Thursday, July 31, 2008 to give us time to lay out the ad and meet our deadline with Bust.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit's Home Companion. If you don't feel like Bust is perfect for you, there will be other opportunities...

Congratulations, July Team Grant Winners!

2008-07-18T11:58:00-05:00

Each month as the 15th rolls around and we peek into the Grant application folder, we're more and more impressed with the applications we've received. For July 2008 Team Grants, it is our pleasure to announce the following receipients:

UPDATE 8/8/08: Unfortunately, we are no longer able to offer a grant to the So-Cal Bench Project Team at this time. The reality is that there are protocols we must follow. In this case, deadlines for submitting required materials were not met by the applying party and we were not able to process the payment. We wish all involved the very best of luck with this event , and encourage any and all to reapply next month.

Please go support this worthy cause on August 9, 2008, from 9:30am-3pm in Culver City, California. For more information, visit the SoCal Bench Project website.

Etsy Teams has awarded a grant to the Arizona Crafty Burrito Collective Team in the form of two tables at First Fridays in Phoenix, Arizona. This Arizona Team will be distributing Etsy promotional goodies and selling their wares at the First Fridays event in November.

The {New New} York Etsy Team applied for a Teams Grant for help in putting together a holiday catalog of products found in their members' shops. We were completely wowed by this creative idea, and can't wait to see the handmade, finished product.

Check out the Vegan Etsy Team and their Team blog! This Virtual (based on interest, as opposed to location) Team applied for a Team Grant to place an ad in VegNews magazine to attract their target demographic to their Etsy shops.

In the October Issue of Weird NJ magazine, look for an advertisement for the Etsy NJ Team! This location based Team from the Garden State decided to pool together to place an ad in this state-wide publication.

Does your Etsy Team have an event, advertisement or other marketing project in mind? Apply for a Team Grant! As usual, thanks for being so wonderful, Teams, and congratulations to these completely awesome Teams for taking the initiative to get these projects rolling!

Cooperative Advertising Program: Venus Zine Fall Issue

2008-07-15T16:27:00-05:00

Announcing the latest sale of the Cooperative Advertising Program — Venus Zine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the Fall issue of Venus Zine.

30 spots will be available to sellers at a price of $25 each.
Spots will go on sale on Friday, July 18, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, July 21, 2008.

About Venus Zine

Circulation is 60,000.
Venus Zine is published 4 times annually. Each issue is on sale for 3 months.
The theme of the Fall issue is "DIY Paint" and it hits newsstands on September 1, 2008.

A few facts about Venus Zine readers:

84% are women.
95% access the internet daily.
82% shop on the internet.
70% buy clothes/accessories at least once a month.
77% visited in person; visited a website or called a company that advertised in the magazine.
79% showed someone an article or ad that appeared in Venus Zine.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, July 21, 2008 to give us time to lay out the ad and meet our deadline with Venus Zine.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Bust, and Mary Engelbreit's Home Companion. If you don't feel like Venus is perfect for you, there will be other opportunities...

Team Tip: Form a Shop Chain!

2008-07-07T12:20:00-05:00

Now that Etsy sellers have the ability to include live links to other places on Etsy in their shop announcements, public profiles and item listings, Teams have a great opportunity to promote one another from shop to shop! For example, let's say that pheajean, aardwolf, mwmdesigns, insitudecorativearts and JenMcCleary from the Philadelphia Etsy Team decided to form a chain throughout their shops. Setting that up might work a little something like this:

They should all agree on a little blurb of information to include with the live links. For example, a good, descriptive sentence might be, "Click through the shops listed in our announcements to find all the creative work of the Philadelphia Etsy Team," or something similar, followed by a link to the next shop on the list, with the last person linking back to the first shop.

pheajean would post: "Click through the shops listed in our announcements to find all the creative work of the Philadelphia Etsy Team - http://aardwolf.etsy.com" in her shop announcement.

Then aardwolf should include: "Click through the shops listed in our announcements to find all the creative work of the Philadelphia Etsy Team - http://mwmdesigns.etsy.com" in her shop announcement.

Pidge from mwmdesigns would post: "Click through the shops listed in our announcements to find all the creative work of the Philadelphia Etsy Team - http://insitudecorativearts.etsy.com" in her shop announcement.

insitudecorativearts should post: "Click through the shops listed in our announcements to find all the creative work of the Philadelphia Etsy Team - http://JenMcCleary.etsy.com" in her shop announcement.

And JenMcCleary would link back to the top of the list, and write: "Click through the shops listed in our announcements to find all the creative work of the Philadelphia Etsy Team - http://PheaJean.etsy.com" in her shop announcement, bringing the chain to full circle.

Promoting the work of your Team members by promoting their shops is a big way for Etsy sellers to join together to help bring each other success! Be creative about other ways you can all drive more traffic to one another's shops. Forming a strong alliance among your fellow Teammates, encouraging each other and working as a group is what Etsy Teams are all about. We'd love to hear your suggestions in the comments below!

For more Team Tips, please check the Teams Resource page. Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

Etsy Cooperative Advertising Program: Mary Engelbreit's Home Companion, October/November Issue

2008-06-17T14:42:00-05:00

Dear Sellers,

Here comes the next installment of the Cooperative Advertising Program - Mary Engelbreit's Home Companion!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the October/November issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Tuesday, June 24, 2008 at 1:00pm (ET).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Monday, June 30, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually.
The theme of the October/November issue will be Flea-market Magic, and it goes on sale September 9, 2008.

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads: 2008 Calendar coming soon. Check back!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25 inch (L) x 1 inch (H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Monday, June 30, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising Program: Bust Magazine August/September Issue

2008-05-22T12:22:00-05:00

Next up in the Etsy Cooperative Advertising Program: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August/September issue of Bust.

30 spots will be available to sellers at a price of $90 each.
Spots will go on sale on Friday, May 30, 2008 at 3:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, June 2, 2008.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The August/September issue hits newsstands on July 22, 2008.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item (300 dpi).

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, June 2, 2008 to give us time to lay out the ad and meet our deadline with Bust.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit's Home Companion. If you don't feel like Bust is perfect for you, there will be other opportunities...

Cooperative Advertising Program: CRAFT Magazine August Issue

2008-05-15T15:53:00-05:00

Presenting the next installment of the program Cooperative Advertising Program - CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Tuesday, May 20, 2008 at 3:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, May 28, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the August issue will be "Weaving."

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

Upcoming Ads:

Bust

Circulation: 93,500
Spots go on sale: 3:00 pm, Friday, May 30, 2008
Full page ad
30 Spots
$90 each

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution (300 dpi) photograph of your item.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Wednesday, May 28th, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). Also, check out . And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, Bust, and Venus. And that is just the begining! If you don't feel like Craft is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising Program: Mary Engelbreit's Home Companion, August/September Issue

2008-04-21T15:01:00-05:00

Here comes the next installment of the Cooperative Advertising Program - Mary Engelbreit's Home Companion!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, subsidize the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the August/September issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Monday, April 28, 2008 at 1:00pm (ET).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (ET) on Monday, May 5, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually.
The theme of the August/September issue will be Easy Living, and it goes on sale July 8, 2008.

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads: To Be Announced. Check back soon!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (ET) on Monday, May 5, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Bust. If you don't feel like Mary Engelbreit's Home Companion is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising Program: Bust Magazine June/July Issue

2008-03-25T15:04:00-05:00

Announcing the second round of the Etsy Cooperative Advertising Program. This week: Bust Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the June/July issue of Bust.

30 spots will be available to sellers at a price of $90 each.
Spots will go on sale on Monday, March 31, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, April 7, 2008.

About Bust

Total Circulation is 93,500.
Bust is published 6 times annually.
The June/July issue hits newsstands on May 20, 2008.

98% of the readers are women.
Average income is $69,000.
Median age is 27.
80% of readers refer to BUST for fashion.
91% say BUST is their favorite magazine.
68% purchased from BUST advertisers last year.

Upcoming Ads: Mary Engelbreit's Home Companion

Spots go on sale: Monday, April 28, 2008
30 Spots, $75 each.
Paid Circulation is 353,859.
Check the previous article for more stats.

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - BUST Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, April 7, 2008 to give us time to lay out the ad and meet our deadline with Bust.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit's Home Companion. If you don't feel like Bust is perfect for you, there will be other opportunities...

Cooperative Advertising Program: Venus Zine

2008-03-20T13:33:00-05:00

Announcing the latest sale of the Cooperative Advertising Program — Venus Zine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the Summer issue of Venus Zine.

30 spots will be available to sellers at a price of $25 each.
Spots will go on sale on Thursday, March 27, 2008 at 1:00pm (Eastern Time).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, April 7, 2008.

About Venus Zine

Circulation is 60,000.
Venus Zine is published 4 times annually. Each issue is on sale for 3 months.
The theme of the Summer issue is "DIY Naturally" and it hits newsstands on June 1, 2008.

A few facts about Venus Zine readers:

84% are women.
95% access the internet daily.
82% shop on the internet.
70% buy clothes/accessories at least once a month.
77% visited in person; visited a website or called a company that advertised in the magazine.
79% showed someone an article or ad that appeared in Venus Zine.

Upcoming Ads: This marks the end of the first round of Cooperative Advertising (soon we will no longer be in "pilot" mode!). But don't worry, the next round is in the works. We'll be offering the ads again in Craft, Bust, Venus, and Mary Engelbreit's Home Companion. Stay tuned to the Storque for our next announcement!

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Venus Zine Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size. Otherwise known as a horizontal rectangle.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (Eastern Time) on Monday, April 7, 2008 to give us time to lay out the ad and meet our deadline with Venus Zine.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Bust, and Mary Engelbreit's Home Companion. If you don't feel like Venus is perfect for you, there will be other opportunities...

Cooperative Advertising Program: Mary Engelbreit's Home Companion

2008-02-27T15:55:00-05:00

Attention sellers! Here comes the next installment of the Cooperative Advertising Program - Mary Engelbreit's Home Companion magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the June/July issue of Mary Engelbreit's Home Companion magazine.

30 spots will be available to sellers at a price of $75 each.
Spots will go on sale on Monday, March 3rd, 2008 at 3:00pm (EST).
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (EST) on Monday, March 10th, 2008.

About Mary Engelbreit's Home Companion

Paid Circulation is 353,859
Mary Engelbreit's Home Companion is published 6 times annually. Each issue is on sale for 2 months.
The theme of the June/July issue will be Makeovers on a Budget.

The Mary Engelbreit brand has been built on the principal of living an artful life. This artist-turned-lifestyle-maven believes your home should be a personal reflection of whom you are and what you value most, that design and decorating doesn’t come from a textbook, but from the heart. Mary Engelbreit’s Home Companion provides readers with a mix of art and whimsy, a lifestyle that follows inspiration rather than fashion trends, to bring comfort and enjoyment to her loyal fans.

A few facts about Home Companion readers:

Median household income is $87,000.
99% are women.
86% took action as a result of reading Home Companion.
90% purchased handmade objects of art.
71% do home decorating.
97% say interest in creative arts will continue to influence their lifestyle.

Upcoming Ads: Venus Zine

Circulation: 60,000
Spots go on sale: Thursday, March 27th, 2008
Full page ad
30 Spots
$25 each

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Mary Engelbreit's Home Companion Showcase." There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 1.25" x 1" (L x H) size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (EST) on Monday, March 10th, 2008 to give us time to lay out the ad and meet our deadline with Home Companion.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Venus. If you don't feel like Home Companion is perfect for you, there will be other opportunities...

Cooperative Advertising Program: CRAFT Magazine

2008-02-14T18:07:00-05:00

Important update for sellers! Here comes the second installment of the program Cooperative Advertising Program - CRAFT Magazine!

In case you're not familiar with this program, here are the important details:

Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
Etsy Sellers are able to purchase spots in the ad at the discounted rate.
You will get to display your shop name, an image of one item, its price, and its category.
The limit is one spot per seller, per advertisement.

This ad will be in the May issue of CRAFT magazine.

36 spots will be available to sellers at a price of $50 each.
Spots will go on sale on Thursday, February 21st, 2008 at 3:00pm EST.
- Please note that this date has been changed from the last article on Cooperative Ads.
Spots are purchased in the same manner as a Showcase.
If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (EST) on Thursday, February 28th, 2008.

About CRAFT

Circulation is 50,000
CRAFT is published 4 times annually. Each issue is available for 3 months.
The theme of the May issue will be "Shoes."

Very well educated
Intellectually curious
Exceptionally influential
Top-10% household income

Upcoming Ads:

Mary Engelbreit's Home Companion

Circulation: 353,859
Spots go on sale: Monday, March 3rd, 2008
Full page ad
30 Spots
$75 each

Venus Zine

Circulation: 60,000
Spots go on sale: Thursday, March 27th, 2008
Full page ad
30 Spots
$25 each

FAQ

1. What is the Cooperative Advertising Program?

By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.

2. How does it work?

Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.

3. How do I purchase a spot?

1: Go to the Showcase Gateway.
2: Choose "Cooperative Ads - Craft Showcase". There will only be one date to choose from.
3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.

4. What do I do next?

You'll receive a conversation from Adam with details, and we will need the following from you:

Your shop name.
The price of the item.
The main category that the item is listed under.
A high-resolution photograph of your item. This means 300 dpi, at 3" x 5" size.

If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.

We will need your image by 3:00pm (EST) on Thursday, February 28th, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.

5. How many spots can I reserve?

You can purchase one spot per advertisement.

6. Can I cancel a spot after I've made a reservation? Is the fee refunded?

We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.

7. How do I know if the current Cooperative Ad is right for me?

Do some research! We'll provide helpful info for each ad as it becomes available (see above). Also, check out . And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit's Home Companion, and Venus. And that is just the begining! If you don't feel like Craft is perfect for you, there will be other opportunities...

Etsy Cooperative Advertising: Gone in 6.82 Seconds

2008-02-11T18:45:00-05:00

Perhaps not sooo surprisingly, the first installment in the Etsy Cooperative Advertising Program sold out. What did surprise everyone (or at least a few of us), was that it sold out in 6.82 seconds! Amazing. What this tells us is that there is quite a demand for this program so far, and we think that demand will be high for the others as well.

With that serving as an introduction, I would also like to mention that the next ad coming up will be in Craft magazine. The spots will go on sale via the Showcase Gateway ~~next Tuesday, February 19th, 2008~~ *update* Thursday, February 21st, 2008 at 3PM (EST). There will be 36 spots available in our two-page spread at a price of $50 each. Check back in the next few days for the complete details.

Congrats to everyone who snagged a spot, and thank you clevergirl for the title of this article.