Etsy's Handmade Blog
Earth Tones How-to: Tagging Your Eco-Friendly Items

Dear Sellers:

In one sense, all handmade and vintage items on Etsy are eco-friendly, since they are made in small production. Many Etsy sellers reuse materials as their supplies. In another sense, when people search for eco-friendly related terms, they are looking for some specific things. This is the sense we are going for in the tags. And we're suggesting that you do not use the tag "green" even though in the common parlance of our days it can often mean eco-friendly. After all, shoppers who use "green" a search term, are looking for something with the color green.

So, what is eco-friendly? And how do you know if this — and other related terms — apply to your items? Well my friends, here's an introduction to the world of eco-friendly tags. If your item relates to any of the guidelines below, and you made it in the spirit of preserving resources and helping the Earth, then feel free to use the tag "eco friendly." Please make it clear in the listing why you have tagged it this way.

We suggest using these terms in your tags if they correctly describe your item. If not, please respect the Etsy tagging eco-system, as it were, and leave 'em be...

- Eco Friendly: Leave out the dash because it gums up the search!

- Organic: Made of products grown in a chemical free environment.

- Vegan: Contains no animal products or products made by animals, such as honey or silk. Animals weren't used or exploited in any way in the production process. Please, be cool. There are objects which obviously wouldn't be vegan in the first place — like a cotton shirt. Please find out if each of your materials are vegan, and that you understand what it means before adding this tag, as you may be surprised!

- Recycled: Uses materials that would otherwise be thrown away to create a new item.

- Upcycled: Uses non-new goods and repurposes them into a new, improved, or altered item. If your item is upcycled, you may use the tag "Recycled" as well, since this is a more popular search term, and it applies and is relevant. These terms are often used interchangeably.

- Has an eco-friendly motif, such as a recycling symbol.

- Is used for an eco-friendly purpose, such as a set of tote bags that are specifically meant to replace plastic, disposable grocery shopping bags.

- Other logical reason — please feel free to list and brainstorm other terms in the comments here!

EGCG | Trashion | EcoEtsy | Environmentally Friendly Gift Guides | Earth Tones Series
Tags Earth Tones, Eco-friendly, environmentalism, HOW-TO, niche marketing, recycling, Seller Handbook, Selling, Tagging, upcycling
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25 comments     Login to add your own!

April 14, 2008 at 12:05 p.m. raghousenternational

Hey! Great article. This is very informative. I working on ways of making my life and business more eco-friendly. Thanks for the tag tips!

April 14, 2008 at 12:10 p.m. tanisalexis

Sustainable!
and Biodegradable!
:)
I notice a huge use of 'sustainable' not just on etsy but on places like flickr too. and biodegradable because it's such a nice word. lol.

good to know I should keep the dash out of eco friendly too. thanks!!

April 14, 2008 at 1:52 p.m. NestaHome

Sustainable for sure!

April 14, 2008 at 3:05 p.m. blondechicken

I use "sustainable" to refer to wool grown by small farms, using sustainable farming practices (not always certified organic). I'd also love to see a "farm" tag or "farm raised", "farm fresh" or SOMEthing to help me find farmers that are selling their own wool!

April 14, 2008 at 3:05 p.m. melissakate

Dear Abby,
I've been trying to figure out how to tag my cards b/c the paper is made using hydro-electricity and the envelopes are 100% recycled. But since the card - which is the thing I'm really selling - isn't recycled I didn't want to use 'recycled' as one of my tags b/c I thought it might be misleading... Do people actually use the search term 'eco friendly'?
Bemuddled in Brooklyn

April 14, 2008 at 3:12 p.m. lilfishstudios

Hooray for recycled, upcycled, eco friendly and so on! I use many of those tags so it's nice to see their proper use being outlined so I can be sure I'm using them correctly.

April 14, 2008 at 4:48 p.m. quirkybags

I wonder if people are searching eco friendly or ecofriendly? There are about 3000 items tagged with the space and over 1000 without. Hmmmm.

April 14, 2008 at 4:53 p.m. eclipse

I find that "organic" is a hard tag to search for because it has another meaning, related to design aesthetic. Designs and shapes inspired by nature, as opposed to hard geometric lines. Many metalworkers use the tag organic for example, but I think it's not mis-tagging, it's legitimate use because the word has more than one meaning. (similar to "green")

The other day I was at Michaels (yeah, I know) and they have a cheap mass-produced line of beads & jewelry components called the "Organic collection". I overheard a customer ask the clerk what that means and the clerk said it meant they were made without chemicals and pesticides! I started laughing because it's mostly metal components, it doesn't grow on trees so why would it need pesticides? The word "organic" in that case just referred to the style which is trendy right now, of "natural" looking jewelry.

April 14, 2008 at 5:25 p.m. cloud9designstudio

Thanks for the clarification. I was just using ecofriendly. I think it would be nice if there was a button we could click that would make the item show up as, green, organic, eco-friendly, etc. like a category, outside of the tags...I think thi is a HUGE part of handmade, and it'd be great to make it easier for buyers to find these items! Perhaps a search within a search like recycled under clothing, etc...

April 14, 2008 at 7:08 p.m. CourtneyWatson

Thank you SO much for the tagging help. I always worry I am missing out on sales due to incorrect eco-friendly tagging~

April 14, 2008 at 10:09 p.m. FrucciDesign

thanx!

April 14, 2008 at 11:34 p.m. TaDahpdx

Thank You!

April 15, 2008 at 8:17 a.m. sweetteadesigns

Very informative. I'm always inspired to see how creative people can be in recycling.

Thanks

April 15, 2008 at 1:58 p.m. Jewelweeds

thanks for doing this, such a big help! I also use term 'reclaimed'. It's like 'upcycled', but it can also refer to factory seconds and the like that are 'pre-consumer', but would ordinarily be thrown away if not 'rescued'.

April 16, 2008 at 1:18 p.m. Ottoman

I like the sustainable idea. Also, how about renewable resource? That's what I've been using for my Cork Collection.

April 17, 2008 at 11:09 a.m. SecretLentil

thanks for the article.

i use recycled, deconstructed, reconstructed, trashion and eco friendly for my clothes. does anyone search for these? ha! i have no idea. i just do it anyway.

April 24, 2008 at 12:07 p.m. 10oneworld

My shop falls in this catagory, as well! Thanks for shedding some light on us! Great article!

April 26, 2008 at 11:53 p.m. bondagetea

Many times, I can't think of the exact word or term I want to search for, and so use something close and check the tags of the items that come up. Even if you don't have room for all the environmental tags you can think of, I'm sure I'm not the only one who starts off at "recycled" and ends at "hobo" because of shiny shiny distractions.

June 26, 2008 at 5:35 p.m. AishaWood

Great article! 'Reusable' is another good tag for totes, handkerchiefs and anything else which replaces single-use items.

Jan. 5, 2009 at 2:37 p.m. recupefashion

What a great way to tag my items, I'm off to make corrections to my item taggin

Jan. 13, 2009 at 3:10 p.m. RachelLovesPeace

great tips! im glad so many etsyers love to use earth friendly things.

June 24, 2009 at 12:04 p.m. babook

NICE NICE suggest to using it to item ! i got it know : )
http://www.etsy.com/shop.php?user_id=...

Aug. 29, 2009 at 6:15 p.m. dsenyo

Thank you for this one. My bags are eco friendly, vegan and organic and while I've included this information in the descriptions I haven't added these tag. Will do from now on!

Sept. 4, 2009 at 4:53 p.m. Morningbird

Thanks for this - one question, though, why isn't a cotton shirt Vegan?

What am I missing?

Sept. 24, 2009 at 2:09 p.m. KabiDesigns

Thanks... Great article ^_^

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