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Etsy Web Analytics: Get It Straight from Google
Story by kutty
Published on April 3, 2009 in How-To

Back in January, we enabled Etsy sellers to access Google Analytics for their shops (see the announcement here).  After seeing all the new accounts, the Google Analytics team has gotten in touch to share some resources on how to improve your store's performance with Analytics. Please welcome our  guest Sebastian Tonkin, Product Marketing Manager for Google Analytics... 

What is Google Analytics?
Google Analytics is a free tool that shows you how visitors are interacting with your shop.  It can help you do things like:

  • See which of your items get the most visits.
  • Identify where your traffic is coming from.
  • Optimize your marketing and outreach activities.
  • Find out which keywords on Etsy are sending you visitors.

How do I access my Google Analytics account?
You can enable this feature by going to Your Etsy > Shop Setup > Web Analytics. Or, if you are logged in you can find the link here. After a recent Etsy Virtual Lab, a recap was posted with a useful pdf for Etsy sellers. Visit the Etsy Web Analytics FAQ for Etsy-specific questions.

Resources for learning more:
There's some great material out there about how to use Google Analytics to improve your shop's performance. Here are some good places to get started:

  • Google Analytics Blog - Advice and tutorials on how to use web Analytics to improve your business online.  Back to basics posts happen every Monday.
  • Youtube Channel - Videos showing how to do common types of analysis, such as the video embedded above.
  • Help Forum - Get your analytics questions answered. 
  • Seminars for Success - Comprehensive, in-person training on beginner and experts analytics topics.
  • GAIQ - Get certified in Analytics.

Share your knowledge:
If you are a seller with good tips, please share them in the comments.

More Web Analytics Posts | Etsy Statistics | Seller Handbook

Tags business, data, Etsy Web Analytics, Google Analytics, HOW-TO, information, metrics, resources, Sebastian Tonkin, Seller Handbook, selling, statistics, stats, Tech Updates, tools, tracking, traffic, Web Analytics
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65 comments     Login to add your own!

April 3, 2009 at 4:51 p.m. BululuStudio

Nice! Thanks for the info.

April 3, 2009 at 5:01 p.m. MarcoLaGrenouille

this is such a great tool!

April 3, 2009 at 5:07 p.m. FancifulForm

Google Analytics has been one of the greatest tools for building my Etsy Shop. Thank you etsy. :o)

April 3, 2009 at 5:09 p.m. vaeda

Great! Thank you!

April 3, 2009 at 5:13 p.m. dragonhouseofyuen

thanks for this - I have it up and running and there is just so much to it - so even a tiny bit of extra help - and in these particular areas - is super!

April 3, 2009 at 5:37 p.m. NanLawson

I love GA there's so much it can tell you! thanks for this!

April 3, 2009 at 5:39 p.m. lauraslefthook

Google Analytics and having a Google Alert on my shop name really helps me find out when I have been featured somewhere online.

April 3, 2009 at 5:40 p.m. VintageEye

I have not tried this yet....looks like I should!

April 3, 2009 at 5:42 p.m. loopyboopy

Thanks so much, this should help plenty!!

April 3, 2009 at 6:33 p.m. sucree

Thanks for consolidating all of this info. I use GA for my Etsy shop as well as 2 other sites.

April 3, 2009 at 7:06 p.m. edor

GA is neat!

April 3, 2009 at 7:27 p.m. MisNopalesArt

I Love Google Analytics! Thanks for providing the info.!

April 3, 2009 at 7:38 p.m. Waterrose

Thanks for the video...a little bit of information every now and then helps it sink in much easier. It can be so overwhelming at times.

April 3, 2009 at 8:10 p.m. IcingOnTheCupcake

Great resource to have, thanks!

April 3, 2009 at 8:26 p.m. artsharkdesigns

Thank you! I love google analytics- it has been so helpful!

April 3, 2009 at 8:54 p.m. papermenagerie

Thanks for providing GA and for this post with more resources!

April 3, 2009 at 9:23 p.m. AlphabetLove

I just signed up for GA. Glad to hear it is so helpful to everyone else.

April 3, 2009 at 10:27 p.m. auntbethys

I signed up, and went to google to check it out a couple of days later...hmmm...(: I'm sure I'll figure out, since the number checks out, how to get it started, since I'm reading everything I can find. Enjoy the weekend! :)

April 3, 2009 at 10:29 p.m. bellasparty

Very helpful. Thanks!

April 4, 2009 at 12:58 a.m. dogties

GA Rocks...
Thanks for the updates!

April 4, 2009 at 2:38 a.m. vivilian

wow ! this is great ... thanks for sharing this

April 4, 2009 at 3:22 a.m. blythelove

Great info! Thank you so much. Have a good weekend!

April 4, 2009 at 5:51 a.m. Signs

I love obsessively looking at my Google Analytics for my etsy shop. I highly recommend it if you are not already using it.

April 4, 2009 at 6:46 a.m. jenglo

This is terrific! Thank you.

April 4, 2009 at 7:47 a.m. patk860

Thanks for the great info. I have been struggling to figure GA out but I will conquer!!!! Great pics.

April 4, 2009 at 7:52 a.m. BayMoonDesign

Thanks for the information!

April 4, 2009 at 8:22 a.m. FlanneryCrane

Thanks for the info. I needed help...

April 4, 2009 at 8:44 a.m. Ebrown2503

Thank you for nudging us into that direction. Tutorials are so much more fun than 'discovering' on your own!

April 4, 2009 at 11:13 a.m. azurejoy

GA is a great tool in many ways, one of which is that is gives you a list of keywords people searched for that lead them to your shop. Looking at these can help you with tagging your items. And sometimes they are really amusing.

April 4, 2009 at 11:16 a.m. Vanessa

like what, azurejoy?

April 4, 2009 at 12:09 p.m. crowseyestudio

Thanks for the links-- it took me a few days just to realize I needed to click on "view report" to see anything. And I'd agree with azurejoy about keywords-- my work is all fiber, and I had visits from keyword "toy dagger". Who knows?

April 4, 2009 at 1:02 p.m. isewcute

...it's the naughty keywords I get that amuse me the most. :o) Needless to say I'm not using 'those words' for tagging my stuff... yet!

April 4, 2009 at 1:10 p.m. Lunatiger

It's pretty awesome. I've had some weird search results from my shop...

April 4, 2009 at 1:49 p.m. SomewhatHip

Does anyone know how I could be getting hits from more unique cities (map overlay) than total unique visitors?

April 4, 2009 at 2 p.m. GlassTortoise

Interesting. Thanks.

April 4, 2009 at 2:16 p.m. raisinlike

My problem is, I still don't know how to setup my goals. I tried to, but it turns out zero even after sales. I have no idea how to fix them..

April 4, 2009 at 3:43 p.m. fireflynotes

cool, thanks for the info.

April 4, 2009 at 3:45 p.m. Emburr

Thank-you for the info as it is all helpful.

April 4, 2009 at 5:40 p.m. theartofdang

mmmm... stats.
i must confess i do enjoy geeking out on web traffic through my site, flickr, and now etsy!

April 4, 2009 at 8:27 p.m. CreativeCoasterChick

great info - i am going to start to look into GA since I am a new shop!

April 4, 2009 at 9:02 p.m. CutieDynamite

I love GA!! I just need to learn to use it better....working on it!

April 5, 2009 at 12:07 a.m. 20BucksorLess

Great article and I'll be trying to figure it out so I can use it.

April 5, 2009 at 5:50 a.m. CosmicFirefly

ooh la la

April 5, 2009 at 8:28 a.m. auntbethys

I'm in same spot as 20 bucks! But working on it...

(:

April 5, 2009 at 8:41 a.m. toadlyunique

That was great info. We had the analytic but now we realize how to find your target cities. That is great!

April 5, 2009 at 10:16 a.m. TwistedCrystals

so quick and easy. are there other ga videos?

April 6, 2009 at 4:53 a.m. Blakenetizen

I hear wonders About Google analytics! but to be honest i don't know mush about it! when's the next lab!

April 6, 2009 at 6:13 a.m. APinchOfCheer

I can't stop raving about Google analytics!! It is the bomb! Thank you so much Google... You make the average shop owner feel like a SEO pro!!

April 6, 2009 at 10:30 a.m. timade

Thank you. What a great new addition. I can't wait to get started using it.

April 6, 2009 at 10:49 a.m. JenGillette

This looks like a something I will now check pretty compulsively, even more so than my Etsy shop, craftcult, and my email! Thanks!

April 6, 2009 at 11:45 a.m. StudioCherie

I'm off to sew some snow blowers...

April 6, 2009 at 1:02 p.m. beyondtherockz

Thank you!

April 6, 2009 at 1:22 p.m. JoannasPhotography

Thank you for sharing!
I love, how with GA I can see exactly what is happening around my store!
:)

April 7, 2009 at 3:32 a.m. Iammie

Nice! thanks!

April 8, 2009 at 12:22 a.m. lglas

Thanks so much for this info! I just signed up today, and I think it will help me, big time.

April 8, 2009 at 9:20 a.m. LilBumsBoutique

still setting up shop, but plan to check this out!

April 15, 2009 at 8:06 p.m. StoliGal

I just installed it... now I must wait 24 hrs for info to fill in.

Another helpful tool that's super easy to use is http://craftcult.com/heartsitems.php?...

Stoli x

April 22, 2009 at 1:13 p.m. nezoshop

very nice!....

April 22, 2009 at 1:28 p.m. brownbunnybyiris

Thank you, thank your for great information!

April 22, 2009 at 5:17 p.m. JessicaPoundstone

Thanks so much!

April 23, 2009 at 9:50 p.m. worksandfinds

Fabulous, thank you so much.

June 2, 2009 at 12:12 a.m. cindyloudogscarves

I have been using GA, and I love it. Thank you so much.

July 24, 2009 at 6:23 a.m. kikkucraft

Thank you so much for the very useful info! This is great for a newbie like me. : )

July 25, 2009 at 11:40 a.m. allmadewithlove

I just signed up for Google Analytics. It is so helpful and curious. Thanks.

Sept. 7, 2009 at 10:45 a.m. LilBumsBoutique

Store is open and selling, come check us out.

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